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● To: nettime-l@bbs.thing.net
● Subject: <nettime> Could we be tracked by micro RFID tags? (fwd)
● From: Heiko Recktenwald <uzs106@IBM.rhrz.uni-bonn.de>
● Date: Wed, 15 Jan 2003 19:25:52 +0100 (CET)
● Reply-to: Heiko Recktenwald <uzs106@IBM.rhrz.uni-bonn.de>
Voila:
The generic name for this technology is RFID, which stands for
Alien Technology won't reveal how it charges for each tag, but
industry estimates hover around 25 cents. The company does predict
that in quantities of 1 billion, RFID tags will approach 10 cents
each, and in lots of 10 billion, the industry's holy grail of 5
cents a tag.
❍ Thread
CNET tech sites: Price comparisons | Product reviews | Tech news | Downloads | Site map
Search News.com
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I'm not talking about having a microchip surgically implanted beneath your skin, which is what Applied Digital Microsoft gives 12
Systems of Palm Beach, Fla., would like to do. Nor am I talking about John Poindexter's creepy Total Information governments a peek
Awareness spy-veillance system, which I wrote about last week.
FCC probes WorldCom on
fees
Instead, in the future, we could be tracked because we'll be wearing, eating and carrying objects that are carefully
designed to do so. A high-tech bridge to Middle
East peace?
The generic name for this technology is RFID, which stands for radio frequency identification. RFID tags are Truce called in Java standards
miniscule microchips, which already have shrunk to half the size of a grain of sand. They listen for a radio query
battle
and respond by transmitting their unique ID code. Most RFID tags have no batteries: They use the power from the
initial radio signal to transmit their response. AOL readies next-generation
service
You should become familiar with RFID technology because you'll be hearing much more about it soon. Retailers
adore the concept, and CNET News.com's own Alorie Gilbert wrote last week about how Wal-Mart and the U.K.- Print a hologram? Almost,
based grocery chain Tesco are starting to install "smart shelves" with networked RFID readers. In what will Xerox says
become the largest test of the technology, consumer goods giant Gillette recently said it would purchase 500
Study: Bad security flaws don't
million RFID tags from Alien Technology of Morgan Hill, Calif.
die
Alien Technology won't reveal how it charges for each tag, but industry estimates hover around 25 cents. The California budget crisis to hit IT
company does predict that in quantities of 1 billion, RFID tags will approach 10 cents each, and in lots of 10
Dell pulls OS fix for handhelds
billion, the industry's holy grail of 5 cents a tag.
Siemens to cut 2,300 jobs
It becomes unnervingly easy to imagine a scenario where everything you buy that's more expensive than a
Snickers will sport RFID tags, which typically include a 64-bit unique identifier yielding about 18 thousand trillion Siebel develops dinosaur
possible values. KSW-Microtec, a German company, has invented washable RFID tags designed to be sewn into complex
clothing. And according to EE Times, the European central bank is considering embedding RFID tags into Subscriptions head exits
banknotes by 2005.
RealNetworks
That raises the disquieting possibility of being tracked though our personal possessions. Imagine: The Gap links Computer Sciences nabs
your sweater's RFID tag with the credit card you used to buy it and recognizes you by name when you return. contract
Grocery stores flash ads on wall-sized screens based on your spending patterns, just like in "Minority Report."
Police gain a trendy method of constant, cradle-to-grave surveillance. Business IM added to
BlackBerry mix
You can imagine nightmare legal scenarios that don't involve the cops. Future divorce cases could involve one HP's Unix beats Windows in
party seeking a subpoena for RFID logs--to prove that a spouse was in a certain location at a certain time. Future server test
burglars could canvass alleys with RFID detectors, looking for RFID tags on discarded packaging that indicates
expensive electronic gear is nearby. In all of these scenarios, the ability to remain anonymous is eroded.
that's more expensive Besides, wouldn't it be handy to grab a few items from store shelves and MPEG standard addresses
than a Snickers will sport simply walk out, with the purchase automatically debited from your rights
RFID tags. (hopefully secure) RFID'd credit card?
This week's headlines
The privacy threat comes when RFID tags remain active once you leave a store. That's the scenario that should
raise alarms--and currently the RFID industry seems to be giving mixed signals about whether the tags will be
disabled or left enabled by default. News Tools
Get news by mobile
In an interview with News.com's Gilbert last week, Gillette Vice President Dick Cantwell said that its RFID tags
would be disabled at the cash register only if the consumer chooses to "opt out" and asks for the tags to be What is this?
turned off. "The protocol for the tag is that it has built in opt-out function for the retailer, manufacturer, consumer,"
Cantwell said. Content licensing
Cantwell asserts that there's no reason to fret. "At this stage of the game, the tag is no good outside the store," he
said. "At this point in time, the tag is useless beyond the store shelf. There is no value and no harm in the tag
outside the distribution channel. There is no way it can be read or that (the) data would be at all meaningful to
anyone." That's true as far as it goes, but it doesn't address what might happen if RFID tags and readers become News.com Morning
widespread. Dispatch
(weekdays) sample
If the tags stay active after they leave the store, the biggest privacy worries depend on the range of the RFID News.com Afternoon
readers. There's a big difference between tags that can be read from an inch away compared to dozens or Dispatch
hundreds of feet away. (weekdays) sample
News.com Enterprise
For its part, Alien Technology says its RFID tags can be read up to 15 Hardware
feet away. "When we talk about the range of these tags being 3 to 5 The privacy threat (weekly) sample
meters, that's a range in free space," said Tom Pounds, a company vice comes when RFID tags
president. "That's optimally oriented in front of a reader in free space. In
fact if you put a tag up against your body or on a metal Rolex watch in remain active once you All News.com newsletters
free space, the read range drops to zero." leave a store.
But what about a more powerful RFID reader, created by criminals or police who don't mind violating FCC Business
regulations? Eric Blossom, a veteran radio engineer, said it would not be difficult to build a beefier transmitter and Management
a more sensitive receiver that would make the range far greater. "I don't see any problem building a sensitive
Small Business
receiver," Blossom said. "It's well-known technology, particularly if it's a specialty item where you're willing to
spend five times as much." Owners
IT Professionals
Privacy worries also depend on the size of the tags. Matrics of Columbia, Md., said it has claimed the record for
the smallest RFID tag, a flat square measuring 550 microns a side with an antenna that varies between half an
inch long to four inches by four inches, depending on the application. Without an antenna, the RFID tag is about
the size of a flake of pepper. Manage My Newsletters
Matrics CEO Piyush Sodha said the RFID industry is still in a state of experimentation. "All of the customers are
participating in a phase of extensive field trials," Sodha said. "Then adoption and use in true business practices
will happen...Those pilots are only going to start early this year."
To the credit of the people in the nascent RFID industry, these trials are allowing them to think through the privacy
concerns. An MIT-affiliated standards group called the Auto-ID Center said in an e-mailed statement to News.com
that they have "designed a kill feature to be built into every (RFID) tag. If consumers are concerned, the tags can
be easily destroyed with an inexpensive reader. How this will be executed i.e. in the home or at point of sale is
still being defined, and will be tested in the third phase of the field test."
If you care about privacy, now's your chance to let the industry know how you feel. (And, no, I'm not calling for
new laws or regulations.) Tell them that RFID tags are perfectly acceptable inside stores to track pallets and
crates, but that if retailers wish to use them on consumer goods, they should follow four voluntary guidelines.
First, consumers should be notified--a notice on a checkout receipt would work--when RFID tags are present in
what they're buying. Second, RFID tags should be disabled by default at the checkout counter. Third, RFID tags
should be placed on the product's packaging instead of on the product when possible. Fourth, RFID tags should
be readily visible and easily removable.
Given RFID's potential for tracking your every move, is that too much to ask?
More Perspectives
biography
Declan McCullagh is the Washington correspondent for CNET News.com, chronicling the ever-busier intersection
between technology and politics. Before that, he worked for several years as Washington bureau chief for Wired
News. He has also worked as a reporter for The Netly News, Time magazine and HotWired.
Featured services: Find Jobs | Free IT Tools | Shop for Tech | Digital Photo Tips | Troubleshooting Tips
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Copyright ©1995-2003 CNET Networks, Inc. All rights reserved. | Terms of Use | Privacy policy CNET Jobs
CNET tech sites: Price comparisons | Product reviews | Tech news | Downloads | Site map
Search News.com
Go!
News.context: Special Reports | Newsmakers | Perspectives Advanced search
Microsoft gives 12
Of course it's creepy. This new federal agency deliberately chose the motto "knowledge is power," crafted a logo governments a peek
certain to inspire conspiracy theories, and is itching to assemble a detailed computerized dossier on every
American. And that a figure such as Poindexter--disgraced in the Iran-Contra scandal and with a database FCC probes WorldCom on
addiction dating back to at least 1987--is running the show is a detail worthy of a Jonathan Swift satire. fees
Last week, The Associated Press reported that an Oregon state task force wants a law requiring all cars to sport
GPS receivers and recorders. The stated purpose: To measure how far you drive and calculate how much you
owe in road taxes. The Nov. 15, 2002 report from the task force envisions some privacy protections--but those News.com Morning
could be eliminated if homeland security worries become more acute, possibly leaving all Oregonians tracked Dispatch
whenever they're on the road. (weekdays) sample
News.com Afternoon
Criminals already may be finding less desirable uses for GPS trackers. Last week, the Smoking Gun Web archive Dispatch
of documents owned by Court TV posted a criminal complaint against a 42-year-old Wisconsin man accused of (weekdays) sample
stalking an ex-girlfriend using a GPS bug hidden in her car.
