BUS 499

Business Administration Capstone

(Prerequisite: To be taken as last or next to last course) COURSE DESCRIPTION This course is the capstone course for the Bachelor of Business Administration p rogram. It examines the processes by which organizations formulate strategy, implement policy, and evalu ate outcomes in the highly competitive and dynamic global environment. The ethical implications of s trategic choices are a central concern of this course. Analytic, integrative, and decision-making skill s will be exercised through the use of case analysis and decision making. INSTRUCTIONAL MATERIALS Required Resources Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic management: Co mpetitiveness and globalization, concepts and cases: 2011 custom edition (9th ed.). Mason, OH: Sou th-Western Cengage Learning. Supplemental Resources Angwin, D., Paroutis, S., & Mitson, S. (2009). Connecting up strategy: Are senio r strategy directors a missing link? California Management Review, 51(3), 74-94. Derfus, P. J., Maggitti, P. G., Grimm, C. M., & Smith, K. G. (2008). The red que en effect: Competitive actions and firm performance. Academy of Management Journal, 51(1), 61-80. Franken, A., Ewards, C., & Lambert, R. (2009). Executing strategic change: Under standing the critical management elements that lead to success. California Management Review, 51(3), 4 9-73. COURSE LEARNING OUTCOMES 1. Identify the vision, mission, and stakeholders of a firm. 2. Identify how the six segments of the general environment affect an industry and its firms. 3. Identify the five forces of competition. 4. Analyze the external environment for opportunities and threats that impact the f irm. 5. Analyze the internal environment of a company for strengths and weaknesses that impact the firm s competitiveness. 6. Identify various levels and types of strategy in a firm.

7. Describe how corporate governance affects strategic decisions. 8. Describe the relationship between strategy and organizational structure. 9. Analyze strategic leadership, strategic entrepreneurship, and corporate entrepre neurship. 10. Use technology and information resources to research issues in business admi nistration. 11. Write clearly and concisely about business administration using proper writi ng mechanics. 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 1 of 17

BUS 499

Business Administration Capstone

WEEKLY COURSE SCHEDULE The standard requirement for a 4.5 credit hour course is for students to spend 1 3.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mod e. Week Preparation, Activities, and Evaluation Points 1 Preparation Reading(s) o Chapter 1: Strategic Management and Strategic Competitiveness Activities Discussions Evaluation None 20 2 Preparation Reading(s) o Chapter 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitive Analysis o Case Study 3: Barclays: Matt Barrett s Journey Winning Hearts and Minds Activities Discussions Evaluation 20 Assignment 1: Great Lakes: Great Decisions 240 3 Preparation Reading(s) o Chapter 3: The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantage o Case Study 3: Barclays: Matt Barrett s Journey Winning Hearts and Minds Activities Discussions Evaluation None 20 4 Preparation Reading(s)

o Chapter 4: Business-Level Strategy o Chapter 5: Competitive Rivalry and Competitive Dynamics o Case Study 2: Baidu: Beating Google at Its Own Game Activities Discussions Evaluation 20 Assignment 2: Apple Computer, Inc.: Maintaining the Music Business 280 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 2 of 17

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Business Administration Capstone

while Introducing iPhone and Apple TV 5 Preparation Reading(s) o Chapter 6: Corporate-Level Strategy o Case Study 27: Tesco versus Sainbury s: Growth Strategies and Corporate Competitiveness Activities Discussions Evaluation None 20 6 Preparation Reading(s) o Chapter 7: Merger and Acquisition Strategies o Case Study 6: CEMEX: Building a Global Latina Activities Discussions Evaluation 20 Assignment 3: Motorola, Inc. 280 7 Preparation Reading(s) o Chapter 8: International Strategy o Case Study 12: Blue Ocean Strategy at Henkel Activities Discussions Evaluation None 20 8 Preparation Reading(s) o Chapter 9: Cooperative Strategy o Case Study 10: eBay Inc.: Bidding for the Future Activities Discussions Evaluation 20

Assignment 4: A Horror Show at the Cinemaplex 280 9 Preparation Reading(s) o Chapter 10: Corporate Governance o Chapter 11: Organizational Structure and Controls o Case Study 4: Accounting at Biovail o Case Study 8: From Low Cost to Global Leadership: Computime (Hong Kong) Leads through Innovation Activities 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 3 of 17

