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Travel in Brazil
Page 8: Where are we going, where we are coming from and what do we do when we get there?
SP comes in at no. 10
Page 16: How our columnist deals with living in the tenth most expensive city in the world.
Our Mission
The American Society of So Paulo promotes friendship by organizing social, cultural and athletic events for its diverse membership; encourages integration with the Brazilian society; and supports the American traditions of education, philanthropy and volunteerism.
About Forum
Lynn Cordeiro, editor and layout Ernest White II, staff writer Forum is printed by EGB. (http://www.egb.com.br) Views expressed in Forum do not necessarily reflect those of the American Society board of governors, members, or staff. Forum reserves the right to edit content for brevity and/or clarity.
The American Society of So Paulo Rua da Paz, 1431 04713-001 So Paulo, SP Tel: (11) 5182-2074 Fax: (11) 5182-9155 forum@amsoc.com.br
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other hand, possess anywhere between 66.8 per cent (Bahia) and 86.1 per cent (Rio de Janeiro) European genetic material, with only white participants in Bahia registering more than 7.7 per cent African genetic material in fact, white baianos registered as 24.4 per cent African, indicating differences in racial perception among the regions. The brown category showed consistent European ancestry of between 60 and 70 per cent in Par (which had higher indigenous genetic material, at 20.9 per cent), Bahia, and Rio de Janeiro, but showed virtually identical genetic percentages to those who identified as black in Rio Grande do Sul, also indicating a diversion in racial perception. In no state, other than Par, did the percentage of indigenous genetic material prove higher than 11 per cent. In essence, the study finds, there is no necessary correlation between self-identified race and genetic ancestry; terms such as black and African or white and European are not scientifically interchangeable. One thing is for certain: the 5.4 million European immigrants that came to Brazil in the 19th and 20th centuries have truly left their mark on Brazil.
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neighborhoods with higher crime rates, better-trained police officers, and crackdowns on illegal weapons possession have all been cited, though other forces may be at play, including the departure of drug-related criminal gangs for more tourist-heavy destinations, and falling illiteracy and unemployment. On the other hand, auto thefts and break-ins have increased in So Paulo after a ten-year slide of 25 per cent. The number of vehicles in the city has grown to about 7 million, and according to state statistics, just in the first half of 2011, break-ins rose by 7.7 per cent and car thefts by 9.77 per cent. Zona Leste tops the list of areas with high instances of vehicular robbery, especially in the districts of So Mateus, Vila Rica, and Parque So Lucas, followed by Jabaquara and Campo Limpo, both in Zona Sul. Another stain on the glowing
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The American Citizen Services (ACS) section in So Paulo, Brazil provides a wide range of information and assistance to the U.S. citizens. Despite an increase in the demand for services within the last year, our commitment to providing outstanding
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Tourism in Brazil
By Melissa Harkin, AmSoc member Domestic Overview Tourism in Brazil is a growing sector and key to the economy of several regions of the country. The country had 4.8 million visitors in 2009, being the main destination in South America, and second in Latin America after Mexico, in terms of the international tourist arrivals. But this number is still small considering what Brazil has to offer, since this is the number of international tourists arrivals for the high season in France, a country the size of So Paulo State. Revenues from international tourists reached US$5.3 billion in 2009. Both arrivals and revenues fell in 2009 as compared to the previous year due to the effects of the 2008-2009 economic crises. Brazil offers an ample gamut of options for both domestic and international tourists, with natural areas being its most popular tourism product: a combination of ecotourism with leisure and recreation, mainly sun and beach, and adventure travel, as well as historic and cultural tourism. Among the most popular destinations are the Amazon Rainforest, beaches and dunes in the Northeast Region, the Pantanal in the Center-West Region, beaches in Rio de Janeiro and Santa Catarina, cultural and historic locations in Minas Gerais and business trips to So Paulo city. According to the 2008 Travel and Tourism Competitiveness Index (TTCI), which is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, Brazil reached 49th place in the worlds ranking, second among Latin American countries, and sixth in the Americas. Brazils main competitive advantages are shown by the sub index measuring human, cultural, and natural resources, where Brazil ranks sixth worldwide, and third when only the natural resources criteria is considered. The TTCI report also notes Brazils main weaknesses as information and communications technology infrastructure (ranked 58th), ground transport infrastructure (ranked 95th), and safety and security (ranked 128th). Domestic tourism is a key market segment for the tourism industry in Brazil. In 2005, 51 million Brazilian nationals made 10 times more trips than foreign tourists and spent 5 times more money than their international counterparts. The main destination states in 2005 were So Paulo (27.7%), Minas Gerais (10.8%), Rio de Janeiro (8.4%), Bahia (7.4%) and Santa Catarina (7.2%). The top three states by trip origin were So Paulo (35.7%), Minas Gerais (13.6%) and Rio de Janeiro (8.2%). In terms of tourism revenues, the top earners by state were So Paulo (16.4%) and Bahia (11.7%). For 2005 the three main trip purposes were visiting friends and family (53.1%), sun and beach (40.8%), and