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Total No. of Pages: 3

1305 BASICS OF CAMERA,LIGHTS &SOUND

BSCMCAJ-401(2096) 4TH Semester Time: 3 Hours Maximum Marks: 75 Note: Part A: Attempt each of the following in 40-60 words. All questions are c compulsory and carry two marks each. Part B: Attempt any nine of the following in detail. All questions carry five marks each. Part A 1. i. Name the types of video cameras. ii. What is meant by tilting in camera movements? iii. What is crane movement? iv. What do you mean by track when handling a camera? v. Name different types of lenses. vi. Name different types of shots. vii. What are the basics of lighting? viii. What types of lights can be used in videography? ix. What is sound? x. What is the unit of sound? xi. What is meant by voicing? xii. Name the types of microphones. xiii. What are audio mixers? xiv. What are the various parts of a video camera? xv. What is meant by videography? Discuss the various types of video cameras. Explain different types of shots that can be taken by camera. Write a note on camera movements. Discuss lights and lighting. Explain the types of lights. How does use of filters and reflectors affect photography of viseography? What are the techniques used in lighting? Explain the types of microphones. What are their functions? How are audio mixers used for recording? How can the sound be edited? Write a note on sound and voicing. What are the different types of lenses and their application?

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2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

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Total No. of Pages: 3

1306 ADVERTISING: CONCEPTS & PRINCIPLES

BSCMCAJ-402(2096) 4TH Semester Time: 3 Hours Maximum Marks: 75 Note: Part A: Attempt each of the following in 40-60 words. All questions are compulsory and carry two marks each. Part B: Attempt any nine of the following in detail. All questions carry five marks each. Part A 1. i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv. 2. 3. 4. 5. 6. 7. Define advertising. What is the effect of advertising on industry? What is the need of advertising? What is the difference between classified and display advertising? Differentiate between retail and wholesale advertising. What do you understand by comparative advertising? Cite the communication principles applied to advertising. Explain the term Marketing Mix. What is the role of product positioning in advertising? Enumerate the 5 Ps in marketing. What is corporate advertising? Define USP. What is meant by Brand Image? What is the distinction between regional and national advertising? Define marketing.

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8. 9. 10.

Part B Trace the origin of advertising. How has it grown in India? What are the various functions of advertising? Discuss the benefits of advertising to the seller, buyer and , media. What role does advertising play as a hidden persuader and as an act of commerce? How does advertising work as a communication tool? Advertising is not only a business activity but also a social institution as it affects everyone in the society due to its sweeping sway and mesmerizing powers. In the light of the given statement, comment on benefits of advertising to the society. Explain the role of advertising as a PR tool. Write short notes on any 5 types of advertising. What are the positive and negative effects of advertising?

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Discuss in detail the 5 Ps of Marketing. How do they help advertising as a marketing tool? Write a critique on the role of advertising in national economy. How does the concept of Unique Selling Proposition and Brand Image work in advertising.

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Total No. of Pages: 4

1307 ADVERTISING THROUGH PRINT, RADIO & TELEVISION BSCMCAJ-403(2096) 4TH Semester

Time: 3 Hours Maximum Marks:75 Note: Part A: Attempt each of the following in 40-60 words. All questions are compulsory and carry two marks each. Part B: Attempt any nine of the following in detail. All questions carry five marks each. Part A 1. i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv. What are the objectives of advertising? Cite the various stages of an ad compaign. What is the importance of an advertising agency? What is an advertising copy? Name the various print media used for advertising. What are the elements of a broadcast copy? On what basis is an advertising agency selected for advertising agency selected for advertising a particular product or service? Explain the role of colors in an advertising copy. What is a thumbnail sketch of an advertisement? Write a note on media scheduling for advertising. How can advertising be misleading? What factors influence the choice of media for advertising? What are the elements of a print advertisement copy? How is an ad pre-tested for its effectiveness? Write a note on self-regulatory advertising. Part B 2. 3. 4. 5. What are the functions of an advertising agency? Describe briefly the set-up of an ad agency. Do newspapers and magazines have any limitations and disadvantages as compared to television as an advertising media? Why? Explain two methods for testing advertising effectiveness. What various strategies can be employed to achieve advertising objectives?

