Name of Student: Roll No Mobile No: Name of Coordinator:

Joju Johny 17 9867970367 Prof. Mrunali Tikare

Name of Company: Address of Company:

Loyalty HR Benefits. Pvt Ltd 8/B/4, Ground Floor, Sion Sindhi Colony, Sion (W), Mumbai - 400022

Daily Record

Date:

05 - 05- 2010 Time Out: 4.00 pm

Time In: 10. 15 am

Activities Performed:
1. An induction programme had been organized for trainees by the director of LHRB. 2. An introduction to the firm and the business which Loyalty HR Benefits Pvt Ltd deals with

was briefed to the trainees in detail. This program was followed by a question & answer round and all the doubts were cleared.

Your Learning:
1. Practical knowledge of an induction programme which is done in order to make the trainees

comfortable had been gained.

2. Getting into the business environment which is present within the organization and

understanding it. 3. Knowledge on the history of the company had been gained.
4. Understanding the work ethics and its necessity which is practiced at Loyalty HR Benefits.

Signature of Authority

Daily Record

Date:

06 - 05 - 2010 Time Out: 4.00 pm

Time In : 10. 15 am

Activities Performed:
1. The induction program which had been organised for the trainees had been continued. 2. A basic introduction about the Loyalty Marketing and a description about its various aspects

had been presented.

3. Introduction of the existing players in the loyalty industry, their advantages and

disadvantages and their comparison with LHRB had been explained.

4. A long session with Mr. Sriram, Associated Vice President of AGS InfoTech which handles

the back end processes of LHRB.

Your Learning:
1. Learning about how actually loyalty marketing has become the need in the recent times and

how we can make use these opportunities in our favour.

2. Learnt about the various players already existing in the loyalty market and its growth nature. 3. An overview of AGS InfoTech, its working and the processing was obtained. Learnt about

how the entire back end is supported by AGS. 4. How the entire back end of the Club Benefits will be supported. 5. An all round perspective a marketing of loyalty cards.

Signature of Authority

Daily Record

Date:

07 - 05 - 2010 Time Out: 4.00 pm

Time In : 10. 15 am

Activities Performed:
1. Learned about the Club Benefits Employee Loyalty Programme of Loyalty HR Benefits in

detail.
2. Understanding the entire transaction processing system which is the actual processing of the

entire Club Benefits project. 3. Understanding the work which would be done by us in the forthcoming days. 4. Discussing various ideas of marketing the loyalty card.

Your Learning:
1. Learned about the company, its history, their product and the entire project plan o Loyalty

HR Benefits.
2. The working of the entire back end operation of the Transaction Processing System of the

loyalty program.
3. The efforts, difficulties, risks etc. which are involved in raising a new business and

successfully running it.

Signature of Authority

Daily Record

Date:

08 05 - 2010 Time Out: 4.00 pm

Time In : 10. 00 am

Activities Performed:
1. Preparing a telephone pitch for the merchants.

2. Preparation of a sales pitch during an appointment with the merchant. 3. Conducting a demonstration of the presentation which would be done with the merchants in the coming days.
4. Discussion on the merits and demerits of the project and suggested solutions to the problems. 5. Generated database for category of restaurants in Mumbai.

Your Learning:
1. The tactics to deliver perfect sales pitch either on phone or when having a meeting. 2. The body language & communication etiquettes to be maintained while meeting a merchant

for a tie up with LHRB. 3. The understanding of data required for creating a data base 4. Learning about the geographical distributions of the merchants in a given area.

Signature of Authority

Daily Record

Date:

10 05- 2010 Time Out: 4.00 pm

Time In : 10. 20 am

Activities Performed:
1. Different teams and work groups were formed to carry out specific set of tasks for the

working of LHRB.
2. Understanding of various categories of merchants on which work had to be done and

discussed the important aspects.

3. Discussion and planning about how to go about getting maximum tie ups.

4. Framing of an ice breaking letter and making suggestions regarding personalization of these letters.
5. Discussion with the trainees about the work at LHRB and the plan to complete the process.

6. Creating a database of the merchants in books & magazine

Your Learning:
1. The ways to create an action plan to take the merchant acquisition to the next level.

2. How format letters are drafted for the merchants.

3. Understanding the necessity of the etiquettes that should be maintained while meeting people

at higher levels and the ways that these etiquettes can be maintained and improved. 4. Understanding various available marketing options

Signature of Authority

Daily Record

Date:

11 05 - 2010 Time Out: 4.00 pm

Time In : 10. 15am

Activities Performed: 1. Distribution of areas to the various teams made earlier.

2. Collected information of the merchants in the Retail and Restaurant category throughout

Mumbai. 3. Understanding a confirmation letter to first confirm the first round of talks with the merchant 4. Formation of a list of proposed merchants that we wish to tie up with.

Your Learning:
1. The methods to take the talks with a merchant to the next level for a successful completion of

a deal.
2. Knowing the key players of the market and their requirement, merits and demerits. 3. The importance of a confirmation letter and how the clauses have to be phrased.

4. Learning about the various restaurants and retail outlets in Mumbai and how it can be beneficial for our company. 5. The activity of writing brand names enhanced the brand knowledge.

Signature of Authority

Daily Record

Date:

12 05 - 2010 Time Out: 4.00 pm

Time In : 10. 10am

Activities Performed: 1) Making cold calls to various merchant of the retail category. 2) Made calls at the corporate offices of various merchants of the retail category Pantaloons, Kohinoor Electronic, Mobile Store, Vijay Sales etc.
3) Contacted Mr. Jai Kumar, Manager of Kohinoor Electronics and briefed him about the

company and about the Club Benefits programme. Mr. Jai asked to have a meeting with him today itself and asked to carry a copy of the brochure which had the details of the product.
4) Went along with Mr. Shahbahan to the sales outlet of Kohinoor Electronics at Dadar to

present the Club Benefits programme to Mr. Jai . Details about the company, its history, its current tie ups and the benefits of tie up was given . Mr. Jai was satisfied with the idea and said that he would have to discuss the concept with his regional manager which would take at least a week. He asked to send a copy of the merchant brochure and the business proposal to his boss and said that he would call us after a week or so.
5) Returned to the LHRB Office and described the entire meeting at Kohinoor Electronics to the

director and colleagues. The merits and demerits of the meeting were discussed thoroughly.