News.com Enterprise
Hardware
"We continue to see problems with stalkers (using databases)," says Peter Wayner, author of Translucent (weekly) sample
Databases. "I think there are many more sleazeballs who will use this stuff than there are cops who will use it to
catch people. It's a lot easier to abuse this technology than to use it successfully." All News.com newsletters
Then there's Applied Digital Systems (ADS) of Palm Beach, Fla., which
received FDA approval last fall for a microchip to be implanted in humans Some of your
Business
for tracking and identification purposes. (Company spokesman Matthew congressional
Management
Cossolotto told me in June 2001 that ADS had no such plans. "We are representatives may Small Business
not now developing, nor do we have any plans to develop, anything other
than an external, wearable device," he said in an e-mail message.) soon be asked why there Owners
has never been even one
IT Professionals
It's difficult to imagine a more ruthlessly effective way to track every hearing investigating
American. I doubt it's likely, but it's possible to imagine a future where DARPA, Poindexter and
"getting chipped" starts as a way to speed your way through lines at his Total Information
ATMs and airports--and ends up being mandatory.
Awareness plans. Manage My Newsletters
There's some precedent. In October, police in one Colorado county started pressuring businesses to require
fingerprints when customers make purchases with checks or credit cards. Police in Arlington, Texas, are asking
businesses to participate in a similar program.
Things get stranger still. The Electronic Privacy Information Center used the Freedom of Information Act in
August 2002 to obtain government documents that talked about reading air travelers' minds and identifying
suspicious thoughts. The NASA briefing materials referred to "non-invasive neuro-electric sensors" to be used in
aviation security.
In a bizarre press release, NASA claimed it has not approved any research in the area of "mind reading" and that
"because of the sensitivity of such research," the agency will seek independent review of future projects. Yikes.
There are some bright areas in this generally dismal outlook. Avi Rubin, an associate professor of computer
science at Johns Hopkins University, predicts growing interest in antisurveillance measures. "I expect there will be
a whole industry popping up in counter-surveillance--at least, I hope," Rubin said. "Nowadays, it's not like
someone drops a camera and comes back and retrieves the data. You attack the transmission."
Short of fleeing to the wilderness or living our lives entirely online, our only option is to fight the Poindexterization
of modern life before it becomes too late. Congress returns this week. Some of your congressional
representatives may soon be asked why there has never been even one hearing investigating DARPA,
Poindexter and his Total Information Awareness plans.
More Perspectives
biography
Declan McCullagh is the Washington correspondent for CNET News.com, chronicling the ever-busier intersection
between technology and politics. Before that, he worked for several years as Washington bureau chief for Wired
News. He has also worked as a reporter for The Netly News, Time magazine and HotWired.
Featured services: Find Jobs | Free IT Tools | Shop for Tech | Digital Photo Tips | Troubleshooting Tips
CNET Networks: Builder.com | CNET | GameSpot | mySimon | TechRepublic | ZDNet About CNET
Copyright ©1995-2003 CNET Networks, Inc. All rights reserved. | Terms of Use | Privacy policy CNET Jobs
TOP NEWS
http://www.rfidjournal.com/news/nov02/biometrics111302.html7/31/2003 2:22:07 AM
RFID Journal - Geest Embraces RFID Compliance
NEWS
NEWS
"Giant Eagle intends to use RFID in the future, and they FULL STORY
wanted to make sure that their WMS solution is RFID-
capable for the needs of the grocery industry," he says.
NEWS
Savi, a
Sunnyvale,
Calif., provider
of RFID devices
and software for
the management
and security of
supply chain,
offers active, or
battery-powered,
tags for tracking
shipping containers, trailers and other conveyances. Up
to now, most of Savi's customers would scan bar codes
on boxes and then write the bar code data to Savi's
EchoPoint active tags. The partnership with Matrics will Labor Pains
allow customers to use RFID tags, instead of bar codes.
Competition for people
"The problem with tracking bar-coded items is that
who can deploy RFID
once they are inside the container you lose that
systems will be intense.
visibility," says Stephen Lambright, VP of Marketing at
Savi. "This collaboration extends visibility into the FULL STORY
container through the active tag."
Image view:
Search by Keyword
Choose a Topic
<< Back
Labor Pains
FULL STORY
http://www.rfidjournal.com/imagecatalogue/imageview/466/?RefererURL=/article/articleview/512/1/1/7/31/2003 2:24:46 AM
RFID Journal - V3 Teams with Alien, Xterprise
NEWS
"Retail suppliers want RFID for compliance and they Competition for people
need technology that can be quickly implemented in a who can deploy RFID
supportable package," says Paul Weiss, co-founder and systems will be intense.
CTO at Charlotte, NC-based V3 Systems. The vendor
says it has about 60 customers, including third-party FULL STORY
logistics companies, that have deployed its warehouse
management system (WMS) in several hundred sites
around the world.
Learn more about Alien products and This 2-day course teaches the basics of RFID,
and helps you get started with development of
read the white paper on Alien's your own applications. Feedback from our sold-
patented Fluid Self Assembly process. out sessions to date:
● "Very informative"
Alien respects consumer privacy. ● "Great technology, great people as well"
● "Excellent work by instruction team"
Alien Is A Proud Member Of ● "Great opportunity to network with people
in similar fields and disciplines"
● "Very well done!" "Great class!"
announced today that it has won an order from The Gillette Company (NYSE:G)
for 500 million low-cost radio-frequency identification (RFID) tags. This is the first
order will support large-scale testing of EPC tag technology through Gillette's
supply chain and in retail stores over the next several years.
EPC tags will be in commercial production at an affordable price but also heralds
EPC tags in huge volumes. This enables Alien to achieve unprecedented low cost
in making tags, and also to meet market demand expected to grow rapidly to
tens of billions of units per year.
Alien has developed the first EPC labels that operate according to the open
system. This worldwide standard for EPC labels will ensure interoperability of tags
track it through its life cycle, from raw material to manufacturing to retail. As the
cost of these labels falls over the next several years, they are expected to
inventory levels and product movement at the pallet, case, and shelf levels.
Integrated solutions based around this technology will help businesses save
EPC labels much more than a radio "bar code" because they contain individual
item serial numbers and other information such as manufacturing location, date
codes, and other vital supply chain data. Manufacturers also expect dramatic
reductions in counterfeit branded products due to the use of EPC.
Leading the initiative at The Gillette Company, Vice President Dick Cantwell said:
"We are proud to be at the forefront of the introduction of Auto-ID technology and
we hope our leadership will help enable the wider consumer packaged goods
industry to open a new era in its relationship with retail customers."
Shipments of the first Alien EPC products to Gillette are expected to begin within
the next few months. Other terms of the purchase agreements were not disclosed.
Alien Technology has developed, and holds exclusive patent rights to, a
high-speed assembly of tiny integrated circuits, called NanoBlock™ ICs, into rolls
of plastic film. Savings are driven by both lower silicon costs and the efficiency
inherent in the massively parallel assembly process.
Download PDF
Alien Technology, the Alien logo, FSA and NanoBlock are trademarks of Alien Technology Corporation.
Line56 Home
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Logos link to What is not apparent is the adoption rate of RFID technology, given potential technical and
company profiles financial obstacles and the natural inertia that exists in most organizations. As with any new
technology or dramatic change, many companies are taking a wait-and-see stance. A cautious
approach is understandable, but at the same time problematic. To further the adoption of RFID
and speed the benefits and ROI for all users, businesses need to take an active role in shaping
standards, investigating opportunities and demonstrating the value of RFID implementations.
DestinationKM Before taking advantage of these and many other benefits of RFID, companies first need to work
with suppliers to resolve a few logistical issues. In order to enable this capability, companies first
Portals Magazine
need to purchase and apply RFID tags to their products at the pallet, case or unit level
(depending upon the type of product). The most effective way to do this is to utilize remote
RFID printing technology, enabling suppliers to generate RFID tags and apply them to goods
before they are shipped. These tags, in conjunction with advance ship notifications (ASNs) allow
for scan-free receipt of goods and automatic tracking. Not only does this method help
businesses improve receiving processes, but it also exposes suppliers to the benefits of RFID
without significant investment. Positive supplier experience will ultimately help further the
adoption of RFID.
Once RFID has been brought into the DC, other areas such as picking and putaway can be
addressed, helping to move increased volumes of goods in less time and with fewer people. The
improved information will mean better inventory control and product availability because product
sales readily tie back to successful shelf replenishment and inventory management. With U.S.
retailers losing approximately 3.8 percent of sales per year as a result of out-of-stock inventory
(GMA/FMI, 2002), greater inventory control and increased product availability have the potential
to have a major impact on companies' bottom lines.
Using RFID to help synchronize and streamline the flow of inventory across the supply chain
achieves quantifiable gains such as shipment visibility, inventory accuracy and labor
productivity. One of the many benefits of RFID is that it can capture the entire DC content in a
fraction of the time required by cycle or physical counts.
After seeing the value of RFID in a targeted fashion, companies can expand implementation of
the technology to improve other areas of the supply chain. With RFID, trading partners can
greatly improve global visibility and real-time collaboration and communication with external
trading partners. With RFID, it is possible to have totally automated logistics tracking processes,
where cartons can pass through the entire supply chain without having to be manually scanned.
It will allow trading partners to gain better insight and accessibility to information at each stage
of the supply chain, from the manufacturer's factory to the retailer's shelf. This improved
collaboration makes replenishment of goods more streamlined, reducing overall costs and
administration while increasing control.
Another reason to invest in RFID is because it will eventually be able to provide critical
information on customer demand in real time, without the delay and error potential associated
with human intervention. For example, if a customer cancels an order or a product recall occurs,
RFID will allow companies to locate the order, make adjustments and divert it immediately. The
increased accuracy, visibility and real-time decision making that RFID enables translates into
increased responsiveness and better forecasting and planning in the supply chain. Using real-
time data instead of relying on historical trends for forecasting and planning will allow companies
to be less conservative in their planning approach. Consequently, they will not have as many
exceptions or as much safety stock.
