FOR IMMEDIATE RELEASE Publication Date: October 11, 2011

Contact: Jack Palmer, 212.889.1273 jack@theexperimentpublishing.com

An absolutely gorgeous book by my favorite cake maker in the whole world. JAMIE OLIVER Claire Ptak creates the very best desserts: Simple, delicious, pure. This is a charming book that perfectly captures its subject. ALICE WATERS

THE WHOOPIE PIE BOOK

60 Irresistible Recipes for Cake Sandwiches Classic and New

By CLAIRE PTAK
The humble whoopie pie is Americas new favorite treat and Claire Ptak, baker extraordinaire and Chez Panisse alum, has produced the ultimate guide to the latest baking sensation. Featuring 60 recipes beautifully illustrated with color photos, Claire Ptaks The Whoopie Pie Book (The Experiment, dist. by Workman; October 11, 2011; $15.95) provides everything the home baker needs to make sensational whoopie pies. The whoopie pie, made of two soft cookies with a creamy filling, is rivaling the cupcake in popularity and popping up everywhere from Starbucks to Trader Joes; Williams Sonoma and Rachel Ray have released whoopie pie pans; and the origins of the whoopie pie have been examined in The New York Times, Wall Street Journal, San Francisco Chronicle, among other publications. The Whoopie Pie Book is an essential baking guide for throughout the year, and recipes include: Classic whoopie pies like Chocolate with Fluffy Marshmallow Filling, Chocolate Chip with Chocolate Marshmallow Filling, and Carrot Cake with Cream Cheese Iced and glazed treats such as Walnut Whip, Coconut Cream with Coconut Swiss Buttercream, and Meringue with Chestnut Cream whoopie pies Topped and drizzled indulgences from Blackberry with Blackberry Cream to Banana Cream Pie with Vanilla Custard Cream Frozen and chilled varieties such as refreshing Key Lime Pie and Chocolate Mint with Frozen Mint Chip Cream Holiday-themed desserts like Easter Egg and Spooky Halloween whoopie piesand much more! Over. . .

The Amish are given credit for the idea of putting the frosting inside the cake to make them easier to transport. Finding them in their lunch boxes, schoolchildren and farmers understandably responded with a resounding Whoopie! Claire Ptaks wonderful The Whoopie Pie Book will leave readers, bakers, and eaters with the same sense of giddy joy. ABOUT THE AUTHOR: CLAIRE PTAK grew up in Inverness, California, and worked as a pastry chef for three years at Chez Panisse in Berkeley, California, first as a pastry cook and then pastry chef. She sells whoopie pies, cupcakes, and other popular serving-size desserts, all crafted with a focus on organic and seasonal ingredients, at Violet, her (tiny) caf and cake shop, in Hackney, East London, as well as every Saturday at the nearby Broadway Market. THE WHOOPIE PIE BOOK 60 Irresistible Recipes for Cake Sandwiches Classic and New By CLAIRE PTAK Publishes October 11, 2011 by The Experiment Distributed in the U.S. by Workman Publishing Company (workman.com) $15.95 Trade paperback original 160 pages 6 x 9 978-1-61519-039-3 Also available as an ebook www.violetcakes.com | @violetcakes www.theexperimentpublishing.com Twitter: @experimentbooks | Facebook.com/experimentbooks

The Experiment is an independent publisher, launched in 2009, focused on a wide range of practical nonfiction.

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