Your Learning: 1. Understanding the behaviour of different individuals and their needs regarding a tie up. 2. How to actually put forth an idea in front of as set of highly qualified people.
3. The factors which have to be kept in mind to zero in on a perfect merchant. 4. Understanding the requirements of the merchants of the Electronics category.

Signature of Authority

Daily Record

Date:

13 05 - 2010 Time Out: 4.00 pm

Time In : 10. 15am

Activities Performed:
1. Cold calls made up to several restaurants in Bandra, Khar, and Santacruz. Most of the

merchant shops were not opened or the concerned person was not present.
2. Contacted Mr. Anand Singh from Tiffanys restaurant to make a merchant tie-up with

Tiffanys. The entire project of LHRB was described to Mr. Singh and I asked to have a meeting with him so that we can explain the project in detail. Mr. Anand said that we can meet him today and explain to the project fully.
3. Went along with Mr. Talhah to Tiffanys restaurant and gave a presentation of the project to

Mr. Anand Singh. 4. Mr. Singh was convinced about the project and said that he would have to discuss the project with his owner Mr. Mahesh Shetty and will contact us after Mr. Shetty gives an opinion.
5. Sent an email to Mr. Hasan which contained the minutes of the meeting at Tiffanys

Restaurant.

Your Learning: 1. so. 2.

3.

The technique of making a cold call and the etiquette one must follow while doing Understanding the requirements of the merchants of the Restaurant category.

The act of handling key accounts while in business. 4. The need of the minutes of the meeting report and the method of writing it.

Signature of Authority

Daily Record

Date:

14 05 - 2010 Time Out: 4.00 pm

Time In : 10. 25am

Activities Performed:
1. Cold calls were made to several merchants in the Health & beauty category. 2. Contacted Mr. Amit Jain from Countryside Outdoor Programme Pvt Ltd and explained him the

concept of LHRB and the Club Benefit Card programme. Mr. Amit got totally interested with the idea and he asked to send a copy of the business proposal along with the essential details of the deal. He asked to contact after a week so that he can have a look at the concept and discuss it with his colleagues and give the final decision. 3. Contacted the owner of Beyond the Fringe Beauty Salon and explained the project. Mr.Param Shanti has asked to send a business proposal.
4. Sent the business proposal along with the e- brochure of the Club Benefits programme to Mr.

Amit Jains as well as to Mr. Param Shanti (Beyond the fringe) email Id.
5. Collected data on the merchant shops in the restaurant category in Bandra from the website

www.timescard.com.

Your Learning: 1. The responses given by the merchants or their receptionists have given an idea of how people respond to tie up proposals.
2.

Some merchants get easily interested with the tie up plans and want to do it as soon as

possible. 3. Gained knowledge on the aspect of business proposal and also its phrasing and other things involved. 4. Understanding the ways by which merchant database can be created and the necessity of doing so.

Signature of Authority

Daily Record

Date:

15 05 - 2010 Time Out: ----

Time In : -----

Activities Performed:

Your Learning:

Signature of Authority

Daily Record

Date:

17 - 05- 2010 Time Out: 4.00 pm

Time In : 10. 10 am

Activities Performed:
1. Cold calls made to contact various merchants in Restaurants category in Bandra.

2. Contacted Mr. Jahangir Khan from Stomach Restaurant to fix an appointment. A complete briefing of the company, its product and the benefits was given. Mr. Jahangir was busy to have a meeting today and has asked to email a copy of the business proposal to him. After he has a look at the details and is interested in the project he will contact us.
3. Sent a copy of the business proposal as well as the merchant brochure to Mr.Jahangir as per

his requirement.
4. Generated a database on the merchant shops in the Health & Beauty category in Bandra

from the website www.timescard.com 5. A register has been maintained so that each member can record their calling activity and this can be used later.

Your Learning:
1. It is not always easy to convince people.

2. It is necessary to know the time of working of the merchant so that they can be approached in a correct way. 3. The concerned person may be busy or he may not be present at the place. Hence a follow up of calls made is necessary. 4. It is necessary to maintain a register to be updated on the calls made and also to make a follow up.

Signature of Authority

Daily Record

Date: 18 - 05 - 2010 Time In : 10. 20 am Activities Performed:

1. Contacted Mr. Amit Jain from Countryside Outdoor Programme Pvt Ltd to get an update on

Time Out:

4.00 pm

the deal. Mr. Amit said that he was interested with the idea and wanted to have a meeting with the representatives of Loyalty HR Benefits to clear a few doubts about the product. The appointment was fixed at 4 pm in the evening at the corporate office of Countryside Pvt Ltd at Mahim (East).
2. Went along with Mr. Talhah Patel for the appointment with Mr. Amit Jain so that his doubts

were cleared. Had a one hour meeting cum presentation done at Countryside Outdoor Programme Pvt Ltd and Amit was convinced by the idea and asked us to give a few more information regarding the various merchants tied up by LHRB in the other categories such as restaurants, cafs, health & beauty etc. He also wanted to know about the corporate tie ups done and the data which shows the working of the entire project. Mr. Jain was not satisfied with the price of the programme and hence was given a concession for some period after the deal was done. A bargain/ negotiation on the offers/ discounts to customers & the companys commission.
3. Prepared a report on the minutes of the meeting done at Countryside Outdoor Programme Pvt

Ltd and sent it to Mr. Hasan.

