PGP Handbook

Directors Message
education is transforming business enterprises across the globe and adding to the prosperity of mankind through innovations, creativity and value add. India is emerging as the hub of management education. Hyderabad is a leading management education center in India. Institute of Public Enterprise (IPE), located in Hyderabad has many distinct advantages in offering the management education, during the last four and half decades of its working, IPE has distinguished itself as a center for learning. Besides its access to policy making institution, it networks with enterprises in the public and private sectors, NGOs and global institutions. A strong team of 55 faculty members and over 100 visiting professors support its intellectual base. The administrative support is rendered by well-trained supporting staff. The Board of Governors of the Institute, comprising eminent policy makers, highly experienced CEOs drawn from public and private enterprises, internationally known researchers provides the policy direction to the Institute and monitors its functioning. The Institute is well-linked to the industry which is actively involved in the design and implementation of its various long term courses and also in its placement programme. The course contents are frequently revised to bring them in line with the requirements of the industry. The Institute has identified soft skills as an important component of management education. Many databases on economy and industry have been acquired to help the students in completing their short term and long
Management
term projects and assignemtns. Enough room is provided for personality development and learning through interaction in seminars, conferences, conclaves and sports. A wide variety of teaching methods are used including case studies, role plays, field visits, management games, computer aided exercises and group discussions. The Institutes state-of-art infrastructure includes digital library, Wi-Fi campus; Computer Labs and latest multi media computers and peripherals, 4 Mbps Internet, air conditioned classrooms with the latest audio-visual equipments. IPE library is world-class in terms of collection of management books, reports and journals. IPE provides holistic management education based on its long experience in management research, education, training and consultancy. The students are expected for the effective utilization of resources and to enhance cultural, intellectual, leadership, personal, and professional development. An effective manager is the one who sets himself as a role model for others. As the Institute is on a mission to build prospective managers, it attaches great importance to integrity and discipline. A sense of responsibility, humility and a high degree of maturity which benefits prospective managers, are expected as a matter of course from every student, both within and outside the campus. R K Mishra Director
Institute of Public Enterprise PGP Student Handbook 1
Introduction
he Institute of Public Enterprise (IPE) was established in 1964 as an autonomous non-profit society whose membership is drawn from various business enterprises and academic institutions. It was started as a research institute, and over a period of time its activities expanded to consultancy, training and education, infotech and biotech. A three year part-time Master of Business Administration (Public Enterprise) MBA (PE) programme, which is affiliated to Osmania University, was started in 1981. The participants for the programme include senior and middle level managers of both public and the private enterprises and officers from the armed forces etc.
Academic Year
Every academic year consists of two semesters. The duration of each semester is approximately six months including, summer project, long-term project work and other related activities. The semesters I and III begin in June and semesters II and IV during November/December.
Registration
At the beginning of each academic year, every student is required to register in person on the registration day as indicated in the academic calendar. Any student failing to do so, will have to obtain permission from the concerned Course Coordinator or a Committee constituted by the Director. The second year fee is to be paid before the commencement of III semester or on the day of registration.
The PGD Programmes

As part of its mission to provide trained manpower to the corporate sector, the IPE started a two-year, fulltime, day programme, in 1995, entitled Post Graduate Diploma in Management (PGDM) with the approval of All India Council for Technical Education (AICTE), Ministry of Human Resource Development, Government of India. Subsequently PGDM-RM (2007) and PGDM-BIF (2008) PGDM-Biotechnology, PGDM-International Business (2009) were started to train the students in the specialized subjects such as Retail Marketing, Banking, Insurance and Finance, Biotechnology and International Business.
Merit and Merit-cum-Means Scholarships

In recognition of the need to promote talent and assist the needy, the Board of Governors of the Institute has started a scheme of awarding Merit and Meritcum-Means Scholarship Scheme from 2008-09. This is to extend financial support to students pursuing the studies for the Post Graduate Diploma Programs. The number of scholarships will be 10 per cent of the total intake in the PGD programmes.
Loans
The students can avail education loan facility from any bank. To facilitate, the Institute will issue a bonafide certificate to the concerned Bank.
2 Institute of Public Enterprise PGP Student Handbook
Infrastructure Facilities
Library
The Institutes Library has a rich collection of 48,000 books, which includes, books, pamphlets and bound journal volumes and it annually receives more than 160 journals-national and international. The library collection also includes the publications of the Controller and Auditor General (CAG), Government of India; the Annual Survey of Public Enterprises brought out by the Ministry of Industry, Government of India; and also the evaluation reports brought out by the different State Bureau of Public Enterprises. 4. 5. 6. analytical software tools to generate wide variety of reports for analysis and research. Emerald Xtra Management- 200 International Journals full text is available. Indiastat - statistical information about India. Jstor- Archieves of the academic journal around more than 1000 journals are available in full text.
Reference Room
There is a separate reference room where the books are for reference and not meant for issue. The handbooks dictionaries, directories, encyclopedia, complete reference books are arranged here. In addition, copies of thesis submitted by the doctoral research scholars are also kept for reference.
Audio-Visual facilities
The Library has around 300 Video Cassettes on various subjects related to Management, Computers etc. The students can use this facility with the prior permission of the librarian. There are 12 computers in the library for the use of students.
Operational Information
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e-Resources
The IPE library provides web-based access to over 10,000 full text journals and 6 databases 24 x 7 on institute-wide network as per the following details. Library subscribes to the following online database: 1. 2. EBSCO Online Database Elite where more than 1100 journals can be accessed. India Business Insight Database (IBID) where Indian journals and Indian newspaper clippings may be accessed. Prowess- CMIE, a highly normalized database of 8100 Indian companies including their financial statements, stock market information and product profiles. It is complemented with powerful
The Library is open from 8.00 a.m. to 9.00 p.m. on all working days. The library timings on Saturdays and Sundays are from 10.00 a.m. to 3.00 p.m. Library will remain closed as per the list of holidays of IPE calendar. Checkpoint: All the students are required to leave handbags and briefcases in the places provided. They are requested to cooperate with the staff on duty at the checkpoint. Circulation Desk: It is located in the library main hall. Any material that is to be borrowed should be taken to this desk for issuing and also for returning the books borrowed earlier. Please check the books for defaced, mutilated and missing pages before getting them issued. Once
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the books are issued, the borrower is expected to submit them in proper shape and good condition.
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Operational Information
1. The Computer Laboratory is open from 9.30 a.m. to 8.30 p.m. on the week days (Monday to Friday) and 9.30 a.m to 5.30 p.m on Saturdays. The laboratory remains closed on Sundays. Laboratory will remain closed as per the list of holidays of IPE calendar. The students need to take prior permissions from the laboratory instructors to utilize computer facilities on other than scheduled class hours. The students will not be permitted to bring outside CDs and DVDs and use them in the laboratory. If any student is found violating this norm, the diskettes used will be impounded. The students are required to leave their books, bags and footwear along with socks before entering computer laboratory, in the place provided. The institute, however, shall not be responsible for any loss or theft. After the usage of computers, the students have to ensure that the systems are shut down properly and the chairs are put in place. The students are not allowed to bring outsiders or friends into the laboratory. The students are also expected to maintain absolute silence and co-operate for the better utilization of the laboratory. Any violation of laboratory norms will be treated as indiscipline and necessary action will be initiated.
Each student will be issued three library cards. Only one book can be borrowed against each card. Every student is responsible for all the books borrowed on his/her card. Loss of card should be informed to the library staff immediately. Please note that books could be borrowed for a period of 15 days. Kindly do not reshelf the books after use. Instead, leave them on the table and the Library staff will shelve them. A book misplaced is a book lost. All the students should carry their Photo Identity Card and produce the same whenever required. The students are expected to strictly maintain silence in the Library and any violation of Library rules and regulations will be treated as indiscipline, liable for corrective action.
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Computer Laboratory
The Institute has a computer laboratory equipped with a number of Pentium-based computers and a wide variety of peripherals. All the computers have been loaded with licensed software such as: Operating Systems (MS Windows XP and Linux), Packages (MS Office, Tally Accounting Software) and Anti-Virus Software (ESET NoD 32 Smart Security). An e-mail ID (@ipeindia.org) will be provided to each student to communicate with corporate regarding Summer Internship Projects and Placements. The Institute provides internet facility through leased line of 4 Mbps for fast, reliable and uninterrupted internet service. The entire IPE campus has been Wi-fi enabled providing 24 X 7 X 365 internet acess to students and employees.
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Reprographic Centre
The Institute has Photocopying facility. An outside contractor maintains the Photocopying Centre. The Students may avail this facility on payment basis.
Canteen
The Institute has a canteen, managed by an outside contractor. Tea, Coffee, snacks and working lunch will be available on all the working days on payment basis.
Academic Conduct
Class Schedule
The classes will be normally scheduled on all the working days. However, the students may note that, whenever required, the faculty members in consultation with the Course Coordinator can re-schedule the classes, even on holidays and outside the normal class hours. The above regulations regarding attendance hold good even during the period when the student is on project work. IPE expects every student to conform to all the requirements of attendance in order to avoid attracting the penal provisions mentioned above. The faculty may insist on the students to attend the maximum number of sessions in his/her course and will be free to adopt any measure to regulate attendance or penalise absence to ensure smooth and uninterrupted learning in his/her class. The students are enjoined to keep track of the several modes of internal assessments practiced in the Institute. They are advised to get the details of the assessment modes from the concerned faculty. They are also advised to note that it is the responsibility of the students to attend all the tests/ assignments conducted in each subject. Failure to do so, without prior permission of the faculty member concerned, in any test/assignment may result in the student foregoing the benefit of score, which he/ she would have otherwise obtained. The faculty will not, as normal course, conduct the test/assignment again for such students, unless prior permission is obtained. Students are advised that the code of conduct require that no one will be allowed to enter the class room five minutes after commencement of the class. Similarly, no student is expected to walk out of the class while the class is in progress. The students are not expected to cross converse or talk in the class room while the lecture is in progress. The cell phones should be switched off in the class rooms. The concerned faculty member or the Course Coordinators may view these acts as breach of discipline and may take appropriate action as deemed suitable.
Attendance
The Institute insists on punctuality and regular attendance by students in all classes. Active participation of the students in classroom discussions is essential and this carries weightage for internal evaluation. Prior permission from concerned Course Coordinator must be obtained for leave of absence. Any non-compliance is viewed as a serious breach of code of conduct, and the student concerned will be duly advised or warned. If any student persists in such a deviant behaviour, the Course Coordinators may recommend to terminate the enrolment of such a student. In case of absence due to sickness/illness, condonation to a maximum extent of 10 percent of aggregate attendance is granted only on the production of medical certificate from a qualified registered and practicing medical doctor. Absence for any other reasons has to be supported by proper evidence to the satisfaction of the Course Coordinators. Notwithstanding the above provisions, every student shall have to maintain a minimum attendance of 85 percent in each subject, except in case of condonation on medical grounds, when the minimum is 75 percent. Failure to satisfy the attendance regulation will result in not being permitted/allowed to write the respective end-semester examinations.
Code of conduct
1. The following breaches of discipline may result in immediate expulsion from the Institute. a) A proven case of gross misconduct, b) Any form of malpractice during the examination, c) Proven case of fudging data or other information in the preparation and reporting of project and d) Indecent behaviour with faculty, staff or other students. Unless otherwise specified by the faculty, students must not seek assistance of other students in any way in their assignments. The assignments should be the independent work of the students. The students are advised in their own interest not to communicate their written analysis or answers to other students. If any one is found doing so, both the students who copied and who helped to copy will be given ZERO marks. It is the responsibility of all to maintain discipline, cleanliness and order in the lecture rooms and seminar rooms. Every classroom is equipped with an LCD projector, which shall be well maintained. The Institute expects the students, as befitting mature managers, to use resources such as electricity sparingly by turning off lights, fans, ACs, LCDs, Computer & Audio System, etc. when not in use. It is unbecoming of the managers to deface walls and furniture with graffiti. The students are expected to wear formal dress, shoes and tie (boys), formal saree (girls), identification card during their industrial visits, placement activity and during the visits made by the persons of eminence. Students are also expected to wear decent dress while attending classes. It is the Institutes policy to forbid smoking and consumption of alcohol in the premises of the Institute.
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It is not only necessary to maintain absolute silence in the library but also maintain decency and proper decorum in the Institute premises. The students are required to understand the importance of being on time and its utility. The Institute expects the students to use time gainfully and not to waste their time by loitering and chatting in the corridors, canteen and in the Institutes premises. Instead, they are encouraged to use the well-equipped library, reading various books, journals and other important documents during their spare time. It is compulsory for the students to attend all the lectures/seminars given by visiting/guest faculty and also by persons of eminence or captains of industry. Once the academic schedule is announced, it will not be changed or altered.
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10. The Institute is no way responsible for the loss of personal belongings and therefore students are cautioned to take utmost care of their belongings. 11. Ragging is strictly prohibited. Those who indulge in such activities will be dismissed from the Institute. 12. Cases of indiscipline or misconduct such as instigation, agitation, mass abstentism from classes, irresponsible behaviour inside or outside the classes, use of unethical practices during the summer project, long term project, during the placement or violation of the rules and regulations of the Institute shall be severely dealt with. The Institute reserves the right to expel a student or order him to leave the Institute at any time for unsatisfactory academic performance. 13. In matters of discipline the decision of the Director (or his nominee) will be final.
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Curriculum
Each student is provided with a copy of the student handbook at the time of registration which
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contains the syllabus. The syllabus may be revised as and when it is found necessary to keep abreast with the recent developments in management theory and practice. The long term PGD programmes consist of core courses, electives and project work. These have been further divided into five credit, four credit, three credit and two credit courses, with approximately 50 hours, 40 hours, 30 hours and 20 hours of instruction respectively.
in various functional areas of management. Students are required to take two streams of specializations (equivalent to 24 credits). The elective subjects are designed to enrich the understanding of the functional areas of management that were already studied. These subjects aim to facilitate the students to specialise or to acquire thorough knowledge in specific functional areas as to how the various basic concepts can be applied in practice. The elective subjects are offered during III and IV semesters. The students are required to exercise and indicate their options for elective subjects by the end of II semester. The change of electives will be accepted within 7 days from the date of commencement of the III semester and accordingly, within three to five days of the receipt of the options, the list of students for each elective course will be finalized and displayed on the notice board. Once the list of the students for each elective is finalised, no request for changes whatsoever will be entertained. No elective subject will be considered to be offered if the total number of students opting for it is less than 10%, which is the minimum enrolment.
Core Subjects
At present, all the courses in the first two semesters are core subjects and compulsory for all the students. The core subjects aim at providing: n Knowledge of management concepts, positive attitudes and analytical skills for managerial effectiveness. n Accelerated acquisition of business knowledge, vision and skills to meet future challenges. n An understanding and appreciation of business environmental changes and their relevance to the business enterprises.
Elective Subjects
The Institute offers a wide range of specialization
Projects
very student has to do two projects that is Summer Internship Project (SIP) and the Long Term Project (LTP). For both the projects, each student will be attached to a faculty member of the Institute who will act as an internal guide. The students are also encouraged to take guidance from outside experts, drawn from industry or other institutions.
Summer Internship Project (SIP)

The summer project is of six to eight weeks duration under the guidance of a senior manager (company guide) of the organisation in which the project is undertaken and the concerned faculty member at IPE, who will finally grade it after completion and submission of the project report. Through this, the students will have an opportunity to industry exposure and to interact with the live aspects of a working business organisation. This helps them to sharpen their knowledge in terms of translating the concepts into practical realities. The summer project also provides an opportunity to understand and appreciate various managerial problems. In addition, this practical experience enables students to define their career goals and areas of interest for long term project. The summer project is to be undertaken during the summer vacation between the II and III semesters, and is compulsory for all the students. While registering for the III semester, all the students are required to submit one soft copy and one hard copy of the summer project report and a summer project completion certificate from the organisation in which the project was undertaken. The course coordinator will not accept the report without the completion certificate from the organization.
Warning letters will be issued to students who receive adverse comments from their company guides. Students may note that it is expected and incumbent on them to uphold the culture and discipline of IPE even during the summer project. They are expected to uphold the dignity of IPE in the organisation as the summer project is an extension of IPE academic activity. Any departures from the accepted code of behaviour or unbecoming conduct of IPE students shall entail severe action against the errant student. The summer project report will be evaluated for 60 marks i.e. 30 marks by the internal faculty member and another 30 marks by a faculty committee consisting of an external examiner during viva voce to be conducted by the Institute.
Long Term Project (LTP)

The long-term project enables the students to have an intensive study of managerial issues in their selected area of interest. This project aims to acquaint the students with systematic research methodology, sharpen their knowledge on concepts, and build analytical and interpretation skills. The project provides an opportunity to apply the concepts, techniques, and skills that students may have already learnt through class room discussions, live case studies, computer based analysis and library research in real life situations. The students have to take up the long-term project at the beginning of the III semester and spread over to the IV Semester. The report in hard and soft copy should be submitted at least a week before commencement of IV semester final examinations. The examination of the Long-Term Project would be based on the evaluation of the dissertation/report submitted by the student for 50 marks, followed by a viva-voce/ student presentation for 50 marks.
Course Curriculum
Post-Graduate Diploma in Management
The Post Graduate Diploma in Business Management (PGDM) approved by the AICTE, is a two year full time programme designed to educate, train and equip students with managerial skills to lead and transform organizations to meet the challenges of globalization and competition in the new millennium. The Association of Indian Universities (AIU) recognized the PGDM as equivalent to MBA programmes being conducted by the Indian Universities. Objectives n To facilitate accelerated acquisition of business vision, knowledge and skills to meet future challenges.
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A course outline is circulated at the commencement of the programme. Teaching of foreign language has increased the course appeal enhancing global placement opportunities.
Total Credits
S.No. 1 2 3 4 Semester I II III IV Total Credits 35 38 33 14 120
To introduce a wide range of management concepts, analytical skills and techniques for problem solving and decision making. To develop understanding of current business realities and confidence to successfully run business enterprises.
Semester-I
Code 101 102 103 Subjects Management & Organizational Behaviour Financial, Cost & Management Accounting Managerial Economics Quantitative Techniques for Management Marketing Management Personality Development & Business Communications IT for Business Applications Foreign Language Credits 4 5 3 4 3 4 3 3 3 3 35
Highlights n The PGDM is in 17th year of its offering.

