Online Portfolio of work: http://esnips.com/web/xbuttaflyxsBusinessFiles?

docsPage=1#files

Name: Alex Hales (female) A recent design graduate

Date of birth: 14.05.84 achieving an upper 2nd class
Nationality: British (2:1) honours degree in
Contact: 07745 709190 ‘Design for Interactive Media’
Email: xbuttaflyx@hotmail.com at the University of Wales
Institute, Cardiff.

I have a solid and skilled design background in various

University of Wales Institute, Cardiff (UWIC)
September 2005 to June 2006
forms of multimedia digital design including graphic, web,
animation, video and photography, with proficiency in
Abobe Photoshop, Illustrator, ImageReady and After
Effects; Macromedia Flash MX, Director MX and
Dreamweaver; and MS Office, including Word, Excel,
PowerPoint etc.

BSc (Top-Up) Honours degree in ‘Design for Interactive I am ambitious, highly motivated and hardworking to meet
Media’ 2:1 tight deadlines - both with the initiative and self- motivation
grade achieved to work individually, as demonstrated in my final year
research project and dissertation which achieved a high
2:1 grade, and also effectively as an enthusiastic and
Bournemouth University active member of a team. I am thorough with very high
September 2003 to June 2005 personal standards regarding my design work and ideas
Foundation degree in ‘Multimedia and digital Art’ and will always go the extra mile to strive for perfection
with prominent attention to detail.

George Abbot School, Guildford, Surrey I can competently multi- task, having recently juggled a
number of university projects and have excellent
A-Levels: Graphics - B communication skills, delivering a number of effective
Sociology - B presentations, and working as an Arts
Communication Studies - B and Crafts and Horse-Riding instructor
at Summer Camp in America.
GCSE’s: English Literature - A*
English Language - A I have had experience working closely with clients on
Graphics - A various projects to produce a finished product which goes
Textiles - A above and beyond their expectations and understand the
Maths - B importance of branding and identity in relation to creating
Double Science - BB graphic work to create and effective image to reflect upon
Business Studies - B the clients' business and requirements.
French - B
Geography - B I am a fast learner, picking up new skills quickly, with a
Religious Education - C fresh thinking attitude and a desire to think outside the box
in order to achieve flawless design concepts!
Based in the school of Art & Design, the course was
designed to address the demands of the new media
industry and allowed students to investigate and
challenge established methods of production and
design.
The program encompassed a prestigious staff base
of practicing professionals, including Simon Pope
who recently headed BBC and Arts Council project
‘Charade’.
With a combination of lectures, seminars,
tutorials and extensive studio-based practical work,
my online portfolio includes graphic art and
photographic image manipulation, websites and
CDRom, Flash and 3D animation, and video.
The Design for Interactive media course program
covered the following modules:
• Design for Interaction
• Design theory - User centred design and
evaluation
• Professional Practice and Entrepreneurship
• Critical and Contextual studies - the effect
new media has had upon society
• Production Processes
• Design for change - an innovative design
concept had to be implemented, and then
‘sold’ to the client
• Personal project & 12,000 word dissertation
• Design Exhibition - preparing and
overseeing an exhibition to showcase the
groups’ practical design work.
Stuart Neil (Course director - Design for Interactive
Media - UWIC)
Telephone: 02920 416308
Email: sneill@uwic.ac.uk
Dan O’Connor (Event manager), ‘ACCLA!M
FOOD’, London
Telephone: 020 8399 5880
Juniper Hill Blues Band:
My first year at University required 4 weeks industry work experience,
and I carried out a brief for local Blues Band, ‘The Juniper Hill Blues
Band’; including business cards and animated website intro. This gave
me experience in personally managing a design project, and working
independently to a deadline.
BBC Television Centre, White City:
I spent 2 weeks working with the BBC Children’s
magazines department – learning and assisting in
production process from idea conception to print,
paying close attention to design, layout and typography
YCN Creative opportunities competition:
(http://www.ycnonline.com)
I entered this
competition, choosing to
address the Ted Baker
brief and designing an
advertising campaign to
demonstrate that they
are ‘No ordinary designer
label’. This included an
A1 in-store display poster
and guerrilla marketing
post and business cards.
Article for Wired magazine:
To accompany my dissertation and personal research
project, I wrote an article for Wired magazine which
highlighted the dangers that an online identity poses, and
how the introduction of Identity 2.0 will help to overcome
these risks. Image manipulation was teamed with creative,
yet informative copy to construct the article.