Your Learning: 1. Making a proper formal meeting with the people of top level management. 2. Business doesnt necessarily need boardrooms, projectors and all. A simple explanation is worth the deal.
3.

Understanding the requirements of the merchants of the Tours & travels category. Playing the negotiation cards well.

4.

Signature of Authority

Daily Record

Date:

19 - 05- 2010 Time Out: 4.00 pm

Time In: 10.05 am

Activities Performed: 1. Made calls for tie - ups at various merchant in the Health & Beauty category in Bandra. Most of the merchants were not present or busy with their work.
2. Contacted Mr. Al from Al's Tattoo and body piercing shop. Explained to him about the

company and the idea for which the merchant acquisition is done. Mr. Al has asked to send him an email which would have all the information about Loyalty HR Benefits Pvt Ltd and the concept of the Club Benefits Card. Mr. Al has asked to call him on 24th May (Monday). 3. Contacted the receptionist of Exhale Beauty Salon. Described the whole concept of LHRB and Club Benefits Card to her and asked to get her boss / manager/ owner on the phone. The owner was not at the office and the receptionist had asked her to call back after 15 days. 4. Sent an e- mail to Mr. Amit Jain (Countryside Outdoor Programme Pvt Ltd) which contained the details required by him. Contacted him later and he asked to call back after a few days

Your Learning:
1. Merchants in the service industry are ready to welcome such ideas as they have good benefits

from such a deal. The idea just has to be presented clearly to create an interest in them. 2. Merchants need to know the company and it other details before making a final deal.
3. They also need to know which of their competitors have made a tie up and what are the

offers given in to them. It should be kept in mind that we should not disclose intimate details of the company or the plan. Only those information which are required by the merchant and only those which are not confidential have to be forwarded to the merchant.

Signature of Authority

Daily Record

Date:

20 - 05- 2010 Time Out: 4.00 pm

Time In : 10.05 am

Activities Performed: 1. Made calls at different restaurants in Bandra for merchant acquisitions. Some of the restaurants were not interested , some were busy and asked to call back later, and most of the owners were not present at the place.
2. Contacted Ms Nancy Dsouza , the Marketing Manager of Red Box Caf, part of the various

restaurants of the China Gate Group. Ms. Nancy asked me for the details of our company and about the product which we deal in. She was briefed about the company and its functions. Nancy asked to send the business proposal and the details of the company and the product so that she will know about it in depth. She told me to contact after 2 days so that she can go through the details and think about t.
3. Sent an e mail to Ms. Nancy which contained the details required by her. 4. Collected data on the merchant shops in the restaurant category in Bandra from the website

www.mumbaiburp.com .

Your Learning:
1. Merchants have to be pleased with the offers so as to interest them. Otherwise they become

uncomfortable and thus uninterested in the deal.

2. Very detailed information is required by some clients and one should be ready with it.

Signature of Authority

Daily Record

Date: 21 - 05 - 2010 Time In : 10. 20am Time Out: 4.00 pm

Activities Performed: 1. Made calls at different merchants of the category Health and Beauty in Bandra. Some were not interested, while some said to call back, and the others asked to send the business proposal.
2. Sent e-mails to Cleopatra Day Spa & Unisex Salon, Beyond the Fringe Spa, Tangles Ladies

Beauty Salon. They asked to call after a week.

3. Called up Mr. Jai from Kohinoor Electronics to get an update about the deal. Mr. Jai came on

line after a few calls and said that he had not discussed the project with the boss as his boss was not in Mumbai. He said that he would call back as soon as the boss returns.
4. Collected data on the merchant shops in the Health & Beauty category in Navi Mumbai from

the website www.mumbaiburp.com .

Your Learning:
1. The merchants have a misunderstanding while receiving a tie up calls. They consider

merchant tie ups as a sale call and become uninterested. Hence, it is essential to first state that the call made is regarding corporate tie ups.
2. Emails have to be sent to the merchants as per their request. 3. It is essential that we ask for a time to call these merchants later so that we can call them at a

comfortable time.

Signature of Authority

Daily Record

Date:

22 05 - 2010 Time Out: 4.00 pm

Time In : 10. 30am

Activities Performed:
1. Called Ms. Nancy Dsouza ( Manager, Red Box). She asked to have a meeting with her at

2.00 pm today to discuss about the acquisition. Two of the executives were sent for the meeting at the corporate office at Kalina, Santacruz (East).
2. Cold calls made up at various restaurants, beauty spa in Andheri (East). 3. Contacted Mr. Devansh Gupta, partner at Kosho restaurant at Chandivali. Mr.Devansh was

briefed about the product. He was well interested in the tie up and had asked to fix a meeting with him as early as possible.
4. Set up an appointment with Mr. Devansh at Kosho restaurant at Chandivali on 31st May at

3.00 pm.
5. Collected data on the merchant shops in the Health & beauty category in Santacruz from the

website www.mumbaiburp.com .

Your Learning: 1. Merchants need to be called up at the time given by them earlier and it is necessary to check the updates on the proposed deal.
2. While setting up at meeting, the date and the time needs to be fixed as per the interest of the

merchants. 3. Some merchants are very interested with such tie up ideas and want to know more about the product.

Signature of Authority

Daily Record

Date:

24 05 - 2010 Time Out: 4.00 pm

Time In : 10. 25am

Activities Performed:
1. Called up several restaurants and cafs in Andheri (East). Calls were either not picked

up, or was busy, and some were not interested.

2. Contacted Mr. Nikhil Raina, owner of Smokin Lees Restaurant in Saki Naka. Nikhil was

briefed about all the details of the company and its product. A bargain/ negotiation on the offers/ discounts to customers & the companys commission. Mr. Nikhil was ready to go ahead with the deal. We had to come back to the restaurant once again to sign the final confirmation letter by Mr. Raina. Sometimes hard bargaining is needed to seal a deal. 3. Discussing the various offers & discounts that would be available to the card holders. 4. Sent a detailed report on the minutes of the meeting with Mr. Nikhil Raina at Smokin Lee restaurant to Mr. Hasan.
5. Collected data on the merchant shops in the restaurant category in Borivali from the

website www.mumbaiburp.com .