With the increased volatility and demands of the supply chain, RFID has emerged at a critical
time. Technological advances resulting in declining chip and reader prices and emerging
electronic product code (ePC) standards are quickening the pace for RFID adoption. Additionally,
we will increasingly see mandates from larger industry players to adopt RFID technology in order
to remain competitive.
Companies must contemplate how to capitalize on the myriad of potential opportunities RFID
presents to move their business forward. The rippling effects of RFID will permeate across many
industries enabling a new level of customer service and nimbleness in the supply chain. Instead
of looking to the industry to dictate what RFID can do for them; leading businesses will gain
recognition for what they have done with RFID.
Let us know what you think by emailing viewpoints@Line56.com and your response will be
considered for posting.
Line56 welcomes reader feedback to stories, research and opinions expressed in viewpoint columns.
Those wishing to submit opinion pieces for publication must identify themselves by title and company
affiliation, and include a telephone number and address for verification. Line56 reserves the right to edit
content.
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COLUMN
Wireless World
NEWS
RFID is about to explode
Top Stories
Ten-cent pieces of wireless equipment are being
deployed by the billions • Lotus IM comes to
By Ephraim Schwartz January 31, 2003 BlackBerry
• Senator calls for
To better understand the scope of RFID (radio frequency identification) reports on gov't data
technology, let's take a look at The Gillette Company, based in Boston , searches
and one of its distribution centers. The Chicago-based center is a • Conference shows
532,000-square-foot site with a 50,000 pallet capacity and doubts still plague
approximately $60 million of inventory at any one time.
online music
• Gateway PCs head
Following a pilot program, Gillette announced its intention to buy back to the low end
500,000,000 (that's not a typo — not half a million but half a billion) • Fujitsu may beat IBM
RFID tags, at 10 cents a piece and to tag every pallet and every carton
with fastest Linux
coming out of its distribution centers. By the way, the company selling
supercomputer
the tags to Gillette is Alien Technology, in Morgan Hill, Calif.
• SAP acquires stake in
DCW Software
Imagine the benefits of tracking those pallets, and the cases on the
News
pallets, from manufacturing to the point of sale. Gillette will be able to
reduce losses from out-of-stock, stolen or lost products, and as the
company understands the power of this tracking capability, it will
increase revenues by leveraging inventory information into smarter
marketing to the retailers. More about that later.
There are rumors of an even bigger deal in the works, so big that the
price of the tags will be cut in half. If anyone out there knows who might
be cutting this deal, send me an e-mail.
Each pallet will have two tags and will be wheeled past locations in the
distribution center with antennas. The antennas send the information to
the shipping dock where the pallet is checked and read again at the
back door. There, the pallet is put on the trailer, bound for its final
destination.
It doesn't stop there. At the retailers, the Gillette products will be placed
on "smart shelves" which are also tagged. The shelves relay to the
stores inventory system what and how many products are sitting there;
that data is viewable on any device, including the handheld the manager
is carrying.
The system also thanks the customer via electronic signage at the shelf
and alerts the manager if inventory is getting low. Somehow, it also
knows the difference between shoplifting and purchasing, but I wasn't
able to get that detail.
However, supply chain data is just part of the benefits of RFID tagging.
John Jordan, principal in the office of the chief technologist at Cap
Gemini Ernst & Young, also in Cambridge , asked me to imagine a
pharmaceutical company tagging all of its samples that it distributes to
doctors. We don't want to call them customers; sounds unseemly
doesn't it? When the pharmaceutical sales rep calls on the doctor, the
rep can ask to scan the shelves where the samples are kept in order to
take a reading on what was distributed, how much is left, and to see
what wasn't given out to their customers … er, patients. "Is there
something you don't like about this product, doc?" Or, "I see you only
have two boxes of such and such. Are you pleased? Do you want to
order some?"
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Markets Report
Posted 1/27/2003 11:34 PM
Most active stocks
World stocks Several consumer products to get 'tagged'
Commodities
Currencies By Michelle Kessler, USA TODAY
Key interest rates SAN FRANCISCO — By the end of the year, a host of consumer products will, for the
Your Portfolio first time, be sold with tiny computer chips known as RFID tags in them.
Learn more
Log in The chips contain small bits of data, such as a product's serial number, which can be
Investor Research read by a scanner. The scanner sends the data to a database so stores and
Stock Screener manufacturers can quickly track what is sold.
Mutual funds
screener The radio frequency identification tags could dramatically improve inventory
Get a Quote processes, retail analysts say, thus reduce costs and maybe consumer prices.
Managing Money "Everybody's going to profit from these tags," says analyst Michael Liard of researcher
Columns and tips Venture Development.
Financial calculators
CD and loan rates But the technology, one of the most widely anticipated in years, also raises privacy
Calendars concerns. The fear: Thieves will buy or make chip scanners and crack security
Economic controls. That means someone might be able to scan shoppers' bags and know what
they bought. Companies are testing solutions, such as turning off tags once they leave
Company
stores. Testing tags:
Special Sections
Job Center
● Gillette. In the next several weeks, it plans to attach chips to packages of
Small Business
razors sold in a Brockton, Mass., Wal-Mart and several British grocery stores.
Cars
Chip scanners on the shelves will track supplies. When low, the scanners will
USA TODAY Travel alert store managers.
Interactive ● Procter & Gamble. It recently tested the chips on bottles of Pantene shampoo
Money eXchange and Bounty towels to help track warehouse inventory and reduce lost
Talk Today merchandise. Next, it will tag some unspecified products in a Broken Arrow,
Sports Okla., Wal-Mart.
Life ● Prada. It has tagged clothing in a New York store since December 2001. As
Tech customers shop, scanner-wielding salespeople can quickly tell what other
Weather colors and sizes a garment comes in, and if there are similar styles. Prada
removes the tags before items leave the store.
Search Next month, the Massachusetts Institute of Technology's Auto-ID research center,
which designs the chip technology, is expected to announce a widescale RFID
Go project, involving big partners such as Johnson & Johnson, Coca-Cola, Pepsi, Home
Advanced Search Depot and Target. The center has not yet specified which products will be tested in
which stores.
RFID technology has been around since World War II. It's used to track shipping
containers. It's found in gas station "speed passes" — key chains drivers wave in front
of the pump to charge a fill-up to credit cards. It also powers some highway toll
systems, allowing drivers to bypass booths and pass an RFID-reading sensor instead.
Click here to get the But until recently, the chips were too expensive to put on individual products. Gillette's
Daily Briefing in your order this month for 500 million chips was among the largest ever, allowing them to be
inbox mass-produced for about 15 cents each, says Mark Roberti, editor of the RFID
Journal trade magazine.
Soon, they might be found in all kinds of products. Tiremakers Michelin (by mid-2004)
and Goodyear (by 2005) plan to embed the chips in some new tires. They will tell
where a tire was made.
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When applied to pallets, cases, or even individual items, RFID tags can give suppliers, manufacturers, distributors, and retailers unprecedented control over inventory, shipping, and other logistics. The HP Goes For CRM, In A Big Way
real-time data generated by the tags as products move along a route could help businesses make faster decisions, increasing efficiency and productivity in many areas, including how invoices and
payments are handled. For instance, when a loaded pallet enters a retailer's warehouse, the RFID tag's signal could trigger an electronic payment to the shipper, rendering invoices obsolete, says Simon 7/30/03
Ellis, supply-chain futurist at Unilever.
The concept has been around for decades, but its application has been held back in part by the expense of the tags, which ranges from just under $1 to $20. Now the potential cost has dropped to about a
nickel, as sponsors of the commercially funded Auto-ID Center at Massachusetts Institute of Technology have figured out ways to produce cheap chips in quantity based on developing standards. "You
need volume," says Kevin Ashton, executive director of the Auto-ID Center. "If you produce them in the billions, it'll cost as little as 5 cents." Ashton unveiled one of the first of the low-cost tags, just
manufactured by Alien Technology Corp., last week at InformationWeek's Fall Conference in Tucson, Ariz.
With businesses lining up behind the effort, large-scale production may not be far off. Since the Auto-ID Center was founded three years ago, membership has grown to 67. In addition to the four
Economy Makes Strongest Showing
companies mentioned above, sponsors include Coca-Cola, the Department of Defense, Kraft, Johnson & Johnson, and Pfizer. If Procter & Gamble fully embraced the concept, it alone could account for
about 2 billion chips a year, according to a story to appear in the October issue of Optimize magazine, InformationWeek's sister publication.
In A Year 7/31/2003
Large retailers such as Wal-Mart will create a cascade of demand for RFID tags and the hardware and software needed to use them if those companies push business partners to adopt the technology for Anxiety Mounts Over Possible
improved supply-chain coordination. "If they deploy RFID and show good results, it will really open up the market," Frost and Sullivan analyst Deepak Shetty says.
Internet Attack 7/31/2003
Depending on the outcome of an upcoming test, Home Depot Inc. says it could eventually put RFID tags on all of the 50,000 products it sells. If that happens, the home-improvement chain envisions
asking manufacturers and distributors to join the initiative, says VP of IS Gary Cochran. The pilot program entails putting RFID tags on special-order goods in Boston-area stores so they can be located
easily when a customer comes for them, Cochran says. Sprint PCS Users Gain Access To
AOL IM And E-Mail 7/30/2003
Unilever is conducting a three-phase trial of RFID technology, based on the Auto-ID Center's developing standard, that involves testing the tags on pallets, cases of goods, and eventually individual items.
Unilever also participated in a trial with grocer Safeway Inc., completed a few months ago in England. "I could very easily see us investing in some pallet-level applications late next year or early in 2004,"
Ellis says.
