Assignment of CONSUMER BEHAVIOR On

ANALYSIS OF THE ADVERTISEMENTS

Submitted to: Asst Prof. Dr. Teena Saharan

Submitted BY: DEEPAK KUMAR RABINDRA PRATAP SANJIVA KUMAR NAVDEEP KHOKAR SANTOSH KUMAR

 CONSUMER PERCEPTION
Analysis of the Advertisements:

1. The first add created by Director Dante Ariola, agency Deutsch, and The Mill London to create the realistic CG beetle and its insect friends.

In the 30-second spot for The 21st Century Beetle, cutting-edge CGI creative goes entomological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures.

The song provides the perfect soundtrack for a swift racing-striped beetle that acts like its involved in a high-speed chase. The black CGI bug zooms past other insects, has a close encounter with a centipede and hugs corners with precision before it leaps off a log and into the air in cinematic slow-motion.

The commercial represents how the car "navigates and out performs" all the others. The VW Black Beetle ad has subliminal perception because the car is not revealed in the ad. In the advertisement it shows that it is different and fast from others and it reaches fast and it creates its own way to get success.

2. The Second ad created by Director Mark Romanek and the Men will put up with a lot, but in exchange they can get their thrills from the Dodge Charger.

The list of trials that men must endure range from professional to personal. Everything from sitting through meetings to chores done for their girlfriend/wife. Close ups are shown of men looking lifeless. Then the Charger zooms down a road, and the text "Man's Last Stand" appears . This advertisement for the Dodge Charger is one of the famous Super Bowl ads of this year. It basically depicts the malaise of the new-age, postfeminist male. The message seems to be that if you cant be macho in your marriage, at least you can buy a macho car and cause traffic accidents by trying to drive like James Bond. The Dodge Charger ad focuses on how men are ready to manage things when he felt pressure and when he try to come out of it than we drive car so badly and create huge excitement in own life.

3 The third ad created by Director Michael Kadin and The 60-second ad features a pint-sized Darth Vader using The Force (actually a key fob secretly used by his dad) to start up a 2012 Passat.

The video is entertaining a little informative. It informed this car starts with a remote control. The small Darth Vader is certainly entertaining without facial expression, the body language tells the whole story. The commercial uses the Star Wars brand to sell its product. The little boy in the commercial is wearing clothing that closely resembles Darth Vaders clothing. Also, during the entire commercial, music from the Star Wars movies is playing.

During the final seconds of the commercial, the words Das Auto along with a Volkswagen sign appear. Das Auto is German for the car, so that people know exactly what company and for what product the commercial is for.

This makes the slogan stick in the brains of the viewers who just might remember it next time they go to buy a car. VW Force ad focus that the cars features like REMOTE CONTROL that helps to give smile to the child.