Your Learning:
1. Negotiation is a difficult job, sometimes you have to give in for a brand name.

2. One has to be smart in dealing with certain merchants. 3. Sometimes the other party bargains hard, and you have to give an inch for the brand value.
4. Finalizing your deal.

Signature of Authority

Daily Record

Date:

25 - 05- 2010 Time Out: 4.00 pm

Time In : 10. 20am

Activities Performed: 1. A detailed description of the meeting at Smokin Lee was given to the team at LHRB. 2. A scanned copy of the signed business proposal was sent to Mr. Raina by email.
3. Calls made to restaurants, cafs and pubs in Andheri (West) for merchant acquisition. 4. Contacted the manager of Peninsula & Garnish restaurant in Andheri. The manager was

briefed about the company and the product. The manager has asked to send a copy of the merchant brochure as well as the business proposal to his email id.
5. Business proposal was sent to the manager of Peninsula & Garnish as required by him. The

Manager asked to call after 2 weeks.

Your Learning: 1. A description of the meeting with the merchants helps to get a feedback about where we have gone wrong and we also get to learn a correct way to handle the merchants. 2. It is necessary to send a scanned copy of the deal made so that the merchant has a documented proof that a deal has been made.
3. The email id of the merchants has to be taken accurately and confirmed once again. 4. The name of the person who is concerned with the tie up decisions and his/ her designation

has to be noted.

Signature of Authority

Daily Record

Date:

26 05 - 2010 Time Out: 4.00 pm

Time In : 10. 25am

Activities Performed:
1. Contacted Mr. Jahangir from Stomach Restaurant to check on his updates on the proposal.

Mr. Jahangir had not seen the mail and has asked to resend the mail as soon as possible. He has asked us to contact him after 2 days.
2. Sent the business proposal and the merchant brochure to Mr. Jahangir.

3. Cold calls made to several merchants.

4. Collected data on the merchant shops in the restaurant category in Malad from the website

www.mumbaiburp.com . 5. Targets had been given to each member which they would have to acquire by the end of the next month.

Your Learning:
1. Merchants may forget to read their emails and hence a follow up has to be done so that we

remind the merchants about the updates.

2. Came to know about the various websites, books and newspaper which give us the

information on the merchants which are present in Mumbai.

3. Targets help us to work hard and have a competition amongst us. This could prove beneficial

to the company

Signature of Authority

Daily Record

Date:

27 05 2010 Time Out: 4.00 pm

Time In : 10. 05 am

Activities Performed:
1. Made cold calls to several merchants in the Accessories and jewellery category. No

positive responses received.

2. Went to Smokin Lee restaurant at Saki Naka to sign the final confirmation deal with Mr.

Nikhil Raina. 3. Returned to the LHRB office and submitted the confirmation letter. Discussion on the contract was done.
4. Discussing on how the scheme can be applied to the category such as book and magazines,

finance and charity, automobiles etc.

Your Learning:
1. Understanding the needs of the merchants in the Accessories and jewellery category. 2. You can sometimes push a little more to gain advantage. 3. Successfully sealing a business deal.

4. Understand the ways by which the scheme can be applied to the various categories.

Signature of Authority

Daily Record

Date:

28 05 2010 Time Out: 4.00 pm

Time In : 10. 05 am

Activities Performed: 1. A scanned copy of the confirmation of the deal with Smokin Lee restaurant was sent to Mr. Rainas email.
2. Called up Mr. Jahangir to check out whether he was interested in going further with the deal.

Mr. Jahangir was interested and has asked to set up a meeting with him within 2 days. The meeting is fixed today itself 1.30 pm.
3. Went along with Mr. Shoeb to Stomach Restaurant, Bandra to have a meeting with Mr.

Jahangir and give him a presentation of the company and the product. Discussion regarding the offers and discounts and how this relationship will benefit both. A bargain/ negotiation on the offers/ discounts to customers & the companys commission. 4. Mr. Jahangir was not fully convinced by the presentation and wanted to know about the names of other merchants and corporates which had been tied up with LHRB. 5. Sent a report on the minutes of the meeting with Mr. Jahangir to the director, Mr. Hasan.

Your Learning: 1. Understanding the requirements of merchants of restaurant category. 2. Some people at top management levels are very arrogant and you have to deal with them

Signature of Authority

Daily Record

Date:

29 05 - 2010 Time Out: 4.00 pm

Time In : 10. 05am

Activities Performed:
1. Gave a detailed description of the meeting at Stomach Restaurant with Jahangir. A group

discussion on the problems faced was discussed in detail.

2. Sent a copy of the merchants and proposed corporates tied up with Loyalty HR Benefits Pvt

Ltd along with a copy of the merchant brochure to Mr. Jahangirs email.
3. The sales promotion teams, its activity and other aspect of the same were discussed. The

problem that could occur was anticipated and solutions were found out.
4. Designing of t shirts for the sales promotion team. Ideas for creating a new T Shirt were

given.

Your Learning:
1. Decisions that have to be taken and the manner to behave while you deal with an arrogant

merchant. 2. The shortcomings of the Club benefits card for organization that have never believed in marketing.
3. Understanding the designs, color combinations etc for the design. Moreover still keeping the

designs stand out from others. 4. How to promote the product in the market to get maximum sales. The best way is to get media attention and publicity.

Signature of Authority

Daily Record

Date: 31 - 05 - 2010 Time In : 10.15 am Time Out: 4.00 pm

Activities Performed: 1) Made a list of merchants who were advertising their company in Bombay Times newspaper.
2) Acquired the names of modern trade companies with whom I would be making the corporate

tie ups.
3) Had a meeting at Kosho restaurant in Chandivali with Mr. Devansh Gupta and Ms. Shilpi

Goyal. A bargain/ negotiation on the offers/ discounts to customers & the companys commission. Deal still not finalized. Next meeting on Friday.