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104 105 106 107 108
Syllabus of the course is brought in line with the needs of the industry. Wider choice of electives to equip students with contemporary knowledge and skills of management. Methodology of teaching has been broad based so as to include cases, exercises, computer based games, role play, presentations and business quiz.
109 Public Sector Policy & Issues in PGDM Management 110 Seminar/ Viva Voce [1+2] Total Credits
Semester-II
Code 201 202 203 204 205 206 Subjects Production & Operations Management Operations Research Marketing Research Human Resource Management Indian Business Environment Financial Management Credits 4 4 3 3 3 4 3 3 3 3 2 3 38
F3 F4 H1 H2 H3 H4 O1 O2 O3 O4 S1 S2 S3 Subjects * Four papers from elective 1 (4 x 3 = 12 credits) * Four papers from elective 2 (4 x 3 = 12 credits) Strategic Management Seminar/ Viva Voce [1+1] Total Credits Credits 12 12 4 3 2 33 M1 M2 M3 M4 S4
Financial Planning & Wealth Management Risk Management & Derivatives HRM Electives Industrial Relations & Labour Laws Training & Development Contemporary Issues in HRM Organizational Development Operations Electives Supply Chain Management Total Quality Management Management of Service Operations Technology Management Systems Electives Relational Database Management System Management Information System e- Business Data Warehousing & Business Intelligence Marketing Electives Services Marketing Consumer Behaviour & CRM Strategic Marketing Sales, Distribution & Retail Management
3 3 3 3 3 3 3 3 3 3 3 3 3 3
207 PGDM Corporate Governance & Business Ethics 208 PGDM Decision Support System 209 PGDM Entrepreneurship Development 210 PGDM Elements of Banking & Insurance 211 212 Seminar/ Viva Voce [1+1] Summer Project/ Viva Voce Total Credits
Semester-III
Code 301-304 305-308 309 311
3 3 3 3
310 PGDM Business Laws
Semester-IV
Code Subjects Credits 3 3 3 5 14 401PGDM International Business 402PGDM Project Management 403PGDM Privatization and Regulation of Business 404 Long term Project Total Credits
Electives
The students have to select any two Elective Streams from the following: Finance Electives F1 F2 Security Analysis & Portfolio Management Financial & Credit Analysis 3 3
Post-Graduate Diploma in ManagementRetail & Marketing

The Post Graduate Diploma in Management Retail & Marketing (PGDM-RM), is a two year full time programme comprising four semesters of study including the project work. n The course is approved by All India Council for Technical Education (AICTE), Ministry of Human Resources, Government of India. Programme Objectives n To facilitate accelerated learning in Marketing and Retail Management.
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TOTAL CREDITS
S No 1 2 3 4 Semester I II III IV TOTAL Credits 38 38 39 05 120
The first year of the programme is devoted to the imparting of core management courses along with a few programme specific courses. The students are required to undergo six weeks of Summer Internship in reputed enterprises for industry exposure and to gain hands-on-experience of working in a business organization during the interregnum of first and second year. The students are also required to carry out a Long Term Project during the IV Semester, which prepares them for assignments in the industry. The second year is devoted to the study of vital issues of strategy and implementation. The students will get an opportunity to gain expertise in select functional areas of their choice. The students are required to choose two specializations from Finance, HR, Operations & Systems Electives.
To provide strong conceptual background, analytical skills and techniques for problem solving and decision making. To develop knowledge of contemporary Marketing and Retail Management issues at the strategic level. To provide trained post graduates to suit the requirements of Marketing and Retail industry.
Highlights n Academic Member of Retailers Association of India (RAI)

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An integrated, multi-disciplinary programme with innovative teaching methods to enhance analytical and problem-solving skills. Captains from industry / business regularly invited to address the students, bridging the gap between classroom theory and shop floor practices. The focus is on comprehensively grasping the market environment and evolving business practices. Personality Development module to tap the full potential of students by improving self-management, business communication skills and leadership, while inculcating work ethics and a proper career attitude.
Semester-I
Code 101 102 103 104 105 106 107 108 Subjects Management & Organizational Behaviour Financial, Cost & Management Accounting Managerial Economics Quantitative Techniques for Management Marketing Management Personality Development & Business Communications IT for Business Applications Foreign Language Credits 4 5 3 4 3 4 3 3
Code 109RM 110RM 111
Subjects Corporate Law for Marketing & Retail Retailing Management Seminar / Viva Voce [1+2] Total Credits
Credits 3 3 3 38
Electives
The students have to select any two Elective Streams from the following Finance Electives F1 F2 F3 Security Analysis & Portfolio Management Financial & Credit Analysis Financial Planning & Wealth Management Risk Management & Derivatives HRM Electives H1 H2 H3 H4 O1 O2 O3 O4 S1 S2 S3 S4 Industrial Relations & Labour Laws Training & Development Contemporary Issues in HRM Organizational Development Operations Electives Supply Chain Management Total Quality Management Management of Service Operations Technology Management Systems Electives Relational Database Management System Management Information System e- Business Data Warehousing & Business Intelligence 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
SemesterII
Code 201 202 203 204 205 206 207RM 208RM 209RM 210RM 211 212 Subjectss Production & Operations Management Operations Research Marketing Research Human Resource Management Indian Business Environment Financial Management Retail Store Operations & Mall Management Advertisement & Brand Management Sales Management Industrial & International Marketing Seminar/ Viva Voce [1+1] Summer Project/ Viva Voce Total Credits Credits 4 4 3 3 3 4 3 3 3 3 2 3 38
F4
Semester-III
Code Subjects Credits 12 12 4 3 3 3 2 39 301-304 * Four papers from elective 1 (4 x 3 = 12 credits) 305-308 * Four papers from elective 2 (4 x 3 = 12 credits) 309 310RM 311RM 312RM 313 Strategic Management Consumer Behavior & CRM Services Marketing Store Layout, Design & VM Seminar/ Viva Voce [1+1] Total Credits
Semester-IV
Code 401 Subjects Long term Project Total Credits Credits 5 5
Post-Graduate Diploma in ManagementBanking, Insurance & Financial Services

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The Banking, Insurance and Financial Services Sector today is characterized by globalization, consolidation and convergence. In this scenario, innovation is a major driving force for achieving
competitive advantage through creation of new business opportunities. Hence, IPE has designed a specialized course in this direction, in the form of the Post Graduate Diploma in Banking, Insurance and Financial Services (PGDM-BIF).
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Emphasis on hands on experience in the use of Computers for better understanding of IT Application in Banking, Insurance and Financial Services sectors. Learning of a Foreign Language to enhance placement opportunities abroad.
PGDM-BIF is a two year full time Programme comprising four semesters of study including the project work. The course is approved by All India Council for Technical Education (AICTE), Ministry of Human Resources, Government of India.
Total Credits
Programme Objectives n To facilitate accelerated learning in emerging areas in finance such as banking, insurance and financial services. n To provide strong conceptual background, analytical skills and techniques for problem solving and decision making. n To provide trained post graduates to suit the requirement of Banking, Insurance and Financial Services Industry. Highlights n A unique programme designed to meet the requirements of Banking, Insurance and Financial Services sectors and it provides a platform for discussing the contemporary developments and issues through regular interactions with Captains from Industry / Business. n Programme delivery through innovative teaching methods by a mix of distinguished supplemented by regular Seminars and Conferences to update the students with the state of art practices in the industry. n Personality Development module to tap the full potential of students by improving self management, business communication skills and leadership, while inculcating work ethics and a proper career attitude.
Semester-I
Code 101 102 103 104 105 106 107 108 109BIF 110BIF 111 Subjects Credits Management & Organizational 4 Behaviour Financial, Cost & Management 5 Accounting Managerial Economics 3 Quantitative Techniques for 4 Management Marketing Management 3 Personality Development & Business 4 Communications IT for Business Applications 3 Foreign Language 3 Principles & Practices of Life 3 Insurance Principles & Practices of Banking 3 Seminar / Viva Voce [1+2] 3 Total Credits 38
SemesterII
Code 201 202 Subjects Production & Operations Management Operations Research Credits 4 4
Code 203 204 205 206 207BIF 208BIF 209BIF 210BIF 211 212
Subjects Marketing Research Human Resource Management Indian Business Environment Financial Management Principles & Practices of General Insurance Financial Markets, Institutions & Services Legal Environment for BIF Project & Infrastructure Management & Financing Seminar/ Viva Voce [1+1] Summer Project/ Viva Voce Total Credits
Credits 3 3 3 4 3 3 3 2 2 3 37
F3 F4 H1 H2 H3 H4 O1 O2 O3 O4 S1 S2 S3 S4
Financial Planning & Wealth Management Risk Management & Derivatives HRM Electives Industrial Relations & Labour Laws Training & Development Contemporary Issues in HRM Organizational Development Operations Electives Supply Chain Management Total Quality Management Management of Service Operations Technology Management Systems Electives Relational Database Management System Management Information System e- Business Data Warehousing & Business Intelligence Marketing Electives Services Marketing Consumer Behaviour & CRM Strategic Marketing Sales, Distribution & Retail Management
3 3 3 3 3 3 3 3 3 3 3 3 3 3
Semester-III
Code 301-304 305-308 309 310BIF 311BIF 312 Subjects * Four papers from elective 1 (4 x 3 = 12 credits) * Four papers from elective 2 (4 x 3 = 12 credits) Strategic Management International Banking & Finance Retail Banking, Rural Banking & Micro Finance Seminar/ Viva Voce [1+1] Total Credits Credits 12 12 4 3 3 2 36
M1 M2 M3 M4
3 3 3 3
Electives
The students have to select any two Elective Streams from the following Finance Electives F1 F2 Security Analysis & Portfolio Management Financial & Credit Analysis 3 3
Semester-IV
Code 401BIF 402BIF 403 Subject Actuarial Concepts & Principles Treasury & Forex Management Long term Project Total Credits Credits 2 2 5 9
Post-Graduate Diploma in ManagementInternational Business

A Programme to transform management students to Global Business Managers PGDM IB is a management programme aimed at imparting additional knowledge of International Business related subjects covering international or global aspects of finance, marketing, branding, logistics, supply chain management, foreign trade, commodity trading, manufacturing, services businesses and also foreign currency management, financial risk management, etc. Since most of the businesses nowadays get transformed into global businesses, the management students must be exposed to as many international business subjects as possible within the two years that they spend in a PGDM programme. The programme also includes a visit to ports / industries in Singapore/ Malaysia at cost by students in the first year of the programme, which provides them adequate global exposure. A power packed curriculum as indicated above, in addition to the normal PGDM/MBA subjects, provides students a gateway to enriched careers and makes them fit into the present day business organization as knowledge endowed business managers not only in Indian / MNC companies but also a few global ones. Objectives n To impart to students knowledge of various business management subjects of a regular MBA level programme as well as of subjects related to international business.
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Highlights n The programme gives the students the dual advantage of gaining knowledge additionally of global business / international business. Subjects such as Global Marketing Management, International Brand Management, Cross Cultural Management, International Finance, Foreign Currencies & Risk Management he understanding of real life business environment,WTO/ International Trade, Export / Import Documentation, Commodity Trading, etc are typical additional subjects included in the cutting edge curriculum which prepares the students as Managers who could adeptly handle both domestic as well as international business.
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Useful subjects are added to add value in keeping with the dynamically changing demands of the present day intensely competitive business environment, such as Sectoral Export Business Strategies and Innovation Management which were brought into the curriculum. French language is taught and Spanish will also be offered depending on the number of students opting for the latter language. Study Visits to commercial ports in India, Malaysia / Singapore have to be undertaken as integral part of the course to gain knowledge of the important merchandise shipment, handling, storage as well as logistics related activities which is a must for all PGDM-IB students. Exposure to essential e-databases such as EBSCO, Prowess, indiastat.com, JStor, etc., and also group presentations based on business newspaper readings by students, etc., enhance the understanding of the real world business environment across the globe. Industry executives lectures in the programme, as well as seminars organized by the IB Dept., apart from several case studies deployed in the courses enrich the practical knowledge of businesses.
To transform the students into future Global Business Managers / Leaders/ Entrepreneurs. To facilitate students to develop their analytical, managerial, entrepreneurial and leadership skills.
Dual Specialization in any two of the functions such as Marketing, Finance, HRM, Operations and Systems enable students to gain higher level knowledge across elective specialization streams.
Code 204 205 206 207IB 208IB 209IB 210IB 211 212
Subjects Human Resource Management Indian Business Environment Financial Management Cross Cultural Management International Brand Management Global Marketing Management International Business-II Seminar/ Viva Voce [1+1] Summer Project/ Viva Voce Total Credits
Credits 3 3 4 3 3 3 2 2 3 37
Total Credits
Semester-I
Code 101 102 103 104 105 106 107 108 109IB 110IB 111 Subjects Management & Organizational Behaviour Financial, Cost & Management Accounting Managerial Economics Quantitative Techniques for Management Marketing Management Personality Development & Business Communications IT for Business Applications Foreign Language International Business I Trade Documentation & Finance Seminar/ Viva Voce [1+2] Total Credits Credits 4 5 3 4 3 4 3 3 3 2 3 37
Semester-III
Code 301-304 305-308 309 310IB 311IB 312 Subject * Four papers from elective 1 (4 x 3 = 12 credits) * Four papers from elective 2 (4 x 3 = 12 credits) Strategic Management Global Supply Chain Management Foreign Currencies & Global Finance Seminar/ Viva Voce [1+1] Total Credits Credits 12 12 4 3 3 2 36
Electives
The students have to select any two Elective Streams from the following Finance Electives F1 F2 F3 F4 H1 H2 H3 H4 Security Analysis & Portfolio Management Financial & Credit Analysis Financial Planning & Wealth Management Risk Management & Derivatives HRM Electives Industrial Relations & Labour Laws Training & Development Contemporary Issues in HRM Organizational Development 3 3 3 3 3 3 3 3
SemesterII
Code 201 202 203 Subjects Production & Operations Management Operations Research Marketing Research Credits 4 4 3
Operations Electives O1 O2 O3 O4 S1 S2 S3 S4 Supply Chain Management Total Quality Management Management of Service Operations Technology Management Systems Electives Relational Database Management System Management Information System e- Business Data Warehousing & Business Intelligence Marketing Electives M1 M2 M3 M4 Services Marketing Consumer Behaviour & CRM Strategic Marketing Sales, Distribution & Retail Management 3 3 3 3 3 3 3 3 3 3 3 3
but also need strong reactions that need responsible management based on solid ethical principles. The Post Graduate Diploma in Management Biotechnology (PGDM-BT) was approved by All India Council for Technical Education (AICTE) and is designed to provide the students with the knowledge and skills necessary to face the challenges and seek the business opportunities. This innovative two year full time program consists of four semesters including project work(s) and combines general business fundamentals with specific industry knowledge that will help them excel in any position within the industry in general and biotechnology industry in particular. The many and varied networking opportunities which are incorporated in this program, arise from the diversity of the peers, interactions with industry leaders, world-renowned faculty members and a close link with the biotech academic and business community. The syllabus is designed keeping in view of the recent developments in industry and industry needs. However, the subjects and number of credits might change whenever necessary based on the currency and industrial demand. The Post-Graduate Diploma in Management Biotechnology (PGDM-BT) is a two-year full time program approved by AICTE, Govt. of India. The course offers a lot of scope and advantage to the students in terms of career prospects, enhancement of biotechnology industrial knowledge and applications. Objectives n To facilitate accelerated learning in emerging areas of Biotechnology and Business Management. n To provide trained post graduates to meet the needs of biotechnology industry. n To integrate the principles of management in the science of biotechnology.
Semester-IV
Code 401IB 402IB 403 Subject Commodity Trading & Price Risk Management Innovation Management Long term Project Total Credits Credits 2 3 5 10
Post-Graduate Diploma in ManagementBiotechnology

Recent advances in life sciences have brought about a revolution and transformation of the biotechnology industry. From agricultural and environmental to pharmaceutical and healthcare products and services, these industrial sectors represent one of the largest and most steadily growing building blocks of the global economy. Their social impact is overwhelming, generating tremendous progress in quality of life,
Highlights n Uniqueness in providing curriculum which is procorporate and relevant to recruiters in the industry.
n
Semester-I
Code 101 102 103 104 105 106 107 108 Subjects Management & Organizational Behaviour Financial, Cost & Management Accounting Managerial Economics Quantitative Techniques for Management Marketing Management Personality Development & Business Communications IT for Business Applications Foreign Language Credits 4 5 3 4 3 4 3 3 3 3 3 38
Highly rigorous programme with cutting edge specializations in functional areas of management (HR/Operations/Finance/Marketing/Systems). Highly qualified and experienced faculty. Industry Internship Programme. Excellent Academia-Industry partnership. Pedagogy includes: a judicious blend of class room lectures, action oriented assignments, role plays, seminars, management games, case studies, research and presentations
n n n n
109BT International Business
Course Structure It is a two-year full time program comprising four semesters of study including project work. The power packed curriculum is designed in such a way that it meets the trends and needs of both the biotech industry and academia and train the manpower in managing biotechnologies/life sciences and the related companies. Study Focus n Business Management n Core Biotechnology Concepts n Biotechnology Business n Case Studies and Business Plan/s Total Credits
110BT Applied Biotechnology 111 Seminar / Viva Voce [1+2] Total Credits
SemesterII
Code 201 202 203 204 205 206 207BT 208BT 209BT 210BT 211 212 Subjects Production & Operations Management Operations Research Marketing Research Human Resource Management Indian Business Environment Financial Management Agricultural Biotechnology Biosafety Regulations & Risk Assessment IPRs & Bioethics Pharmaceutical Biotechnology Seminar/ Viva Voce [1+1] Summer Project/ Viva Voce Total Credits Credits 4 4 3 3 3 4 3 3 3 2 2 3 37
Semester-III
Code Subject 301-304 * Four papers from elective 1 (4 x 3 = 12 credits) 305-308 * Four papers from elective 2 (4 x 3 = 12 credits) 309 Strategic Management 310BT Industrial & Environmental Biotechnology 311BT Project Management 312 Seminar/ Viva Voce [1+1] Total Credits Credits 12 12 4 3 2 2 35
M3 M4
Strategic Marketing Sales, Distribution & Retail Management
3 3
Semester-IV
Code 401BT 402BT 403BT 404 Subject Entrepreneurship Development in Biotechnology Corporate Law & Governance Biotech Companies & Lab Visits / Report writing Long Term Project Total Credits Credits 2 2 1 5 10
Electives
The students have to select any two Elective Streams from the following F1 F2 F3 F4 H1 H2 H3 H4 O1 O2 O3 O4 S1 S2 S3 S4 M1 M2 Finance Electives Security Analysis & Portfolio Management Financial & Credit Analysis Financial Planning & Wealth Management Risk Management & Derivatives HRM Electives Industrial Relations & Labour Laws Training & Development Contemporary Issues in HRM Organizational Development Operations Electives Supply Chain Management Total Quality Management Management of Service Operations Technology Management Systems Electives Relational Database Management System Management Information System e- Business Data Warehousing & Business Intelligence Marketing Electives Services Marketing Consumer Behaviour & CRM 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
Executive Post Graduate Diploma in Management (Exec. PGDM)

The AICTE approved Exe.PGDM programme is specially designed for middle level executives aspiring to assume top management responsibilities and work as change agents in reputed organisations.The objective of the programme is to provide multiple opportunities in a short span to develop managers to meet industry needs in the global arena. A unique feature of the programme is the global module which provides an opportunity for an international exposure and ability to understand and work in cross-cultural environment. The AICTE approved Exe.PGDM programme is specially designed for middle level executives aspiring to assume top management responsibilities and work as change agents in reputed organizations. Objectives
n
To provide multiple opportunities in a short span to develop managers to meet industry needs in the global arena. A unique feature of the programme is the global module which provides an opportunity for an in-
ternational exposure and ability to understand and work in cross-cultural environment.
Course Structure
Term - 1 (12 Weeks Duration)
Code 101 102 103 104 105 106 Subject Managing People and Organizations Managerial Economics Strategic Management Quantitative Methods for Management Decisions Marketing Management- I Financial, Cost and Management Accounting Total Credits Credit 4 4 4 4 4 4 24
Course Curriculum & Structure

The 15 months programme will have 9 months of course work and 6 months of project work. The course work is divided into 3 terms each of 3 months duration. Students will have to complete 2 projects, one minor project of 2 months duration after the 2nd term and another major project of 4 months duration after the completion of 4th term. The course work for each of the 3 terms will end with one week of exams. The students are advised to do project work in the area (s) they want to specialize in/ make a career. Electives Modules: The programme offers a wide range of electives from the areas of Marketing, Finance, Human Resource Management and Operations. In the elective term, participants will have to opt for 6 courses out of the electives on offer. Actual courses offered will depend on the number of interested candidates as well as the availability of faculty resource. IPE reserves the right to offer new electives or delete existing ones, as per industry developments and requirements. SAP: The students at IPE can take advantage of the opportunity to learn SAP through two courses which are offered on campus by an external vendor at very economical prices. The courses are entirely optional against payment for students who are keen to specialize in SAP as a career. Total Credits
S.No. 1 2 3 4 5 Term I Term II Term III Term IV Term V Term Total Credits 24 24 15 24 25 112
Term - 2 (12 Weeks Duration)

Code 201 202 203 204 205 206 Subject Human Resource Management Business Research Methods International Business & Economic Environment Marketing Management II Financial Management Operations Management Total Credits Credit 4 4 4 4 4 4 24
Term - 3: Project - 1 - Minor Project (8 Weeks Duration) - 15 Credits Term - 4 Advanced Module - 12 Weeks Duration 24 Credits
Code Subject 6 Advanced Management Courses (2 from Finance , 1 each from Operations, HR, Marketing and Systems(IT) Area ) Total Credits Credit 24
24
Term - 5: Project - 2 - Major Project (16 Weeks Duration) - 25 Credits List of Electives:
(The list given below is illustrative and not exhaustive) Finance Management Code FM 1 FM 2 FM 3 FM 4 FM 5 FM 6 FM 7 Subject Risk Management and Derivatives Alternative Investment Management Real Estate Finance and Management Security Analysis and Portfolio Management Management of Mutual Funds, ETFs, AMCs & REITs General and Health Insurance Life Insurance Marketing Management Code MM 1 MM 2 MM 3 MM 4 MM 5 MM 6 MM 7 MM 8 Subject Business to Business Marketing Consumer Behavior Strategic Marketing Sales and Distribution Management Advertising Management Retail Management Customer Relationship Management Rural Marketing Credit 4 4 4 4 4 4 4 4 Credit 4 4 4 4 4 4 4
MM 9
Services Marketing
4 4
MM 10 Marketing Research Human Resources Management (HRM) Code Subject
Credit 4 4 4 4
HRM 1 Developing Human Resources HRM 2 Contemporary Issues in HRM HRM 3 Strategic HRM & Allied Issues HRM 4 Leadership and Organisational Development Operations Management Code OM 1 OM 2 OM 3 OM 4 OM 5 Subject Supply Chain Management Project Management World Class Manufacturing Total Quality Management Service Operations Management IT in Business Code IS 1 IS 2 IS 3 IS 4 IS 5 IS 6 Data Mining e-Business IT Strategy Information Systems Auditing ERP Subject Data Warehousing
Credit 4 4 4 4 4
Credit 4 4 4 4 4 4
Syllabus
SEMESTER-I
MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