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Business Administration Capstone

Discussions Evaluation None 20 10 Preparation Reading(s) o Chapter 12: Strategic Leadership o Chapter 13: Strategic Entrepreneurship Activities Discussions Evaluation 20 Capstone Project 460 11 Preparation Case Study 1: Alibaba.com Activities Discussions Evaluation None 20 GRADING SCALE UNDERGRADUATE

Assignment Total Points % of Grade Assignment 1: Great Lakes: Great Decisions 240 14% Assignment 2: Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV 280 16% Assignment 3: Motorola, Inc. 280 16% Assignment 4: A Horror Show at the Cinemaplex 280 16% Capstone Project 460 26% Participation (22 discussions worth 10 points apiece) 220 12% Totals 1,760 100% Points Percentage Grade 1,584 1,760 90% 100% A 1,408 1,583 80% 89% B 1,232 1,407 70% 79% C 1,056 1,231 60% 69% D Below 1,056 Below 60% F 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of

Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 4 of 17

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Assignment 1: Great Lakes: Great Decisions Due Week 2 and worth 240 points Review the Great Lakes: Great Decisions case study and write a 4-10 page paper i n which you: 1. Perform an analysis of the social / demographic, technological, economic, enviro nmental / geographic, and political / legal / governmental segments to understand the gene ral environment facing Great Lakes. Describe how Great Lakes will be affected by each of these e xternal factors. 2. Analyze the lead additives industry in the U.S. using the Five Forces of Competi tion Model. Describe the impact of each of the five (5) forces on the industry and based on this analysis, determine if the industry is attractive or unattractive. 3. Describe who Great Lakes immediate, impending, and invisible competitors are and how Great Lakes measures up against these competitors. 4. Describe the main capabilities of Great Lakes. Your assignment must: Be typed, double spaced, using Times New Roman font (size 12), with one-inch mar gins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student s name, t he professor s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Identify how the six segments of the general environment affect an industry and its firms. Identify the five forces of competition. Analyze the external environment for opportunities and threats that impact the f irm. Use technology and information resources to research issues in business administ ration. Write clearly and concisely about business administration using proper writing m echanics. Grading for this assignment will be based on answer quality, logic/organization

of the paper, and language and writing skills, using the following rubric. Points: 240Assignment 1: Great Lakes: Great DecisionsCriteriaUnacceptableBelow 6 0% FMeets Minimum Expectations60-69% DFair70-79% CProficient80-89% BExemplary90-100% A1. Perform a n analysis Did not submit or Insufficiently Partially Satisfactorily Thoroughly of the social / incompletely performed an performed an performed an performed an demographic, performed an analysis of the analysis of the analysis of the analys is of the technological, analysis of the social / social / social / social / economic, social / demographic, demographic, demographic, demographic, environmental / demographic, technological, technological, technological, techno logical, geographic, and technological, economic, economic, economic, economic, political / legal / economic, environmental / environmental / environmental envi ronmental / governmental environmental / geographic, geographic, / geographic, geographic, segments to geographic, and and political / and political / and political / and political / understand the general political / legal / legal / legal / legal / legal / 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 5 of 17

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Assignments and Rubrics

environment facing governmental governmental governmental governmental governmen tal Great Lakes. Describe segments to segments to segments to segments to segments t o how Great Lakes will understand the understand the understand the understand the understand the be affected by each of general general general general general these external factors. environment environment environment environment environm ent Weight: 30% facing Great Lakes, and described how Great Lakes will be affected by each of these external factors. facing Great Lakes, and described how Great Lakes will be affected by each of these external factors. facing Great Lakes, and described how Great Lakes will be affected by each of these external factors. facing Great Lakes, and described how Great Lakes will be affected by each of these external factors. facing Great Lakes, and described how Great Lakes will be affected by each of these external factors. 2. Analyze the lead Did not submit or Insufficiently Partially Satisfactorily Th oroughly additives industry in incompletely analyzed the analyzed the analyzed the analyz ed the the U.S. using the Five analyzed the lead lead additives lead additives lead add itives lead additives Forces of Competition additives industry industry in the industry in the industr y in the industry in the Model. Describe the in the U.S. using U.S. using the U.S. using the U.S. using t he U.S. using the