Your Learning:
1) The product , as it is new to market must have a lower price and should be running the

business just enough to break even in the first few months.

2) The merchants are not convinced about the number of customers they would be getting once

they tie up with LHRB. Need to find new ways to convince them.
3) If a restaurant is not in a crowded area, their sales are low, and hence the offer made must

also be accordingly. 4) Some deals are not finalized in one meeting.

Signature of Authority

Daily Record

Date:

01 06 - 2010 Time Out: 4.00 pm

Time In : 10. 05am

Activities Performed: 1. Called up at Tiffanys Restaurant in Santacruz (East) and checked out whether Mr. Anand Singh, the Manager had returned from his vacation. Mr. Anand was not present at the restaurant and the Asst. Manager had asked to call up by the end of the week.
2. Collected data on the merchant shops in the restaurant category in Andheri & beyond from

the website www.bestofbombay.com . 3. Discussions regarding the sales promotion teams. 4. Designing of t shirts for the sales promotion team.

Your Learning: 1. How to promote the product in the market to get maximum sales.
2. The best way to promote a product is get media attention and publicity. 3. It may take some time to get the concerned person on the line and thus the proposal may take

some time to get executed.

Signature of Authority

Daily Record

Date:

02 06 - 2010 Time Out: 4.00 pm

Time In : 10. 10 am

Activities Performed:
1. Cold calls made to the merchants in different categories for tie ups. 2. Called up Countryside Outdoor Programme Pvt Ltd to get Mr. Jain and asked him about the

status of the deal. Mr. Jain said that he was agreeing to tie up with LHRB. He was informed that we would be having another meeting by the end of this month where we would be signing a confirmation letter which would be an evidence to confirm that the deal is done.
3. Generated a database on the merchant shops in the Shopping category in Navi Mumbai from

the website www.bestofbombay.com . 4. Contacted Mr.Rohan, unit member of Team India Managers Pvt Ltd, for a merchant tie up. Rohan has asked to send a copy of the business proposal to his email.

Your Learning:
1. Once a merchant is interested with then people at the top level are sometimes easy going and

relaxed while discussing.

2. Merchants have the wait and watch approach i.e. they think a lot before sales channel

partnering
3. Some merchants may also be approached by a competitor and thus they require sometime to

think about it.

Signature of Authority

Daily Record

Date:

03 06 - 2010 Time Out: 4.00 pm

Time In : 10. 20 am

Activities Performed:
1. Called made at a number of restaurants and beauty spas in Andheri. No positive responses

received. The concerned person was either busy, not available, or not interested and some had asked to call up later in the evening. 2. Collected data on the merchant shops who had published their advertisement in the newspaper Bombay Times.
3. Collected data on the merchant shops in the retail category in Mumbai from the internet.

4. Sent a business proposal along with the merchant brochure to Mr. Rohans via email

Your Learning: We may get negative responses at somedays, but these merchants should be called after some days.
1.

There a huge number of merchants who publish their brand on the media and news paper. They should be contacted to have a tie up as they require a sales channel to sell their products.
2.

3. Understanding the weakness of the retail sector and how these can be used to promote our plan and thus have a tie up with them.

Signature of Authority

Daily Record

Date:

04 06 - 2010 Time Out: 4.00 pm

Time In: 10. 05 am

Activities Performed: 1. Collected data on the merchant shops who had published their advertisement in the newspaper Bombay Times. 2. Cold calls made to merchants in the restaurant category. No positive responses.
3. Contacted Ms Vaishali from Punjab Grill, a restaurant of the Jiggs Kalra group. She was

given the details of the company and had been asked to set up an appointment. Appointment scheduled at 3 pm tomorrow at Lower Parel.

Your Learning: Merchants put a lot of their ads on the newspaper. We can contact them and ask to have a tie up with us. The offer which they put on the ads can be used by us to attract the customers to their outlet by sending an SMS to the card holders.
1.

2. There are merchants who are very open to new ideas and want to know about the project. While going for a meeting with a big company, it is necessary that you be prepared for them.
3.

Signature of Authority

Daily Record

Date: 05 - 06 - 2010 Time In: 10. 20 am Time Out: 4.00 pm

Activities Performed: Called up at Tiffanys Restaurant in Santacruz (East) and checked out whether Mr. Anand Singh, the Manager had returned from his vacation. Mr. Anand was not present at the restaurant and the Asst. Manager had asked to call up after a week more. The owner, Mr. Mahesh Shetty too was not present at the place.
1.

2. Collected data on the merchant shops who had published their advertisement in the newspaper Bombay Times. Went to Phoenix Mills to have a meeting with Ms.Vaishali. A presentation of the concept of LHRB had been given. Vaishali was not interested as they had a loyalty scheme of their own.
3.

Your Learning:
1.

Larger organization doesnt necessarily require a long presentation. How to present an idea in front of a panel of distinguished personalities.

2.

3. Some organizations have their own loyalty scheme such as our and hence do not get interested in such schemes. However, schemes which have 4. Some people are adamant & firm and you cannot be pushy with them.

Signature of Authority

Daily Record

Date:

07 06 - 2010 Time Out: 4.00 pm

Time In : 10. 20 am

Activities Performed: 1. Cold calls made to merchants for an appointment.

2. Contacted Mr. Shaio Bin from Glory Again beauty spa to get an update of the status. Mr. Bin

asked to set up a meeting with him on 11th of June at 2 pm at the Bandra Office. 3. Contacted Mr. Rohan to check on his updates on the proposal. Rohan was very much interested in the plan and has said that he would meet the director after some days. 4. Discussions on the website launch and its designing were done.