cultural tourism (12.5%). International Overview According to the World Tourism Organization (WTO), international travel to Brazil began to grow fast since 2000, particularly during 2004 and 2005. However, in 2006 a slowdown took place, and international arrivals have had almost no growth both in 2007 and 2008. In spite of this trend, revenues from international tourism continue to rise, from USD 3.9 billion in 2005 to USD 4.9 billion in 2007, a one billion dollar increase despite 333 thousand less arrivals. This favorable trend is the result of the strong devaluation of the American dollar against the Brazilian Real, which began in 2004, but on the other hand, making Brazil a more expensive international destination. This trend changed in 2009, when both visitors and revenues fell as a result of the 2008-2009 economic crises. Despite continuing record breaking of international tourism revenues, the number of Brazilian tourists traveling overseas has been growing steadily since 2003, resulting in a net negative foreign exchange balance, as more money is spent abroad by Brazilians than receipts from international tourists visiting Brazil. Tourism expenditures abroad grew from USD 5.76 billion in 2006, to USD 8.21 billion in 2007, a
Sundays
Conveniently located on Rua Carlos Sampaio, 107 Bela Vista Just a block and a half from the Brigadeiro Metro station on the Avenida Paulista
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The Facebook frenzy sweeps through society, encouraging people to constantly update their status and inevitably overshare by providing trivial details of their lives. Personal information ranging from the arcane to the surprisingly revealing has spread furiously across Facebook, creating a black hole for individual data. With modern technological equipment grasped in their hands, people are able to communicate with those who delve in the eternal depths of the Internet. In fact, the average user spends over 700 minutes on Facebook per month. In only a few words, people narrate what they are doing at any exact moment. All the effort required is the click of a button. (Isabella Freyre is hungry and contemplating a visit to the kitchen.) The Internet allows the proliferation of superficial relationships. Facebook status updates avidly broadcast short messages to anyone who desires to receive them (and even some who do not). These might range from a small friends list of seven eager members to hundreds of buzzing tech-savvy acquaintances. They can all easily skim through the awkward pictures and lopsided grins that compose each of our legacies. The social network, once exclusive to students of American universities, has quickly spread to anyone with a face. The reasons behind
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for posts (a copy of the Facebook wall), a stream (identical to the Facebook newsfeed), and even a +1 button (a clone of Facebooks like button). But it also has a brilliant difference in that friends are grouped into circles with distinct settings. In this way, people share items with a specific few while simultaneously preventing others from seeing news of no interest to them. Google + allows the user to limit permissions for any group of friends and choose whether to show his/her data in search results in order to protect privacy. Now, what would you opt for? Note: All data was retrieved from SocialBakers.com, which measures social media.
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for this fun event! We need helpers to help decorate the morning of the party and also some volunteers to set up and work the games. We need volunteers to
Tea starting at 3pm in the salo principal. On-site parking available. Call (11) 5541-8750 for more information
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When Vivenda da Criana was founded in 1989, we were in need of everything, from materials to manual labor. All of the circumstances around me were adverse and resources were very scarce. We fought daily just to survive. At various moments, I thought we were going to go under. In the meantime, I persisted! On this journey, many people, companies and entities helped me. Perhaps one of the reasons I was able to continue has always been the friendly shoulder (and aid) from partners like the American Society. Many times, when confronted with the challenge of paying employees, honoring a bill, or buying food and medicine (during the time of the foster home), I found myself facing problems that were almost insurmountable. Suddenly, when I was most desperate, with the help of God and friends, relief arrived in the form of donations and this made me continue forward. In that way, 22 years went by! Vivenda grew and our social work progressed. Later, a phase of professionalization arrived, with new employees, ideas and challenges. The four employees who, along with me, comprised our total workforce in the past have multiplied into 36 employees and 9 service providers, such as a nutritionist, workshop providers and others. This battalion of employees and resources is needed to meet the needs of 1,000 families, 160 young people who spend half days at Vivenda (where they receive balanced and complete
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ClASSifiEdS
H ousing
Furnished apartment for rent Vila Nova Conceio. So Paulos Best place to live. Near Ibirapuera Park. Modern building with sports facilities, heated swimming pool, three bedrooms (one suite), a living room with terrace, complete kitchen, maids bedroom and bathroom, big service area, two parking spaces. Fully furnished with all appliances. Call Alex or Eliane at (11) 3849-7085 or (11) 8635-7788, or send an e-mail to alex@caboverde.com.br. Looking for apartments Looking for furnished, fully equipped apartments in So Paulo. Offer management, promotion, purchasing, remodeling and decoration services for your property. We will rent your flat to foreign tourists & executives visiting the city looking for alternative accommodations. Highly experienced specialized international group. Contact: Paola B. de Estrada 9210-2201, paola@apartmentssp.com or www.apartmentssp.com
