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Computer science has taken two approaches to making a computer behave with what
appears to be intelligence.
1. One is the expert system approach that figuring out the rules that guide human
behavior, then representing these rules, in a totally different form, in a computer
program.
2. Neural networks exemplify a second approach. They try to mimic the way human
and animal brains function – first learning from experience how to deal with
certain types of situations, then applying this earning to new situations of the type.
Network outputs
Output
layer
Hidden
layer
Input
layer
Network
input
• The cells and their interconnections are usually simulated by suitable data
structures and variables whose values change over time.
• At each step, each neuron sends a data value to the other neurons to which it is
connected, as defined by the tables that control the simulation.
• In the next time step, each neuron collects its inputs, figures out what its output
should be, and sends that output on to the next level.
• The process continues until the output emerges.
The number of neighbors to consider, k, is a parameter in this type of analysis. Using too
few neighbors can create small regions where a random cluster of anomalous results
distorts the outcome.
Putting the results to use
When there are more than two factors, it is usually possible to divide the set of
subjects into more than two categories.
In data mining, high lift is good, as it means that the data mining process has
identified factors that affect the outcome. The higher the lift, the higher the business
value of the model. A model with no lift at all-that is, a model that has no ability to
predict which members of the overall population are more or less likely to behave in a
desirable or undesirable fashion-is of no business value at all. Conversely, a model that
could distinguish between the two population subsets with total accuracy would be
valuable indeed.