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What factors affect the advertising expenditure? How is advertising budget administered? How do you prepare an effective advertising copy? How is advertising done through outdoor media and direct mail?9911772896 Discuss the elements of a print advertisement copy. Explain the stages of production process for advertising. What is the role of reach, frequency and impact of selected media in advertising? Write a note on ethics in advertising. What are the characteristics, merits and limitations of electronic media in advertising?

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Roll N0_________ 1308 PRESS LAWS & MEDIA ETHICS BSCMCAJ-404 (2096) 4TH Semester

Total no of Pages:4

Note: Part A: Attempt each of the following in 40-60words. All questions are compulsory and carry two marks each. Part B: Attempt any nine of the following in detail. All questions carry five marks Each. Part A 1. i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv. Comment on freedom of press in India. Cite the constitutional safeguards to freedom of press in India. How many Press Commissions in India have been appointed and when? Define Libel. What is meant by defamation? What are the objectives of Working Journalists Act? What is meant by Civil Contempt as defined in Contempt of Course Act 1971? Define the term Parliamentary Privilege. What is the basic purpose of Press Council Act? What is the penalty for spying under official secrets Act,1923? What does Right to Information mean? What is not open to disclosure as per RTI act? What is the application procedure,time limit and fee for requesting information under RTI act? What is the meaning of Copyright? What do you understand by IPR? Part B 2. 3. 4. 5. 6. 7. 8. Who headed the Second Press Commission? What are its major recommendations? Who is a working journalist as per Working Journalists Act? What are the various stipulations given in the act? What are the defences against Contempt of Course Act? What is the punishment for Contempt of Court? What is the distinction between slander and libel? What constitutes defamation and what are the defences against it? What are the main parliamentary privileges? Whats constitutes their breach? Discuss the Press Council Act? What is Official Secrets Act? How does it work in the interest of the state?

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Who are Public Information Officers(PIO) according to Right to Information Act? What are the duties of a PIO? Explain the term and infringements of copyright under the copyright Act 1957. What are the rules or publication of newspapers according to Press and Registration of Books Act? Write a note on social responsibility of press. What is the role of ethics and self regulation in the freedom of expression?

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Total No. of Pages: 3

1309 OPERATION & HANDLING OF VIDEO EQUIPMENT

BSCMCAJ-406(2096) 4TH Semester Time: 3 Hours Maximum Marks: 75 Note: Part A: Attempt each of the following in 40-60 words. All questions are compulsory and carry two marks each. Part B: Attempt any nine of the following in detail. All questions carry five marks each. Part A 1. i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Enumerate the shooting techniques with a video camera. Explain video recoding. What are the various camera controls in a video camera? What are the main principles of quality lighting? What is back-lighting? Name various audio recording equipments? What are sound effects? What are the types of cameras? What kind of lighting equipment is used in studios? Write a note on use of music tracts. What are the various sources of lighting for a shot? Comment on the theory of video recording. What is the theory of back lighting? Write a note on audio recording equipments. What is meant by the principles subject in a picture?

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Part B Discuss the basic theory of video recording. Explain the techniques involved in shooting with a video camera? Write a short note on recorder controls. What are the rules for quality lighting to get a better picture? How can back-lighting be used creatively? How does proper placement of lighting equipment help in getting a better picture of the principle subject in a studio? How will you place lights for sets on location? Why are sound effects used? What are the benefits of sound effects? How can they be used creatively? What are the music tracts? Can they be used in a similar manner as sound effects? Explain the various parts of a camera. Discuss the elements of a good video shoot. Page8

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A picture is worth a thousand words. Comment.

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