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Unilever is working with pallet rental company CHEP International to develop reusable shipping pallets with built-in RFID tags and with RedPrairie Corp. on applications for warehouse management that
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work with RFID tags. But there's more to do. Unilever hasn't yet tested how RFID data will be managed across its SAP applications or how new data sources will affect its databases. "It's still not entirely AOL IM And E-Mail 7/30/03
clear how the [whole] system is going to work," Ellis says.
One potential benefit of the technology, the ability to track items after they're purchased, could make it easier for manufacturers to recall defective products or provide services. For instance, a "sprayable"
RFID tag being developed by NASA's Marshall Space Flight Center and due commercially in three to five years could be used by automakers to monitor parts on assembly lines and, later, to service those
parts, says Fred Schramm, manager of high-risk research at Marshall. Yet such capabilities could trigger a backlash from consumers worried about having their movements tracked or intrusive profiling
and marketing. Experts say the devices, which transmit signals short distances to RFID readers, can be turned off, so that shouldn't happen. Still, because of potential privacy concerns, Unilever isn't
ready to use the tags on individual products. "We would have to have a much clearer idea of what consumers think," Ellis says.
Economy Makes Strongest Showing
And cost remains an issue for some. A 5-cent RFID tag "isn't cost effective for gum," says Jeff Martin, director of Wm. Wrigley Jr. Co.'s Global Center of Excellence. "Even at the box or pallet level, it's just In A Year 7/31/2003
not in our future right now," (see story, "New Wrigley Flavor: SAP"). To be practical for some retail applications, RFID tags need to drop to a penny or less, says Christian Knoll, VP for global supply-chain
management with SAP.
As the cost of RFID tags drops from dollars to pennies, more business-technology professionals will begin to get out the scratch pads to assess when and where to use the devices. "It's easy to get
wrapped up in the cost of the chip," Unilever's Ellis says. "Ultimately, it's a function of what you save."
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Tech
Main Categories Alien's tiny cheap chips could open new worlds
Tech briefs
Web Guide MORGAN HILL, Calif. — I'm at a company Maney archive
Tech Investor called Alien Technology. I'm thinking the board
For more columns by Kevin,
Product reviews meetings must be interesting with, like, Mork click here
More Tech from Ork, E.T. and David Bowie around the
Columnists table. Other columnists
Shareware Shelf ● Edward C. Baig
Talk Today Outside is a farming community a good hour ● Tamara Holmes
Weather from the heart of Silicon Valley. Here in the ● Larry Johnson
lobby, I'm staring at a full-size replica of Robby ● Kim Komando
Search the Robot from Forbidden Planet, which, as you ● John Makulowich
might recall, starred Leslie Nielsen in 1956. ● Sam Vincent Meddis
Go ● Robin Raskin
Advanced Search Bruce Schwartz
The reason I'm visiting this seemingly odd outfit ●
Click here to get the There's one other reason for checking this out. Alien is raising huge amounts of
Daily Briefing in your venture capital. Yep. In this Godforsaken era, when it's harder to land venture
inbox money than to find a mosh pit in Amish country, Alien raised $55 million in
August and is confident of raising even more in another round of financing this
year.
So there's got to be something here. And this is it: Alien seems like the missing
key to a bunch of advances that technologists have been hoping to see. Those
advances include thin plastic computer screens that can be rolled up, groceries
that check themselves out and eyeglasses that can't be lost. If Alien is that key, it
could unleash a torrent of innovation. Then the company will most definitely be
important.
Alien, a private company, has found a way to make tiny 1-cent computer chips
and easily put them into things on a mass-production scale. That's a first. The
process is based on work done 6 years ago by J. Stephen Smith, a professor at
the University of California at Berkeley. CEO Jeff Jacobsen, an industry veteran
at 47, was hired in September 1998 to build a real company around Smith's work.
Not long after, Penzias came to check it out, and despite seeing a lab that used
such sophisticated equipment as a turkey baster, told his venture capital firm,
New Enterprise Associates, to invest.
The plastic can be fed on rolls — like a printing press — through a bath
containing the chips. The chips fall into place, filling every hole. Alien calls this
Fluidic Self-Assembly, or FSA. The plastic rolls through a couple of other
processes that seal the chips in and connect them to tiny wire leads. The sheet
can then be cut into whatever is being made — big flexible computer screens, or
tiny displays that go on ATM cards to show you how much money you have in
your account.
Don't get me wrong — Alien still has a lot to prove. It hasn't mass-produced
anything yet. It's building its first factory. It's taking baby steps. "Our strategy is to
start with something simple," Jacobson says. Right now, that's a numeric display
built into the plastic of a smart card. The display shows the amount of money
remaining on the card. Alien is developing the displays under a $40 million
contract with France's Gemplus, the biggest smart card maker.
Beyond that, the possibilities are huge. In displays alone, Jacobson's ideas
include plastic screens that can be unrolled out of the side of a cell phone, and
plastic computer screens that soldiers can roll up and carry into battle.
Some of those applications would use radio frequency (RF) tags, which are
cheap chips attached to tiny radio antennas. RF tags can send and receive little
bits of information. Alien's FSA is a way to mass-produce RF tags — possibly the
best way to make super-cheap RF tags and put them into anything.
The tags could be attached to all packaged goods, each tag encoded with the
item and price. Then, if you walk out a grocery store's door with a full shopping
cart, all the RF tags could send the store's computer a blip saying those items
are being bought. That's it — you're checked out. No having to stare at a
teenager's multiple piercings while she operates the register.
There is no shortage of ideas flying Alien's way. Silicon Valley executives keep
driving here to see what's up. Intel wanted to invest but was turned away. Philips
and Dow Chemical are investors. "Japanese companies come in here all the
time, and they start saying, 'We can do this and this and this,' " says Stan
Drobac, a vice president. "We're running out of bandwidth to chase more things."
For now, Alien just wants to get going on smart cards. Then, Jacobson says, it
might move into plastic displays for cell phones and palmtop computers. After
that, who knows?
Jacobson at times seems barely able to contain his giddiness about Alien's good
fortune. He's so confident, he's even willing to spend some of that rarified venture
money on a full-size Terminator replica that can join Robby in the lobby. He's got
When you've got a technology that seems momentous, you can be as weird as
you want to be.
Kevin Maney writes a weekly column about technology. Send e-mail to Kevin at
kmaney@usatoday.com.
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By Junko Yoshida
EE Times
December 19, 2001 (3:03 p.m. ET)
The ECB said 14.5 billion bank notes are being produced, 10 billion
of which will go into circulation at once in January, with 4.5 billion
RFID basics
• ChipCenter
• EBN The basic technology building blocks for RFID on bank notes are
• EBN China similar to those required for today's smart labels or contactless
• Electronics Express cards. They require a contactless data link that can automatically
• NetSeminar Services collect information about a product, place, time or transaction.
• QuestLink
Smart labels produced by companies such as Philips
• Custom Magazines
Semiconductors, Infineon, STMicroelectronics and Texas
Instruments are already used in such applications as smart airline
luggage tags, library books and for supply chain management of
various products.
"Two minimum elements you need for RFID are a chip and an
antenna," according to Gordon Kenneth Andrew Oswald, associate
director at Arthur D. Little Inc., a technology consulting firm based
in Cambridge, Mass. When a bank note passes through reader
equipment, the antenna on the note collects energy and converts it
to electric energy to activates the chip, he said.
Although the industry is "well down the road with the smart label
technology," Wiley said he was "a bit surprised to learn that
someone goes to that extent — to embed RFID into bank notes —
• Predicting
While most chip companies with RFID expertise are keeping their
Battery
plans for money applications close to their chest, Hitachi Ltd.
Performance
announced plans last July for a chip designed for paper money that
Under Real World
would pack RF circuitry and ROM in a 0.4-mm square circuit
Operating
measuring 60 microns thick. Although the chip features no
Conditions
rewritable capability, Ryo Imura, chief executive of Hitachi's Mew
Solutions venture, said at the time of announcement, "We'll
• Thriving in the
consider them for the next generation [of] products." Hitachi's chip
World of High-
stores encrypted ID information in ROM during the manufacturing
Speed Serial
process, presumably to replace the serial number of each bank
Interconnects
note.
• Design with
Even without writable memory, Hitachi's chip is said to be fairly
Altera’s New
ASIC Alternative:
costly. Hitachi declined to be interviewed for this article.
Get ASIC Gain
without the Pain While the size of the rewritable memory embedded on an RFID chip
will determine the kinds of information it can store, it also affects
• ADI - the chip's cost.
Considerations in
RF Frequency Affordable with bigger bills
Direct Digital
Synthesis It is unclear whether the ECB will incorporate RFID chips into all
euro bank notes or just on the larger bills. The EUR 200 and EUR
Archive 500 bank notes in particular — equivalent to roughly $200 and
$500 in value — are expected to be popular in the "informal"
economy. Embedding a 30 cents chip into a EUR 500 bill would
make more sense than putting it into a European buck, several
industry sources said.
Size and thickness are key attributes of an RFID chip for paper
currency, said Karsten Ottenberg, senior vice president and general
manager of business unit identification at Philips Semiconductors.
"For putting chips into documents, they need to be very small —
less than a square millimeter — and thin such that they are not
cracking under mechanical stress of the document. Thinning down
to 50 micron and below is a key challenge." That would require
advanced mechanical and chemical techniques, he said.
Bank notes present "an interesting future application for us," said
Tom Pounds, vice president of RFID projects at Alien Technology,
which holds the rights to a fabrication process that suspends tiny
semiconductor devices in a liquid that's deposited over a substrate
containing holes of corresponding shape. The devices settle on the
substrate and self-align. Rather than working on the
interconnection to an RF antenna one chip at a time, "we can do a
massively parallel interconnection," Pounds said. Bank notes are
not Alien's primary focus at present, he said.
