Product Data Sheet

30 Grams of Super Protein Concentrate Per Serving!

MAXPRO provides a proprietary Super Protein Concentrate (SPC) developed to supply your body with pure high-quality proteins to be used on a daily basis. The SPC is MMSNs proprietary blend of whey protein concentrate (WPC), whey protein isolate (WPI) and potassium caseinate. This unique blend includes long and short chain peptides comprised of all essential and non-essential amino acids. Both WPC and WPI are fast-acting proteins while the casein fraction is more sustained giving you the best of both proteins for nutrient timing. The WPI is derived from an ion-exchange, triple filtration and enzyme hydrolyzation extraction process. Research suggests that by supplying the body with high-quality protein every 3 to 4 hours, it is possible to elevate nitrogen levels and increase the body's ability to build and maintain muscle growth. Research has also shown that this anabolic effect is enhanced when combined with resistance exercise. MAXPRO comes in a convenient 30 gram protein per serving. This will enable you to accurately measure and customize the amount of protein for your individual needs. Many of our customers take between 30 to 60 grams of protein per serving depending on size and other requirements. Now it is convenient and easy to calculate exactly how much protein you are consuming. Additionally, supplementation with protein 30 to 40 minutes before and 30 to 40 minutes immediately after strength training results in greater increases in lean body mass, strength, and muscle size beyond that achieved by strength training alone. Additional servings of MAXPRO during the day (multi-dosing) will maximize the benefits of protein to build muscle and gain strength faster. The three sources of synergistic proteins in MAXPRO are designed to optimize positive nitrogen balance and promote lean muscle mass gains. These protein sources are also rich in the naturally occurring branched-chain amino acids (BCAAs) including leucine, isoleucine and valine. The BCAAs, especially leucine, have powerful anabolic effects on protein metabolism by increasing the rate of protein synthesis, decreasing the rate of protein degradation, and promoting recovery. The anabolic effects of both whey protein and the BCAAs combined with exercise stimulates skeletal muscle gene expression. Muscle protein synthesis (MPS) is a complex process and involves transcriptional co-regulators, myogenic regulatory factors and the phosphorylation of the mammalian target of rapamycin (mTOR). Myogenic regulatory factors or MRFs include Myo-D, myogenin, MRF-4 and myf5 and are a family of muscle-specific transcription factors that play a critical role in muscle cell hypertrophy (increases in muscle cell size). Muscle mTOR is the master controller of protein synthesis integrating signals from growth factors within the parameters of the energy and nutritional conditions of the cell. Muscle mTOR are muscle enzyme activators of protein synthesis and supported by whey protein and the branched-chain amino acids (BCAAs), especially leucine and exercise. The positive effect of supplying whey proteins rich in the BCAAs are mediated through signaling pathways controlling protein synthesis involves phosphorylation of the target enzymes mTOR and the sequential stimulation of p70 ribosomal S6 kinase (p70 S6K) through the regulation of mRNA translation and other cell growth-related responses. The mTOR pathway in muscle is upregulated during the hypertrophy phase. MAXPRO also provides a rich source of naturally occurring glutamine. Glutamine is considered a workhorse amino acid and the most abundant amino acid in skeletal muscle. Glutamine is often depleted due to over training, stress and poor diet. Research indicates that body builders, fitness and strength athletes, and other active people often do not produce enough glutamine within their liver to restore critical glutamine levels within a reasonable time frame following training. Glutamine is critical to minimize muscle breakdown and repair heavily trained muscles and support the natural production of human growth hormone, which is also important to muscle recovery and gains. Glutamine also supports the immune system, and allow for more intense training. Research shows that a continuous intake of protein throughout the day is most effective in maintaining positive nitrogen balance and a positive anabolic state. MAXPRO can easily be incorporated into your daily routine; before exercise, during exercise, after exercise, in between-meals and as a bedtime supplement. This continuous flow of calories and protein helps to saturate your muscles with fuel and amino acids for optimal protein synthesis.
(contd on p.2)

Size: 1 lb (454 g) Serving Size: 1 Scoop (35 g) Servings Per Container: 13 (Approx.) Flavors: Mango Tango, Cinnamon Roll, Pia Colada, Raspberry Truffle and Tirimisu

KEY FEATURES
Advanced Multi-Source Protein Featuring Multi-Fractional Whey Proteins, Isolates and Casein. Still Remains One of the Purest Proteins on the Market at 86% Protein (Dry Weight Basis). Provides 30 Grams of Protein Per Serving. Protein-to-Carbohydrate Ratio (Per Serving): 15:1 Rich in Naturally Occurring Essential Amino Acids, Branched-Chain Amino Acids (BCAAs) and Glutamine. Versatile Use Throughout the Day to Maintain Positive Nitrogen Balance and Positive Anabolic State.