Your Learning: 1.
2.

The essential elements that should be considered while designing a website.

The website should have links to the tied up merchants and it should also have facilities which make it convenient for the customers to use it.

Signature of Authority

Daily Record

Date:

08 06 - 2010 Time Out: 4.00 pm

Time In : 10. 05 am

Activities Performed: 1. Called up Ms. Shilpi from Kosho restaurant at Chandivali. Offered a suitable price to get the deal done with LHRB. 2. Ms.Shilpi has agreed to go ahead with the deal and has asked to come with the confirmation letter at the earliest. 3. Cold calls had been made to several merchants in Mumbai for tie ups. 4. Collected data on the merchant shops who had published their advertisement in the newspaper Bombay Times.

Your Learning:
1. As some merchants are new and not ready to go ahead with a tie up , they should be given

some discounts on the deal made. Once they have something in their favour , it is easy to crack the deal. 2. Once a merchant has agreed to tie up , a confirmation letter should be signed as soon as possible so that hey dont change their minds or be approached by any competitors.

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Daily Record

Date:

09 - 06- 2010 Time Out: 4.00 pm

Time In : 10. am

Activities Performed: 1. Collected data on the merchant shops who had published their advertisement in the newspaper Bombay Times. 2. Calls made to contact the managers/ owners of various restaurants in Andheri. 3. Discussions regarding the banners of the club benefit cards. The locations where these banners have to be put. 4. Suggested tag lines which could be put on the banner of the program.

Your Learning: 1. Understanding the design , color combinations and other factors that create an attention towards it. 2. Knowing the locations to place the banners to grab maximum eye balls. 3. The necessity of putting a tag line in a brand. The tag line should be catchy and also simple.

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Daily Record

Date:

10 - 06- 2010 Time Out: 4.00 pm

Time In : 10. 10am

Activities Performed: 1. Call made to merchants who had published their ads in the Bombay times newspaper. 2. Designing of welcome kits.
3. Discussions about the entire promotions strategy, at different places.

4. Follow up calls made to several merchants contacted earlier.

Your Learning: 1. Welcome kits are a way of greeting people who have purchased the product. It has to simple, up to the point and should have all the information essential to the purchaser. 2. Understanding the ways in which the cost of the whole process can be reduced and the quality can be maximised. 3. The things which would be need for promoting the whole project in the market.

4. Follow up of merchants should not be made on after a long time as the merchants may forget what is the deal and we have to explin the project all over again.

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Daily Record

Date:

11 06 - 2010 Time Out: 4.00 pm

Time In : 10. 05am

Activities Performed: 1) Called up Glory Again Beauty Spa and asked the owner Mr.Shaio Bin whether he was ready to have a meeting today as requested by him a few days back. Mr.Shaio said that he was free after 2pm and so our representative can drop by at any time after 2 pm. 2) Designing of welcome kits. 3) Discussions regarding the promotional aspects.
4) Discussions about the entire promotions strategy, at different places.

Your Learning: 1. It is very important that the customers who purchases the product fills an application form and provides sufficient proof of his identity. Else, it would may create a problem for the company.
2.

Understanding the problems which may occur while promoting the product Various new and existing ways of promoting a new brand.

3.

4. The different places where the promotion needs to be done and how it should be done.

Signature of Authority

Daily Record

Date:

12 06 - 2010 Time Out: 4.00 pm

Time In : 10. 10 am

Activities Performed:
1. Calls made to merchants who had published their ads in the Bombay times newspaper. 2. Making follow up calls to the merchants that is tied up.

3. Designing of welcome kits. 4. Discussion about the launch plans.

Your Learning:
1. 2.

The welcome kits must be small and it should be enclosed in an envelope.

A welcome kit must also contain a pamphlet which must contains all the essential information for the customer to understand the product clearly. The product should be launched at a perfect place and mainly in an area where the merchant tied up are the most and the potential buyers are high.
3.

4. Essential information which is required by the customer must be provided to them i.e website address, customer care nuber.

Signature of Authority

Daily Record

Date:

14 - 06- 2010 Time Out: 4.00 pm

Time In : 10. 05 am

Activities Performed: 1. Prepared a report on the performance so far by the individual members and discussed how that can be improved. 2. Gave a report on the progress of the company with its tie- ups with merchants, the corporates, and other aspects. 3. Discussed on the performance reports and gave individual feedbacks to the members. 4. Suggested ideas to design the website, pamphlets and banners for the promotions of the Club Benefits card. 5. In addition to the Club Benfits card , suggestions on the launch of Students Club benefit card were given.

Your Learning: 1. A performance report helps the company to keep a watch on the individual performance. It also helps them to get a feedback of their work so far. A company performance report helps the company to know its progress and helps to find out the mistakes done. It also provides to create a future projection of how the business would continue.
2.

Students are also a potential spender of money. A money saving or a discount scheme can be a great idea to help them save money.
3.

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Daily Record

Date:

15 - 06- 2010 Time Out: 4.00 pm

Time In : 10. 20 am

Activities Performed:
1. Called up a number of restaurants in Chembur for merchant tie ups.

2. Contacted Mr. Shiva , manager of Oasis International, Chembur for an appointment. Shiva was interested about the project and had asked to set up a meeting in the next week to know a few more details about the plan.
3. Discussed the project, the tie up strategy and other aspects with Ms. Sangita,who was

doing research for LHRB. The advantages and disadvantages of the project were discussed. A feedback on the individual performance was given.

Your Learning: 1. Talking to a researcher was a great experience.

2. Such type of research activities help the company to correct itself on their projects. 3. Making the doubts / apprehensions of the people minimal with go ahead of the project.. 4. Feedbacks from the researcher helped to understand where to correct oneself to make B2B deals efficiently. 5. Sometimes organizations take a little time and information to make their move.