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Now the game is afoot, and companies quick to the mark are looking pretty smart for it. We're
Logos link to mere months from the first standards release (driven by the folks at MIT, thank goodness) the
company profiles
stars are aligning, and companies are not waiting. The latest vision was last month's
commitment by Gillette to buy 500 million RFID tags from privately held Alien Technology. Five
hundred million is a lot of anything, but it's really the tip of the iceberg.
"When we saw Alien and Gillette coming, we just looked at each other and said well, here comes
the first seismic shift that takes this from being on peripheral vision to something on radar,"
More Supply Chain says Lyle Ginsburg, managing partner of technology innovation at Accenture Technology Labs in
Management Profiles... Chicago.
All Company Profiles...
Pilots Aplenty
Ginsburg is traveling frenetically these days, working with customer CEOs, niche technology
About Line56
vendors and supply chain software vendors, as well as the overseeing Auto-ID Center driven at
How to Advertise MIT, now spread to a global effort. Almost everybody seems to want a pilot. In Gillette's case,
Getting Covered Ginsburg thinks risk is minimal since the company is working through a single consortium and
Site Map standard going forward driven by 80-some of the top companies in the world. The global 'punch'
Contact Us of this is not to be underestimated. "Now they're saying, 'here's the way we are going to do this
so everybody please start building this way.'"
DestinationKM That's not to say there's only one application for RFID being applied, or that it's all under tight
Portals Magazine wraps. The motives and goals behind the technology expand daily. Remember, Viagra was
originally launched as a heart medication. Now it's beginning to look like RFID is shaping up as
an aspirin tablet for e-business applications.
Under headings like "ubiquitous commerce" and "silent commerce," Accenture streams demos of
RFID applied to distribution; customer insights; worker safety (tagged hazardous materials in
proximity); shrinkage; and counterfeiting. Separately, a little searching finds "RFID in action" in
the public domain. Here are four random examples:
● Italian fashion designer Prada has a Manhattan store in which all items of clothing
have been tagged with Texas Instruments RFID chips and KTP reader technology.
Upon entering one of seven dressing booths built by industrial designer ideo,
shoppers are presented with sizes and colors available, and alternate styles and
complementary products via a video monitor. Preferences can be stored on a
customer card, and sales associates are equipped with hand-held devices to locate
products and display catwalk clips to customers.
● Scottish Courage Brewing has long been using RFID in a "keg-sharing" plan in the
U.K. where 65 percent of beer is served in draft form. With a U.K. inventory of 10
million kegs and no deposit laws, shrinkage of the stock was a problem. RFID
tagging, "100 percent accurate" in the words of program director Graham Miller, is
used to track kegs at various points in the supply chain, reducing shrinkage to
almost zero, reducing cycle times, improving delivery for outgoing and incoming
stock and providing an audit trail for inventory.
● UK retailer Marks & Spencer is replacing barcodes with RFID chips and Intellident
technology on 3.5 million reusable food trays, dollies and rolling cages carrying
perishable food items. Last November, the company called this the largest RFID
project in the world. Texas Instruments says the tags reduce the time to read a
stack of multiple trays by 80 percent. Complete dollies of trays are read in five
seconds of passing a scanner, and the project is now making its way to the retail
floor.
● Malden Mills, the U.S. textile inventor and manufacturer of Polartec severe-weather
fabric sold by outlets like L.L. Bean, Nike, (also used by the military) uses Escort
Memory System RFID tags in the manufacturing process to mark the beginning and
end of imperfections in fabric runs. Detectors on slitting machines sense and
remove defective areas of material, minimizing waste at the point of the
imperfection.
"Conventional wisdom says you start tagging high-volume things and work down, but there are
many exceptions for people who are highly motivated for one reason or another," says AMR
Research analyst Pete Abell. "For Prada, it's about image and marketing. At GAP Stores, they're
interested in increasing sales and improving inventory management. Guess what, it works."
Conventional wisdom also goes awry when evaluating the thinking that leads RFID applications.
Geographical and cultural nuances often drive users and suppliers in discrete directions. In the U.
K., for example, much of the impetus for RFID came via the 5.5 million pound "Chipping of
Goods Initiative" initiated by the U.K. Home Office in December, 2002. Led by the Police
Scientific Development Branch and road crimes unit, the goal was to reduce man-hours and
prosecutorial costs for stolen items.
For its part, Gillette will be in part tagging cases and packages of expensive razor blades that fly
off the shelf, often illegally. They're also putting smart shelf readers in Wal-Mart and Tesco
stores to manage inventory and track inventory movement. "Their biggest problem is shrinkage
with those Mach III razors," Ginsburg says. "When I first joined the Auto-ID Center, I heard
about this and went to Walgreens to see what it was all about, and there were no razors on the
shelf." Either they're selling or they're stolen, he says, both important reasons to be tracking the
goods.
Our own conventional wisdom leads us back to the supply chain and the confluence of familiar
and unfamiliar names. Who is doing what? How are supply-chain execution software firms fitting
in?
While early security devices might have been applied by retailers, those companies see
themselves in the tag reader business and aren't going to be buying and applying millions of
tags for their stores. "Everyone assumes it's the manufacturers that will be tagging," Ginsburg
says, though he thinks that's only partly true. For their part, manufacturers will be more
interested in tracking large volumes, pallets and cases, at choke points like loading dock doors,
he says. Generally, this starts deep in the supply chain and slowly works its way toward store
shelves.
A first step then is the tracking of all reusable containers, as Marks & Spencer has undertaken.
Bins, pallets, raw materials vats, freight containers, cargo carriers and such are all useful and
acceptable cost asset utilization projects that yield insights today.
Getting back to cases and individual items, the packaging industry has taken the ball as the
likely applicant for tagging. International Paper and Meade/Wesvaco are Auto-ID members, and
Ginsburg says Asian packaging companies are aggressively looking at RFID packaging as a way
to become that much more important to the Unilevers and Coca-Colas of the world. A perusal of
the patent office will provide much evidence of activity in ink-based antennas and chip-
embedded packaging and tape.
Supply chain execution software specialist Manhattan Associates sees a future of automated
conveyors, where cases and items can be automatically routed at distribution centers (DCs) to
their proper destination with an audit trail to boot. "A lot of customers are asking how to use our
PkMS [warehouse management] system to do cross docking where nobody has to touch the
box," says Tilman Estes, director of product development at Manhattan. "Others are just
interested in reducing labor on inbound scanning."
Manhattan is also connecting its infolink remote order tracking software with RFID systems.
Infolink draws on ERP and warehouse management systems to provide visibility to inventory and
orders in progress. Already printing UCC-compliant labels, the next step is to embed RFID chips
in the labels as they are affixed to packages. In this case, Manhattan is working with printer
hardware maker Zebra Technologies, whose printers can embed ultra-thin barcodes into
packaging labels for execution against DC processes like receiving, replenishment, picking,
packing and shipping. "It's just a natural progression," says Estes.
Accenture is partnering with Manhattan Associates and building interfaces for other likely users,
like SAP and Retek. "We're all trying to get ourselves positioned," says Accenture's Ginsburg. For
its part SAP promises new announcements soon, and confirmed plans with Intel and Alien
Technology to open an item level tagged Metro retail store in Germany this April.
There are many more nuances which will drive startups and mainstream competitors to new
requirements and products in support of RFID. One such need is an agile reader that can scan
multiple frequencies and formats, which vary by regulation, materials and geography.
Another is the need to take an event-oriented approach to handing up RFID information. With all
the potential reporting, companies need to discriminate between useful and overabundant
information. The Auto-ID center has created a public domain framework for what it calls a
savant, a bridge between the application and RFID technology vendors.
Software developer Oat Systems is working with savants to add business rules. "If the item
doesn't move, and I'm reading 1,000 tags per second, I don't care about the fact that it hasn't
moved," Abell says. "If it's moving to an area that might be the wrong temperature or indicate
theft, I want to know." For Gillette, picking more than three cartridges of razor blades might be
a good reason to trigger a security camera.
As we mentioned in our last story, a landmark will arrive in October with a conference in Chicago
rolling out Version 1.0 of the EPC code. But there is much more going on in the interim. Abell
says a recent event in Cambridge, England drew a large variety of users and interested parties
as diverse as DHL and the Gemological Society.
Pilots or not, the demand is plain. Beyond the clout of the Auto-ID Center members, the
entrepreneurial and venture capital interests are also active in the area. "Some will catch fire,
some will catch up and many will just disappear," says Ginsburg. "There are clearly some big
established companies that have had their head in the sand on this subject, or say it's a long
ways off so I'm not going to pay any attention and in the meantime, boom! A 500 million tag
order goes to Alien. Thank you very much."
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As it applies to the supply chain, RFID and electronic product codes (EPCs) are not just a
replacement for the under-appreciated barcodes which revolutionized the manufacturing, retail
and shipping businesses 29 years ago. They are a giant step forward in supply-chain visibility
which one day should track goods from raw material to landfill, and simultaneously address
issues like counterfeiting, theft, and perishability.
More Supply Chain
Management Profiles...
Before you call in the hyperbole police to arrest us for overstatement, understand that it's the
All Company Profiles... availability and sheer variety of applications that get people thinking in Star Trek terms.
Consider the supply chain parallels in this real example of technology in use today:
About Line56 In large marathon races like those run in New York or Boston, officials need to account for not
only the winner, but for each of thousands of runners jostling in the streets. At the start of the
How to Advertise
race, contestants affix a small transponder to their bodies. Machine readers mark the correct
Getting Covered time they cross the starting line, chart relative progress at many intervals, reveal where they
Site Map slowed, sped, or dropped out. Spectators watch the ebb and flow on a leader board, and a
Contact Us permanent record secures the outcome.
