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2002/12/20 1
Th e hare sh ot ahead an d r an
br iskly fo r some ti me. T hen see ing
th at he w as far ahead o f th e
tor toi se, he th ou gh t he'd si t un de r
a t ree fo r some time and relax
befor e con ti nuing t he r ace .
2002/12/20 2
He sat under the tree and soon fell
asleep. The tortoise plodding on
overtook him and soon finished the
race, emerging as the undisputed
champ.
2002/12/20 3
The hare woke u p and reali ze d
th at he'd lost t he race .
2002/12/20 4
This is t he ve rsion of the sto ry
th at we've all gr own up w ith .
It con ti nues.
2002/12/20 5
The har e was di sap poi nted at
lo si ng the race an d h e di d some
Defec t Pr even ti on (R oot Cause
An alysi s).
2002/12/20 6
If he had not ta ken t hings for
gr anted, ther e's no way th e
tor toi se could hav e bea ten hi m.
2002/12/20 7
Th is t ime, th e har e wen t all out
an d ran with out sto pping fr om star t
to fi nish .
He won by se veral mi le s.
Th e mor al o f th e stor y ?
2002/12/20 9
It's go od t o be slo w and st eady;
but i t's be tter to be fas t and
reliable.
2002/12/20 11
The hare agr eed.
Th ey st arted off.
2002/12/20 14
In an organ isati on, if you ar e a
good sp ea ker , make sure you
cr eate op por tun iti es to g ive
pres en tations t hat en able t he
sen ior man agemen t to noti ce you.
2002/12/20 15
If you r str en gth is analysi s, make
sur e yo u do som e so rt of resea rch,
make a rep ort an d sen d it up st airs.
2002/12/20 16
The sto ry sti ll hasn 't en ded.
2002/12/20 17
Th e har e an d th e to rto ise, by this
ti me, had be co me pretty g ood
fr iends an d th ey di d som e th inki ng
to geth er .
2002/12/20 18
So they deci de d to do th e la st
race agai n, but to run as a team
th is ti me.
2002/12/20 20
The mor al o f th e stor y?
2002/12/20 22
Th er e are mor e less ons to be
lea rnt fr om t his st or y.
2002/12/20 24
So meti mes i t is appropriate to
chan ge st rategy an d try som ething
di ffer en t.
2002/12/20 25
The har e and th e tor to ise also
lea rnt anot her vi tal lesson .
2002/12/20 26
When Ro be rto Go izueta t oo k over
as CE O of Co ca-C ola in th e 1980 s,
he was fa ced w ith inten se
com peti tion fr om Pe psi that was
ea ting i nto Co ke 's g row th .
2002/12/20 27
Hi s execut ives were Pe psi -
fo cuss ed and inten t on increa si ng
marke t sh ar e 0. 1 per ce nt a ti me.
Go izueta de ci ded to sto p com peti ng
agai nst Pe psi an d instead com pete
agai nst th e si tu ati on o f 0.1 per ce nt
gr ow th .
2002/12/20 28
He asked his execut ives what was
the aver age flui d intake of an
Amer ican per day?
Th e answer w as 14 oun ces.
What was Coke's shar e of th at?
Two oun ces .
2002/12/20 30
To t his en d, Coke put up ven ding
mac hines at eve ry street corner .
Sa les to ok a q uantum ju mp an d
Pep si has never qui te caugh t u p
si nce.
2002/12/20 31
To sum up , t he sto ry of the har e
and tor to ise t ea ch es us many
th ings.
situati on .