Signature of Authority

Daily Record

Date:

16 06 - 2010 Time Out: 4.00 pm

Time In : 10. 05 am

Activities Performed:
1. Called Mr. Jai from Kohinoor Electronics to get an update on the details of the project. Jai

said that he had not discussed the project with his boss as he was very busy. He said that he would contact me after he discusses the project with the boss.
2. Called up a number of merchants in the Health & Beauty category from Chembur. 3. Contacted Mr. Manoj, owner of Snip NScissors salon in Chembur and briefed him about the

entire project and the benefits which would be obtained to the merchant. Mr. Manoj has asked to send the business proposal of the Club benefits programme. 4. Sent a business proposal of the Club Benefits programme to Mr. Manoj.

Your Learning: 1. It may take some time to get the deals done as there may be a communication delay.

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Daily Record

Date:

17 06 - 2010 Time Out: 4.00 pm

Time In : 10. 20 am

Activities Performed:
1. Calls made at the best cafs and bars in Andheri (East). 2. Contacted Mr. Thacker, owner of Thackers caf at Andheri (West) and explained to him the

details of the company and the project. Mr. Thacker has fixed a meeting tomorrow at 4.00 pm. 3. Call made to merchants who had published their ads in the Bombay times newspaper. 4. Suggested ideas to design the website, pamphlets and banners for the promotions of the Club Benefits card.

Your Learning: 1. Some merchants can be easily excited about the project for a tie up.

2. As a trial, only a few cards should be ordered at first to check out if there are any mistakes in the project.These errors can be cleared later. 3. 4. Banners must not be very small as it would not be visible to the people. The banners must be designed in such a way that it connects to the people.

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Daily Record

Date:

18 06 - 2010 Time Out: 4.00 pm

Time In : 10. 05 am

Activities Performed:
1) Called up at Tiffanys Restaurant in Santacruz (East) to check out whether Mr. Anand Singh,

the Manager had returned from his vacation. Mr. Anand was present and he said that he had spoken with his boss and he will contact LHRB Office, once his boss tells him to continue with the plan. Mr.Anand asked to call him up at the end of the month so that we can have a meeting with the owner, Mr. Mahesh Shetty about the Club Benefits Card programme.
2) Called up Mr.Thacker and confirmed about the meeting at 4 pm 3) Went along with a colleague to Thackers caf at Solitaire Park in Andheri (West). 4) A presentation was given to Mr. Thacker about the project. But Mr. Thacker was not fully

satisfied with the project and has asked to call him after a few days.
5) Sent a report on minutes of the meeting at Thackers caf to the director.

Your Learning: Merchant who have the restaurants with customers coming in all the time are least intereseted in the discount schemes as they have plenty of customers for in the restaurant.
1.

2. Such merchants can be offered to tie up with us where they can have catering services offered to various corporates at discounted prices.

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Daily Record

Date:

19 06 - 2010 Time Out: 4.00 pm

Time In : 10. 15am

Activities Performed: 1. Calls made at the best restaurants in Andheri.

2. Contacted Mr. Glen Pereira, manager from Saffron eatery & bar and explained the whole

concept of Loyalty HR Benefits. Mr. Glen has asked to send a business proposal of the tie up along with the merchant brochure and the list of merchants that LHRB has tied up with to his email id. He has asked to call him up after one week.
3. Sent a copy of the business proposal, merchant brochure and a list of the tied up merchant to

Mr. Glens email id. 4. Suggested ideas to design the website, pamphlets and banners for the promotions of the Club Benefits card.

Your Learning: 1. Understanding the needs of a well flourishing restaurants and using them for our benefits. 2. Understanding the names which have to be disclosed in a deal. 3. Smart conversation help you to clicnch the deal.
4. The club benefits card scheme can also be used in the medical industry . People can buy

medicine at discounted rates, get free medical check ups and also consultation on a regular basis.

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Daily Record

Date:

21 06 - 2010 Time Out: 4.00 pm

Time In : 10. 20 am

Activities Performed: 1. Discussed about the promotional strategy for the launch of the Club benefits card in the market. 2. Contacted Ms. Shilpi Goyal to confirm the appointment. 3. Went to Kosho restaurant, Chandivali to get the confirmation done from Ms. Shilpi Goyal and Mr. Devansh Gupta.

Your Learning: 1. We can offer a free trial period to the merchants where they can understand the benefits of using such a scheme and then at a later stage charge for it. 2. There can a number of problem which occur while promoting as well as selling of cards. These problems must be anticipated and solutions needs to be found out. 3. Any updates or changes in the project must be informed to the merchant partners so that they are aware of it. 4. How to seal a successful deal.

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Daily Record

Date:

22 06 - 2010 Time Out: 4.00 pm

Time In : 10. 10 am

Activities Performed:
1. Submitted the confirmation letter from Kosho restaurant to Mr. Hasan.

2. Sent a scanned copy of the confirmation letter to Mr. Devanshs email id. 3. Contacted Mr. Thacker from Thackers Caf at Andheri to get an update on the proposal. Mr. Thacker was not interested to have a tie up as this project would have been a loss to his caf.
4. Call made to merchants who had published their ads in the Bombay Times newspaper.

Your Learning: Merchant who have the restaurants with customers coming in all the time are least interested in the discount schemes as they have plenty of customers for in the restaurant.
1. 2.

The numbers of merchants provided in some websites may be incorrect.

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Daily Record

Date:

23 - 06- 2010 Time Out: 4.00 pm

Time In : 10. 25 am

Activities Performed: 1. Discussed about the promotional strategy for the launch of the Club benefits card in the market.
2. Contacted Mr. Shiva from Oasis International to confirm the meeting with him. Shiva has

agreed to have the meeting.

3. Went along with a member to Oasis international to give a presentation to Mr. Shiva. He was

interested with the project and wanted us to have a meting with his Gen. Manager by next week. He has also asked to send a business proposal of the project. 4. Sent a report on the minutes of the meeting done at the Oasis International.

