ANTHONY KRIPAS

8692 Ailsworth Dr., Darien, Illinois 60561 (630) 910-5434 http://www.linkedin.com/in/akripas tkripas@gmail.com

HIGH IMPACT MARKETING & SALES PROFESSIONAL DRIVING

STRATEGIC GROWTH AND BRAND AWARENESS IN COMPETITIVE MARKETS

Marketing and Sales authority offering an in depth knowledge of industry trends, channel business dynamics, consumer insights and the ability to develop integrated marketing communications plans that drive channel decisions. Experienced developing consumer and business-to-business promotions. Solid persuasion, tactical and strategic proficiency coupled with exceptional interpersonal and communication skills. Core competencies include:

Strategic Trend Analysis Customer Needs Assessment Integrated Marketing Key Account Management

Joint Ventures and

Alliances

Market Opportunity
Analysis

Competitive Dynamics Vendor Relations Campaign Development

Corporate Relations/
Vision Multimedia Advertising Public Relations

PROFESSIONAL EXPERIENCE
Associated Business Consultants 2007 - Present Marketing Strategy Consultant (Independent) Darien, Illinois Cultivate strategic marketing and advertising support solutions for executive leaders that includes defining target segments, refining communication strategies, advising and directing vendor relationships. Analyze and recommend marketing activities that promote brand awareness for products and services.

Exceeded customer satisfaction goals 24% by launching a direct response marketing campaign that optimized brand recognition by offering incentive programs in direct mailings, community postings and local advertising Generated a 16% sales increase within key accounts by defining select market shifts, and delivering individualized business presentations to decision makers on individual service offerings Orchestrated a unique key account management program through a data base which targeted the companys 10 largest multinational clients and reviewed their order history to inform the customer on product demand and availability Implemented procedures for pursuing new business and a multi-national marketing and branding strategy by crafting, developing and implementing effective sales execution strategies Evaluated competitive market trends and implemented product or service positioning strategies to ensure long-term sustainable growth

Jacobs BMW - Mini / Orland Park Infiniti 2004 - 2007

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Sales Marketing Consultant Client Services Advisor Naperville / Orland Park, Illinois Anthony J. Kripas tkripas@gmail.com Exercised sales forecasting and strategic planning to ensure the sale and profitability of (630) 910-5434 products, lines, and services. Analyzed business developments and monitored market trends that created new business opportunities and re-established integral relationships with former clients. Spearheaded the entire sales cycle management process, from initial client consultation and needs assessment through product demonstration, price and service negotiations, and final sales closings Surpassed customer retention ratings by 25% through the introduction of sales initiatives, premiums, and targeted promotions Championed a 6% Midwest BMW regional sales increase by incorporating a business friendly lease and buy-out program that educated the luxury car buyer on options of financing Designed a fully integrated customer service team comprised of personnel from sales, service, order fulfillment, and customer support that dealt immediately with concerns and conveyed explicit and timely solutions Awarded Superior Product Knowledge Honors by the Chicago Automobile Manufacturers Association for excellence in Marketing Product Knowledge for the Consumer consecutively for 2005, 2006, and 2007

PROFESSIONAL EXPERIENCE (continued)

Hursen Holdings, Inc / Petkus Lemont Funeral Homes 1999 - 2004 Marketing Manager Director Hillside / Lemont, Illinois Identified, developed, and evaluated marketing and advertising strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Reduced overhead by 9% and increased new business sales 21% in less than one year by broadening market segments and creating competitive pricing packages Boosted revenue by 14% raising brand awareness via marketing campaigns that integrated public/community relations, direct mail, print, and broadcast media advertising Drove market penetration 26% and grew revenue 12% through active public participation in numerous charitable events Researched funeral sales trends and identified the top performing emerging markets statewide as the first step in new service offerings and market positioning Formulated winning sales presentations utilizing multimedia demonstration techniques to consistently outperform competition

Illinois Funeral Directors Association 1991 - 2002 President Regional Director National Advisory Board Member Springfield, Illinois Directed 1,100 member professional services association with budget in excess of $ 3,000,000 and staff of 12. Oversaw organizational development, marketing, strategic planning, PAC fund raising, policy execution, and membership expansion.

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Expanded membership 8% by developing and promoting national marketing programs that expanded exposure to new markets through corporate and state Anthony J. Kripas participation tkripas@gmail.com sponsorship (630) 910-5434NFDA membership and increased PAC fund donations 16% by launching a Boosted nationwide promotion that brought involvement awareness on membership, legislation and numerous association issues Successfully solicited sponsorship funds from state and national networks on the importance of maintaining a professional funeral museum that housed historical items of significance and interest Launched the Cook County District 2A Association that increased membership 23% within one year by building valued inner-city business relationships, raising awareness of issues within the industry and among the public Partnered with county and state legislators to pass legislation in Cook County allowing self issued burial permits that would no longer delay burials

Village of Westchester 1991 - 2002 Trustee General Village Affairs Chairman Westchester, Illinois Proposed and executed course of action for a municipality of 18,000 residents and 200 employees that ensured continuing operations, maximized returns on investments, tax revenue growth, and fiscal responsibility.

Promoted infrastructure growth $1,600,000 through aggressive grant funding negotiations with government officials Revived union negotiations and saved $150,000 in the process by creating and passing a multi-year police and fire department labor contract which increased salaries, benefits and advancement at no additional cost to citizens Saved $200,000 annually by re-negotiating multi-million dollar waste removal contracts from 1 to 3 year terms with Waste Management which later became a model for numerous municipalities Enhanced economic development by promoting government relationships with surrounding business merchants and creating new revenue streams Inspired business owners to raise $90,000 for police officers bullet-proof vests without using taxpayers money

EDUCATION
MBA, Marketing, Stafford University, UK BS, Economics and Business Administration, Stafford University, UK Six Sigma Green Belt Trained, Chicago Deming Association, Naperville, IL Leadership / Organizational Structure for C-Suite Individuals, Society of Association Executives, D.C.

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