That's basically it. RFID may revolutionize the supply chain, but it's hardly a new concept.
DestinationKM "Friend or foe" beacons identified military aircraft as far back as the Second World War. Newer
Portals Magazine uses arose about 17 years ago in livestock and vehicle identification tracking. Lately, salmon roe
are tracked in rivers with RFID, and there is talk of RFID tags in every euro bill. Though
ubiquitous RFID is no a slam-dunk business certainty, the technology works today in applications
where computers are able to recognize things around themselves automatically.
Kevin Ashton is executive director of the Auto-ID Center, a research arm of Massachusetts
Institute of Technology (MIT). Charged with building consensus and standards for uses of RFID,
Ashton's group might consider how the postal service could improve delivery, or how the
Department of Defense might fight a war more efficiently. The business side of RFID, he says, is
the real prize. "The question is, 'How do we use this to sell more stuff and be more profitable?'"
In Ashton's mind, a warehouse is just an excuse for not knowing what you need.
The center is also working with a bandwagon of businesses (initially in retail and
pharmaceutical), that are testing and applying RFID for top and bottom-line benefits.
"We got involved in RFID and EPC trying to solve two problems and take advantage of one
opportunity," says Larry Kellum, director of B2B supply chain innovation at Procter & Gamble.
The problems are theft and counterfeiting, supply chain failures that are respective $50 and
$500 billion problems for global retailers. The opportunity, he says, is the potential to identify
products right down to the unique unit level and follow them through the supply chain.
Theft is addressed today with at least four technologies, acoustic-magnetic, (the little white
rectangles on high-value goods); foil radio frequency tags; electromagnetic; and microwave
tags. While these systems were initially bought and applied by retailers, the cost became such
that manufacturers soon took over some of the work, applying security devices inside costlier
packaged goods, perhaps working with four piles of inventory.
As for counterfeiting, which many consider an Asian problem, Kellum says P&G has found
counterfeit bottles of Head&Shoulders shampoo near its Cincinnati headquarters. "There are
three occasions this year where the FDA has pulled pharmaceutical drugs off shelves when there
was no way to tell the real from the fake," Kellum says. In such cases, whole stocks were
destroyed. In the wake of terror attacks, the scrutiny will only increase.
Meanwhile, product identification remains the work of the ubiquitous barcodes, UPC in the
United States, and EAN in 96 other countries around the world. "Barcodes have had almost
immeasurable impact," says Ashton, "but they're probably the only piece of information
technology from the 1960s that we still use unchanged."
And, barcodes are not really automatic identification technology. Applied by manufacturers,
they're usually read once, manually, at the checkout counter. "That's not the only time you want
to know where a product is, or what it is," Ashton says. Point-of-sale information is of little use if
an inventory system is waiting to sell 10 items that have been stolen off the shelf, and not many
businesses can afford more than annual inventories. RFID won't stop street-corner fencing of
goods, but it could prevent a retailer from buying gray-market perfume.
RFID/EPC technology takes the security idea a step farther. So-called "smart tags" are un-
powered microcomputer chips activated when placed in the transmitting field of a fixed or
moving reader. "In its lowest cost implementation, it has just enough information to say its
name or shut up," says Ashton. Though it transmits nothing more than a unique number, when
connected to a network like the Internet, its value multiplies.
There's plenty of theorizing about the value of "smart shelves" that can itemize inventory in real
time, self-checkout, managing expiration dates and item location in stores. "In 35 percent of
cases, people walk out of apparel stores without product when the product was there, but the
customer or sales rep couldn't find it," notes Pete Abell, director of retail research at AMR. RFID,
he says, has many niche applications in higher-priced perishables and shelf goods with
expiration dates as well. "It's a value equation," Abell says. "No one wants fines or consumer
lawsuits."
The value equation is the central issue around RFID deployment, a mix of product ubiquity,
value, and the cost of the tag. A 40-cent tag makes sense for a leather jacket, but not for a can
of soup. So, many retailers and middlemen are experimenting with RFID at the pallet, and
perhaps the case level. CHEP, a large, London-based company that pools pallets and containers,
launched a pilot last year to install 250,000 EPC-compliant chips on its products. A company like
Wal-Mart, big as it is, has only three pallet suppliers. Pushing the scale to 500,000 pallets brings
the cost down; Abell believes Wal-Mart is hoping the technology, even at that level, might lower
supply chain costs 3 to 5 percent.
P&G is already in a pallet-level field test with a Sam's store in Tulsa; next February it begins
case-level testing with Sams and Wal-Mart on products shipped from P&G's Missouri plant. If
they choose, testing could include active, self-powered tags connected to GPS units, and even
temperature sensing tags. Reconciling damage in transit and invoice disputes are still more
potential benefits of RFID.
In early 2003, P&G also plans tests at the item level, and will even include some smart shelves
that track the identity of unique bottles or cans, not just grades and classes. But making RFID
practical on the item level is still a ways out, a chicken and egg problem that will determine if
quantities ever drive chip cost to a nickel or less. "If we tag all the pallets and cases we should
in a year, that would take about 2.5 billion tags," says Kellum. "At the item level, it's more like
22 billion. Until you build five billion chips, you can't get to a nickel."
The P&G case is just one of scores or hundreds of simple and deep trials underway in the U.S.,
and to an even greater extent in Europe. Many of these projects are under wraps at companies
that feel they're protecting a competitive advantage. The industry and solutions are fragmented
to the point where Kellum has identified 123 protocols for RFID. "Just about all of them work,
and they're all incompatible," he says.
On October 1, 1999, (the 25th anniversary of the UCC code), the Auto-ID Center came into
official existence in MIT's engineering department. Having developed the barcode in the first
place, MIT was a logical setting to extend the discussion. Funded by UCC, Gillette and P&G, the
center today has 50 sponsors on three continents, a who's who of CPG, technology, shipping,
and retail interests, not to mention the U.S. Department of Defense and Postal Service. A work
in progress, the Auto-ID Center sponsors have met, developed and demonstrated technology,
and worked for a common set of standards for RFID.
But there were bound to be squabbles, such as those over extant UPC and EAN standards. To
their credit, the group has opened Auto-ID centers in Cambridge, England, and Adelaide,
Australia; next month, new centers will be announced in Tokyo and Shanghai; another is
planned in South America.
The actual code structure may not be the greatest issue. "Revenue is the dirty little secret,"
Abell says. Both EAN and UPC are paid for issuing code to suppliers in their countries. While UCC
governs 26 industries in North America, EAN is fragmented across 96 nations. "They all have
little bureaucracies to feed," Abell says. As a result, the Auto-ID Center has made sure it can set
aside enough unique digits so all the parties can continue to issue code.
Also, technology is ahead of the game. "Relative to standards, we always say, 'Look at whether
RFID can improve your automation today and go from there,'" says Susy d'Hont, marketing
manager at RFID system manufacturer Matrics, one of some 30 tech partners welcomed but
treated neutrally at the Auto-ID Center. With technology a proprietary advantage, best-practice
leaders won't wait for consensus. The process is incremental, though d'Hont says without
standards, the market might never scale to the billions.
There are technical issues as well. Different countries allow different frequencies and power
levels for RFID devices. For Matrics, 10 feet is the minimum standard for RFID measurement;
other system vendors see it differently. The very properties of the materials being scanned,
plastics, liquids, metals, can also affect the properties of the devices.
Finally, you might also worry that ubiquitous use of RFID would make the tags themselves
subject to counterfeit. With proper infrastructure in place that would be hard to do, Ashton says,
the equivalent of typing a Web address into a browser for a page that doesn't exist.
A Meeting of Minds
The proof will be in the pudding. Mark your calendars for October, 2003, the date set for a
symposium in Chicago. There, Version 1 of EPC automatic identification will be rolled out, with
open specifications for tags talking to readers, readers talking to computers, standards for
capturing and managing the data and so on. Hopefully, a lot of vendors will be present as well.
"People will be fighting to sell you compliant tags just like they fight to sell you PCs today," says
Ashton.
It's not an all-at-once proposition, but Ashton hopes some of the rest of the world will be ready
to at least dip their toes in the technology. The more people who use the technology, the more
valuable it becomes, and the cheaper it gets. "We'll have six months to a year," Ashton says. If
confidence and momentum remain high, things could happen quickly from the end of 2004. "By
2010 it could be a whole different world or nothing could happen," he says, with a scientist's
aplomb.
He's also hoping for results beyond pure capitalistic efficiency. The Auto-ID center is working
with consumer and watchdog groups and promises easy, secure opt-out for consumers who fear
obtrusive marketing and data gathering. In the end, he feels you're identifying a product, not a
person, and for those who participate, the technology will be no more intrusive than a grocery
loyalty card. For futurists who see the days of "smart appliances," refrigerators or microwave
ovens that can interrogate their contents, the technology may be helpful, but that's way down
the road.
We have moved past the starting line though. Recycling, Ashton says, could be the greatest
application of all. Imagine if, in 20 years, everything had a chip in it. The landfill operator could
establish what he has and what to do with it. "So many things go into holes in the ground
because we can't sort them out."
Will we ever reach the day when every product made carries a unique number? Are there even
enough numbers to go around? Leave it to MIT to at least get that issue out of the way. EPC
Version 1 contains 96 bits (ones and zeroes). "Fifty-six bits is enough to number every grain of
rice consumed on the planet this year," Ashton says. "One hundred twenty-eight bits can
number every molecule on the surface of the Earth." In this regard at least, future-speak or not,
Y3K is already taken care of.