impact of each of the the Five Forces Five Forces of Five Forces of Five Forces of Five Forces of five (5) forces on the of Competition Competition Competition Competition Compet ition industry and based on Model, described Model, Model, Model, Model, this analysis, the impact of described the described the described the described the determine if the each of the five impact of each impact of each impact of each i mpact of each industry is attractive or (5) forces on the of the five (5) of the five (5) of t he five (5) of the five (5) unattractive. industry and forces on the forces on the forces on the forces on t he Weight: 25% based on this analysis, and determined if the industry is attractive or unattractive. industry and based on this analysis, and determined if the industry is attractive or unattractive. industry and based on this analysis, and determined if the industry is attractive or unattractive. industry and based on this analysis, and determined if the industry is attractive or unattractive. industry and based on this analysis, and determined if the industry is attractive or unattractive. 3. Describe who Great Did not submit or Insufficiently Partially Satisfactorily Thoroughly Lakes immediate, incompletely described who described who described who described who impending, and described who Great Lakes Great Lakes Great Lakes Great Lakes invisible competitors Great Lakes immediate, immediate, immediate, immediate, are and how Great immediate, impending, and impending, and impending, impending, and Lakes measures up impending, and invisible invisible and invisible invisible against these invisible competitors are competitors are competitors competitors competitors. competitors are and how Great and how Great are and how are and how Weight: 20% and how Great

Lakes measures up against these competitors. Lakes measures up against these competitors. Lakes measures up against these competitors. Great Lakes measures up against these competitors. Great Lakes measures up against these competitors. 4. Describe the main capabilities of Great Lakes. Weight: 15% Did not submit or incompletely described the main capabilities of Great Lakes. Insufficiently described the main capabilities of Great Lakes. Partially described the main capabilities of Great Lakes. Satisfactorily described the main capabilities of Great Lakes. Thoroughly described the main capabilities of Great Lakes. 6. Clarity and writing mechanics Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors

present 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 6 of 17

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Assignments and Rubrics

Assignment 2: Apple Computer, Inc.: Maintaining the Music Business while Introdu cing iPhone and Apple TV Due Week 4 and worth 280 points Review the Apple Computer, Inc.: Maintaining the Music Business while Introducin g iPhone and Apple TV case study and write a 4-10 page paper in which you: 1. Describe the key strategic challenges facing Apple Computer. 2. Describe the dimensions along which company success can be measured. 3. Describe the critical external and internal environmental factors that have stra tegic implications for Apple's future. 4. Describe how Apple's strategy stands up against industry rivalry. 5. Describe the recommendations you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. Your assignment must: Be typed, double spaced, using Times New Roman font (size 12), with one-inch mar gins on all sides; references must follow APA or school-specific format. Check with your pro fessor for any additional instructions. Include a cover page containing the title of the assignment, the student s name, t he professor s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Analyze the internal environment of a company for strengths and weaknesses that impact the firm s competitiveness. Identify various levels and types of strategy in a firm. Use technology and information resources to research issues in business administ ration. Write clearly and concisely about business administration using proper writing m echanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280Assignment 2: Apple Computer, Inc.: Maintaining the Music Business wh

ile Introducing iPhone and Apple TVCriteriaUnacceptableBelow 60% FMeets Minimum Expectations60-69% DFair70-79% CProficient80-89% BExemplary90-100% A1. Describe the key strategic challenges facing Apple Computer. Weight: 15% Did not submit or incompletely described the key strategic challenges facing Apple Computer. Insufficiently described the key strategic challenges facing Apple Computer. Partially described the key strategic challenges facing Apple Computer. Satisfactorily described the key strategic challenges facing Apple Computer. Thoroughly described the key strategic challenges facing Apple Computer. 2. Describe the dimensions Did not submit or incompletely Insufficiently described the Partially described the Satisfactorily described the Thoroughly described the 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 7 of 17