Code : 101 Credits:4 Unit I : Introduction to Business - Purpose of Business - Management - Meaning & Role of Management Stakeholders of Business and Management Approaches to Management - The Role and Functions of Manager - Meaning and Importance of Organization - Principles of Organization Classical approach to Management Neo-classical approach to Management Modern approaches to Management. Unit II : Managerial Skills Meaning and Importance of Planning Steps in Planning Management by Objectives Importance of Decision Making Approaches to Decision Making Design and structure of Organization Matrix structure - Authority Different types of Authority Importance of Authority Power and its application. Unit III : Communication Types of Communication Barriers of Communication Motivation Meaning and Importance - Need Hierarchy theory Two Factor theory Expectancy theory Equity theory Path Goal theory Leadership- Meaning and Importance Approaches to Leadership - Trait theory Behavioral theory Situational theory. Unit IV : Meaning & Determinants of Personality Approaches to Personality Types of
Personality Attitudes & Values - Job Satisfaction - Organizational Culture Impact of Organizational Culture Meaning and Importance of Perception Different types of Perceptual Distortions and their Impact - Meaning and Formation of Groups Importance of Groups - Group Dynamics Dysfunctions of Groups - Conflicts in Groups - Change Management Resistance to Change - Business Ethics. Text Book(s) 1. Jon L Pierce and Donald G Gardner, Management & Organizational Behaviour - Cengage Learning, India Edition Suggested Readings 1. Manmohan Prasad, Management Concepts & Practice, Himalaya Publishing House, Mumbai, 2008 2. Stoner, James, Management, Pearson Education Inc. New Delhi, 2007 3. Aswathappa K., Organizational Behavior, Himalaya Publishing House, Mumbai, 2007 4. Fred Luthans, Organizational Behavior, McGraw Hill Education, New York, 2005 Journals / Magazines 1. Harvard Business Review 2. California Management Review 3. The Academy of Management Review 4. MIT Sloan Management Review 5. Business Today/Business World/Economic Times/ Business Line
FINANCIAL, COST AND MANAGEMENT ACCOUNTING

Code: 102 Credits: 5 Unit I : Accounting Theory Definition, Scope, Functions and Limitations of Accounting Accounting Cycle - Generally Accepted Accounting Principles (GAAP) - Concepts and Conventions The Changing Nature of GAAP Introduction to IFRS. Unit II : Mechanics of Accounting Definition of Transaction and Accounts Classification of Accounts Accounting Equations Books of Original Entry, Ledger, Trial Balance and Preparation of Final Accounts/ Financial Statements. Unit III : Analysis of Financial Statements Meaning of Financial Analysis Comparative and Common Size Analysis - Ratio Analysis Managerial Uses of Financial Analysis Funds Flow and Cash Flow Analysis. Unit IV : Introduction to Cost and Management Accounting: Role and use of Cost and Management Accounting Evolution of Management Accounting Relationship among Management, Financial and Cost Accounting-Cost Terminology-Elements and Classification of Costs Cost Sheet. Cost Volume Profit (CVP) Analysis: CVP terminology and assumptions - Break-even analysis- Sensitivity Analysis. Unit V : Budgetary Planning and Control: Introduction to Budgeting and Budgetary Control Master Budget- Static and Flexible Budget Zero-base Budgeting. Introduction to Standard Costing - Variance Analysis & Interpretation.
Text Book(s) 1. Dr S N Maheswari, Dr S K Maheswari & Sharad K Maheswari, A Text Book of Accounting for Management Suggested Readings 1. Horngren, Datar & Foster, (2007), Cost Accounting, A Managerial Emphasis, Pearson Edition, 11th edition 2. Anthony Hawkins and Merchant (2006), Accounting: Text & Cases, Tata Mc-Graw Hill 3. Banerjee B, (2006), Cost Accounting, Prentice Hall Of India Private Ltd, New Delhi, 12th Edition 4. Horngen C.T., Sundem G.L. & Stratton, (2006), Introduction to Management Accounting, Prentice Hall Of India Private Ltd, New Delhi, 13th Edition 5. Maheswari, B.N (2006): An Introduction to Accounting, Vikas Publishing House, New Delhi 6. Tulsian P .C. (2006), Financial Accounting, Pearson 7. Jain S.P &. Narang K. L (2005): Financial Accounting, Kalyani Publishers 8. Weygandt, Kieso and Kimmel (2005), Financial Accounting, Wiley 9. S.P Jain & K.L. Narang: (2005) Cost Account. ing, Kalyani Publications 10. Bhattacharya, S.K. and Dearden John (2004): Accounting for Management: Text and Cases, Vani, Vikas Publishing House,New Delhi 11. Gupta, B.L & Radha Swamy.M (2004): Advanced Accountancy, New Delhi: Sultan Chand & Sons 12. Louderback J.G. & Holmen J.S. (2003), Managerial Accounting, Thomson, South Western 13. Warren (2003), Financial Accounting, Thomson 14. Horngren, Sundem and Stratton, (2002) Introduction to Management Accounting, Pearson Education, 12th Edition
15. Drury Colin (2000) Management & Cost Accounting, Taxman India, Thomson & Learning, 5th Edition Journals 1. Management Accounting 2. Accountancy 3. Chartered Financial Analysis 4. Harvard Business Review 5. Sloan Management Review 6. ASCI Journal of Management
Competition - Product differentiation and the role of brands, Oligopoly- Price Leadership, Market Sharing Collusions Cartels. Text Book(s) 1. Christopher R Thomas, S Charles Maurice, Sumit Sarkar Managerial Economics McGraw Hill Publications, 9th Edition. Suggested Readings 1. Salvatore, Dominick & adapted by Ravikesh Srivsatava (2008), Managerial Economics: Principles and Worldwide Applications, 6th edition and adapted version, Oxford University Press, USA 2. Varshney R.L and Maheshwari K.L (2007), Managerial Economics Sultanchand and Sons latest addition 3. Sloman, John and Sutcliffe, Marks (2006), Economics for Business, Third edition, Pearson Education 4. Mithani, D M (2005), Managerial Economics: Theory and Application, Himalaya Publishing House 5. Atmanand, (2004), Managerial Economics Excel Books, New Delhi 6. Besanko D, Dranove D, Shanley M, Schaefer S (2004), Economics of Strategy John Wiley and Sons 7. Koutsoyiannis (2003), Modern Microeconomics, Palgrave Macmillan; 2 Rev Ed edition 8. Peterson H C and Lewis W C (2002), Managerial Economics Fourth Edition, Pearson Education Asia 9. Perloff, Jeffrey M (2001), Microeconomics Pearson Education Asia 10. Mehta P L, Managerial Economics: Analysis, Problems, Cases Sultan Chand and Sons latest addition
MANAGERIAL ECONOMICS
Code: 103 Credits: 3 Unit I : Introduction to Managerial Economics. Basic Concepts and their uses in Business Decision Making Future Value and NPV, Opportunity cost, Marginalism and Equimarginal Principle, Time concept-short vs long run, Principle of optimization. Consumer behaviour- Theory of Demand, Demand Function, Elasticity of Demand Types-Price, Income, Cross & Promotional Measurement of Elasticity, Demand Forecasting- its use in Business Planning. Unit II : Production Total, Marginal and Average Product, Types of Production Functions. Law of Variable Proportions, Returns to Scale, Isoquant Approach & Least Cost Combination, Theory of Cost and Revenue- Cost Concepts- Accounting and Economic, Fixed and Variable, Average, Marginal and Total Costs, Economies of Scale and Scope, Revenue, Break-Even Analysis. Unit III : Markets: Perfect and Imperfect- Price Output Determination, Perfect Competition, Monopoly - Market segmentation & Price Discrimination, Dumping, Monopolistic
QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Code: 104 Credits: 4 Unit I : Introduction: Measures of Central Tendency, Measures of Dispersion, Skewness, Moments and Kurtosis. Probability Theory: Introduction, Types of probability, Addition Theorem of Probability, Multiplication Theorem of Probability, Statistically Independent and Dependent events. Revising probabilities with Bayes Theorem, Random variables. Probability Distributions: Introduction and simple problems in Binomial, Poisson, Exponential and Normal Distributions. Unit II : Sampling methods and Central Limit theorem: Sampling methods, Sampling error, The Central Limit Theorem, Using the Sampling distribution of the Sample mean Estimation: Introduction, Point estimates, Interval estimates and Confidence Intervals, Calculating Interval estimates of the Mean from Large samples, Calculating Interval estimates of the Proportion from Large samples, Interval estimates using the t-distribution, Determining sample size in Estimation Testing of Hypothesis: Tests of significance, Level of Significance, One-Tailed and TwoTailed tests, Critical values or significant values and critical region, Large sample tests, Chi-Square test as a measure of good fit and as a test of independence. Tests of significance based on t, F, and Z distributions. Analysis of Variance. Unit III : Regression: Types of regression, Simple Linear Regression, Standard error of estimate, Regression Models, Multiple regression and modeling.
Correlation: Types of Correlation, Methods of correlation Analysis, Karl Pearsons Coefficient of Correlation, Spearmans Rank Correlation Coefficient. Unit IV : Time Series & Forecasting: Introduction, Components of Time series, Trend analysis, Cyclical variation, Seasonal variation & Irregular variation. Time series analysis in Forecasting. Index Numbers: Defining Index Number, Unweighted Aggregates Index, Weighted Aggregates Index, Average of Relative Methods, Quantity and Value Indices. Text Book(s) 1. Levin, Richard I & Rubin, David S,Statistics for Management Pearson Education, New Delhi. Suggested Readings 1. Anderson,, Sweeney and Williams , Statistics for Business and Economics, CENGAGE Learning, INDIA EDITION, 2008 2. Sharma, Anand., Statistics for Management, Himalaya publishing House, New Delhi, 2006 3. Mittal P K., Sathyaprasad B. G., & Rao M. K. P . . K., Mathematics and statistics for Management, Himalaya publishing house, New Delhi, 2005 4. Sharma J. K., Quantitative techniques for Managerial Decisions, Macmillan India Ltd., New Delhi, 2004 5. Gupta S. P & Gupta M. P Business Statistics, ., Sultan Chand & Sons, New Delhi, 2000, 1996 6. Gupta S. C & Kapoor V. K., Fundamentals of Mathematical Statistics, Sultan Chand, New Delhi, 1995 7. Vohra N. D., Quantitative techniques in Management, New Delhi, Tata McGraw Hill, 1990 8. Puri V. K., Fundamentals of Statistical methods, Allied Publishers, 1984
Srivastava U. K., Quantitative techniques for Managerial Decision making, New Delhi, Wiley Eastern, 1983 10. Simpson, George & Kafka Fritz., Basic Statistics, Oxford & IBH Publishing Company, Delhi, 1965 Journals 1. Quantitative Techniques in Marketing analysis 2. Journal of the Royal Statistical Society 3. Annals of Statistics 4. Communications in Statistics
9.
Product Consistency, New Product Development, Branding, Labeling and Packaging. Price: Importance of Pricing Setting the Price, Initiating Price Change Pricing Techniques and Strategies. Place : The role and functions of marketing intermediaries, Channels for industrial and consumer products, Channel Decisions in designing and managing channels, channel dynamics and conflicts. Promotion : Managing integrated marketing communications, Promotion Mix Advertising, Sales promotion, Personal Selling, Public Relations and Direct Marketing. Text Book(s) 1. Kotler Keller, Marketing Management,14th Edition Pearson Education. Suggested Readings 1. Kotler, Philip, Marketing Management - Analysis, Planning, Implementation and Control, Prentice Hall, Delhi, 2009 2. Panda, T.K., Marketing Management Text and Cases Excel Books, New Delhi, 2009 3. Arun Kumar & Meenakshi N., Marketing Management, Vikas Publishing House Pvt. Ltd., New Delhi, 2008 4. Etzel, M.J., Walker, B.J., Stanton, W.J., & Pandit, A., Marketing Concepts and Cases, Tata McGraw Hill, New Delhi, 2008 5. Saxena, Rajan, Marketing Management, Tata Mc Graw Hill Publishing Company Ltd., New Delhi, 2008 6. Lamb, C.W., Hair, J.F., Mc Daniel c., Marketing, Thomson Asia Pte Ltd, Bangalore, 2007 Journals 1. Journal of Marketing Research 2. Harvard Business Review
MARKETING MANAGEMENT
Code: 105 Credits: 3 Unit I : Comprehending Marketing Management: Marketing Management - Introduction, Evolution of Marketing, Customer Value & Satisfaction, Introduction to basic concepts: Marketing Mix; The buyer decision process - The marketing environment Analyzing Customers and Competition. Introduction to Marketing Research. Unit II : Segmentation, Targeting, & Positioning: Market Segmentation: Levels and patterns of market segmentation, Bases for segmenting consumer and business markets, Procedure for Market segmentation. Targeting : Importance of market targeting, targeting approaches differentiated and undifferentiated market targeting. Positioning: Significance, Positioning variables and approaches. Differentiation: Importance, dimensions of differentiation and strategies. Recent trends in marketing. Unit III : Marketing Mix Elements: Product Concepts: Levels of Product, Classification of Products, Product Life Cycle, Product Mix Product Width, Product Length, Product Depth, &
3. 4. 5.
Marketing Mastermind Brand Reporter Pitch
2. 3.
H.Martin: A Simple Course in English Grammar & Composition, Publishers: S. Chand & Co P .C. Wren & H. Martins High School English Grammar and Composition with Key, S. Chand & Co Murphy, Herta A., Hildebrabndt, Herbert W., & Thomas, J P (2008) Effective Business Commu., nication 7th edition, Tata Mcgraw hill, New Delhi Locker, kitty O., Kaczmarek, Stephen Kyo, (2007), Business Communication- Building Critial skills, Tata McGraw hill, New Delhi Lesikar, Raymond V., & Flatley, Marie E., (2005) Basic business Communication - Skills for Empowering the Internet Generation Wallace, Harold R., & Master, L., (2006) Personality Development, Cengage Learning Pvt. Ltd., New Delhi Bouvee, Coutland L., Thill, John V., Schatzman, Brabara E. (2003), Business Communication Today, 7 e, Pearson Education, New Delhi
PERSONALITY DEVELOPMENT & BUSINESS COMMUNICATIONS

Code: 106 Credits: 4 Unit I : Personal Development Personality Types Understand your personality and yourself. Unit II : Attitude and Behaviour Positive Attitude, Setting the Right foot down. Are you a leader or follower- Advantages? Unit III : Communication Types of Transactions, Importance of Listening. Effective and Persuasive communication. Verbal Communication - How to make effective Presentations, Communicating to Groups. Non-verbal Communication Comprehensive writing, Effective Resume, Business Letters and Reports. Unit IV : Self Presentation and Impression management. How to make the right impression on Others, How to introduce verbally and nonverbally. Emotions intelligence and Competence. Leveraging on positive psychology. Understanding Psychometric Testing and what to expect. Text Book(s) 1. Ramesh, G. and Ramesh, M, The Ace of Soft skills Attitude, Communication and Etiquette for Success,Pearson Education, 2010. Suggested Readings 1. Disanza, J.R., and Legge, N.J. Business and Professional Communication Plans Processes and Performance, 4/e Pearson Education, 2010
4.
5.
6.
7.
8.
Journal / Magazines 1. Journal of Business Communication, Publication 2. Management Education, Mumbai
Sage
IT FOR BUSINESS APPLICATIONS

Code: 107 Credits : 3 Unit I : Introduction to Information Technology IT Trends Introduction to word processing Formatting Text and tables Mail merge Security to Documents Introduction to Electronic Spreadsheets Formatting Data Forms, Data Validations, sorting, filtering Formula Auditing Functions Charts Pivot Tables Macros Security to Spreadsheets.
Unit II : Introduction to Presentation concepts Custom Animations Data Definition, Data types Data Processing, Data Processing Life Cycle, Data Security Introduction to database management Creating Tables Creating Queries Types of Queries. Unit III : Introduction to Networks Classification of Networks Types of topologies Applications of Networks Internet Concepts DNS, FTP SMTP HTTP WWW and URL , , , Introduction to ERP Architecture of ERP Implementation issues of ERP ERP related technologies. Practical Exercises 1. Preparation and Forecasting Financial Statements like Ledgers, Profit & Loss Statement and Balance Sheet. 2. Basic Statistical Analysis through excel like Distributions, Correlation and Regression.
FRENCH LANGUAGE
Code : 108 Credits : 3 Unit I : Articles Definite and Indefinite, Singular and Plural Qualifying Adjectives Colours Identification of Objects. The Verb to be Adjectives (Contd) negative and interrogative sentences the material (made of) of objects the Verb to have. Unit II : The human body Possessive Adjectives Verbs Telling the time Days of the week, months, years the seasons Demonstrative Adjectives Weights and Measures Age. Unit III : Lessons connected with the 3 Verb Groups Introduction to the Past Tense and the Future tense members of a family - Basic vocabulary of a Company the imperative mode the partitive articles. Text Book(s) 1. Le Beau Francais, Dr V Rajeev Karan Reddy, IPE, 2010. Suggested Readings 1. Cours de Langue et de Civilisation Francaises Book I, leMauger Bleu, 2006
Text Book(s) 1. Joyce & Moon, Microsoft Office System Plain & Simple , PHI Learning, 2007. Suggested Readings 1. A N K Prasanna Anjaneyulu, ERP in a Nutshell, SAA Publications (2009) 2. 3. 4. 5. John Walkenbach, Peter G. Aitken, Office 2007 Bible(2007), Wiley Publishing Inc. Joseph manzo: Microsoft Office 2007 in Business (2007), Pearson Prentice Hall Leon, Alexis, Mathews A: Introduction to Computers with Ms-Office 2003, Tata Mcgraw Hill Publications Turban, Ramer & Potter; Introduction to Information Technology, John Wiley (2000)
PUBLIC SECTOR POLICY & ISSUES IN MANAGEMENT

Code: 109PGDM Credits: 3 Unit I : Public Sector Policy : Rationale, Objectives, Growth of PEs Departmental Undertakings - Statutory Corporations Government Company Characteristics Merits Demerits Issues and Implications. New Industrial Policy, 1991 and its impact. Unit II : Autonomy and Accountability Monitoring by the Administrative Ministries Interface
with Parliament and its Committees Starred Questions Unstarred Questions Debates and Discussions - Limitations of Parliamentary Control CAG Audit - Committee on Public Undertakings Department of Public Enterprises Delegation of Enhanced Powers to Public Enterprises - Eligibility Criteria Maharatna Navratnas and Miniratnas I & II Issues and Implications. Unit III : Performance Evaluation Concept and Modalities of Memorandum of Understanding MoU Systems Process and Principles MoU Task Force High Power Committee Excellence Awards Institutional Machinery for Evaluation. Text Book(s) 1. Prof. Laximinarain, Principles & Practices of Public Enterprise, S.Chand, New Delhi, 2003. Suggested Readings 1. Maheshwari, R.K. Changing Perspectives in Public Enterprise Management, New Royal Books, Delhi, (2004) 2. Mishra, R.K., & Navin, B. Reforming Public Management, Rawat Publications, Jaipur, (2003) 3. Mishra, R.K. Performance Evaluation of PEs, Anmol Publishers, New Delhi, (2002) 4. Mishra, R.K et.al., (2002) Public Enterprise Management Issues and Perspective, Anmol Publications, New Delhi
sent, legality of object, Performance, Discharge and Breach of Contract, quasi contracts. Special Contracts Indemnity and Guarantee, Bailment, Contract of Agency. Unit II : The Companies Act, 1956: Definition, Types of Companies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Directors, Appointment of Directors, Powers of Board, Board Meetings, Company Meetings, Accounts and Audit and Corporate reporting. The Sale of Goods Act, 1930: Formation of Contract, Sale and Agreement to sell, Conditions and Warranties, Transfer of property in goods and Rights of an unpaid seller. The Negotiable Instruments Act, 1881: Definition, Types of Negotiable Instruments, Promissory Note, Bill of Exchange, Cheque. Parties to Negotiable Instruments, Negotiation of Negotiable Instruments, Dishonour and Discharge, Relation between a Banker and a Customer. Unit III : Consumer Protection Act, 1986: objects and scope Definition of Consumer Consumer Protection Councils Consumer Disputes Redressal Agencies. The Competition Act, 2002: Objects and Application Anti Competition Agreements, Abuse of Dominance, Combinations Regulations, Competition Advocacy Duties, Powers and Functions of Commission. The Information Technology Act, 2000: Introduction, Digital Signature, Electronic Governance, Electronic Records, Controller & Certifying Authorities- Functions and Powers. Foreign Exchange Management Act. Text Book(s) 1. Maheshwari S.N. & Maheshwari S.K., A Manual of Business Law, 3rd Revised Edition, Himalaya Publishing House, Bombay-4.
CORPORATE LAW FOR MARKETING & RETAIL

Code : 109RM Credits : 3 Unit I : Indian Contract Act, 1872: Definition Essential elements of Contract Offer, Acceptance, Capacity to contract, Consideration, Free con-
Suggested Readings 1. N.D. Kapoor, Essential Elements of Mercantile Law, S.C. Chand & C0., New Delhi, 2007 2. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2007 3. V.S. Datey, Business and Corporate Laws, Taxmann Allied Services Ltd. New Delhi, 2007 4. M.C. Kichhal, Mercantile Law, Vikas Publishing House Pvt. Ltd., New Delhi. 2007 5. K.R. Bulchandani, Business Law for Management, Himalaya Publishing House, Hyderabad, 2007 6. V. Ramakrishna Raju, Business Laws & Economic Legislations, Himalaya Publishing House, New Delhi, 2007 7. The Competition Act, 2002, Bare Act
- Merchandise Procurement - Category Management - Private Labels - CRM - Servicing the Retail Customer. Text Book(s) 1. Swapna Pradhan, Retailing Management Text & Cases, Tata McGraw Hill Publishers, 2010. Suggested Readings 1. Arif Sheikh & Kaneez Fatima, Retail Management, Himalaya Publishing House, Mumbai.2009. 2. Michael Levy & Barton A Weitz, Retailing Management, Tata McGraw Hill, New Delhi, 2009. 3. Barry Berman & Joel R Evans, Retail Management: A Strategic Approach (10E), Prentice Hall of India, New Delhi. 2008 4. S.L. Gupta, Retail Management, An Indian Perspective (Text & Cases), Wisdom Publications, New Delhi. 2007 Journals / Magazines 1. Indian Journal of Marketing 2. Journal of Marketing Research 3. Harvard Business Review 4. Marketing Mastermind
RETAILING MANAGEMENT
Code: 110RM Credits : 3 Unit I : Introduction to Retailing - Types of Formats The Evolution of Retail in India- Reasons for growth of Retailing in India - Drivers of Retail Change in India - The Functions of Retailer - Retail in India - Prospects and Challenges Opportunities in Retailing - Careers in retailing. Unit II : Retail Franchising - HR in Retail - Business Models and Theories of Retail Development Understanding the Retail Consumer - The Customer Decision Making process - Retail Communication Mix - Ethics in Retailing - Retail Management Information Systems - Retail Strategy - The retail value chain. Unit III : Introduction to Retail Merchandising - Factors affecting the Merchandise buying function - The Process of Merchandise Planning - The Merchandiser role and responsibilities
PRINCIPLES & PRACTICES OF LIFE INSURANCE