(Jim Ericson is editorial director and senior news editor at Line56 Media)
Continental Shift
Shifting to Business Process
A Case For SMB Portals
The Value Chain's True Costs
Starting Over With BPM
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A news service reporting on developments regarding the use of radio based tagging
transponder systems for commerce and scientific applications. Covering the RFID
technologies, EAS technologies and magnetic coupled techniques.
KSW Microtec GmbH are a solution provider for the high volume assembly of transponder inlays and
tags
Their speciality is in the provision of solutions for the flip chip assembly of transponder and smartcard
systems using adhesives and polymer tape.
The use of polymer tape as substrate and adhesive paves the way for low cost packaging of smart labels.
KSW Microtec can provide this low cost assembling solution with their expertise and extended
capabilities in flip chip technologies. Based on a broad spectrum of isotropic conductive (ICA),
anisotropic conductive (ACA), and non-conductive adhesives (NCA), electroless Pd plating and stencil
printing, the flip chips could be assembled on different types of antenna. The assembling technology is
easily adaptable for antennas made out of a few windings - printed, winded, etched or punched coil,
copper or aluminium traces in any shape. KSW Microtec's strength in reel to reel manufacturing assures
that our cost-effective inlays will remain a solution for your identification.
The company KSW Microtec was started in 1994, from a viewpoint of the application and further
advancement of the Flip Chip Technology.
As Europe's first service supplier of Polymer Flip Chip technology KSW Microtec offers an advanced
technology in microelectronic packaging and assembly.
The success of KSW Microtec rests on the well-qualified and highly motivated co-workers. Most
modern equipment such as electroless plating line, precision screen/ stencil printer for wafer and
substrate bumping, highly accurate pick & place machines, automatic dispensers accommodated in a
clean space, guarantee the highest quality and largest throughput.
The company has close cooperation with international manufacturers and guarantees the customers an
optimal solution.
Suppliers, if you want your details added, please send the details via Email - Ed
* NOTE* Fast mirror and backup site BOOKMARK FOR REFERENCE Main site * NOTE*
Overview
Alien Technology Corporation is working with the Auto-ID Center and leading
technology partners to deploy electronic product code (EPC) tags inexpensive enough
to let virtually every product communicate, both locally and globally, throughout its life
cycle.
By incorporating EPC tags into your supply chain, warehouse operations, and retail
stores, you can cut operating costs and eliminate stock-outs while reducing inventory
and billing errors.
Using the Auto-ID Center's open protocol, Alien delivers high performance at the lowest
possible cost. The blue-chip membership of the Auto-ID Center, including leading global
retailers and consumer goods companies, ensure that the protocol will see broad
application and will be supported by major software and technology companies.
Even the simplest EPC tag is a powerful tool, with a user-programmable 64-bit code
representing standard barcode data plus individual unit identification. Built on proven
UHF technology, Alien's low-cost EPC tags and readers provide the range, speed, and
robustness required for logistics and asset tracking. In addition to EPC tags, Alien offers
more sophisticated battery powered backscatter tags, that feature longer range,
additional memory, and onboard data processing, making them well suited for
temperature and condition sensing. All Alien RFID systems seamlessly integrate into
your existing IT infrastructure using standard network protocols.
Alien is working with partners Rafsec and Avery Dennison for manufacturing of inlays
and finished tags. The first product, a 64-bit read-only tag operating in the 915 MHz
band, is expected by Jan. 2003. Passive and semi-passive RFID products with greater
capability and at higher frequencies will follow shortly thereafter.
Alien Technology has developed, and holds exclusive patent rights to, a manufacturing
assembly technology called Fluidic Self Assembly (FSA®) which was invented at UC
Berkeley by Prof. John S. Smith. FSA allows for the efficient placement of arbitrarily
large numbers of small components across a surface in a single operation. FSA has
numerous potential uses. The Company plans to first use the technology to
manufacture very low-cost RFID tags and subsequently to address other potential
markets such as antennas and sensors.
The Company has demonstrated the feasibilityof the FSA process and has engaged
with leaders in web processing to apply proven web equipment and processes. The first
high volume assembly line is nearing completion. Key customers and other partners
from around the world have endorsed the Company's strategy through direct
investments, purchase orders and/or development agreements.
Nanoblock™ IC and
corresponding hole
For more information on Alien's technology, download the FSA White Paper or email
info@alientechnology.com
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Auto-ID Center - About The Technology
• Introduction Introduction
The Auto-ID Center aims to change the world. By creating
• What is automatic
an open global network that can identify anything,
Search Tips identification? anywhere, automatically, it seeks to give companies
something that, until now, they have only dreamed of:
near-perfect supply chain visibility. The system, if widely
• Why Focus on Radio
adopted, could eliminate human error from data collection,
Frequency
reduce inventories, keep product in-stock, reduce loss and
Identification?
waste, and improve safety and security. The possibilities
seem limitless.
• The Importance of
tracking Individual
Items? The following pages deal with the basics of auto
identification and data capture. It explains the
• Creating an Internet shortcomings of existing technology and shows how an
of Things open, global network for identifying goods with RFID tags
has the potential to make companies vastly more efficient
• Identifying Trillions and profitable.
of Items
http://www.autoidcenter.org/aboutthetech.asp7/31/2003 2:41:57 AM
Auto-ID Center - About The Technology
• How the EPC How the EPC Network Will Automate the
Network Will Supply Chain
Automate the With the new EPC network, computers will be able to 'see'
Search Tips Supply Chain physical objects, allowing manufacturers to be able to
track and trace items automatically throughout the supply
• Adding Identity to chain. This technology will revolutionize the way we
Products manufacture, sell and buy products.
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
• Efficiency in
Inventory
• Overstocking
Eliminated
• Consumer
Convenience
http://www.autoidcenter.org/aboutthetech_idiotsguide.asp7/31/2003 2:42:10 AM
Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Adding Identity to Products
• Efficiency in SuperCola, Inc. adds a Radio Frequency Identification
Inventory (RFID) tag to every cola can it produces. Each tag is cheap
- it costs about five cents - and contains a unique
• Overstocking Electronic Product Code, or EPC. This is stored in the tag's
Eliminated microchip which, at 400 microns square, is smaller than a
grain of sand. The tag also includes a tiny radio antenna.
• Consumer
Convenience
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Adding Identity to Cases
• Efficiency in These tags will allow the cola cans to be identified, counted
Inventory and tracked in a completely automated, cost-effective
fashion. The cans are packed into cases - which feature
• Overstocking their own RFID tags - and loaded onto tagged palettes.
Eliminated
• Consumer
Convenience
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Reading Tags
• Efficiency in As the palettes of cola leave the manufacturer, an RFID
Inventory reader positioned above the loading dock door hits the
smart tags with radio waves, powering them. The tags
• Overstocking "wake up" and start broadcasting their individual EPCs.
Eliminated Like a good kindergarten teacher, the reader only allows
one tag to talk at a time. It rapidly switches them on and
• Consumer off in sequence, until it's read them.
Convenience
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Savant at Work
• Efficiency in The reader is wired into a computer system running
Inventory Savant. It sends Savant the EPCs it's collected, and Savant
goes to work. The system sends a query over the internet
• Overstocking to an Object Name Service (ONS) database, which acts like
Eliminated a reverse telephone directory - it receives a number and
produces an address.
• Consumer
Convenience
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
ONS at Work
• Efficiency in The ONS server matches the EPC number (the only data
Inventory stored on an RFID tag) to the address of a server which
has extensive information about the product. This data is
• Overstocking available to, and can be augmented by, Savant systems
Eliminated around the world.
• Consumer
Convenience
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
PML at Work
• Efficiency in This second server uses PML, or Physical Markup
Inventory Language, to store comprehensive data about
manufacturers' products. It recognizes the incoming EPCs
• Overstocking
as belonging to cans of SuperCola, Inc.'s Cherry Hydro.
Eliminated
Because it knows the location of the reader which sent the
• Consumer query, the system now also knows which plant produced
Convenience the cola. If an incident involving a defect or tampering
arose, this information would make it easy to track the
source of the problem - and recall the products in question.
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Efficiency in Distribution
• Efficiency in The palettes of cola arrive at the shipping service's
Inventory distribution center. Thanks to RFID readers in the
unloading area, there's no need to open packages and
examine their contents. Savant provides a description of
• Overstocking
Eliminated
the cargo, and the cola is quickly routed to the appropriate
truck.
• Consumer
Convenience
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Efficiency in Inventory
• Efficiency in The delivery arrives at SpeedyMart, who has been tracking
Inventory the shipment thanks to its own Savant connection.
SpeedyMart also has loading dock readers. As soon as the
• Overstocking cola arrives, SpeedyMart's retail systems are automatically
Eliminated updated to include every can of Cherry Hydro that arrived.
In this manner, SpeedyMart can locate its entire Cherry
• Consumer Hydro inventory automatically, accurately and without
Convenience incurring cost.
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Overstocking Eliminated
• Efficiency in What's more, SpeedyMart's retail shelves also feature
Inventory integrated readers. When the cans of cola are stocked, the
shelves "understand" what's being put in them. Now, when
• Overstocking a customer grabs a six-pack of Cherry Hydro, the
Eliminated diminished shelf will route a message to SpeedyMart's
automated replenishment systems - which will order more
• Consumer Cherry Hydro from SuperCola, Inc. With such a system,
Convenience the need to maintain costly "safety volumes" of Cherry
Hyrdo in remote warehouses is eliminated.
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Auto-ID Center - About The Technology
• Adding Identity to
Products
• Adding Identity to
Cases
• Reading Tags
• Savant at Work
• ONS at Work
• PML at Work
• Efficiency in
Distribution
Consumer Convenience
• Efficiency in Auto-ID makes the customer's life easier, too. Rather than
Inventory wait in line for a cashier, she simply walks out the door
with her purchases. A reader built into the door recognizes
• Overstocking the items in her cart by their individual EPCs; A swipe of
Eliminated the debit or credit card and the customer is on her way.