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along which described the dimensions along dimensions dimensions along dimension s along company dimensions which company along which which company which company success can be along which success can be company success can be success can be measured. company measured. success can be measured. measured. Weight: 15% success can be measured. measured. 3. Describe the Did not submit Insufficiently Partially Satisfactorily Thoroughl y critical external or incompletely described the described the described the desc ribed the and internal described the critical external critical external critical external critical external environmental critical external and internal and internal and internal and inter nal factors that have and internal environmental environmental environmental environ mental strategic environmental factors that have factors that have factors that have fa ctors that have implications for factors that strategic strategic strategic strategic Apple's future. have strategic implications for implications for implications fo r implications for Weight: 20% implications for Apple's future. Apple's future. Apple's future. Apple's future. Apple's future. 4. Describe how Did not submit Insufficiently Partially Satisfactorily Thoroughl y Apple's strategy or incompletely described how described how described how descr ibed how stands up described how Apple's strategy Apple's strategy Apple's strategy Apple 's strategy against industry Apple's strategy stands up stands up stands up against stands u p against rivalry. stands up against industry against industry industry rivalry. industry rivalry. Weight: 20% against industry rivalry. rivalry. rivalry. 5. Describe the Did not submit Insufficiently Partially Satisfactorily Thoroughl y recommendaor incompletely described the described the described the described the tions you would described the recommendation recommendation recommendation recom mendation make to recommendatio s you would s you would s you would s you would enhance the ns you would make to enhance make to make to enhance make to enhance effectiveness of make to the effectiveness enhance the the effectiveness the eff ectiveness the company's enhance the of the company's effectiveness of of the company's of the company's strategy or to effectiveness of strategy or to the company's strategy or to stra tegy or to change its the company's change its strategy or to change its change its strategic strategy or to strategic change its strategic strategic approach for change its approach for strategic approach for approach for

better results. strategic better results. approach for better results. better re sults. Weight: 20% approach for better results. better results. 6. Clarity and writing mechanics Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 8 of 17

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Assignment 3: Motorola, Inc Due Week 6 and worth 280 points Review the Motorola, Inc. case study and write a 4-10 page paper in which you: 1. Describe the salient opportunities and threats that exist in Motorola's external environment. 2. Describe the company's most prominent strengths and weaknesses. 3. Describe the advantages and disadvantages associated with each of Motorola's str ategic options. 4. Describe how the corporation's strategy and organizational structure can be desi gned to solve the company's strategic issues. 5. Explain how Motorola should proceed. Your assignment must: Be typed, double spaced, using Times New Roman font (size 12), with one-inch mar gins on all sides; references must follow APA or school-specific format. Check with your pro fessor for any additional instructions. Include a cover page containing the title of the assignment, the student s name, t he professor s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Analyze the external environment for opportunities and threats that impact the f irm. Analyze the internal environment of a company for strengths and weaknesses that impact the firm s competitiveness. Identify various levels and types of strategy in a firm. Use technology and information resources to research issues in business administ ration. Write clearly and concisely about business administration using proper writing m echanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280Assignment 3: Motorola, IncCriteriaUnacceptableBelow 60% FMeets Minimum

Expectations60-69% DFair70-79% CProficient80-89% BExemplary90-100% A1. Describe the salient Did not submit or Insufficiently Partially Satisfactorily Thoroughly opportunities and incompletely described the described the described the describ ed the threats that exist in described the salient salient salient salient Motorola's external salient opportunities opportunities opportunities opportunit ies environment. opportunities and and threats and threats that and threats and thre ats Weight: 20% threats that exist in Motorola's external environment. that exist in Motorola's external environment. exist in Motorola's external environment. that exist in Motorola's external environment. that exist in Motorola's external environment. 2. Describe the company's most prominent strengths Did not submit or incompletely described the Insufficiently described the company's Partially described the company's Satisfactorily described the company's Thoroughly described the company's 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 9 of 17

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and weaknesses. company's most most prominent most prominent most most Weight: 15% prominent strengths and weaknesses. strengths and weaknesses. strengths and weaknesses. prominent strengths and weaknesses. prominent strengths and weaknesses. 3. Describe the advantages and disadvantages associated with each of Motorola's strategic options. Weight: 20% Did not submit or incompletely described the advantages and disadvantages associated with each of Motorola's strategic options. Insufficiently described the advantages and disadvantages associated with each of Motorola's strategic options. Partially described the advantages and disadvantages associated with each of Motorola's strategic options. Satisfactorily described the advantages and disadvantages associated with each of