Code: 109BIF Unit I : Credits: 3 Introduction: Meaning of Life Insurance The Evolution and Growth of Life Insurance Basic Priciples of Insurance - Types of Life Insurance Policies Term Life Insurance Whole Life insurance Endowment Life Insurance Unit Linked Policies with or without Profit Policies Customer Evaluation Policy Evaluation Cost and Benefit Group and Pension Insurance Policies Special fea-
tures of Group Insurance / Super Annuation Schemes Group Gratuity Schemes Super Annuation schemes. Unit II : Computation of Premiums and Settlement of claims: Premium defined Premium Calculation Including Rebates Mode of Rebates Large sum assured Rebates Premium Loading Rider Premiums Computation of Benefits Surrender value Paid up value Settlement of claims: Intimation procedure, documents and settlement procedures. Underwriting: The need for underwriting Guiding principles of Underwriting Factors affecting Insurability Methods of Life Classification Laws affecting Underwriting. Financial Planning and taxation: Savings Insurance vis--vis- Investment in the Units Mutual Funds, Capital Markets Life Insurance in Individual Financial Planning Implications in IT treatment Unit III : Life Insurance Organization and Management: Organization and Management of Life Insurance Companies Marketing of Life Insurance Products Reinsurance of Life Insurance Risks Competition and Regulation of Life Insurance Text Book(s) 1. Kutty (2010), Managing Life Insurance, Prentice Hall of India Suggested Readings 1. Trieschmann, James S., Sandra G Gustavson, and Robert E. Hoyt (2001), Risk Management and Insurance, South-western college Publishing, Cincinnati, Ohio. 2. Rejda, George E (2001), Principles of Risk Man-
3.
agement and Insurance, Addison Wesley Longman, Inc. Black, Jr Kenneth and Harold Skipper Jr (2000), Life and Health Insurance,Prentice-Hall, Inc., England
PRINCIPLES & PRACTICES OF BANKING

Code: 110BIF Credits: 3 Unit I : Introduction Concept and Definition of Banking Relationship between Banker and Customer Eolution of Banking in India Functions of Commercial Banks Types of Banks Role of Banks in Economic Development The Banking Sector Reforms. RegulatoryFramework: The Reserve Bank of India Act 1934 Banking Regulation Act 1949-Functions and Powers of RBJ Maintenance of Liquid Assets / Reserve Funds / Cash Reserves / Statutory Reserves CRR, SLR concepts, guidelines and impact on bank. Unit II : Credit and Investment Management: Instruments and classification of Credit Credit Appraisal Techniques Recommendations of Various Committees on credit Credit Monitoring Arrangement Recall of Advances and Recovery Debt Recovery Tribunals Case Laws on COPRA and OMBUDSMAN Investment (Portfolio) Management by Banks. Balance Sheets SWOT Analysis: Shifts in Policy Perceptions Non-Performing Assets and Income Recognition Norms Bank Balance Sheet Analysis Techniques Sources and Application of Funds - CAMEL Rating Framework for Improving Balance Sheets Spread Management ManageInstitute of Public Enterprise PGP Student Handbook 31
ment of Balance Sheet Activities Asset / Liability Management (ALM). Unit III : Recent Trends in Banking: Branch Expansion Banking Liquidation, Amalgamations and Mergers Rural Banking - Priority Sector Lending Social Banking Bank ssurance Community Banking Tele-hanking eBanking Innovatives in Risk Management in Banking Sector. Text Book(s) 1. Principles and Practices of Banking by IIBF (Macmillan ) 2nd Edition. Suggested Readings 1. Vasant C Joshi and Vinay V Joshi (1998)., Managing Indian Banks The Challenges Ahead, Response Books, New Delhi 2. Lal Nigarn, B M (1997), Banking Law and Practice, Konark Publishers Pvt Ltd., New Dehli 3. Mathur, B C, (2002), Banking and Finance, Wide Vision, Jaipur Joel Bessis (1998), Risk Management in Banking, John Wiley & Sons, New York 4. Indian Institute of Banking and Finance (2009), Principles of Banking, Macmillan, New Delhi
International Business Environment-Economic- Political-Legal-Cultural-Technology (PEST Analysis), Composition of world tradeTrends in Indias Foreign Trade. Unit III : International Trade theories - Barriers to trade-Tariff barrier; Non-tariff barriers (NTB); regulation of foreign trade; WTO, Dumping and Anti-Dumping, TRIPS Agreement and the Pharmaceutical Industry, TRIMS, Trade Blocks-NAFTA, ASEAN, European Union. Text Book(s) 1. Michael R. Czinkota, Iikka. A Ronkainen, and Michael H. Moffett, International Business, latest edition, Cengage Publication. Suggested Readings 1. Daniels, Radebaugh and Sullivan, International Business Environments and Operations, Pearson Education, Eleventh Edition, 2008. Aswathappa K., International Business, The McGraw Hill Company-2006 2. Czinkota, Ronkainen, Moffett, International Business, Cengage Publications,2007 (Prescribed Book) 3. Arvind V. Phatak, Rabi S. Bhagat & Roger J. Kashlak, International Management, The McGraw Hill Company-2006 4. Charles W L Hill & Arun Kumar Jain, International Business: Competing in the Global Market Place, The McGraw Hill Company-2005 5. Oded Shenkar & Yadong Luo, International Business, Wiley Publication- 2004
INTERNATIONAL BUSINESS - 1
Code: 109IB Credits: 3 Unit I : International business - Meaning, Nature, Scope and Importance - Introduction; problems in International business; Need to go International; Liberalization, Privatization and Globalization; Stages of Globalization; Globalization of business; Forces influencing globalization; pros and cons of globalization. Unit II : International Business Strategies: Overview of International Market Entry Strategies,
TRADE DOCUMENTATION & FINANCE

Code: 110IB Credits: 2 Unit I : Spectrum of international trading operationsThe nature and scope of international trade transactions, the parties involved and their roles in trade, IEC, RCMC and basic docu-
ments for international trade, documentation frame work (commercial and regulatory) ICC Incoterms 2000, purpose and objectives, salient features, limitations and precautions in usage, classification, responsibilities of sellers and buyers under different Incoterms. Unit II : Exports sales contract, payments and organizations Export sales contract- Salient feature/ Fundamentals, formation, contents, and important clauses, model export sales contract. Export payment terms-importance, choice of payment terms, types, advance payments, open account, documentary collection (document against payment/documents against acceptance), documentary credits, and consignment sales.Trade promotion organizations, SEZ, EPZ, EOU, EPC, CB, FIEO, ECGC. Text Book(s) 1. Justin Paul, International Business, PHI Learning Pvt. Ltd., 2011 2. Dr. Khushpat S. Jain, Export Import Procedures and Documentation, Himalaya Publishing House, 2010. Suggested Readings 1. Exports imports procedure and documentation by Jain Khusapat s (second edition 2009, Himalaya publications) 2. RBI Manuals of foreign exchange regulations for exports and imports.(2009) 3. Foreign trade policies (ministry of commerce and industry, GOI, Five year policy with annual supplementary policy-2004-2009) 4. Export import management by Justin Paul, Rajiv Aserkar(first edition-2008,Oxford publication) 5. World trade and payments an introduction by Caves,F rankel,Jones(pearson education-9th edition 2008)
6.
Export import documentation by M.I Mahajan ( Tata Macgrow Hill publication)
Website 1. www.dgft.org Journal 1. Foreign Trade Review by IIFT New Delhi
INTERNATIONAL BUSINESS
Code: 109BT Credits: 3 Unit I : International business - Meaning, Nature, Scope and Importance - Introduction; problems in International business; Need to go International; Liberalization, Privatization and Globalization; Stages of Globalization; Globalization of business; Forces influencing globalization; pros and cons of globalization Unit II : International Business Strategies: Overview of International Market Entry Strategies, International Business Environment-Economic- Political-Legal-Cultural-Technology (PEST Analysis), Composition of world tradeTrends in Indias Foreign Trade. Unit III : International Trade theories - Barriers to trade-Tariff barrier; Non-tariff barriers (NTB); regulation of foreign trade; WTO, Dumping and Anti-Dumping, TRIPS Agreement and the Pharmaceutical Industry, TRIMS, Trade Blocks-NAFTA, ASEAN, European Union. Text Book(s) 1. Michael.R. Czinkota, Likka. A Ronkainen, and Michael H. Moffett, International Business, latest edition, Cengage Publication. Suggested Readings 1. Daniels, Radebaugh and Sullivan, International Business Environments and Operations, PearInstitute of Public Enterprise PGP Student Handbook 33
2. 3.
4.
son Education, Eleventh Edition, 2008. Aswathappa K., International Business, The McGraw Hill Company-2006 Oded Shenkar & Yadong Luo, International Business, Wiley Publication- 2004 Charles W L Hill & Arun Kumar Jain, International Business: Competing in the Global Market Place, The McGraw Hill Company-2005 Arvind V. Phatak, Rabi S. Bhagat & Roger J. Kashlak, International Management, The McGraw Hill Company-2006
3. 4.
5.
6. 7.
APPLIED BIOTECHNOLOGY
Code: 110BT Credits: 3 8. 9. Unit I : The Biotechnologies History Cell biology to biotechnology, Definition and Scope of Biotechnology Unit II : Modern techniques in Biotechnology - Bioprocess technology, Monoclonal Antibodies, Cell Culture, rDNA Technology, Cloning, Protein Engineering, Biosensors, Nanobiotechnology, Microarrays Unit III : Research Applications in Biotechnology Understanding Cell processes, Stem Cell technology, Putting the pieces together the Omics biotechnology: Genomics, Proteomics, Metabolomics, Text Book(s) 1. Balasubramanian.D, Concepts in Biotechnology, Bryce CSA University, 1996 (preferably latest edition 2004) Suggested Readings 1. Rastogi S.C. (2007) Biotechnology Principles and Applications, Narosa Publishing House Pvt. Ltd., New Delhi 2. Dubey R.C. (2007) A Textbook of Biotechnology, S Chand & Company, New Delhi
Ernst & Young (2007), Beyond Borders: Global Biotechnology Report Kumar H.D. (2006) Modern Concepts of Biotechnology, Vikas Publishing House Pvt. Ltd., New Delhi George Acquaah (2005), Understanding Biotechnology: an Integrated Cyber-Based Approach, Pearson Education Pvt. Ltd, New Delhi Wulf Crueger (2005) A Textbook of Industrial Microbiology, Panima Publishing Corporation, New Delhi George Acquaah (2005), Understanding Biotechnology: an Integrated Cyber-Based Approach, Pearson Education Pvt. Ltd, New Delhi Primrose S.B. (2001) Molecular Biotechnology, Panima Publishing Corporation, New Delhi Ignacimuthu S J (1996) Basic Biotechnology Tata McGraw Hill Publishing Company Ltd. New Delhi
Websites 1. http//www.bio.org 2. http/www.isaaa.org 3. http/www.fao.org Journals 1. Nature Biotechnology 2. Journal of Biotechnology 3. Current Science 4. Biospectrum 5. Biotech News
SEMESTER-II
PRODUCTION & OPERATIONS MANAGEMENT

Code: 201 Credits: 4 Unit I : Production and Operations Management Function: An overview. Evolution of the Production Function as Operations Function.
Scope of Production / Operation. Manufacturing and Services, Manufacturing Processes. Manufacturing Vs Services. Types of Production / Service Systems, Concept of Lean Manufacturing, Agile Manufacturing, JIT Production Systems. Unit II : Design of Production Systems Product and Service Design. Standardization and Customization. Process Selection. Capacity Planning. Location Planning: Factors Effecting Location & Trends. Facility Layouts: Basic Types of Layouts, Cellular Layout. Design of Work Systems, Work Study- Methods and Time Study. Unit III : Operating and Controlling of Production / Operation Systems. Aggregate Planningan Overview and Techniques. Production Planning and Control. Scheduling in High Volumes, Intermediate Volume, Low Volume Systems & Services Systems and Related Problems. Maintenance : Preventive, Predictive and Total Productive Maintenance Tools: Line of Balance, Line Balancing, Flow Process Chart, Network Planning. Unit IV : Materials Management: Importance of Integrated Material Management. Different Inventory Models. Economic Order Quality. Functions of Purchase and Stores. MRP & JIT. Vendor Development. Value Analysis Quality Management: Importance of Quality and Evolution of Quality Management. Sampling. Statistical Process Control, Control Charts. ISO, TQM and Six Sigma. Quality Circles. Contemporary Issues in Operations Management. Operations Strategies.
Text Book(s) 1. Heizer, Render & Rajashekhar, Operations Management, Prentice Hall, 2009. Suggested Readings 1. Kachru, Upendra (2007), Production & Operations Management, Excel Books, first edition 2. 3. 4. 5. Buffa E S (2007), , Modern Production & Operation Management, Wiley, New Delhi Chary S.N (2006), Production & Operation Management, Tata Mcgraw Hill, New Delhi Adam, Evertt & Ronald (2005), Production & Operations Management, Prentice- Hall, New Delhi Karjeski, Lee. And Ritzman, Larry (2002), Operations Management, Pearsons Education, New Delhi Lee Schniederjans (1997), Operations Management, All India Publishers & Distribution
6.
OPERATIONS RESEARCH
Code: 202 Credits: 4 Unit I : Introduction to OR, Overview of OR, OR in Managerial Decision making, QA approach to Decision making, Different techniques of OR. Introduction to Linear Models, Assumptions and Formulation of LP Problems, Solutions to LPP: Graphical method & Simplex method, Types of possible solutions to LPP , Degeneracy, Sensitivity and Post optimality Analysis, The dual of LPP . Unit II : Transportation Problem, Different methods of obtaining initial solution, Steps to the optimal solution, Post optimality Analysis. The Transshipment model, The Assignment problem, Hungarian method of solution. Unit III : Decision Analysis: Introduction, Steps in Decision Making, Types of Decision, Making
Environments, Decision Making under risk, Decision trees, Sensitivity Analysis. Game theory: Introduction, Two Person Zero Sum Game, Solution to Games with saddle points, Pure and Mixed Strategy Solutions, Principles of Dominance, Graphical Method for (2 x n) and (m x 2) games, Linear Programming Model for m x n games. Inventory Models: Introduction, Deterministic Models, The Classical EOQ model, Model with Price Breaks, The Production Build up Model and Model with Planned Shortages. Introduction to Stochastic Models, Safety Stock. Unit IV : Queuing Models: Structure and components of a queuing process, Examples of real queuing systems, Queuing theory assumptions , disciplines and notations, Single and Multi Channel queuing models. Simulation: Introduction, Types of Simulation, Phases of Simulation Model, Even-type Simulation, Generation of Random Numbers, MonteCarlo Simulation, Applications. Text Book(s) 1. Barry Render, Ralph M. Stair, JR., Michael E. Hanna, Quantitative Analysis for Management, Pearson, 10th Edition. Suggested Readings 1. Panneerselvam R, Operations Research, Prentice Hall of India Pct. Ltd., New Delhi, 2008 2. Srinivasan G, Operations Research, PHI Learning Pvt. Ltd., New Delhi, 2008. 3. Hamdy A. Taha, Operations Research: An Introduction, Pearson Education, Eighth Edition, 2008 4. Vohra N. D., Quantitative Techniques in Management, New Delhi, Tata McGraw Hill, 2007 5. Barry Render, Ralph M. Stair, JR., Mi36 Institute of Public Enterprise PGP Student Handbook
6. 7. 8.
chael E. Hanna, Quantitative Analysis for Management, Pearson Education, New Delhi, 2006 Sharma S. D., Operations Research, Kedar Nath Ram Nath, New Delhi, 2005 Sharma, Anand., Operations Research, Himalaya publishing House, New Delhi, 2004 Kapoor V. K., Operations Research, Sultan Chand & Sons, New Delhi, 2001
MARKETING RESEARCH
Code: 203 Credits: 3 Unit I : Introduction, Marketing Research Process, Defining the Marketing Research problem and Developing an Approach, Research Design Formulation Exploratory, Descriptive and Causal Research Designs. Qualitative Research: Classification of Qualitative Research Procedures, Focus Groups, Depth Interviews, and Projective Techniques. Quantitative Research: Survey, Observation, and Experimentation. Unit II : Collection of Data: Primary and Secondary Data. Measurement & Scaling: Fundamentals, Comparative & Non-Comparative Scaling Techniques. Questionnaire Design. Editing, Coding, Tabulation and Analysis of Data. Cross-Tabulation and Hypothesis Testing. Anova. Correlation and Regression: Explaining Association and Causation. Unit III : Discriminant Analysis for Classification and Prediction, Factor Analysis for Data Reduction. Cluster Analysis for Market Segmentation, Multidimensional scaling for Brand Positioning, Conjoint Analysis for Product Design. Report Preparation and Presentation, SPSS for Marketing Research, Marketing Research Cases.
Text Book(s) 1. Naresh Malhotra, Marketing Research: An applied Orientation, PHI. Suggested Readings 1. Nargundkar, R., Marketing Research Text and Cases, Tata McGraw-Hill, New Delhi, 2005 2. Green Paul E & Tull Donald S, Research for Marketing Decisions, Prentice Hall 3. India Ltd., New Delhi, 2004 4. Majumdar, R., Marketing Research Text, Applications and Case Studies, New Age International Pvt. Ltd., New Delhi, 2003 5. Luck David J Ruhin S Ronald: Marketing Research, Prentice Hall India, New Delhi, 2001 Journals 1. Journal of Marketing Research 2. Harvard Business Review 3. Brand Reporter 4. Pitch
Recruitment and Selection: Definition Source of Recruitment - Selection Process & Types of Selection Tests. Unit II : Human Resource Development: ConceptSignificance of HRD- Scope of HRD -HRD objectives-HRD framework- Techniques of HRD- HRD outcomes. Performance and Potential Appraisal: Concept - Performance Appraisal Objectives The Appraisal Process - Traditional Methods - Modern Methods of Appraisal (including MBO, 360 degree, Assessment Centre, Balance Scorecard, etc) - Appraisal Method and Instruments Potential appraisal. Employee Training and Development: Importance and objectives - Distinction between Training and Development Systematic approach to Training Training need analysis-Training and Development techniques - Evaluation of Training- Recent trends. Unit III : Compensation Management: Objectives - Methods of Job evaluation Factors determining compensation and pay rates Methods for determining compensation Performance Related Pay - Current trends in compensation. Industrial Relations: Meaning-Function of IR-Approaches to IR-Various participants of IR-Trade Union-History & Growth of Trade Union-Trade Union Act, 1926 - IR in Emerging Scenario Industrial Dispute Definition Industrial Dispute Act, 1947 Industrial Dispute Handling Mechanism. Text Book(s) 1. Subba Rao, Essential of Human Resource Management & Industrial Relations, Himalaya Publication, Latest Edition.
HUMAN RESOURCE MANAGEMENT

Code: 204 Credits: 3 Unit I : Introduction to HRM: Definition Concepts Importance of HRM Role of HR different HRM Functions Emerging Role of Human Resource Management. Human Resource Planning (HRP): Definition - Need - Process Types of HRP - Demand & Supply Forecasting, importance of HRP: current trends. Job Analysis and Design: Concept of Job Analysis and Design Methods of Job analysis - Job Description - Job Specification; Job Design: Definition Approaches-Modern Management Techniques: Job rotation job enlargement Job enrichment.
Suggested Readings 1. Armstrong, Michael. (2006), Handbook of Human Resource Management Practices Kogan Page 2. Reddy, B. Rathan. (2005), Effective Human Resource Training & Development Strategy, Himalaya Publishers 3. Mamoria, C.B. & Gankar,S.V. (2004), Personnel Management, Himalaya Publishing House 4. Rao, S.P (2002), Personnel &Human Resource . Management, Himalaya Publishing House 5. Beardwell, Ian. & Holden, Len (2002), Human Resource Management, Macmillan India Ltd 6. Decenzo,David.A. & Robbins,S.P (2002), Per. sonnel/ Human Resource Management, Prentice- Hall India, New Delhi Journals 1. Harvard Business Review 2. Sloan Management Review 3. Academy of Management Journal 4. Indian Management
of Interest and Liquidity Preference, Role of the govt. and the external sector, ISLM Model and the Simultaneous Determination of Income and Rate of Interest, Accelerator. Business Cycles, bailouts and stimulus packages Unit III : Fiscal and Monetary Economics : Budget concept Analysis of budget of Government of India Public Revenue & Public Expenditure Revenue & Capital Accounts; Plan & Non-Plan Expenditures. Taxes Meaning and Types, Indian tax structure, Trends in tax revenues, Non-tax sources of Revenue, Deficits: Revenue, Fiscal & Primary. Meaning and Functions of Money, Components of Money Supply in India. Inflation -Types, causes and effects. Monetary Policy Role of RBI Currency Regulation & Credit Control. Performance of monetary policy in India Text Book(s) 1. Mishra & Puri, Indian Economic Environment, Himalaya Publications, 2009. Suggested Readings 1. DSouza Errol (2008), Macro Economics Pearson Education, N. Delhi 2. Sabnavis, Madan, (2008), Macroeconomics Demystified, Tata McGraw-Hill Publishing Co. Ltd. 3. Blanchard, Olivier (2005), Macro Economics, Prentice Hall 4. Dornbusch, Rudiger, Fischer,Stanley (2005), Macro Economics TataMc Graw-Hill, New Delhi 5. D N Dwivedi (2003), Macro Economic Theory & Practice, Tata Mc-Graw Hill, Delhi 6. Mankiw, Gregory. N (2002), Macro Economics, 5th Rev. Edition, Worth Publishers Inc., U.S 7. M L Seth (2000), Macro Economics, Laxmi Narayan Agarwal, Agra
INDIAN BUSINESS ENVIRONMENT