KEY BENEFITS
Developed to provide your body with an economic and consistent source of pure and high-quality protein. Provides multi-sources of whey proteins and casein to promote optimal nitrogen levels for sustained muscle growth and repair. MMSN's proprietary SPC blend of whey protein concentrate, whey protein isolate and potassium caseinate provide rapid and extended absorption and assimilation. The anabolic effects of the whey proteins and the naturallyoccurring BCAAs combined with exercise stimulates skeletal muscle gene expression and promotes transcriptional co-regulators, myogenic regulatory factors and the phosphorylation of the mammalian target of rapamycin (mTOR). Provides a rich source of naturally occurring glutamine. Glutamine is critical to minimize muscle breakdown and repairs heavily trained muscles and supports the natural production of human growth hormone. Made in the U.S.A. in a manufacturing facility that meets current Good Manufacturing Practices (cGMP) Does not contain any sugar or trans fats. Gluten-free product. Instantized for easy mixing and assimilation. Variety of delicious flavors!

210 W. Taft Ave. Orange, California 92865 714.456.0700 714.456.0727 fax

www.maxmuscle.com

Your assurance of quality

Product Data Sheet

Size: 1 lb (454 g) Serving Size: 1 Scoop (35 g) Servings Per Container: 13 (Approx.) Flavors: Mango Tango, Cinnamon Roll, Pia Colada, Raspberry Truffle and Tirimisu
(contd from p.1)

P.2
MAXPRO Highlights: Advanced multi-fractional whey proteins and casein. Provides 30 grams of high quality protein per serving (mixed with water). Protein-to-Carbohydrate Ratio (per serving): 15:1 Rich in naturally occurring essential amino acids, branched-chain amino acids (BCAAs), and glutamine. Versatile use throughout the day to maintain positive nitrogen balance and anabolic state. Made in the U.S.A. in a manufacturing facility that meets current Good Manufacturing Practices (GMP) Does not contain any sugar or trans fats. Highest quality ingredients. Gluten-free. Instantized for easy mixing and assimilation. Delicious flavors! Recommended Servings Based on Weight The following is recommended for healthy individuals: 1 scoop (30 grams) per serving for individuals weighing less than 150 lbs. Individuals weighing between 150-200 lbs., 1 1/2 scoops (45 grams) per serving is recommended. Individuals exceeding 200 lbs., 1 1/2-2 scoops (45-60 grams) per serving is recommended. Here are some additional mixing ideas. Low-Calorie: Mix 1 scoop of MAXPRO with the following. 8 ounces of water or non-sugar drinks such as Crystal Light, 1/2 cup frozen strawberries and 1/2 banana. Mix this in a blender and add ice if desired. Other options include frozen blueberries, mangos, canned pineapple, etc. If you really want to make your protein shake taste like dessert try this, add 1 or 2 Tbsp. of Jell-O Sugar-Free Pudding Mix, this will make your shake taste creamy and sweet. Be creative and try different combinations of pudding, fruit and MAXPRO flavors. Low-Calorie: Mix 2 scoops of MAXPRO with 16 ounces of juice or milk, or 8 ounces of each with a banana, 8 ounces of yogurt, 1 cup frozen strawberries, and one half can of pineapple chunks. This will make a thick and delicious protein shake. Once again, be creative and try other ingredients. Almonds, flax seeds, and peanut butter can also add additional calories and are loaded with essential nutrients. Low-Calorie: Simply add 1-2 scoops of MAXPRO to you favorite pancake mix. This will add 30-60 grams of protein to your breakfast and improve the taste of your pancakes. MAXPRO also makes muffins, breads and other baked goods higher in protein. Start with 1 scoop in you favorite recipes and experiment using more or less, depending on taste and how much additional protein you want it to contain.
KEY REFERENCES 1. Ziegenfuss TN, Landis J. Protein. In: Antonio J, Kalman D, Stout JR, Greenwood M, Willoughby DS, Haff, GG, eds. Essentials of Sports Nutrition and Supplements. Totowa, NJ: Humana Press, a part of Spring Science+Business Media, LLC, 2008:251-266. 2. Kreider RB, Wilborn CD, Taylor L, et al. ISSN exercise & sport nutrition review: research & recommendations. J Int Soc Sports Nutr. 2010;7:7. 3. Dragan I, Vasiliu A, Georgescu E. Effects of increased supply of protein on elite weight-lifters. In: Galesloot TE, Tinbergen BJ, eds. Milk Proteins 84. Wageningen, The Netherlands: Pudoc, 1985:99-103. 4. Tang JE, Phillips SM. Maximizing muscle protein anabolism: the role of protein quality. Curr Opin Clin Nutr Metab Care. 2009;12:66-71. 5. Phillips SM, Hartman JW, Wilkinson SB. Dietary protein to support anabolism with resistance exercise in young men. J Am Coll Nutr. 2005;24:134S-139S. 6. Phillips SM. The science of muscle hypertrophy: making dietary protein count. Proc Nutr Soc. 2011;70:100-3. 7. Tipton KD, Elliott TA, Cree MG, et al. Ingestion of casein and whey protein results in muscle anabolism after resistance exercise. Med Sci Sports Exerc. 2004;36:2073-81.