Motorola's strategic options. Thoroughly described the advantages and disadvantages associated with each of Motorola's strategic options. 4. Describe how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Weight: 20% Did not submit or incompletely described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Insufficiently described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Partially described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Satisfactorily described how the corporation's strategy and

organizational structure can be designed to solve the company's strategic issues. Thoroughly described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. 5. Explain how Did not submit or Insufficiently Partially Satisfactorily Thoroug hly Motorola should incompletely explained how explained how explained how explained how proceed. explained how Motorola Motorola should Motorola Motorola Weight: 15% Motorola should proceed. should proceed. proceed. should proceed. should proceed. 6. Clarity and writing mechanics Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 10 of 17

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Assignment 4: A Horror Show at the Cinemaplex Due Week 8 and worth 280 points Review the Horror Show at the Cinemaplex case study and write a 4-10 page paper in which you: 1. Perform a comprehensive analysis of the five (5) competitive forces. Discuss wha t level of competition can be anticipated amongst industry rivals. 2. Describe the advantages and disadvantages of each of the top four (4) competitor s' situations and strategic approaches. 3. Describe the financial considerations that affect the profitability of major mov ie theater businesses. 4. Describe what strategic options are feasible given the situation facing industry participants. 5. Describe what recommendations you would make to improve their likelihood of futu re success. Your assignment must: Be typed, double spaced, using Times New Roman font (size 12), with one-inch mar gins on all sides; references must follow APA or school-specific format. Check with your pro fessor for any additional instructions. Include a cover page containing the title of the assignment, the student s name, t he professor s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Identify the five forces of competition. Analyze the internal environment of a company for strengths and weaknesses that impact the firm s competitiveness. Identify various levels and types of strategy in a firm. Use technology and information resources to research issues in business administ ration. Write clearly and concisely about business administration using proper writing m echanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and

language and writing skills, using the following rubric. Points: 280Assignment 4: A Horror Show at the CinemaplexCriteriaUnacceptableBelo w 60% FMeets Minimum Expectations60-69% DFair70-79% CProficient80-89% BExemplary90-100% A1. Perform a Did not submit or Insufficiently Partially Satisfactorily Thoroughly comprehensive incompletely performed a performed a performed a performed a analysis of the five performed a comprehensive comprehensive comprehensive compr ehensive (5) competitive comprehensive analysis of the analysis of the analysis of the an alysis of the forces. Discuss analysis of the five (5) five (5) five (5) five (5) what level of five (5) competitive competitive competitive competitive competition can competitive forces and forces and forces and forces and be anticipated forces and discussed what discussed what discussed what discussed what amongst industry discussed what level of level of level of level of rivals. level of competition can competition can competition can competition can 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 11 of 17

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Weight: 20% competition can be anticipated amongst industry rivals. be anticipated amongst industry rivals. be anticipated amongst industry rivals. be anticipated amongst industry rivals. be anticipated amongst industry rivals. 2. Describe the Did not submit or Insufficiently Partially Satisfactorily Thorou ghly advantages and incompletely described the described the described the described the disadvantages of described the advantages and advantages and advantages and adva ntages and each of the top advantages and disadvantages disadvantages disadvantages disadva ntages four (4) disadvantages of of each of the of each of the of each of the of each o f the competitors' each of the top top four (4) top four (4) top four (4) top four (4) situations and four (4) competitors' competitors' competitors' competitors' strategic competitors' situations and situations and situations and situations a nd approaches. situations and strategic strategic strategic strategic Weight: 15% strategic approaches. approaches. approaches. approaches. approaches. 3. Describe the Did not submit or Insufficiently Partially Satisfactorily Thorou ghly financial incompletely described the described the described the described the considerations described the financial financial financial financial that affect the financial considerations considerations considerations considera tions profitability of considerations that affect the that affect the that affect the that affect the major movie that affect the profitability of profitability of profitability of p rofitability of theater profitability of major movie major movie major movie major movie businesses. major movie theater theater theater theater Weight: 15% theater businesses. businesses. businesses. businesses. businesses. 4. Describe what Did not submit or Insufficiently Partially Satisfactorily Thoro ughly strategic options incompletely described what described what described what desc ribed what are feasible given described what strategic options strategic options strategic options strategic options the situation strategic options are feasible are feasible are feasible are feasi