Code: 205 Credits: 3 Unit I : Macro economic environment and impact on business. National Income and Related Aggregates: Circular flow of activities and related Aggregates Consumption, Investment and Savings, Concepts & Measurement of National Income and Sectoral Income Distribution in India. Role of the unorganized sector, Shadow economy in India. Unit II : Keynes Theory of Income and Employment: Classical theory, Keynes Theory of Employment, Aggregate Demand & Supply, Consumption Function, Multiplier, Investment Function, Marginal Efficiency of Capital, Rate
8. 9.
Economic Survey (recent year), Ministry of Finance, Government of India New Delhi Currency and Finance (recent year), Reserve Bank of India, Ministry of Finance, Government of India, New Delhi
FINANCIAL MANAGEMENT
Code: 206 Credits: 4 Unit I (i) Nature of Financial Management: Scope of Finance Functions, Financial Goal: Profit Versus Wealth, Conflict of Goals: Management versus owners, Organization of the Finance Function. (ii) Concepts of Value and Return: Time preference for money, compound value, present value, value of an Annuity Due, Multi period Compounding, Present Value and Rate of Return. Present Value of Bonds and Shares: Present value of bonds, Present value of preference shares, Present Value of Equity Shares. (iii) The Cost of Capital: Basic Notion and Significance of the Cost of Capital, Determining Component Cost of Capital, Weighted Average Cost of Capital, WACC and Investment Evaluation, Cost of Equity and CAPM, Cost of Equity: CAPM Vs Dividend Growth Model. Unit II (i) Investment Decisions: Nature of Investment Decisions, Investment Evaluation Criteria, Net present value method, Internal Rate of Return method, Profitability index, payback, Discounted payback period, Accounting Rate of Return method, NPV versus IRR, NPV versus PI, Risk analysis in Capital Budgeting. (ii) Financing Decisions: Capital structure Definition, Meaning and Measures of
Financial and Operating Leverages, Financial Leverage: Effect on the shareholders Return and Risk, Combining Financial and Operating Leverages, Capital structure Theories: Capital Structure Matters: The Net Income Approach, Capital Structure does not matter: The Net Operating Income Approach, Existence of Optimum Capital Structure: The Traditional view, Irrelevance of Capital Structure: The Modigliani and Miller Hypothesis without Taxes, Relevance of Capital Structure: The M M Hypothesis under corporate taxes. Unit III : Dividend Decisions: Issues in dividend policy, Dividend Relevance: Walters and Gordons Models, Dividends and Uncertainty; The Bird-in-the-Hand Argument, Dividend Irrelevance: Modigliani and Miller Hypothesis, Relevance of Dividend policy: Market Imperfections Informational Content of Dividends Determinants of Dividend Policy. Unit IV : Liquidity Decisions or Working Capital Management: Concepts of Working Capital, Need for working capital, Determinants of Working Capital, Estimating Working Capital Needs, Financing Current Assets, Management of Cash, Receivables and Inventory. Text Book(s) 1. J Berk, P Demarzo & Ashok Thampy, Financial Management, Pearson, 2010. Suggested Readings 1. Richard A Brealey, Stewart C Myers, Franklin Allen, Pitabas Mohanty (2007), Principles of Corporate Finance Tata Mc Graw-Hill, Special Indian Edition 2. Pandey IM (2010) Financial Management, Vikas Publishers, Delhi
3. 4. 5.
6. 7. 8. 9.
Prasanna Chandra (2010) Financial Management: Theory and Practice, Tata McGraw Hill Van Horne J.C (2006).: Financial Management and Policy Prentice Hall of India, New Delhi Brigham & Ehrhardt, (2006). , Financial Management : Theory and Practice, Thomas South western Aswath Damodaran (2005), Corporate Finance: Theory and Practice, John Wiley & Sons, Inc. Troy Adair (2005). EXCEL Applications for Corporate Finance, Tata Mc Graw Hill Publishing Co.Ltd Glen Arnold and Mohan Kumar (2005), Corporate Financial Management, Pearson Education Shim (2004), Theory and Problems of Financial Management (Schaums outline series), Tata McGraw Hill Publishing Company Ltd
Grievance Committee and Other Committees. Regulatory Framework for Companies: Securities and Exchange Board of India Act, 1992, Listing Agreement Compliance of Clause 49. Unit III Framework for Business Ethics Principles of Integrity, Objectivity, Professional Competence Fraud and Error Components of Fraudulent activity, Ethical Perspectives on Directors Responsibility, Conflict of Interest, Confidentiality, Whistle Blowing Case of Enron; Satyam.
Text Book(s) 1. Zabihollah Rezaee, Corporate Governance and Ethics, John Wiley and Sons, USA, 2009. Suggested Readings 1. Jill Solomon, Corporate Governance and Accountability, 3rd Edition, John Wiley and Sons, USA, (2010) 2. Alejo Jos, & Sison, G. Corporate Governance and Ethics Aristotelean Perspective, Edward Elgar Publications, UK, (2009) Zabihollah Rezaee, (2008) Corporate Governance and Ethics, John Wiley and Sons, USA Zabihollah Rezaee, (2007) Corporate Governance Post-Sarbanes-Oxley: Regulations, Requirements and Integrated Processes, John Wiley and Sons, USA Zimmerli, Walther C, Richter, Klaus, Holzinger, & Markus, (2007) Corporate Ethics and Corporate Governance, Springer Suzanne Benn, & Dexter Dunphy, (2006) Corporate Governance and Sustainability Challenges for Theory and Practice, Routledge, London Mathur, U.C. (2005) Corporate Governance and Business Ethics : Text and Cases, McMillan, India
CORPORATE GOVERNANCE & BUSINESS ETHICS

Code: 207PGDM Credits : 3 Unit I : Overview of Corporate Governance (CG) : Definition, Mechanism and Evolution of Corporate Governance Perspectives and Practices. Role & Type of Company Boards Policy Board, Mixed Board Role, Composition, Systems and Procedures, Role of, Chairman, Part- Time Chairman. Merits and Demerits, Types of Directors Promoter, Nominee, Functional, Government Executives & Non-executive Directors, Role, Functions & Responsibilities, Rights, Responsibilities and Relationship of Directors, Management and Shareholders, Merits and Demerits. Unit II : Board Committees Constitution and Scope of Board Committees Audit Committee, Remuneration Committee, Shareholders
3. 4.
5.
6.
7.
8. 9.
Julian Roche, (2005) Corporate Governance in Asia, Routledge, London Thomas Clarke, (2004) Theories of Corporate Governance, Routledge, London
Text Book(s) 1. Simon French, John Maule & Nadia Papamichail, (2009) Decision behaviour, Analysis and Support, Cambridge Press, India, 1st Edition Suggested Readings 1. Efrem G. Mallach, Decision Support and Data Warehouse Systems, Tata McGraw Hill Edition, New Delhi 2. George M. Marakas, Decision Support Systems in the 21st Century, Prentice-Hall of India Pvt. Ltd., New Delhi, EEE, Second Edition
DECISION SUPPORT SYSTEM

Code: 208PGDM Credits: 3 Unit I : Introduction to Decision Support Systems (DSS) Evolution of DSS Definition of DSS Why DSS? DSS benefits Decision-making process Types of Decisions A framework for DSS support DSS as Information system Types of DSS Individual, Group. Unit II : Development and Implementation of DSS and Models in DSS Define DSS architecture Hardware, Software tools for DSS Approaches to development Implementation, Models in DSS Types of models. Decision Support Systems: AI & Expert System Definition of AI Artificial Intelligence Vs. Natural Intelligence, The intelligence of AI. Expert Systems Definition Structure of Expert system Designing and building Expert system Benefits of Expert system Examples of Expert system Intelligent software systems. Unit III : Date Warehousing and Data Mining Data Warehouse Definition Data Marts, Data stores, Meta Data Characteristics of Data Warehouse Data Warehouse Architecture Implementing Data Warehouse. Data Mining Definition Online transaction processing techniques used to mine data Data Mining Techniques Limitations of Data Mining Data Visualization.
ENTREPRENEURSHIP DEVELOPMENT
Code: 209PGDM Credits: 3 Unit I : Meaning of Entrepreneurship, Types of Entrepreneurship, concept of intrapreneur, developing entrepreneurship through Training and Motivation. Unit II : Idea Generation, Identifying and Evaluating business Opportunities, Idea Generation and Evaluation, Lifecycle and Growth Plans and the Role of the Entrepreneur in each stage, Exit Options, Presentation of Business Plans. Unit III : Post-entry Entrepreneurial Issues : Implementing Business Plans, Forms of Business Ownership, Professionalization and Management Succession, Reinventing and turn around. Support systems for entrepreneurs : Institutional Support : Training Institutions, Financial Institutions, Research and Technology, Marketing and Legal aspects, Taxation benefits, Global aspects of Entrepreneurship. Text Book(s) 1. Desai, V. Small- Scale Industries and Entrepreneurship, Himalaya Publishing House, New Delhi, 2006.
Suggested Readings 1. Hisrich, R.D., Peter, M.P and Shepherd, D.A. ., (2006) Entrepreneurship, Tata McGraw-Hill, New Delhi, 6th Edition 2. Barrow, Colin, Brown, Robert, & Clark, Liz, (2006) The Successful Entrepreneurs Guidebook, Where are you now, Where you want to be, How to get there. Kogan Page, London 3. Sharma, Sudhir, Singh, Balraj & Singhal, Sandeep, (2005) Entrepreneurship Development, Wisdom Publications, New Delhi 4. Thomas W. Zimmerer & Norman M. Scar Borough, (2005) Essentials of Entrepreneurship & Small Business Management, Pearson Prentice Hall, India 5. Dollinger, Mark J. (2004) Entrepreneurship : Strategies and Resources, Delhi : Pearson Education (Singapore) 6. Saini, J.S., & Rathore, B.S. (2001) Entrepreneurship: Theory and Practice. A.H.Wheeler, New Delhi 7. Jain, P .C. (1998) Handbook for New Entrepreneurs, Oxford University Press, New Delhi 8. Dutta, Sudipt, (1997) Family Business in India, Response Books, New Delhi 9. Peter Drucker, (1993) Innovation and Entrepreneurship, Hyper Business Book 10. Khaka, S..S. Entrepreneural Development, S.Chand & Company Ltd., New Delhi Websites 1. http://www.inc.com/multimedia/slideshows/ content/home-basedbusinesses_pagen_12.html 2. http://www.inc.com 3. http://www.entrepreneur.com 4. http://www.bplans.com 5. http://www.gaebler.com/Gaebler_Entrepreneurs. htm 6. http://www.iloveindia.com/indian-heroes/ indian-entrepreneurs.htm
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http://www.rediff.com/money/2005/apr/ 19spec.htm http://www.indiadaily.com/editorial/13367
ELEMENTS OF BANKING & INSURANCE

Code: 210PGDM Credits: 3 Unit I : Introduction to Banking Business, Structure of Commercial Banks in India, Recent Developments in Banking Industry, Banking Sector Reforms, Regulation of Banking Sector, Banking Legislation, Use of Technology in Banking Sector, Loans and Advances of Banks, Priority Sector Lending, Export Credit, Project and Working Capital Finance, Management of NPAs, Risk Management in Banks. Unit II : Introduction to Insurance, Reforms in Insurance Sector in India, Regulation of Insurance Sector, Life & General Insurance, Principles of Life and General Insurance, Types of Life Insurance and their suitability, General Insurance : Fire Insurance, Property Insurance, Insurance of Household Goods, Marine Insurance, Motor Vehicle Insurance, Accident Insurance, Health Insurance, Overseas Travel Insurance, Crop Insurance, Cattle Insurance & other Miscellaneous Insurance Products, Reinsurance, Insurance pricing, Underwriting, Policy Servicing & Claim Settlement. Marketing of Insurance Products. Unit III : Legal aspects of Banking and Insurance, Annual Report and Balance Sheet of Banks and Insurance Companies, Performance Evaluation of Banks and Insurance Companies. Future Trends and Outlook for Banking and Insurance Sectors in India, Case Studies.
Text Book(s) 1. Sethi, J., & Bhatia, N. (2009) Elements of Banking and Insurance, PHI Learning Pvt. Ltd., New Delhi. Suggested Readings 1. Sundararajan, S. (2006) Book of Financial Terms, Tata McGraw-Hill New Delhi 2. IIBF, (2010) Legal & Regulatory Aspects of Banking, Macmillan, India 3. Maheshwari, S.N., & Maheshwari, S.K. (2008) Banking Law and Practice 4. Koch, T.W., & MacDonald, S.S. (2005) Bank Management, Thomson South-Western 5. IIBF, (2010) Risk Management, Macmillan 6. Toor, N.S. (2009) Handbook of Banking Information, Skylark Publication, New Delhi 7. Rejda, G.E. (2006) Insurance and Risk Management, Pearson Education, New Delhi 8. Mishra, M.N. (2006) Insurance Principles and Practice 9. Periasamy, P (2005) Principles and Practice of In. surance, Himalaya Publishing House, New Delhi 10. Harrington, & Niehaus, (2004) Insurance and Risk Management, Tata McGraw-Hill, New Delhi
Unit II : Retailing Loss Prevention Types of Retail Theft Challenges in Retail Loss Investigation - Store Management Responsibilities Recruiting and Selecting Store Employees Socializing and Training New Store Employees Controlling Costs Reducing Inventory Shrinkage Unit III : Concepts of Mall Management - Issues related to Indian Mall Management - Mall Management Strategies - Mall designing process Leasing and Administration Shopping Mall Management Text Book(s) 1. Swapna Pradhan, Retailing Management Text & Cases, Tata McGraw Hill, New Delhi, 2009. Suggested Readings 1. Arif I Sheikh & Dr Kaneez Fatima, Mall Management Himalaya Publishing House Pvt Ltd, Mumbai 2009 2. Michael Levy & Barton A Weitz, Retailing Management, Tata McGraw Hill, New Delhi, 2009 3. Barry Berman & Joel R Evans, Retail Management: A Strategic Approach (10E), Prentice Hall of India, New Delhi. 2009 4. S.L. Gupta, Retail Management, An Indian Perspective (Text & Cases), Wisdom Publications, New Delhi. 2009 Journals / Magazines 1. Journal of Marketing 2. Harvard Business Review 3. Marketing Mastermind 4. Pitch
RETAIL STORE OPERATIONS & MALL MANAGEMENT

Code: 207RM Credits : 3 Unit I : Retail Operations Components of Retail Store Operations Operating a Retail Business Inventory Management Store Security Insurance Credit Management - Store administration and Management of Retail Floor Management of Receipts Customer Service - Management of a Retail Outlet / Store Expectations from a Store Manager OMS
ADVERTISEMENT & BRAND MANAGEMENT

Code : 208RM Credits : 3 Unit I : The World of Advertising: Introduction to Advertising, Role of Advertising, Evolution of Advertising, History of Indian Advertising, Types of Advertising, Advertising Agency Structure & Processes, Agency Compensation, Careers in Advertising, Ethics in Advertising Unit II : Advertising Planning and Strategy Development: Planning an Advertising Campaign, Creative strategy and development, Advertising Models AIDA, DAGMAR; Copywriting, Design and Production, Media Planning and Buying, Testing advertising effectiveness Unit III : Brand : Basic Concepts; Marketing Environment for Product and Brand Management; Branding Decisions, Brand Identity, Brand Image and Personality, Brand Equity and Brand Building, Leveraging the brands for success. Transforming National Brand into International Brand. Branding in Retail Sector. Text Book(s) 1. Well, William, Moriarty, Sandra, & Burnett, John, Advertising Principles & Practice, 7th Edition, Pearson Education, 2008. Suggested Readings 1. Jethwaney, Jaishri, & Jain, Shruti, Advertising Management, Oxford Higher Education, New Delhi, 2007 2. Batra, Rajeev, Aaker, D.A., & Myers, J.G., Advertising Management, Prentice Hall, 3. Belch, G.E., & Belch, M.A., Advertising and Promotion An Integrated Marketing Communications Perspective, Tata McGraw-Hill, 2006
4. 5.
Majumdar, R., Product Management in India, Prentice Hall of India Pvt. Ltd., New Delhi, 2001. Moore, L. W., and Pessemier, E.A., Product Planning & Management Designing & Delivering Value, McGraw-Hill Inc, New Delhi, 2000. Pessemier, E.A., Product Management : Strategy and Organization, John Wiley & Sons, New York, 2000.
6.
SALES MANAGEMENT
Code : 209RM Credits : 3 Unit I : Evolution of Salesmanship, Salesmanship Meaning & Definition, Classification of Salesmanship, Classification of Salesmen, Personal Selling in the Age of Information, Types of Selling, Retail Selling, Relationship between Sales and Marketing, Sales Knowledge Customers, Products, Technologies; Relationship Selling. The Selling Process - Prospecting, Pre approach, Approach, Presentation, Objection Handling, Closing the Sale, Follow-up and Follow-through in Sales. Unit II : Introduction to Sales Management, The Sales Management Process, Functions of Sales Managers, Sales Management Skills, Sales Organization Structure, Design and Size of Sales Territories, Sales Objectives and Quotas, Sales Forecasting and Sales Budgets, Recruitment, Selection and Training, Directing the Sales Force Motivating and Leading the Sales Team, Sales Force Compensation, Determining Sales Force Effectiveness and Performance. Unit III : Retail Selling, Selling to Industrial Markets, Value-added Selling, Qualities of an Effective Salesperson, Communication Skills in
Personal Selling, Careers in Sales, Types of Sales Jobs, Advantages and Disadvantages of Selling as a Career, Social, Legal and Ethical Issues in Selling. Text Book(s) 1. Havaldar, K.K., & Cavole, V.M.., Sales and Distribution Management, Tata McGraw-Hill, New Delhi, 2007. Suggested Readings 1. Ingram, Thomas N., La Forge, R.W., Avila, R.A., Schwepker Jr., C.H.& Williams, M.R., Sales Management Analysis and Decision Making, Sixth Edition, Thomson South-Western, Australia, 2007 2. Manning, Gerald L. & Reece, Barry L., Selling Today Creating Customer Value, Pearson Education, Delhi, 2007. 3. Sahu, P & Raut, K.C., Salesmanship and Sales .K. Management, Vikas Publishing House Pvt. Ltd., 2007. 4. Still, R.R, Cundiff, E.W., & Govoni, N. A. P Sales , Management Decisions, Strategies & Cases, Fifth Edition, Prentice-Hall of India, New Delhi, 2007. 5. Fleming, Peter, Retail Selling How to Achieve Maximum Retail Sales, Jaico Publishing House, Mumbai, 2006.
in the International Environment. Business buyer behaviour-A model of Business buyer behaviour.- Types of buying situationsParticipants in the buying process-Major influences on Business buyers-Government markets-Segmentation strategies in Business markets-Role of e-commerce in Business marketing Industrial Marketing Strategies. Unit II : Introduction to Global Marketing, Scope, Reasons for companies going global, Internationalization process and orientations; The Global Marketing Environment : Economic, political, legal, social and cultural; Recent Trends in World Trade, WTO, Tariff and Non-Tariff Barriers, dumping and anti-dumping duties. Unit III : Global Marketing Strategies : Selection of markets, Entry & Expansion strategies, Competitive Analysis, Strategies and global strategic partnerships; Global Product Strategies, Pricing strategies, Marketing channels and distribution decisions, Promotion strategies, Global e-marketing. Text Book(s) 1. Varshney, R.L. and Bhattacharya, B., International Marketing Management, S. Chand & Co., New Delhi, 2008. Suggested Readings 1. Keegan, Warren J. (2007), Global Marketing Management, Pearson Education, New Delhi. 2. Shaw John J. and Onkvst S., (2006), International Marketing Management, Prentice Hall India, New Delhi. Ghosh, Industrial Marketing, Oxford University Press, New Delhi, 2006. A.S. Bhamhra, Industrial Marketing, Anmol Publications Pvt. Ltd., New Delhi, 2004
INDUSTRIAL & INTERNATIONAL MARKETING