• Consumer
Convenience
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Auto-ID Center - About The Technology
• The Reader
• Savant
How it works
The EPC is a number made up of a header and three sets
of data, as shown in the above figure. The header
identifies the EPC's version number - this allows for
different lengths or types of EPC later on. The second part
of the number identifies the EPC Manager - most likely the
manufacturer of the product the EPC is attached to - for
example 'The Coca-Cola Company'. The third, called object
class, refers to the exact type of product, most often the
Stock Keeping Unit - for example 'Diet Coke 330 ml can,
US version'. The fourth is the serial number, unique to the
item - this tells us exactly which 330 ml can of Diet Coke
we are referring to. This makes it possible, for example, to
quickly find products that might be nearing their expiration
date.
Types of EPCs
The Auto-ID Center has proposed EPCs of 64- and 96 bits.
Eventually, there could be more. The 96-bit number is the
one we think should be most common. We chose 96 bits as
a compromise between the desire to ensure that all objects
have a unique EPC and the need to keep the cost of the
can write an EPC to the tag when the item is produced and
packaged, but other memory technologies could also be
used.
A new antenna
Another key to creating low-cost tags is reducing the cost
of the antenna. Rafsec, an Auto-ID Center sponsor, is
developing an innovative antenna that will be attached to
Alien chips to make tags that, at high volumes, could cost
around 5 cents. Today, most RFID antennas are made by
removing elements from conductive metals like copper and
aluminum with acid and then shaping them. Rafsec, a
subsidiary of Finland's UPM-Kymmene Corp., one of the
world's largest manufacturers of printing papers, has
pioneered a high-speed plating technology, where an
antenna is printed using conductive ink and then a layer of
metal is stamped on top. Using this technology, Rafsec can
produce antennas for about a penny when manufactured in
bulk, compared with 5 to 15 cents for a typical antenna
made with existing technology. Other innovative
approaches to low cost antenna manufacturing are being
developed by other Auto-ID Center sponsors.
Silicon alternatives
Several companies are working independently of the Auto-
ID Center on RFID tags that use cheaper alternatives to
silicon, and even "chipless tags," that are purely magnetic.
These efforts hold great promise, and the Auto-ID Center
supports them. The system we are developing does not
exclude these technologies or any other. Our vision is of an
evolving world where any tag, silicon or not, can talk to
any reader, provided that both speak the right language,
and meet some basic performance requirements. Chips
made of synthetic polymers or special crystals may turn
out to be less expensive than silicon chips, and they may
have other applications, such as in complementary sensors
for detecting temperature or vibration. By creating a global
network companies can use to identify products, we are
also creating a new market in which such innovations can
flourish.
• Understanding Radio
Affordable agile readers
Waves
Today, readers cost $1,000 or more. Most can only read
chips using a single frequency. The Auto-ID Center has
• The Reader designed reference specifications for agile readers that can
read chips of different frequencies. That way, companies
• Savant can use different types of tags in different situations and
not have to buy a reader for each frequency. Since
• Object Name Service companies will need to buy many readers to cover all the
area of their operations, readers must be affordable. Our
• Physical Markup spec will enable manufacturers to produce agile readers for
Language around $100 in volume.
Read range
The read range of a tag depends on the power of the
reader and the frequency the reader and tag use to
communicate. Generally speaking, higher frequency tags
have longer read ranges but they require more energy
output from the reader. A typical low frequency tag has to
Distributed architecture
• Understanding Radio
Savant is different from most enterprise software in that it
Waves
isn't one overarching application. Instead, it uses a
distributed architecture and is organized in a hierarchy that
• The Reader manages the flow of data. There will be Savants running in
stores, distribution centers, regional offices, factories,
• Savant perhaps even on trucks and in cargo planes. Savants at
each level will gather, store and act on information and
• Object Name Service interact with other Savants. For instance, a Savant at a
store might inform a distribution center that more product
• Physical Markup is needed. A Savant at the distribution center might inform
Language the store Savant that a shipment was dispatched at a
specific time. Here are some of the tasks the Savants will
• Control handle.
Data smoothing
Savants at the edge of the network - those attached to
readers - will smooth data. Not every tag is read every
time, and sometimes a tag is read incorrectly. By using
algorithms Savant is able to correct these errors.
Reader coordination
If the signals from two readers overlap, they may read the
same tag, producing duplicate EPCs. One of the Savant's
jobs is to analyze reads and delete duplicate codes.
Data forwarding
At each level, the Savant has to decide what information
needs to be forwarded up or down the chain. For instance,
a Savant in a cold storage facility might forward only
changes in the temperature of stored items.
Data storage
Existing databases can't handle more than a few hundred
transactions a second, so another job of the Savants is to
maintain a real-time in-memory event database (RIED). In
essence, the system will take the EPC data that is
generated in real time and store it intelligently, so that
other enterprise applications have access to the
information, but databases aren't overloaded.
Task management
All Savants, regardless of their level in the hierarchy,
feature a Task Management System (TMS), which enables
them to perform data management and data monitoring
• Understanding Radio
When an interrogator reads an RFID tag, the Electronic
Waves
Product Code is passed on to a Savant (see above). The
Savant can, in turn, go to an ONS on a local network or
• The Reader the Internet to find where information on the product is
stored. ONS points Savant to a server where a file about
• Savant that product is stored. That file can then be retrieved by
the Savant, and the information about the product in the
• Object Name file can be forwarded to a company's inventory or supply
Service chain applications.
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Auto-ID Center - About The Technology
PMLServer
PML files will be stored on a PML server, a dedicated
computer that is configured to provide files to other
computers requesting them. PML servers will be
maintained by manufacturers and will store files for all of
the items a manufacturer makes.
Decisions
The first step, of course, is for a computer or other
machine to recognize an object. Our core technology- the
EPC, ONS and PML file - make that possible. The PML file
may also contain instructions, or rules, about how a shirt
should be washed. But there has to be a set of protocols to
follow in order that the shirt and machine can "converse"
effectively. The washing machine may be incapable of
executing certain instructions for example, because it
doesn't have a specific feature or is washing other clothes
at the same time. The protocols can provide a set of steps
to go through to reach a decision, and can even support a
"negotiation" between shirt and machine if needed.
Execution
This refers to the ability of a machine to carry out a set of
customized instructions in a suitable manner. Recall that
the machine may be washing more than one shirt at a
time. There are two basic elements which influence the
effectiveness of control execution: physical control and
physical operation. Physical control refers to the computer
control hardware and software required to execute
decisions within the physical world. The physical operation
is where digital instructions become real-world actions.
Physical operations can include warehouse conveyors,
factory robots and smart appliances.
• Faster Checkout
• Lower Inventory
• Reduced Shrinkage
• Anti-Counterfeiting
• Better Asset
Utilization
• Targeted Recalls
• More Efficient
Recycling
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Auto-ID Center - About The Technology
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Auto-ID Center - About The Technology
Search Tips
• Fewer Out of Stocks
• Better
Merchandising and
Promotions
• Targeted Recalls
• More Efficient
Recycling
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Auto-ID Center - About The Technology
Search Tips
• Fewer Out of Stocks
• Better
Merchandising and
Promotions
• Better Asset
Utilization
• Targeted Recalls
• More Efficient
Recycling
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Auto-ID Center - About The Technology
Search Tips
• Fewer Out of Stocks
• Better
Merchandising and
Promotions
• Targeted Recalls
• More Efficient
Recycling
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Auto-ID Center - About The Technology
• Lower Inventory Perhaps RFID's biggest impact in this area, however, will
be reducing shoplifting. By analyzing customer behavior at
• Reduced the shelf, companies will be able to spot unusual activity
Shrinkage that could signal a theft is about to occur. Let's say the
data shows customers typically pick up one or two packs of
• Anti-Counterfeiting a particular item at a time. If a reader on the shelf detects
that six units have been snapped up, it could alert staff of
• Better Asset the unusual activity well before a suspected shoplifter is
Utilization out the door.
• Targeted Recalls
• More Efficient
Recycling
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Auto-ID Center - About The Technology
• Lower Inventory
• Reduced Shrinkage
• Anti-
Counterfeiting
• Better Asset
Utilization
• Targeted Recalls
• More Efficient
Recycling
http://www.autoidcenter.org/aboutthetech_anti.asp7/31/2003 2:48:45 AM
Auto-ID Center - About The Technology
Search Tips
• Fewer Out of Stocks
• Better
Merchandising and
Promotions
• Targeted Recalls
• More Efficient
Recycling
http://www.autoidcenter.org/aboutthetech_betterasset.asp7/31/2003 2:48:57 AM
Auto-ID Center - About The Technology
Search Tips
• Fewer Out of Stocks
• Better
Merchandising and
Promotions
• Targeted Recalls
• More Efficient
Recycling
http://www.autoidcenter.org/aboutthetech_betterasset.asp7/31/2003 2:49:06 AM
Auto-ID Center - About The Technology
• Faster Checkout
• Lower Inventory
• Reduced Shrinkage
• Anti-Counterfeiting
• Better Asset
Utilization
• Targeted Recalls
• More Efficient
Recycling
http://www.autoidcenter.org/aboutthetech_targeted.asp7/31/2003 2:49:18 AM
Auto-ID Center - About The Technology
• Faster Checkout
• Lower Inventory
• Reduced Shrinkage
• Anti-Counterfeiting
• Better Asset
Utilization
• Targeted Recalls
• More Efficient
Recycling
http://www.autoidcenter.org/aboutthetech_more.asp7/31/2003 2:49:29 AM