ble facing industry are feasible given given the given the given the given the participants. the situation situation facing situation facing situation facing s ituation facing Weight: 20% facing industry participants. industry participants. industry participants. industry participants. industry participants. 5. Describe what Did not submit or Insufficiently Partially Satisfactorily Thoro ughly recommendations incompletely described what described what described what descri bed what you would make described what recommendarecommendarecommendarecommendato improve their likelihood of future success. recommendations you would make tions you would make to improve tions you would make to improve tions you would make to improve tions you would make to improve Weight: 20% to improve their likelihood of future success. their likelihood of future success. their likelihood of future success. their likelihood of future success. their likelihood of future success. 6. Clarity and writing mechanics Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i

n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 12 of 17

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Capstone Project Due Week 10 and worth 460 points Select a publicly-traded company by searching the Strayer Databases or the Inter net. Download the annual report for the most recent year reported for use in this assignment. Base d on your review and analysis of the annual report, prepare a 6-8 paper in which you: 1. Identify the company s mission, vision, and primary stakeholders. 2. Identify the five (5) forces of competition and how it impacts the company. 3. Create a SWOT analysis for the company identifying the major strengths, weakness , opportunities, and threats. 4. Based on the SWOT analysis, recommend how the company may capitalize on its stre ngths and opportunities, and minimize its weaknesses and threats. 5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. 6. Determine the recent corporate governance issues that are currently affecting th e company's decisions and report how the company is or should be handling the issues. 7. Use 4-5 external sources as part of your assignment. Your assignment must: Be typed, double spaced, using Times New Roman font (size 12), with one-inch mar gins on all sides; references must follow APA or school-specific format. Check with your pro fessor for any additional instructions. Include a cover page containing the title of the assignment, the student s name, t he professor s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Identify the vision, mission, and stakeholders of a firm. Identify how the six segments of the general environment affect an industry and its firms. Identify the five forces of competition. Analyze the external environment for opportunities and threats that impact the f

irm. Analyze the internal environment of a company for strengths and weaknesses that impact the firm s competitiveness. Identify various levels and types of strategy in a firm. Describe how corporate governance affects strategic decisions. Describe the relationship between strategy and organizational structure. Analyze strategic leadership, strategic entrepreneurship, and corporate entrepre neurship. Use technology and information resources to research issues in business administ ration. Write clearly and concisely about business administration using proper writing m echanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 13 of 17

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Assignments and Rubrics

Points: 460Capstone ProjectCriteriaUnacceptableBelow 60% FMeets Minimum Expectations60-69% DFair70-79% CProficient80-89% BExemplary90-100% A1. Identify the Did not submit or Insufficiently Partially Satisfactorily Thoroughly company s mission, incompletely identified the identified the identified the ident ified the vision, and primary identified the company s company s company s company s stakeholders. company s mission, vision, mission, vision, mission, vision, mission , vision, Weight: 5% mission, vision, and primary stakeholders. and primary stakeholders. and primary stakeholders. and primary stakeholders. and primary stakeholders. 2. Identify the five (5) Did not submit or Insufficiently Partially Satisfactori ly Thoroughly forces of competition incompletely identified the identified the identified the identified the and how it impacts identified the five five (5) forces of five (5) forces of fiv e (5) forces of five (5) forces of the company. (5) forces of competition and competition and competition and compe tition and Weight: 10% competition and how it impacts the company. how it impacts the company. how it impacts the company. how it impacts the company. how it impacts the company. 3. Create a SWOT Did not submit or Insufficiently Partially created Satisfactori ly Thoroughly analysis for the incompletely created a SWOT created created company identifying created a SWOT a SWOT analysis for the a SWOT a SWOT the major strengths, analysis for the analysis for the company analysis for the analysis for the weakness, company company identifying the company company opportunities, and identifying the identifying the major strengths, identifying the identifying the threats. major strengths, major strengths, weakness, major strengths, major stre ngths, Weight: 20% weakness, opportunities, and threats. weakness, opportunities, and threats. opportunities,