Code : 210RM Credits : 3 Unit I : Dimensions of Industrial Marketing: Nature of Industrial Marketing Industrial Marketing System understanding Industrial Customer Business and Institutional Buyers Value and Vendor Analysis Industrial Marketing
3. 4.
5.
H. Morris, Leyland Pitt, and Earl Dwight, Jr. Honeycutt, Business-to-Business Marketing: A Strategic Approach, Sage Publications, New Delhi, 2001.
surances, Rural Insurance covers, Engineering Insurance and its Consequential loss covers, Aviation hull and Aviation liability. Unit III : Underwriting and Settlement of Claims: Proposal forms Cover notes Certificates of Insurance Endorsements Moral and Physical Hazards Statistics Spreading of Risks Premium Rating Premium Loading Settlement of Claims: Claim procedure TPAs Claim forms Investigation / Assessment Essential Claim Documents Settlement Limitation, Arbitration, Loss Minimization and Salvage. Text Book(s) 1. K C Mishra & R C Guria (2009), Practical Approach to General Insurance Understanding A Profile, Jaico Publishing House Suggested Readings 1. Luhardt, Constance M et al (1999), Property and Liability Insurance Principles, Insurance Institute of America. 2. Biclehaupt, DL., (Recent Edition ), General Insurance, Richard D Irwin, Inc 3. Huebner, SS., K Black and R Cline (Recent Edition), Property and Liability Insurance, Prentice Hall
Journals / Magazines 1. Journal of Marketing 2. Harvard Business Review 3. Marketing Mastermind 4. Global Business Review 5. Pitch 6. Brand Reporter
PRINCIPLES AND PRACTICE OF GENERAL INSURANCE

Code: 207BIF Credits: 3 Unit I : Introduction: Meaning of General Insurance The Evolution and Growth of General Insurance Types of General Insurance Fundamentals of General Insurance Organization and Management of General Insurance Companies Regulatory Framework for General Insurance in India. Unit II (i) Fire Insurance: Standard policies Fire Insurance coverages Consequential loss (fire) Insurance policies Declaration policies, Marine Insurance: Marine Cargo policies Hull policies Institute cargo clauses Institute hull clauses Open policies Accumulation of risk per location,:Motor Insurance: Types of policies Third party Insurance Comprehensive coverage Conditions and Exclusions premium. (ii) Non life miscellaneous insurances: Personal Accident Insurance, Health Insurance and Mediclaim policies, Liability Insurance, Burglary Insurance other Miscellaneous In46 Institute of Public Enterprise PGP Student Handbook
FINANCIAL MARKETS, INSTITUTIONS AND SERVICES

Code: 208BIF Credits: 3 Unit I (i) An overview of Environment of Financial System, Markets and Services-Types of Financial Services- Fund based and Fee based financial services. (ii) Financial Markets Money Market-Capital Market-Commodity mark
(iii) Stock Exchanges Functions-Trading & Settlement- Index Unit II (i) Merchant Banking Functions of a Merchant Banker -Modes of raising capital from Primary Market Steps involved in Public Issue- Role of Merchant Banker-SEBI guideline (ii) Leasing, Hire purchasing, Bill Discounting, Factoring, Forfeiting and Securitization (iii) Housing Finance-Consumer FinanceCredit Cards-Insurance and Pension Funds Unit III (i) Concept and Process of Venture Capital & Private Equity-the Indian Experience in Venture Capital Financing Various schemes and guidelines (ii) Concepts of Credit Rating Functions of rating agencies Credit rating process Credit rating agencies in India (iii) Mutual Funds Types of Mutual Funds- Net Asset Value- Electronic traded Funds Text Book(s) 1. Khan MY, Financial Services Theory and Practice, Tata McGrawhill, New Delhi, 2008 Suggested Reading 1 Khan MY, Indian Financial System,Tata McGrawhill, New Delhi, 2004. 2. 3. 4. Gurusamy, S. Financial Services and Markets, Thomson, 2004. J.C.Verma, A Manual of Merchant Banking, Bharath Publishing House, New Delhi, 2001. Nabhis Manual of SEBI Guidelines on Capital Issues and Merchant Banking, Nabhi Publications, New Delhi. Bharti V. Pathak, Indian Financial System, Prasanna Chandra, Financial Management
7.
Brealey and Myers, Principles of Corporate Finance, Irwin/McGraw-Hill
Journals / Newspapers 1. IPE Journal of Venture Capital & Financial Services 2. The Economic Times 3. The Business Standard 4. The Hindu Business Line Websites 1. www.sebi.com 2. www.indiavca.org 3. www.eximbankindia.com
LEGAL ENVIRONMENT FOR BIF

Code: 209BIF Credits: 3 Unit I (i) Indian Contract Act, 1872: Definition Essential elements of Contract Offer, Acceptance Capacity to contract, Consideration, Free consent, legality of object, Performance, Discharge and Breach of Contract, quasi contracts (ii) The Companies Act, 1956: Definition, Types of Companies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Directors, Appointment of Directors, Powers of Board, Board Meetings, Company Meetings, Accounts and Audit and Corporate Reporting. (iii) TheNegotiable Instruments Act, 1881: Definition, Types of Negotiable Instruments, Promissory Note, Bills of Exchange and Cheque. Parties to Negotiable Instruments, Negotiation of Negotiable Instruments, Dishonor and Discharge, Relation between a Banker and a Customer.
5. 6.
Unit II (i) Consumer Protection Act, 1986: objects and scope Definition of Consumer - Consumer Protection Councils Consumer Disputes Redressal Agencies. (ii) The Competition Act, 2002: Objects and Application Anti Competition Agreements, Abuse of Dominance, Combinations Regulations, Competition Advocacy Duties, Powers and Functions of Commission. (iii) The Information Technology Act, 2000: Introduction, Digital Signature, Electronic Governance, Electronic Records, Controller & Certifying Authorities- Functions and Powers. (iv) FEMA - Introduction, Current and Capital Account Transactions, Export of goods and services, Realization and Repatriation of Foreign Exchange, Authorized person, Contravention and Penalties, Enforcement Directorates. Unit III : Banking Regulations Act, 1949: An overview Reserve Bank of India (Amendment) Act 1997 Banking Sector Reforms - Basel I and Basel II Capital Accords. Insurance Act 1938: An Overview Insurance Sector Reforms - The Insurance Regulatory Development Authority (IRDA) Act, 1999 IRDA (Investment) Regulations 2000 IRDA Guidelines for Insurance Brokers Securities and Exchange Board of India (SEBI) Act, 1992 SEBI Guidelines Text Book(s) 1. Maheshwari S.N. & Maheshwari S.K (2010), A Manual of Business Laws, Himalaya Publishing House, New Delhi.
Suggested Readings 1. Maheshwari S.N. & Maheshwari S.K., (2008), Banking: Law & Practice, Kalyani Publishers, New Delhi 2. N.D. Kapoor, (2007), Essential Elements of Mercantile Law, S.C. Chand & C0., New Delhi 3. Akhileshwar Pathak, (2007), Legal Aspects of Business, Tata McGraw-Hill Publishing Company Limited, New Delhi 4. V.S. Datey, (2007), Business and Corporate Laws, Taxmann Allied Services Ltd. New Delhi, 2007 5. M.C. Kuchhal, Mercantile Law, Vikas Publishing House Pvt. Ltd., New Delhi. 2007 6. K.R. Bulchandani, Business Law for Management, Himalaya Publishing House, Hyderabad, 2007 7. V. Ramakrishna Raju, Business Laws & Economic Legislations, Himalaya Publishing House, New Delhi, 2007 8. The Competition Act, 2002, Bare Act 9. Consumer Protection Act, 1986, Bare Act
PROJECT & INFRASTRUCTURE MANAGEMENT & FINANCING

Code: 210BIF Credits: 2 Unit I : Project Management and Financing: Introduction to Project Management & Project Life Cycle, Project Feasibility Studies and Appraisal, Project Planning and Organizing, Project formulation, Project Management Tools and Techniques (PERT & CPM), Project Crashing, Project cost control & Cost over runs, Risk management, Sensitivity analysis, Computer aided Project Management, Modes of Project Financing and Financial Modeling Unit II : Infrastructure Management and Financing: Introduction to infrastructure overview of
Power sector, Road, Rail, Air and Port transportation sectors in India telecom, education and health sectors, Role of Government and Promotional Agencies, Characteristics of Infrastructure Finance- Methods of financing infrastructure projects BOT, BOOT,BOLT, BOAT etc Special issues in infrastructure management - Public Private Participation in infrastructure management. Text Book(s) 1. Prasanna Chandra (2010), Projects Planning, analysis, Financing, Implementation and Review, Tata McGraw hill Suggested Readings 1. V.K.Srinivasan, P .S.Sundaram, Special Economic Zones International Experience and Indian Scenario Media India News Service Publication, 2008 2. Abhijit Dutta, Infrastructure Finance An Indian Perspective, Mahamaya, 2007 3. Sources of Infrastructure Finance, Nachiket Mor and Sanjeev Sekhrawat, IFMR Working paper series, 2006 4. Clifford F. Gray, Erik W. Larson (2006), Project Management The Managerial Process, McGraw Hill 5. G. Raghuram, R.Jain, S.Sinha, P .Pangotra and S. Morris, Infrastructure Development and Financing Towards a Public-Private Partnership Mac Millan India Ltd, 1999 6. Hard Keerzer (1998), Project Management A System Approach to Planning, Scheduling and Controlling, Van Nostrand Reinhold Company, New Delhi 7. K.P .Singh Infrastructure in India, Excel Books, 1998 8. Sadhan Choudhary (1996), Project Management, Tata McGraw Hill
9.
10. 11.
12. 13.
Sadhan Choudhary (1995), Project Scheduling and Monitoring in Process, South Asian Publishers, New Delhi Daniel D. Roman, Managing Project: A System Approach, Elsevier Jack R. Meredith, Samuel J. Mantel Jr. (1995), Project Management A Managerial Approach, John Wiley & Sons P K. Joy (1994), Total Project Management The . Indian Context, MacMillan India Pvt. Ltd Robert K. Wysocki, Robert Beck Jr, David B. Crane, Effective Project Management, Wiley & Sons
CROSS CULTURAL MANAGEMENT

Code: 207IB Credits: 3 Unit I : Introduction: Concept of Culture for a Business Context. Why is culture important? Cross-cultural management: what is it? Cross-cultural competence: concept and framework.A wrap up of organizational culture & its dimensions; Culture and Global Management. Global business Scenario Cultural Issues in globalization. Emerging trends in the area of cross cultural management studies with special reference to globalization and its impact.Managing across cultures. Business and Role of Culture- A Frame work for Analysis. Unit II : Elements & Processes of Communication across Cultures; Communication Strategy for/ of an Indian MNC and Foreign MNC High Performance Winning Teams and Cultures; Culture Implications for Team Building Cross Culture Negotiation & Decision Making: Process of Negotiation and Needed Skills & Knowledge Getting to know each other: understanding the work culture of countries, Profiling and
understanding the work culture of: English speaking countries: U.S.A, Canada, Britain, Australia,Europe, East and West: Germany, France, Italy,Russia,Arab countries,India and South East Asia: India, Singapore, Japan, China and Hong-Kong, Korea,Latin America: Brazil, Argentina.,Motivating and Leading; Developing the values and behaviors necessary, to build high performance organization personnel. Unit III : International and Global Business Operations- Strategy Formulation & Implementation; Aligning Strategy, Structure & Culture in an organizational context Global Human Resources Management-. Staffing and Training for Global Operations. Developing a Global Management Cadre. Corporate Culture: The Nature of Organizational Cultures Diagnosing the As-Is Condition; Designing the Strategy for a Culture Change Building Successful Implementation of Culture Change Phase; Measurement of ongoing Improvement. Suggested Readings 1. International Management-Managing across borders and cultures-Helen Deresky 2. When cultures collide- Richard D. Lewis 3. International management-Cross cultural dimensions- Richard Mead
Products- Branding services CRM in brand management- Brand loyalty- True brand loyalty - spurious brand loyalty- Brand EquityCustomer based brand equity. Unit II : Segmentation & its usage in advertising market targeting and positioning brands across borders - brand building- Positioning maps-choosing a positioning- Communicating and delivering the chosen positioningIntegrated marketing communications to build brand- modern international brand building strategies Unit III : Brand extensions-brand extension fit-Brand ambassador & celebrity endorsements in brand building- Brand co-creation- Managing brands over time- Managing brands across Geographical boundaries- Finance based brand equity- Measuring brand equity-Role of advertisements in brand building. Suggested Readings 1. Brand Management Text & cases by U C Mathur,Macmillan publishers india ltd,2006 2. Best Practice Cases in Branding: Lessons from the Worlds Strongest Brands, by Kevin Keller, Prentice Hall Reference Books 1. Aaker, David A. (1995), Building Strong Brands, Free Press, ISBN 9780029001516 2. Keller, Kevin Lane (2003), Strategic Brand Management, Second Edition, Prentice Hall, ISBN 0130411507], International Edition, 2nd Edition, ISBN 0131105833] 3. Kevin Lane Keller (2003), Best Practice Cases in Branding, Prentice Hall, ISBN 0131411330 [Publishers Site], [Publishers Site, UK] 4. Mike Moser (2003), United We Brand: How to Create a Cohesive Brand Thats Seen, Heard and Re-
INTERNATIONAL BRAND MANAGEMENT

Code: 208IB Credits: 3 Unit I : Introduction to brand management- Historical evolution of branding- Brand names and its basis- Application of branding Managements philosophy & brand-Maslows hierarchy of needs- Brand functions- Branding
5.
membered, Harvard Business School Press, ISBN 1578517982 Ries, Al and Laura Ries (2002), The 22 Immutable Laws of Branding, Harper-Collins, ISBN: 0060007737
Policy Options. Actual Pricing Practices. Global advertising and Branding. Global emarketing. Suggested Readings 1. Paul Justin, International Business PHI Learning Private Limited, New Delhi,2009 2. Varshney, R.L. and Bhattacharya, B., International Marketing Management, S. Chand & Co., New Delhi, 2008 Lee Keifer and Carter S., Global Marketing Management, Oxford University Keegan, Warren J., Global Marketing Management, Pearson Education, New Delhi, 2007 Hollensen, Svend and Banerjee, Madhumita, Global Marketing, Pearson Education Ltd.Dorling Kindersley (India Pvt. Ltd ), New Delhi , 2007 Cherunilam, Francis, International Marketing, Himalaya Publishing House, New Delhi, 2007 Joshi, Rakesh Mohan, International Marketing, Oxford University Press, New Delhi, 2006 Shaw John J. and Onkvist S., International Marketing Management, Prentice Hall India, New Delhi, 2006
GLOBAL MARKETING MANAGEMENT

Code: 209IB Credits: 3 Unit I : Introduction to Global Marketing. Reasons for companies going global. Driving forces for global trade, Levitts prediction. Management Orientations for global businesses. Global Marketing Environment.- Political, Economoic ,Social / Cultural, Technological Factors.WTO, Global / Regional Trade trends; Global Marketing Opportunities and Global Customers . Regional Market Characteristics, North America, EU, Latin America, Asia Pacific, Middle East, Africa .Global BuyersCustomer Value & Value Equation. Diffusion Theory. Unit II : Global Market Segmentationgeographic, demographic, psychographic. Behaviour and benefit segmentation. Global targeting- criteria for targeting; Selection of global marketing strategy. Market Entry & expansion Strategies: Decision on Markets to enter. Export Related Issues. Five Market Expansion Strategy Alternatives. Global Marketing Channels and Physical Distribution. Unit III : Product Decisions. Product Positioning.Product Design Cosiderations. New Products in Global Marketing. Pricing Decisions. Strategies. Global Pricing StrategiesMarket Skimming, Penetration Pricing, Market Holding , Cost Plus/ Price Escalation . Deploying Sourcing . Global Pricing Three
3.
Press, New Delhi, 2008 4. 5.
6. 7. 8.
Journals / Magazines 1. Journal of Marketing 2. Journal of Marketing Research 3. Harvard Business Review 4. MIT Sloan Review of Management 5. California Management Review 6. Marketing Mastermind 7. Global Business Review 8. Brand Reporter
INTERNATIONAL BUSINESS - II
Code: 210IB Credits: 2 Unit I : Trade liberalization and Imports- Removal of quantitative restrictions- WTO Intellectual Property Rights GATS -International Marketing Research & its importance-Doing business in China, Doing Business in Latin American Nations Culture differences and Cross Cultural Factors. Unit II : Managing Multinational Enterprise- Transfer pricing- Ethics in International BusinessEthical dilemmas- The roots of unethical Behavior-Ethical decision Making-The Strategy of International Business- Strategy and the firm-Global expansion, Profitability and Growth-Choosing a Strategy. Suggested Readings 1. Daniels, Radebaugh and Sullivan, International Business Environments and Operations, Pearson Education, Eleventh Edition, 2008 2. Czinkota,Ronkainen,Moffett, International Business, Cengage Publications,2007 (Prescribed Book) 3. Francis Cherunilam, International Business Environment, Himalaya Publishing House, 2007 4. Arvind V. Phatak, Rabi S. Bhagat & Roger J. Kashlak, International Management, The McGraw Hill Company-2006 5. Aswathappa K., International Business, The McGraw Hill Company-2006 6. Charles W L Hill & Arun Kumar Jain, International Business: Competing in the Global Market Place, The McGraw Hill Company-2005 7. Francis Cherunilam, International Business: Text and Cases, Prentice Hall India, 2005 8. P Subba Rao, International Business: Text and . Cases, Himalaya Publishing House, 2005 9. Oded Shenkar & Yadong Luo, International Business, Wiley Publication- 2004
AGRICULTURAL BIOTECHNOLOGY
Code: 207BT Credits: 3 Unit I : Introduction to Agriculture, Status of Agribiotech Sector, Agribiotech Companies, Effects of Biotechnology on Agrobiodiversity, Micropropagation, Applications of tissue culture; Biofertilsers, Biopesticides, Production of alkaloids and other secondary metabolites. Unit II : Genetic Manipulation in Plant Breeding, Biotechnological applications in seed industry. Agriculture and Medicine, New Biotechnologies for Food Production and Processing, Biotechnology for alleviating Malnutrition, Community Gene Banks and Sustainable Food Security. Unit III : Live stock improvement, Animal Vaccinations, Biotechnological applications in Animal Husbandry. Safeguarding Domestic Animal Diversity through Animal Husbandry. Suggested Readings 1. H D Kumar, Agricultural Biotechnology, Published by Daya, 2005 2. M. J. Chrispeels and D.F. Sadava (eds), Plants, Genes and Crop Biotechnology, 2nd Edition, Jones and Barlett Press, 2003 3. J.H. Hammond, P Mcgarvey, and V. Yusibov (eds), . Plant Biotechnology, Springer Verlag, Heidelberg, 2000
BIOSAFETY REGULATIONS & RISK ASSESSMENT

Code: 208BT Credits: 3 Unit I : Biosafety Introduction, Acts and Rules National and International, the Environment (PROTECTION) ACT, 1986, Rules for the manufacture,use, import, export and storage
of hazardous micro organisms, Geneticlly engineered or ganisms or cells. Unit II : Guidelines National and National Steps involved Step wise procedures for the development of rDNA Pharmaceuticals and Transgenic crops Committees: COMPETENT AUTHORITIES OF RULES 1989 Recombinant DNA Advisory Committee (RDAC) Institutional Bio-safety Committee (IBSC) Review Committee on Genetic Manipulation (RCGM) Adhoc sub-committees of RCGM Genetic Engineering Approval Committee (GEAC) State Biotechnology Coordination Committee (SBCC) District Level Committee (DLC) OTHER DEPARTMENTS AND COMMITTEES Monitoring cum Evaluation Committee (MEC) Recombinant Drug Advisory Committee (RDAC). Unit III : Case Studies 1. Unknown Route of Transmission of Human Immunodeficiency Virus 2. Airborne Transmission of an Arenavirus Resulting from a Centrifuge Accident 3. Possible Laboratory-associated Infection with Influenzae 4. Understanding the Principles of Laboratory Design Role Play: Bt Rice Suggested Readings 1. Sarad R. Parekh: The GMO Handbook: Genetically Modified Animals, Microbes, and Plants, Human Press, 2004 2. Christoph Bail et.al: The Cartagena Protocol on Biosafety: Reconciling Trade in Biotechnology with Environment & Development, Earthscan, 2002 Tomme Young: Genetically Modified Organisms and Biosafety, IUCN Policy and Exchange Series, 2001
4.
Annual Reports of Department of Biotechnology, Govt..of India
Websites 1. http//www.dbtbiosafety.nic.in 2. http//www.fao.org 3. http//www.oecd.org 4. Convention on Biological Diversity 5. Cartagena Protocol on Biosafety Journals 1. Nature biotechnology 2. Information Systems for Biotechnology News report 3. Electronic Journal of Biotechnology
IPRs & BIOETHICS