Directions: In a shaker cup or blender, we recommend 8 ounces of your favorite drink for the first scoop, and an additional 4 ounces for every additional scoop. Using less fluid will create a thicker tasting shake. By experimenting with different amounts of liquid, you will be able to determine exactly what your preference is. Ingredients (Mango Tango): SPC (Max Muscles proprietary blend of whey protein concentrate, whey protein isolate and potassium caseinate), L-glycine, nonfat milk solids, guar gum, natural & artificial flavors (FD&C Yellow No. 6 Lake), acesulfame potassium, sucralose sweetener, citric acid, cellulose gum, lecithin powder (soy). Ingredients (Cinnamon Roll): SPC (Max Muscles proprietary blend of whey protein concentrate, whey protein isolate and potassium caseinate), L-glycine, nonfat milk solids, guar gum, natural cinnamon flavors, cellulose gum, acesulfame potassium, sucralose sweetener, lecithin powder (soy). Ingredients (Pia Colada): SPC (Max Muscles proprietary blend of whey protein concentrate, whey protein isolate and potassium caseinate), L-glycine, nonfat milk solids, guar gum, natural & artificial flavors, cellulose gum, acesulfame potassium, sucralose sweetener, lecithin powder (soy). Ingredients (Raspberry Truffle): SPC (Max Muscles proprietary blend of whey protein concentrate, whey protein isolate and potassium caseinate), L-glycine, nonfat milk solids, guar gum, natural dark chocolate, carrageenan gum, natural & artificial flavors (FD&C Red No. 40, Yellow No. 5, Blue No. 1), acesulfame potassium, sucralose sweetener, lecithin powder (soy).

8. Hulmi JJ, Lockwood CM, Stout JR. Effects of protein/essential amino acids and resistance training on skeletal muscle hypertrophy: A case for whey protein. Nutr Metab (Lond). 2010;7:51, 9. Kreider RB, Campbell B. Protein for exercise and recovery. Phys Sportsmed. 2009;37:13-21. 10. Moore DR, Atherton PJ, Rennie MJ, Tarnopolsky MA, Phillips SM. Resistance exercise enhances mTOR and MAPK signaling in human muscle over that seen at rest after bolus protein ingestion. Acta Physiol (Oxf). 2011;201:365-72. 12. Hayes A, Cribb PJ. Effect of whey protein isolate on strength, body composition and muscle hypertrophy during resistance training. Curr Opin Clin Nutr Metab Care. 2008;11:40-4. 13. Hulmi JJ, Tannerstedt J, Selanne H, et al. Resistance exercise with whey protein ingestion affects mTOR signaling pathway and myostatin in men. J Appl Physiol. 2009;106:1720-9. 14. Hulmi JJ, Kovanen V, Lisko I, et al. The effects of whey protein on myostatin and cell cycle-related gene expression responses to a single heavy resistance exercise bout in trained older men. Eur J Appl Physiol. 2008;102:205-13.

TARGET MARKET

Ingredients (Tirimisu): SPC (Max Muscles proprietary blend of whey protein concentrate, whey protein isolate and potassium caseinate), L-glycine, nonfat milk solids, cocoa, tiramisu flavor, guar gum, coffee, sodium chloride, lecithin powder (soy), Bavarian flavor, acesulfame potassium, sucralose sweetener, This product contains 10 mg caffeine per 35 g serving.

Primary: Bodybuilders and athletes that require a pure and high quality source of protein to help repair muscle tissue due to intense training & workloads. Secondary: Anyone with an active lifestyle requiring higher amounts of protein throughout the day.

Allergy Information: Contains whey protein (milk) and soy (lecithin). Manufactured in a facility that processes milk, egg, shellfish, tree nuts, wheat and soy. KEEP OUT OF THE REACH OF CHILDREN. STORE IN A COOL, DRY PLACE IN THE ORIGINAL CONTAINER AWAY FROM MOISTURE AND SUNLIGHT. ALWAYS KEEP TIGHTLY SEALED. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

RECOMMENDED STACK
Vit-Acell Max Glutamine Gluta-Matrix Max EFA Max Creatine Monohydrate Carbo Max Max Green Synergy Max Pro 4 lbs - 1lbs can be stacked with them to create gourmet flavors and give the consumer more variety, makes their protein last longer.

To report a serious adverse event, contact: 210 W. Taft Ave., Orange CA 92865
www.maxmuscle.com

Max Muscle Sports Nutrition