and threats. weakness, opportunities, and threats. weakness, opportunities, and threats. 4. Based on Did not submit or Insufficiently Partially Satisfactorily Thoroughly the SWOT analysis, incompletely recommended recommended recommended recommended recommend how the recommended how the how the how the how the company may how the company may company may company may company may capitalize on its company may capitalize on its capitalize on its capitalize on its capitalize on its strengths and capitalize on its strengths and strengths and strengths and streng ths and opportunities, and strengths and opportunities, opportunities, opportunities, op portunities, minimize its opportunities, and minimize its and minimize its and minimize its a nd minimize its weaknesses and and minimize its weaknesses weaknesses weaknesses weaknesses threats. weaknesses and and threats. and threats. and threats. and threats. Weight: 20% threats. 5. Discuss the Did not submit or Insufficiently Partially Satisfactorily Thoroug hly various levels and incompletely discussed the discussed the discussed the discus sed the types of strategies discussed the various levels various levels various levels v arious levels the firm may use to various levels and types of and types of and types of and ty pes of maximize its and types of strategies the strategies the strategies the strategie s the competitiveness and strategies the firm may use to firm may use to firm may use to firm may use to profitability. firm may use to maximize its maximize its maximize its maximize i ts Weight: 15% maximize its competitiveness and profitability. competitiveness and profitability. competitiveness and profitability. competitiveness and profitability. competitiveness and profitability. 6. Determine the recent corporate governance issues Did not submit or incompletely determine the Insufficiently determined the recent Partially determined the recent

Satisfactorily determined the recent Thoroughly determined the recent 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 14 of 17

BUS 499

Assignments and Rubrics

that are currently affecting the company's decisions and report how the company is or should be handling the issues. Weight: 15% recent corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. corporate

governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. 7. Clarity and writing mechanics Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present 8. 4-5 References No references Does not meet Does not meet Meets number Exceeds Weight: 5% provided. the required number of references; all references poor quality choices. the required number of references; some references poor quality choices. of required references; all references high quality choices. number of required references; all references high quality choices. 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 15 of 17

BUS 499

Student Notes

Weekly Course Schedule The purpose of the course schedule is to give you, at a glance, the required pre paration, activities, and evaluation components of your course. For more information about your course, wh ether on-ground or online, access your online course shell. The expectations for a 4.5 credit hour course are for students to spend 13.5 hou rs in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode. Instructional Materials In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a l ink to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the university s virtual bookstore an d can be accessed through iCampus: http:bookstore.mbsdirect.net/strayer.htm. Courses with Internet -based assignments and activities on publisher sites may require the purchase of onetime access cod es. When purchasing used textbooks, a separate access code purchase will be necessary. Discussions Students taking this course online are required to post their discussions to a w eekly thread in the online course shell. Respond to at least two (2) other students posts to earn full credi t for each discussion. As it is always possible that you could lose your work due to unforeseen circumstances , you should routinely save your work in a separate file before posting in the course discussion area. Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outsi de of class hours. Assignments A standardized performance grading rubric is a tool your professor will use to e valuate your written assignments. Review the rubric before submitting assignments that have grading r ubrics associated with them to ensure you have met the performance criteria stated on the rubric.

Grades are based on individual effort. There is no group grading; however, worki ng in groups in the online or on-ground classroom is acceptable. Assignments for online students are always submitted through the online course s hell. On-ground professors will inform students on how to submit assignments, whether in paper f ormat or through the online course shell. Resources The Resource Center navigation button in the online course shell contains helpfu l links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions. Technical support is available for the following: For technical questions, please contact Strayer Online Technical Support by logg ing in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under Student Center, then Submit Help Ticket. If you are unable to log in to your iCampus accoun t, please contact Technical Support via phone at (877) 642-2999. 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 16 of 17

BUS 499

Student Notes

For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under Student Center, then Submit Help Ticket. If you are unable to log in to your iCampus account, please co ntact the IT Help Desk at (866) 610-8123 or at mailto:IThelpdesk@Strayer.edu. TurnItIn.com is an optional online tool to assess the originality of student wri tten work. Check with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell conta ins academic policies. It is important that students be aware of these policies. 2011 Strayer University. All Rights Reserved. This document contains Strayer Univ ersity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or i n part, without the expressed written permission of Strayer University. BUS 499 Student Version 1118 (1001 8-4-11) Final Page 17 of 17