Code: 209BT Credits: 3 Unit I : Intellectual Property, Role of IPRs in Biotechnology, What is a Patent, Types of Patent, Patent Protection in the constitutions, The Purpose of a Patent, Material transfer Agreements, Promoting Technological Advancement. Unit II : Patentable Inventions, Biotechnology Patents, Patent Requirements, Patent Application, Patenting Organisms, Patent Licensing, Unit III : Ethics- Bioactivities, Ethical Issues, Gene Therapy, Germ line Gene therapy Moratorium, Medical Privacy and Genetic Discrimination, Stem Cells, Cloning, Food and Agriculture, Use of animals in research, Statement of Bioethical Principles. Suggested Readings 1. Philippe Cullet: Intellectual property Rights and sustainable Development, Lexis, Nexis, New Delhi, 2005
3.
2. 3.
Arthur William et.al; Expanding Horizons in Bioethics, Springer, 2005 Prabuddha Ganguli, Intellectual Property Rights, Unleashing the Knowledge Economy, Tata Mc Graw Hill, New Delhi, 2001
of pharmaceutical goods, Ethics in marketing pharmaceutical products Ethical challenges and consequences of non-compliance Suggested Readings 1. Pharmaceutical Industrial Management by Bien N. Shah, Bhavesh S. Nayak, Vineet C. Jain and Dhiren P Shah; Reed Elsevier India Pvt. Ltd., New . Delhi (2010) 2. cGMP for Pharmaceuticals by Manohar A. Potdar, Pharma Med Press, Hyderabad (2009) 3. Biotechnology by U. Satyanarayana; Books and Allied (P) Ltd., Kolkata (2008) 4. Pharmaceutical Biotechnology by Purohit S.S, Kulkarni, H.N and Saluja A. K; Student Edition (2006) 5. Pharma marketing by Harris G. and James K. B , Quiller management, New Delhi,(2005) 6. Pharmaceutical Industrial Management by Vidya Sagar; Pharma Book Syndicate (2004) 7. Food Pharmacy by Jean Carper; Pocket Books, London (2000) 8. Theory and Practice of Industrial Pharmacy by Leon Lachmann and Libermann (1998)
Journals 1. Journal of Intellectual Property Rights
PHARMACEUTICAL BIOTECHNOLOGY
Code: 210BT Credits: 2 Unit I : Pharmaceutical Industry an Overview; issues and challenges in pharmaceutical sectors, comparative analysis of global and domestic pharmaceutical industry, Establishment of Pharmaceutical Unit and Pharmaceutical companies security, safety and environmental protection measures; Regulatory affairs cGMP cGLP and cGCP in drug research , and approval process; ICH guidelines for Pharmabiotech products for establishing Quality, Safety and Efficacy. Unit II : Introduction to Bio-Pharmaceuticals in Health care, Probiotics, Nutraceuticals Vaccines, Hormones, Antibiotics, Therapeutics, Diagnostics, and Monoclonal Antibodies; Clinical trials, Clinical Research Organization and Administration, Contract Research, New drug status, NDA, ANDA, OTC Drugs, Generic Drugs, Prescription Drugs, Bulk Drugs, Orphan Drugs and Pediatric Drugs; Core concepts of Process and Product Patent regime; Managing healthcare outcomes Unit III : Present trend of market for Pharmaceutical Products; Regulation of Drug Labeling and Promotion and Advertising for Pharmaceutical Marketing and Good Wholesale Practices; 3rd party in pharmaceutical marketing, pharmaceutical value chain, distribution channel
Semester-III Courses 301-308
SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Code: F1 Credits: 3 Unit I : Introduction: Securities and Security markets- Investment Vs. Speculation. The Investment process. Investment Categories, Security markets primary and secondary Functions, Organization and Regulation. Valuation of securities: General framework and valuation model. Valuation of fixed income securities, performance shares, and
equity shares. (Including Problems), Analysis for Equity Valuation: Economy and Industry Analysis. Company level Analysis Technical Analysis Efficient Market Hypothesis. Unit II : Portfolio Theories: Meaning and Objectives of Portfolio, Computation and Behaviour of Return Risk, Principles of Markowitz Diversification Portfolio Analysis and Selection, Capital Asset Pricing Model. Portfolio Revision: Constant Dollar Value Plan. Constant Ratio Plan. Variable Ratio Plan. Modification of Formulae Plan, Dollar Cost Averaging. Unit III : Institutional and Managed Portfolio: Mutual Funds Open-end and Close ended. Measures of Performance of Mutual Funds Sharpes Measure. Treynors Measure, and Jensens Mmeasure. (Including Problems). Text Book(s) 1. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill, Latest Edition, 2010. Suggested Readings 1. Fisher and Jordon (2006), Security Analysis and Portfolio Management, Prentice Hall of India 2. Troy Adair (2006), `Excel Applications for Investments, Tata Mc Graw Hill Publishing Co.Ltd., 3. Herbert B. Mayo, (2006), Investments: An Introduction, Thomson 4. Francis JC (2004) , Investments: Analysis and Management, McGraw Hill 5. Elton and Gruber, (2004), Modern Portfolio Theory and Investment Analysis, John Wiley and Sons 6. Francis J C, (2004). Investments: Analysis and Management, MC Graw Hill
FINANCIAL & CREDIT ANALYSIS

Code: F2 Credits: 3 Unit I : Overview of Credit Analysis Objectives, Tools and Techniques, Lending Process, Financial Statement Analysis I, Ratio Analysis, Cash Flow and Funds Flow Analysis, Financial Statement Analysis II, Equal Size Statement Analysis, Trend Analysis, Sensitivity Analysis, Decision Tree, Simulation, EVA & MVA Analysis etc., Non-financial Analysis Economy Analysis, Industry Analysis, Company Analysis, Promoters, Technology etc. Unit II : Loan Appraisals: Purpose, End-use, Security, Documentation, Repayment Schedule, Monitoring, Loan Recovery Process, Appraisals of Working Capital, Term Loans, Project Finance, Housing Loans, Consumer Loans, Car Loans, Loans to SME Sector, Agricultural Loans, Asset Based financing etc. Loan Syndication and Participatory Credit, Risk Based Pricing of Loans, Management of Loan Portfolio, Internal Rating Mechanism, Credit Risk Analysis, Credit derivatives, Loan Securitization, Asset Classification, Income Recognition and Provisioning norms, Problem Loans, Concept of Sustainable Debt, Loan Restructuring, Loan Write-offs. Debt-Equity Swap, Debt-Asset Swap, NPA Management. Unit III : Investment Analysis and Valuation: Security Analysis, Equity / Enterprise / Business Valuation. Managing Banks Investment Portfolio, Cost Analysis and other forms of Financial Analysis, Case Studies. Text Book(s) 1. G Vijayaragavan, Bank Credit Management Text & Cases, Himalaya Publishing House, First Edition, 2009.
Suggested Readings 1. Financing and Risk Management by R A Brealey and S C Myers, Tata McGraw hill, 2009 2. Financial Management by J Berk and P DeMarzo, . Pearson education, 2008 3. Mastering Financial Modelling in Microsoft Excel by A L Day, Pearson, 2007 4. Case Studies in Finance Managing Corporate Value creation by Robert F Bruner, Tata McGraw Hill, 2007 5. Credit Risk Analysis A tryst with strategic Prudence by Ciby Joseph, Tata McGraw Hill, 2006 6. IIEF Mutual Fund Advisors Handbook Finance is changing Are you? , by Invest India Economic Foundation, 2004 7. Bank Management by T W Koch and S S MacDonald , Thomson, South Western, 2003
Client Goals and Constraints : Client Profiling, Goal Setting, Types of Goals, Goal Prioritization, Time Dimension, Data Gathering, Identifying Constraints. Personal Budgeting, Savings and Expenditure Planning, Liability (Debt) Planning and Contingency Planning. Time Value of Money, Concept of Present Value and Future Value, Inflation & Real rate of Return, Real and nominal interest rates, Holding Period Return, Annuity, Types of Annuities and their computation. Personal Finance Ratios. Unit II : Insurance Planning, Life Insurance & General Insurance Products. Retirement Planning and Products of Retirement Planning, Retirement Planning using Insurance Products, Mutual Funds, ETFs etc. Personal Investment Planning Asset Allocation Process, Money Market instruments, Debt & Equity Markets, Derivative Markets, Fixed Income Securities, Structured Products, Mutual Funds, PE Funds, Hedge Funds, Commodity Market and Commodity Derivatives, Investment in Gold and Gold Derivatives, Investment in Real Estates. Introduction to Fundamental and Technical Analysis, Stock Picking Strategies, Alternative Investment Vehicles. Sovereign Wealth Funds. Financial Planning for Youth, Women and Children. Unit III : Wealth Management Philosophy, Wealth Creation Concepts. Ethical Standards in Financial Planning and Wealth Management Profession. Numericals on Financial Planning & Wealth Management Case Studies
FINANCIAL PLANNING & WEALTH MANAGEMENT

Code: F3 Credits: 3 Unit I : Introduction to Financial Planning. How is Financial Planning different from Wealth Management & Private Banking? Is Personal Finance same as Financial Planning? What is Financial Planning? Needs for Financial Planning. Desired skills of a Financial Planner. Who needs Financial Advice? Comprehensive Financial Planning. Formats of a written Financial Planning. Overview of Wealth Management, Capgemini World Wealth Report (2009), PWC Wealth Management Survey (2008), Recent trends in Wealth Management. Understanding Wealth Management. Wealth Management Process. Wealth Management Market in India.
Text Book(s) 1. Jeff Madura, Personal Finance, Third Edition, Pearson Education, 2007 (With CD-ROM) Suggested Readings 1. Wealth Management by Dun & Bradstreet, Tata McGraw Hill Publishing Company Ltd, 2009 2. Financial Planning a Ready Reckoner by Madhu Sinha, 2008 3. Lifespan Investing, Building the Best Portfolio for every stage of your life By Clifford Pistolese, Tata McGraw Hill, 2008 4. Fund and Asset Management by Duncan Hughes, Infinity Books, 2008 5. Personal Finance by Kapoor, Dlaby & Hughes, Tata McGraw Hill, 2008 6. Winning the Wealth Game by Sanjiv Mehta, Tata McGraw Hill, 2007 7. Getting Started As a Financial Planner by Jeffrey H Rattiner, Viva Books Pvt. Ltd, 2006 8. Handbook of Alternative Assets by Mark J P Anson, Wiley Finance, 2006 9. IIEF Mutual Fund Advisors Handbook by Invest India Economic Foundation, 2004 10. Personal Financial Planning by ICFAI University Press, 2004
mendations, Concepts of ALM, Value at Risk, Stress Tests etc. Case Studies Unit III : Introduction to Derivatives: Introductory Concepts of Forwards, Futures, Options and Swaps. Credit Derivatives, Financial Engineering. Work-out Problems. Text Books 1. Student Solutions Manual for Options, Futures and Other Derivatives, by J C Hull, Pearson, 2010 2. Options, Futures and Other Derivatives by J C Hull, Pearson, 2008 3. Ms. Varsha, Risk Management and Finanical Institutions, John C Hull, Pearson, 2007 Suggested Readings 1. Risk Management by IIBF, Macmillan, 2010. 2. Financial Risk Management by Vivek and P N Asthana, Himalaya Publishing House, 2009. 3. 4. Financing and Risk Management by R A Brealey & S C Myers, Tata McGraw Hill, 2009. Enterprise Risk Management A strategic Approach to Derisking an Enterprise by A V Vedpuriswar, Vision Books,2008. Derivatives and Risk management Basics, by Chance and Robert Brooks, Cenage learning, 2008. Derivatives By D A Dubofsky & T W Miller, JR, Oxford University Press, 2008. Dealing with Financial Risk by David Shirreff, The economist, 2008. Derivatives and Financial Innovations by M Bansal and N Bansal, Tata Mc Graw Hill Publishing Company Limited,2008. Risk Management and Financial institutions by J C Hull, Pearson, 2007.
5.
RISK MANAGEMENT & DERIVATIVES

Code: F4 Credits: 3 Unit I : Introduction to Enterprise Risk Management (ERM), Managing Technology Risk, Environmental Risk and Political Risk, Mitigating Ethical, Legal & Reputation Risk, Marketing Risk and Human Resources Risk. Case Studies Unit II : Risk Management in Banks and Financial Institutions: Credit Risk, Market Risk and Operational Risk. Basel Committee Recom-
6. 7. 8.
9.
10. Financial Derivatives by S S S Kumar, PHI, 2007.

11. Stock Exchanges, Investments and Derivatives, by V Raghunathan and Prabina Rajib, Tata McGraw Hill, 2007. 12. Credit Risk analysis by Ciby Joseph, Tata McGraw Hill, 2006. 13. Commercial Banking The Management of Risk by B E Gup and J W Kolari , wiley student edition, 2005. 14. An Introduction to Derivatives and Risk Management by D M Chance, Thomson South Western, 2004. 15. Financial Engineering A comprehensive guide to Financial Innovation by J F Marshall & V K Bansal, PHI, 2004. 16. Risk Management & Derivatives by R M Stulz, Cenage learning, 2003. 17. Financial Risk Manager Handbook 2001-02 by Philippe Jorion, GARP John wiley& Sons, Inc, , 2001. 18. Risk Management by Crouhy, Galai and Mark, Mc Graw Hill, 2000. 19. Risk Management in Banking by J Bessis, John Wiley & Sons, 1998. 20. Futures and options by F R Edward and C W Ma, Mc Graw Hill Inc, 1992.
(CB), Features & Objectives of CB, Forms of CB, Principles of CB, CB Process, Process of Negotiation, Content and Coverage of CB Agreements, CB in India. Trade Unions Principles of Trade Unionism, Reasons for Joining a Trade Union, Definition, Procedures of Registration/ Cancellation, Privileges and immunities/Advantages of a Registered Trade Union, Functions of a Trade union, Recognition of Bargaining Agent, Trade Union Movement in India. Unit II : Industrial Disputes Act of 1947 : Introduction, Forms, Types and Causes of Industrial Disputes, Various Definitions (workmen etc.), Authorities under the Act, The Powers and Duties of Authorities, Procedure for Settlement of Industrial Disputes. Strikes and Lockouts, Illegal Strikes and Lockouts, Layoff, Retrenchment and Closure, Computation of period of service, Re-employment of Retrenched Workmen, Conditions Regarding Closure, Role of Labour Welfare Officer, Unfair Labour Practices. Unit III : Social Security in India : Introduction, Social Security provided interims of various enactments in India such as: ESI, Minimum/ living/ fair wage, Procedure for Fixation of Minimum Wage/ under MWA of 1948, PWA of 1936 Time & mode of payment, Deductions allowed, responsibility, judicial proceedings, Maternity Benefit Act 1961: Benefits & powers of authorities, Workmens Compensation Act 1923:Definitions, employers liability for compensation, amount of compensation, workmen compensation commissioners, Employees Provident Fund Act, 1952:Definitions, continuous, service of employee, the industrial employment (standing order) Act, 1046 definitions, procedure of certification, model standing orders, PGA of 1972, The Factories Act 1948:Definitions, inspecting staff, provisions regarding health,
INDUSTRIAL RELATIONS & LABOUR LAWS

Code: H1 Credits: 3 Unit I : Industrial Relations: Definition, Concept of Industrial Relations, Difference between HRM & IRs, Different Roles in Industrial Relations, Objectives and Importance, Industrial Relations in the Contemporary Frame Work, Future of IR & ILO. Collective Bargaining : Trade Unions Origin, Meaning/Concept of Collective Bargaining
safety, welfare, working hours, annual leave & employment of young persons, penalties, I.E. (SO) Act of 1946 Grievance Handling: Concept, Causes of Grievance, Need for a Grievance Redressal Procedure, Effective Grievance Handling Procedure, Legislative acceptance of Grievance Redressal Procedure in India. Text Book(s) 1. Mamoria, Mamoria and Gankar, Dynamics of Industrial Relations, Himalaya Publishing House, Mumbai, 2010. Suggested Readings 1. Industrial Relations & Labour Laws by B D Singh, Excel, New Delhi, 2010 2. Industrial Relations & Labour Laws (5th edition) by S C Srivastava, Vikas Publishing House, New Delhi (2010) 3. Industrial Relations by C S Venkata Ratnam, Oxford, New Delhi, 2006 4. Bare Acts of Different Labour Laws
Unit II : Training Methods and Techniques: Types of training, Training Approaches, Training methods & Factors influencing the choice of training methods. Employee Development: Need and Importance, Approaches, Process, & techniques. Careers & Career Management: Introduction, Career anchors, model of Career Development, Career management system, Blooms Taxonomy, Role of Trainers, Qualities of a Good Trainer, Competency Based Training. Unit III : Training Evaluation: Reasons for evaluation, evaluation criteria, evaluation approaches, models of training evaluation, training audit. E-Learning: Technologys influence on training & learning, Computer-Based Training, Recent Trends in Training and Development, Training issues in Public Sector Units, Banking, BPO, IT, Insurance Models of Learning, Organizations, Cross Cultural Training. Text Book(s) 1. Blanchard, Effective Training, Pearson, 3rd Edition. Suggested Readings 1. JanaKiram,B.,(2008), Training & Development, Dreamtech Press, New Delhi 2. Armstrong, Michael (2006), A handbook of Human Resource Management, Kogan Page India, New Delhi 3. Ratan, B. Reddy., (2005), Effective Human Resource Training and Development Strategy, Himalaya Publishing House, Mumbai 4. Wilson, P John., (2005), Human Resource Devel. opment , Kogan Page India, New Delhi 5. Lynton, Rolf. P (2000), Training for Develop., ment, Sage publication, New Delhi
TRAINING & DEVELOPMENT

Code: H2 Credits: 3 Unit I : Introduction to Training & Development: Concepts, Meaning, cope, objective & factors influencing working & learning. Training Need Analysis: Introduction, reason, who should participate in needs assessment, methods& needs assessment process. Training Design: Factors Affecting Training Design, Budgeting for training, Types of cost involved in training, Setting of Training Objectives, Pre-training Activities. Learning: Definition, learning principles, Learning Process, Learning Styles, Adult learning.
CONTEMPORARY ISSUES IN HRM

Code: H3 Credits: 3 Unit I : Building and leading High performance teams, Strategic compensation Management, Talent management: Definition, importance of talent management, challenges in management of talent, best practices in talent management. Unit II : Strategic HRM: Evolution of HRM & SHRM, Aligning HR with Corporte Strategy Organizing and Structuring SHRD in an Organization Competencies of HR professionals in a SHRM scenario. Strategic approach to training and development. Unit III : Current issues: Mergers and acquisitions HR perspective, E-HRM, Ethics in HRM, Flexi Time, Learning Organization, Business process outsourcing HR issues and Employer branding. Text Book(s) 1. Rajesh Viswanathan, Strategic Human Resource Management, Himalaya Publishing House, Mumbai, 2010. Suggested Readings 1. Subba Rao P Personal and Human Resources Management, Himalaya Mumbai, 2009 2. 3. 4. Gupta SC, Advanced human Resources management, Ane Books India, New Delhi 2008 Venkata Ratnam CS, Industrial Relations, Oxford University Press, New Delhi 2006 Armstrong Michael, A Handbook of Human Resource management Practice Keg an Page, London 1999 Bare Acts of different labor laws
ORGANIZATIONAL DEVELOPMENT
Code: H4 Credits: 3 Unit I : Introduction to OD, History of OD, Underlying Assumptions and Values of OD Unit II : Foundations of OD, The Process of OD, and OD Interventions An Overview: A definition of OD interventions, a brief word about the nature of OD interventions, the major families of OD interventions. Team Interventions: The Family Group Team Building Meeting, Role Analysis Technique Intervention, Role Negotiation Technique, Responsibility Charting, The Force Field Analysis Technique, A Gestalt Orientation to Team Building. Intergroup Interventions and Third Party Peacemaking Interventions: Intergroup Team Building Interventions, Third Party Peacemaking Interventions. Personal, Interpersonal and Group Process Interventions: Sensitivity Training Laboratories, Learning and Behaviour Modelling, Life and Career Planning Interventions, Stress Management Interventions. Comprehensive Interventions: The Confrontation Meeting, 2X2 Conflict Management Meeting, Survey Feedback. Structural Interventions and OD: Job Design, Quality Circles, MBO, Quality of Work Life. Unit III : The Role and Style of the OD Practitioner: External and Internal Practitioner, Competencies of an OD Practitioner, OD Practitioner Styles, Forming the practitioner client relationship, Professional Values and Ethics for OD professionals. System Ramifications: The role of power and politics in the practice of OD Issues. The Future and OD: Emerging Issues and Values Future Trends in OD. Text Book(s) 1. French, W, L and Bell, C.H. Organization Development Behavioural Science Interventions
5.
for Organization Improvement. Prentice Hall Of India, 2009 Suggested Readings 1. Brown. An Experiential Approach to Organization Development. 7/e, Pearson Education, 2010 2. Grieves, J. Organizational Change Themes and Issues. Oxford Publishing, 2010
2.
Bozarth, C. Cecil & Handfield, B. Robert (2006), Introduction to Operations and Supply Chain Management, Pearson Education, New Delhi Altekar, Rahul (2006), Supply Chain Management, Prentice Hall of India, New Delhi Handfield, R.B. and Nochols, Jr. E.L. (2005), Introduction to Supply Chain Management, Prentice Hall, New Delhi Mentzer, T John (2001), Supply Chain Management, Response books, New Delhi David Simchi Levi, Philip Kaminsky, and Edith Simchi Levi (2000), Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, Irwin McGraw Hill Sahay, B S (2000), Supply Chain Management for Global Competitiveness, McMillan, New Delhi
3. 4.
SUPPLY CHAIN MANAGEMENT