Your Learning:
1. A list of the merchants which have been tied up with LHRB should be disclosed at the

website as well as on the banners. 2. Some cards may also be distributed free of cost to people as a promotional strategy. 3. Negotiation is all about equisharing which helped to sign a deal.

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Daily Record

Date:

24 06 - 2010 Time Out: 4.00 pm

Time In : 10. 25 am

Activities Performed: 1) Sent a copy of the merchant brochure to the Gen.Manager of Oasis International.
2) Called the owner of SnipN Scissors Salon at Chembur to confirm the appointment fixed

with him on 18th June. He was free after 2 pm and had asked to drop in at any time after 2.30 pm today.
3) Went along with a member to Snip N Scissors salon at Chembur to give a presentation to the owner Mr. Manoj. Convincing a deal to a merchant was a tough job.

4) Signed and confirmed the deal with Snip NScissors at a price suitable for both the parties. 5) Sent an email to Mr. Hasan which had the details of the minutes of the meeting at Snip N scissors Salon at Chembur.

Your Learning: 1. You have to confirm the appointment with the merchant before going . 2. A one on one discussion is very relaxing and comfortable sometimes.Such discussions are friendly and very open. These discussions help seal the deal and create friendly relations. 3. Altering the deal in such a way that there is a win - win situation with both the parties. 4. How to sustain long term relation ships.

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Daily Record

Date: 25 - 06 - 2010 Time In : 10. 20 am Time Out: 4.00 pm

Activities Performed: 1. Submitted the confirmation letter from Snip NScissors to Mr. Hasan. 2. Sent a scanned copy of the confirmation letter to Mr. Manoj from Snip N Scissors salon as required. 3. Discussed about the promotional strategy for the launch of the Club benefits card in the market. 4. Contacted Mr. Glen Pereira of Saffron eatery and bar to check up on the status of the business proposal. Mr. Glen has asked to come today for a meeting with him to discuss about the deal at 2.00 pm at their office at Andheri (West).
5. Went to Saffron eatery and bar to have a meeting with Mr. Glen to present him the Club

Benefit project and to confirm the deal. Mr. Glen was satisfied with the concept. He has asked to give him a few days so that he can discuss his plans with his boss.

Your Learning: 1. Having fruitful discussions with the elite people. 2. The higher authority people sometimes get friendly only after liking your business proposals. 3. Sometimes we have to tell the complete inside out to the merchants. 4. The more open & confident you are in a discussion , the brighter are the chances of signing the deal.

Signature of Authority

Daily Record

Date: 26 06 - 2010 Time In : 10. 05 am Time Out: 4.00 pm

Activities Performed:
1. Called Mr.Jai from Kohinoor Electronics to get an update on the details of the project. Mr.

Jai apologized for the delay and said that his boss was not interested in the project. 2. Discussed about the promotional strategy for the launch of the Club benefits card in the market.
3. Contacted Mr. Jahangir from Stomach restaurant to check up on any updates on the proposal.

Mr. Jahangir wants to have another meeting to clear a few doubts about the product.
4. Contacted Mr. Shiva to find out whether Gen. Manager was present. The Manager was not

present and would be resuming his work after the 15th of July. 5. Call made to merchants who had published their ads in the Bombay Times newspaper.

Your Learning: 1. Although the manager may be interested , he was not able to convince his boss with the deal. Thus, it is necessary to have a meeting with only those people who can take decisions easily. It would be better if we hire some event management agencies who can efficiently promote our products.
2. 3.

Importance of reminding of the alliances keeping .

4. Merchants need to be described the entire process on the project but most importantly, we have to convince them about how the project can help them.

Signature of Authority

Daily Record

Date:

28 06 - 2010 Time Out: 4.00 pm

Time In : 10. 35 am

Activities Performed: 1. Discussed about the promotional strategy for the launch of the Club benefits card in the market.
2. Making follow up calls to the merchants that is tied up.

3. Contacted Mr. Amit Jain and asked whether he was free today so that the deal can be finalized and the confirmation letter was signed. He said he was busy in the morning and asked me to drop by at the office at Mahim with the confirmation letter. 4. Had the confirmation letter signed from Mr.Amit Jain , the Marketing manager of Countryside Outdoor Programme Pvt Ltd. The contract was valid for 1 year starting from August 1, 2010.

Your Learning:
1. Importance of reminding of the alliances of the proposal. 2. The programs which could be performed for the promotions of the product.

3. How to maintain relationships that will last long ie relationship building.

Signature of Authority

Daily Record

Date:

29 06 - 2010 Time Out: 4.00 pm

Time In : 10. 25 am

Activities Performed:
1. Submitted the confirmation letter from Countryside Outdoor Programme Pvt Ltd to Mr.

Hasan and sent a scanned copy of the letter to Mr. Jains email Id.
2. Called up at Tiffanys Restaurant in Santacruz (East). Mr. Anand asked to have a meeting

with his boss on 5th of the next month at 7 pm where he can take things further. 3. Discussed about the promotional strategy for the launch of the Club benefits card in the market. 4. Discussed the final screenshots of the website which would be required to run the project successfully.

Your Learning: 1. The website must be carefully designed so that there are no flaws/ errors which arises at a later stage. Web sites should also have a store locator so that customrs can look out for the location of the stores.
2.

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Daily Record

Date:

30 06 - 2010 Time Out: 4.00 pm

Time In : 10. 20 am

Activities Performed:
1. Collected information regarding the company for project purposes and creating a database by

segregation of the data.

2. Suggested ideas which can be used to carry the organization forward. Obtained a feedback on

the performance of each and every trainee in the internship program. 3. Enjoyed a farewell party organized by the company.

Your Learning:
1. The entire experience was great working in Loyalty HR Benefits Pvt Ltd. 2. The farewell is an essential part to maintain cordial relationships with the employees.

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