PATMAI BUSINESS PLAN Name of Business: PATMAIAddress: Downtown, Dasmarinas City, CaviteOwner: Ma.Patricia A. MatiasAddress: B26 L14Ranger St.

Satellite Homes 3, San Jose, Dasmarinas city CaviteTel: (046)4892836Date prepared: Oct 7, 2010The PATMAI in a kiosk dealing w/ the selling of siomai in different kiosk and tastes

Executive SummaryThe PATMAI will be specialize in selling siomai both fried and steamed. ThePATMAI siomai can be be pork, beef, fish, chicken and sharkfin. ThePATMAIproducts will be coming from the manufacturer of siomai and the like.The PATMAI will also offer rice and drinks in affordable prize. Our product can besold in siomai alone or a combination of rice and siomai.The PATMAI will focus on two market: The Daily Commuter- someone travelling to/from work and school, outshopping, delivering goods & services or just out for a drive. The Captive consumer- someone who is in a restricted environment thatdoes not allow convenient departure and return while searching for snackor where snacks are an integral part of the environmentThe proposed business location for PATMAI store will be in downtown of Dasmarinas, Cavite. The said location will penetrate the commuter and captiveconsumer markets.The PATMAI sales strategy includes hiring employees who genuinely enjoyingtheir jobs. I will continually assess all aspects of the business and interact with ourcustomers personally, evaluating food choices for popularity and keepingfavorites alwaysThe PATMAI objectives is to operate and grow at a profitable rate through soundeconomic decisions at the same time providing the customers the food in aconvenient and efficient timeThe key to success of PATMAI are:1) The visibility, traffic pattern and convenient access of its locations2) The cheerful, skilled and well trained friendliest servers.3) The affordability of the products to consumers either students, workers andothers.4) Positive image and word-of-mouth advertising5) The store will be visually attractive, clean, fast and efficient operations

THE PRODUCT:PATMAI siomai will be delivered by the contact distribution/ manufacturer whichwill be stored at the freezer

PATMAI siomai will offer different variety of siomai can be pork, beef, spicy fishand sharksfin. I will also offer juice and flavored rice.

PATMAI siomai will be sold in four pieces per stick per variety with or without ricein a Styrofoam w/ its unique home made sweet chili sauceAs the customer ordered that will be the time the siomai will fry except for thesteamed. The steamed siomai will keep hot in the steamer.Each customer will pay first as they order and numbered the receipt given bycashier in order to serve the first one

MARKETING PLAN: The business locational of PATMAI is near the church, school, market, businessestablishment and municipal hall. So targeted buyers are the students, workersand others passers-by.Through flyers and word of the mouth the PATMAI will be well known to thetargeted buyers. The affordable prize to every customer will attracted themadded the delicious taste of siomai w/ sweet chili sauce and the flavoured ricePricing:Siomai w/ rice Siomai w/o riceBeef (4pcs) P.35 P.25Pork (4pcs) P.35 P.25Sharksfin (4pcs) P.35 P.25Spicy fish (4pcs) P.35 P.25Distilled water P. 10Iced Tea :12oz- P. 1016ozP.15 Organizational Plan The PATMAI is a food retailer. The PATMAIs uses a system of food service kiosk toprovide a cheap and delicious and efficient wayThe PATMAI is a sale proprietorship of Ma. Patricia A. MatiasAll funds are raised by herself. Majority of the funds will be used to pay rent, tobuy equipment/ appliances and provide capital for six months of operatingexpenses

Operating Plan The PATMAI will be personally managed/ supervise directedly by the owner. Theemployees were the one responsible on maintenance of the store, selling cookingthe products.Machinery/

Equipment needed were:1 chest freezer1 up right streamer1 glass storage cabinet1 big rice cooker1 deep fryer1 gas stove1 cash registerOther materials needed Paper plate Styrofoam Sticks Plastic cups w/ cover Table napkins Cash register paper Plastic bags for take out G arage bags G arage cans Financial Plan Capital P 250,000Rent: p.7000/ month per 3 weeks P 21,000Machinery/Equipment 48,000Other materials needed 18,000Identity/Logos/Flyers 5,000 P92,000Add:4,000 pcs. Siomai 16,000