S ervices
Personal Trainer I will come to your home, office, or workout facility and create an exercise/fitness program tailored to your health concerns, fitness goals, and schedule. For adults and children, individuals or groups. Sessions in English, Spanish, or Portuguese. For more information please contact Daniela Franco at (11) 9739-6191 or dsf29@ hotmail.com. Selling Up Go with a pro! We have been selling household goods for families, individuals, and companies for more than 20 years in So Paulo and Brasilia for embassies. We have hundreds of preselected clients wanting to buy from you, safe and sound! Send an e-mail to meredithsales@ zaquie.com or zaquie@zaquie.com or call (11) 5908-1144 or (11) 7997-8808. Ask for Ms. Zaquie Meredith. Argos Dog Kennel Traveling? What about your dog? Argos Kennel Hotel could be his second home in the country. Food, water, and shelter with lots of love and personal care. No lonely kennel for him, but our home and the freedom of a spacious garden. Fetch and carry service. English and French spoken. Call Jean or Christiane at (11) 4661-1430 or (11) 7143-0837 or send an e-mail to jean.chris@uol.com.br. Embu Guau, SP. Math and Science Tutor Former Graded and Chapel teacher, with 25years experience, tutors Math, Physics, Chemistry, and Science for all levels, including but not limited to the IB, IGCSE, SAT-I & II, AP and Brazilian vestibular. Elementary and middle school students are also welcome (all subjects). Call Fernando Knijnik at (11) 9134-6700. American-Licensed Expat Psychologist American-Licensed Psychotherapist In this busy and ever-changing world, people often feel stressed and overwhelmed with no place to turn. Psychotherapy/counseling can provide a safe place to receive professional guidance and support. Brief or longer-term therapy offered depending on your needs, goals and expectations. Services: individual, couples, child/adolescent. Certified to conduct Adoption Home Study for American Citizens. Contact: Pamela Wax, MSW/LCSW at 5051-5988 or 9656-2106 or send an e-mail to pamwax@gmail.com. Located in Moema. American-Licensed Clinical Psychologist Heloisa Garman, Psy.D. U.S.-licensed Clinical Psychologist (covered by U.S. health insurance). Bilingual, with extensive private practice in Chicago and former therapist at the Family Institute at Northwestern Uni. Treats individuals, couples, and families. Specialized in anxiety, depression, cultural issues, and adjustment disorders. Call Dr. Garman at (11)7179-9723 or 3898-2330 or send an e-mail to hcbgarman@aol.com. Transform a Cherished Memory into a Work of Art Time seems to be passing more and more rapidly and many times we would like to hold on to a moment and make it last longer than it does. A first step, a birthday, a special feeling, a moment in the light. Time is one thing that is out of our control and the more we try to grasp it, the faster it seems to go. I dont have a solution for this but what I can do is capture a precious moment in a sculpture. Please contact me for more information. Nadja 5535-0937 or 8921-0165 or email art@nadjavenezian.com.br or visit www.nadjavenezian.com.br
A classified of up to 350 characters costs R$55 for AmSoc members and R$80 for non-members. To place a classified please call (11) 5182-2074 from 8:30 a.m. until 1 p.m., or send an e-mail to amsoc1@ americansociety.com.br.
Forum does not check all of the advertisers appearing in this newsletter. We urge you to use these services; however, thoroughly check prices and services prior to finalizing any service or purchase agreement.
Richard Morhaime, Psy.D., offers skilled psychotherapy for children and adults. He also provides complete diagnostic evaluations in English for children with academic or behavioral difficulties, featuring individualized recommendations for school and home. For more information, contact Dr. Morhaime at 5538-0099 or 9669-8057 or visit www.expatpsychologist.com.
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September2011
01 Monday
Important Dates: 5 Labor Day (Us), 7 InDepenDence Day (br)
From 6 pm to 9pm. It will be at LAbsolubar - Rua Gomes de Carvalho, 1715 - Vila Olmpia. Meet AMSOC members upstairs on the balcony! No Cover, No Minimum! For more information, visit www.newcomers-sp.com.br Varekai Deep - Within a forest, at the summit of a volcano exists an extraordinary world - a world where something else is possible. A world called Varekai. To buy your ticket click on www.premier.ticketsforfun.com.br At Parque Ibirapuera from 9:30am to 2:30pm. More information click www.newcomers-sp.com.br Pra Simplesmente Ser Feliz Visit the blog of our event amsocvidajovem. blogspot.com. The party will be at Hotel Sheraton - Golden Hall - Av. Naes Unidas, 12559 - Brooklin Novo. Start at 7:30 pm. At Brazilian British Centre - R. Ferreira de Arajo, 741- with parking. From 10 am to 5 pm. Tea service from 3 pm in the main hall. More information call 5541-8750 or visit www.saopaulogardenclub.com.br or www.calendariodojardim.com.br During the second half Patricia will guide us in the art appreciation and expression activities. All activities are playful and hands on constituting a healthy, fun and inspiring activity for the community. Always from 10:00 am to 01:00 pm. More information in AmSoc website.
15 15 until October 02
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Saturday
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Saturday
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72th Annual Exhibition of Plants and Floral Art So Paulo Garden Club
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Workshop II: The art of Seeing Natural vision improvement with art
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For more than 60 years The American Society of So Paulo has worked to establish a strong network for expats living and working in So Paulo. Join Today!!! Visit our website at www.amsoc.com.br and fill in our on-line form or call the AmSoc office at 5182-2074
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