Code: O1 Credits: 3 Unit I : Introduction to Supply Chain: Process view of a Supply Chain Cycle view and Push/Pull view, Achieving strategic fit and issues affecting strategic fit, Drivers of Supply Chain, Performance and Obstacles. Demand Forecasting in a supply chain, Aggregate planning and product variety management, Planning demand and supply in a supply chain, Responding to predicable variability in a Supply Chain. Managing uncertainty in a Supply Chain. Unit II : Facility Decisions: Transportation Network design, 3PL, 4PL.Storage and Warehousing. Coordinated product and Supply chain design, Reverse Logistics, Global supply chain. Unit III : Coordination in a Supply Chain: Bullwhip Effect, Managing conflict to achieve channel coordination, Building strategic partnership and trust within a Supply Chain. Information Technology in Supply Chain Text Book(s) 1. Sunil Chopra, Peter Mendel, Rajeev Kalra, Supply Chain Management, Latest Edition. Suggested Readings 1. Bhat, K. S. (2007), Logistics and Supply Chain Management, Himalaya Publishing House, Mumbai
5. 6.
7.
TOTAL QUALITY MANAGEMENT

Code: O2 Credits: 3 Unit I : Evolution of quality management, principles of quality management (TQM), Quality Management Philosophy COPIS framework; QFD, Analysis of quality philosophies, PDCA and SDCA cycle, Statistical Quality Control, control charts, (Variables & attributes), problem solving process tools, cost & quality Unit II : Quality standards need for standardization institutions, ISO 9000 & 14000 services, other contemporary standards, developing and implementing Quality Management System. Unit III : Six-sigma methodology; DMAIC, principles, application of six sigma approvals, Taguchi method, orthogonal array, process value analysis, Performance measurement, developing a comprehensive action plan for quality management
Text Book(s) 1. Gitlaw, Howard S, Quality Management, Mcgraw Hill Limited, Latest Edition. Suggested Readings 1. Dale H. Besterfield, Carol Besterfield Michna, Glen Besterfield, Mary Besterfield Sacre, Total Quality Managemen, Prentice Hall 2. 3. 4. 5. 6. David L. Goetsch, Stanley Davis, Stanley B. Davis, Quality Management, Prentice Hall Joel E. Ross, Total Quality Management: Text, Cases and Reading, St Lice Press James R. Evans,Total Quality Management, Organization and Strategy, Thomson, South Western John S. Oakland, Total Quality Management: Text With Cases, Butterworth Heinemann John T. Rabbitt, Peter A. Bergh,The ISO 9000 Book: A Global Competitors Guide to Compliance and Certification, Quality Resource S. Thomas Foster, Jr., Managing Quality, Prentice Hall
in service operations, Service Management in the International arena. Unit III : Service supply chain management, Growth and expansion strategies, Cases from banking, airlines, hotels, hospitals, Retail etc. Text Book(s) 1. Metters; King Metters; Pullman;Walton, Service Operations Management, Cengage Learning. Suggested Readings 1. Johnston Robert & Clark Graham (2005), Service Operations Management: Improving Service Delivery (Paperback), Prentice Hall; 2 edition (3 Mar 2005) 2. Zeithaml, V., Bitner, M.J., Gremler, D., Mahaffey, Hiltz, B. (2003) Services Marketing: Integrated customer focus across the firm, Tata McGraw Hill 3. Haksever, C., Render, B., Russell, R. S., & Murdick, R. G. (2000), Service management and operations Upper Saddle River, NJ: Prentice-Hall, Inc. ISBN 0-13-081338-9 4. James A. Fitzsimmons and Mona J. Fitzsimmons, Service Management, fourth edition, McGraw-Hill, ISBN 0-07-286820-1 Journals 1. Manufacturing & Service Operations Management (M&SOM)
7.
MANAGEMENT OF SERVICE OPERATIONS

Code: O3 Credits: 3 Unit I : Introduction to Service Operations Management. Types of Services, Designing and Development of Service Delivery Systems, Locating Facilities, Managing capacity and demand management in service operations, Forecasting Demand for Services, Service Inventory Systems. Unit II : The human dimension in services management, Selection and use of enabling technologies, Service Quality and Continuous Improvement, Performance measurement, Driving operational improvement challenges
TECHNOLOGY MANAGEMENT
Code: O4 Credits: 3 Unit I : Definition and importance of technology, Technology changes and its implications, Technology cycle approach to technology management, Choice of technology & Appropriate technology, Technology forecasting & monitoring, Technology management process,
Competitive advantage through technology management, Knowledge mapping, Indias Technology policy and vision 2020. Unit II : Transfer of Technology (TOT) Elements, stages & issues related to TOT, Application of TOT to product life cycle, Objectives & formulation of technology strategy, Intellectual property rights, Institutional mechanism & networking, Technology gradient. Unit III : Technology advances in Manufacturing, Electronics and Information technology, Good Manufacturing Practices-PLC concept, Advanced Manufacturing Systems (FMS, CIM, Synchronous Manufacturing etc.), Product development process & Rapid prototype development, Future Manufacturing. Manufacturing challenges & enabling methods, Competitive advantage through Manufacturing Excellence, World Class Manufacturing practices : Lean, Agile, JIT, Concurrent Engineering, Group technology etc, Managing the change Text Book(s) 1. e-Learning Suggested Readings 1. Jimtodd (1995), World Class Manufacturing, Mcgraw Hill Publications 2. Gerard H Gaynor, Hand book of Technology Management, McGraw-Hill 3. Editor: R K Sinha, India 2025 Social Economic and Political Stability, Shipra Publications, New Delhi 4. A P J Abdul Kalam & Y S Rajan, India 2020. A Vision for the new millennium, Penguin Books India Pvt Ltd. New Delhi Website 1. www.nmcc.nic.in e-Papers on The National Strategy for Manufacturing. Code: S1
RELATIONAL DATABASE MANAGEMENT SYSTEM

Credits: 3 Unit I : Introduction, Relational Model, SQL, Advanced SQL, Other Relational Languages. Unit II : Database Design: E-R Model Approach, Relational Database Design, Application Design, Storage and File Structure, Indexing and Hashing. Unit III : Transactions, Concurrency Control, Recovery System, Database System Architectures, Parallel Databases, Distributed Databases. Suggested Readings 1. Elmasri. R And Navathe. S: Fundamentals of Database Systems. Addison-Wesley, 4th Edition. 2. Korth, Silberschatz & Sudarshan, Database System Concepts, McGraw Hill 3. C.J. Date, an Introduction to Database Systems, Seventh Edition, Pearson Education
MANAGEMENT INFORMATION SYSTEM

Code: S2 Credits: 3 Unit I : Overview of Information Systems: Business systems concepts: Computer based User Machine System, Integrated System, Business Information System - Need for Database. Categories of Information systems: Transaction Processing Systems - Management Information Systems - Decision Support Systems - Scope of Information Systems. Information System vs Management Activities: Information Systems for Operational Control, Control and Strategy planning.
Unit II : Technical foundations of Information Systems: Types of information processing, Modern Database Environment, Management requirement of Database Systems, Features of LAN ,WAN and MAN. Unit III : Analysis and Design of Information Systems: Role of System Analysis - Introduction to SDLC - strategies of SSAD - Introduction to Structures tools - DFD - Decision Table - Data Dictionary - Prototyping - uses of prototyping Text Book(s) 1. James A. OBrien, Management Information Systems - Pearson Education Asi, 2002 Suggested Reading 1. K C Landon & J P Landon, Management Information Systems - Pearson Education Asia, 2002 2. WS Jawadelar, Management Information systems - Tata McGraw Hill 2002 3. V Rajaraman, Analysis and Design of Information Systems, Prentice Hall, 2002 4. James A Sem: Analysis and Design of Information Systems - McGraw Hill International 2001 5. Robert Schilthesis & Mary Summer: Management Information Systems - The Managers View, TMH 2001
Business EDI, EDI Implementations, and value added networks Intra Organized Business-work Flow, Automation Customization and internal Business. Unit III : Internet/Intranet Security Issues and Solutions: The need for Computer security, Specific Intruder Approaches, Security Strategies, Security Tools, Encryption, Enterprise Networking and Access to the Internet, Antivirus Programs, Security Threats. Suggested Readings 1. Rajeswar Rao K, e-Commerce - e-Business, 2002, Himalaya Publishing House 2. 3. Kalakota Ravi and Whinston AB, Frontiers of Electronic Business, 2001, Addison Wesley Kiran Bedi, Parminder Jeet Singh, Sandeep Srivastava, Government@NET, 2001, SAGE Publications M P Jaiswal and V Ganesh Kumar, e-Business Models, 2001, Excel Books Peter Morath, Success@e-Business, 2001, Mc Graw Hill Daniel Amor, The e-Business (R) Evolution, 2000, Pearson Education
4. 5. 6.
e-BUSINESS
Code: S3 Credits: 3 Unit I : Electronic Business Framework, anatomy of e-Business applications, e-Business Consumer applications, e-Business organization applications Consumer Oriented Electronic Business Mercantile Process models. Unit II : Electronic payment systems Digital tokenBased, Smart cards, credit cards, risks in Electronic payment system Inter Organized
DATA WAREHOUSING & BUSINESS INTELLIGENCE

Code: S4 Credits: 3 Unit I : Data warehouse-definitions, differences with databases, OLAP technology, data models, Warehouse architecture, data mart - Data ware House Implementation, Data CubesExamples, delivery process, schema, marts, meta data, aggregations - Data Preprocessing Techniques
Unit II : Data Warehouse Implementation, Building up issues, Architecture, Accessing, building the integrated data warehouse - Complete Multidimensional Techniques - Business Intelligence Tools Unit III : Data Mining Definition, Origin, Data Mining Functions, Example applications, Overview of Association Rules, Overview of Clustering, Overview of Classification, Applications and Trends in Data Mining Suggested Readings 1. The Data Warehouse Life Cycle Tool Kit, Rolph Kimball, Wiley Publications 2. Business Intelligence Roadmap, Larissa T. Moss and Shaku Atre, Addison Wesley Information Technology Series 3. Data Warehouse Project Management, Sid Adelman and Larissa T. Moss, Addison Wesley Information Technology Series 4. Introduction to Business Intelligence and Data warehousing, by IBM, Prentice Hall of India 5. Data Mining Techniques, Arun K Pujari, University Press. 6. Data Mining Concepts & Techniques, J Han & M. Kamber, Morgann Kauffmann Publishers
Unit II : Managing & Marketing Services Service Failure and Recovery, Empowerment, Service Encounters, Service Development and Design, Service Process Blueprinting, Pricing of Services. Physical Evidence & Servicescape, Delivering and Performing Services Employees & Customers Roles, Service through intermediaries & electronic channels, The Services System, Integrated Services Marketing Communications, Positioning & Differentiation for Services. Unit III : Marketing of Financial Services Financial Services Consumer and Environment, Development & Management of Financial Products, Corporate Financial Services, Marketing in Banking, Trends in Banking Industry, Venture Capital Prospects & Challenges, Recent Trends in Capital Markets, Marketing of Insurance and Mutual Funds Products. Challenges for Financial Services Marketers. Text Book(s) 1. Rajendra Nargundkr, Services Marketing Text and Cases, McGraw Hill Publication, Second Edition, 2008. Suggested Readings 1. Pezzullo, M.A. (2009) Marketing Financial Services, Macmillan, New Delhi 2. Hoffman, K.D., & Bateson, J.E.G. (2009) Marketing of Services, Cengage Learning, New Delhi 3. Verma, V. Harsh, (2008) Services Marketing : Text & Cases, Pearson Education, New Delhi 4. Nargundkar, R. (2008) Services Marketing Text and Cases, Tata McGraw- Hill, New Delhi 5. Zeithaml, A. Valerie, Bitner, M.J., Gremler, D.D., & Pandit, A. (2008) Services Marketing : Integrated Customer Focus across the Firm, Tata McGrawHill, New Delhi
SERVICES MARKETING
Code: M1 Credits: 3 Unit I : An Overview of Services Marketing An Introduction to Services, Evolution of Services Economy, Characteristics & Classification of Services, Need for Services Marketing and Services Marketing Mix. Consumer Expectations & Behaviour in Services Sectors. Integrated Gaps Model of Service Quality, Customer Relations, Segmentation, Retailing of Services in India.
6.
7.
Shajahan, S. (2008) Services Marketing Concepts, Practices & Cases from Indian Environment, Himalaya Publishing Company, Mumbai Harrison, T. (2008) Financial Services Marketing, Pearson Education, New Delhi
Journals 1. Journal of Marketing Research 2. Harvard Business Review 3. Business World 4. Business India 5. Brand Reporter 6. Pitch 7. Marketing Master Mind
Text Book(s) 1. Ramanuj Majumdar, Consumer Behaviour Insights from Indian Market, PHI Learning Pvt Ltd, New Delhi, 2011. 2. Alok Kumar Rai, Customer Relationship Management Concepts & Cases, PHI Learning Pvt Ltd, New Delhi, 2008. Suggested Readings 1. Rajeev Kumar, (2008) Consumer Behaviour, Himalaya Publishing House, Mumbai 2. Blackwel, Miniard & Engel, (2008) Consumer Behaviour, South Western Cengage Learning, New Delhi 3. Schiffman, L.G., & Kanuk, L.L. (2007) Consumer Behaviour, Pearson Prentice Hall, Pearson Education, LPE, New Delhi 4. Del I. Hawkins, Roger J. Best, Kenneth A. Coney & Amit Mookerjee, (2007) Consumer Behaviour, Tata McGraw-Hill, New Delhi 5. Suja R. Nair, (2007) Consumer Behaviour in Indian Perspective, Himalaya Publishing House, Mumbai 6. Satish K. Batra & Kazmi, S.H.H. (2004) Consumer Behaviour, Excel Books, New Delhi Journals 1. Journal of Marketing Research 2. Brand Reporter 3. Pitch 4. Harvard Business Review 5. Business World 6. Business India
CONSUMER BEHAVIOUR & CRM

Code: M2 Credits: 3 Unit I : Consumer Behaviour and Marketing Strategy: Introduction to Consumer Behavior : Origin and Strategic Application The Consumer as an Individual : Motivation, Personality, Perception, Consumer Attitudes Nature, Formation and Change. The Consumers in their Social & Cultural Settings : Groups, Reference Groups, The family, the influence of Culture on Consumer Behaviour. Unit II : Consumer Decision Process: Situational Influences Problem Recognition Information Search Alternative Evaluation and Selection Purchase and Post purchase Processes Consumer Research Methods Consumer Behaviour Audit Organizational Buyer Behaviour. Unit III : Models of Consumer Behaviour: Diffusion of Innovations. Consumer Decision Making Models of Consumer Behaviour Schiffman and Kanuk Model, Nicosia Model, Howard Sheth Model, Engel-Kollat-Blackwell Model.
STRATEGIC MARKETING
Code: M3 Credits: 3 Unit I : Introduction to Strategic Marketing, Concepts of Planning and Strategy. Strategic Analysis, Strategic Capability and Direction, Strategy Formulation. Market Strategies.
Unit II : Product Strategies: Product Mix Strategies, Product strategies for different stages of PLC, Branding Strategies, Product Positioning and Differentiation Strategies. Pricing, Distribution, Promotion Strategies. Portfolio Management. Unit III : Marketing Strategies for Market Leader, Challenger, Follower and Nicher. Preparation of Strategic Marketing Plan and Case studies. Text Book(s) 1. O.C. Ferrel and M. D. Hartline, Strategic Marketing, Cengage Learning, Latest Edition. Suggested Readings 1. Majumdar, R. (2001), Product Management in India, Prentice Hall of India Pvt. Ltd., New Delhi 2. Jain, Subhash C. (2000), Marketing Planning & Strategy, Thomson Learning 3. Chunawalla, S.A. (2000), Product Management, Himalaya Publishing House, Mumbai 4. Bishop, B. (2000), Strategic Marketing for the Digital Age, Excel Books, New Delhi 5. Kotler, Philip (1998), Marketing Management : Analysis, Planning, Implementation and Control, Prentice Hall, India (P) Ltd., New Delhi 6. Handcombe, R. (1998), Product Management Handbook, John Wiley & Sons 7. Yadav, P (1995), Marketing Strategies, Anami.K. ka Publishers & Distributors, Delhi 8. Moore, L. W., and Pessemier, E.A. (1993), Product Planning & Management Designing & Delivering Value, McGraw-Hill Inc, New Delhi 9. Pessemier, E.A. (1982), Product Management : Strategy and Organization, John Wiley & Sons, New York Journals 1. Brand Reporter 2. Pitch
3. 4. 5. 6.
Harvard Business Review Business India Business Today Business Today
SALES, DISTRIBUTION & RETAIL MANAGEMENT

Code: M4 Credits: 3 Unit I : Principles and Concepts of Selling: Introduction to Selling difference between Marketing and Selling The Strategic/Consultative Selling Model Developing various Strategies of Selling The Selling Process Prospecting, Pre approach, Approach, Presentation, Objection Handling, Closing the Sale, Follow-up and Follow-through in Sales, Career in Sales. Unit II : Managing the Sales Force: Introduction to Salesmanship Qualities of the effective Sales Executive, Salesmanship, Organization of Sales Department. Sales Force Management, Recruitment, Selection, Training, Motivation, Compensation, Evaluation of sales persons. Controlling the Sales Effort, Sales Budget, Sales Quota, Sales Territories, Sales Control & Cost Analysis. Unit III : Distribution and Retail Management: Distribution Management and Marketing Mix, Marketing Channels, Market Logistics, Channel Institutions Retailing, the Global Retailing, Retailing in India, Types of Retailers, Retail Strategies, Franchising. Text Book(s) 1. Krishna K Havaldar, Vasant M Cavale, Sales and Distribution Management - Text and Cases, Tata McGraw Hill.
Suggested Readings 1. Manning Gerald L, Reece Barry L (2007) Selling Today Creating Customer Value, Pearson Education, New Delhi 2. David Jobber, & Geoff Lancaster, (2007) Selling and Sales Management, Pearson Education, New Delhi 3. Berman, B., & Evans, J. (2004) Retail Management: A Strategic Approach, Prentice Hall of India Pvt. Ltd., New Delhi 4. Honey Cutt, E.D., Ford, J.B., & Simintiras, A.C. (2004) Sales Management : A Global Perspective, Routledge Publications, London 5. Still, R.R., Cundiff, E.W., & Govani, N.P (2003) . Sales Management : Decisions, Strategies and Cases, Prentice Hall of India Pvt. Ltd., New Delhi 6. Dasgupta, V. (2000) Sales Management : In the Indian Perspective, Prentice Hall of India Pvt. Ltd., New Delhi 7. Ovid Riso, (ed.) (1993) The Dartnell Sales Promotion Handbook, UBS Publishers Ltd., New Delhi
Generic Strategic Alternatives GE Model Concepts of Synergy Corporate, Business and Functional Level Strategies. Unit IV : The Strategy Implementation Process Strategic Leadership Corporate Governance, Planning and Resource Allocation Organization Structure, Organization Culture, 7S Model, BPR, TQM and Benchmarking. Text Book(s) 1. A Nag, Strategic Management, Analysis, Implementation & Control, Vikas Publishing House, First Edition 2011. Suggested Readings 1. Upendra Kachru (2005), Strategic Management, Excel Books 2. 3. Richard Pettinger, Palgrave (2004), Contemporary Strategic Management, Macmillan Nitish Sengupta, J S Chandan (2003), Strategic Management Contemporary Concepts and Cases, Vision Books Charles W L Hill, Gareth Jones, Houghton Mifflin (6th Edn, 2003), Strategic Management An Integrated Approach, All India Publishers Richard Pettinger (2001), Introduction to Corporate Strategy, Macmillan Press Richard Pettinger (1996), Introduction to Corporate Strategy, Macmillan Press Gregory G Dess (1993), Strategic Management, McGraw Hill M E Porter (1990), Competitive Advantage of Nations, Macmillan M E Porter (1985), Competitive Advantage, Free Press
STRATEGIC MANAGEMENT
Code : 309 Credits: 4 Unit I : Introduction to Strategic Management Goals & Objectives of Business Vision & Mission Elements of Strategy The Strategic Decision Making Process Balanced Score Card Objectives. Unit II : The General Environment and Strategy External Environment and Industry Analysis Resources, Capabilities & Competences and Internal Analysis SWOT Matrix and Porters Five Forces Model Strategy and Product Life Cycle. Unit III : Entry and Exit Barriers Value Chain Technology Cycle and Competitive Advantage
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10. M E Porter (1980), Competitive Strategy, Free Press
11. H.Igor Ansoff (1965/1987), Corporate Strategy, McGraw Hill/Penguin 12. R.Srinivasan 92nd Edition), Strategic Management The Indian Context, Prentice Hall India
BUSINESS LAWS
Code: 310PGDM Credits: 3 Unit I : Indian Contract Act, 1872 : Definition Essential Elements of Contract Offer, Acceptance, Capacity to Contract, Consideration, Free Consent, Legality of Object, Performance, Discharge and Breach of Contract, Quasi Contracts. Special Contracts Indemnity and Guarantee, Bailment, Contract of Agency, The Companies Act, 1956 : Definition, Types of Companies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Directors, Appointment of Directors, Powers of Board, Board Meetings, Company Meetings, The Sale of Goods Act, 1930: Formation of Contract, Sale and Agreement to sell, Conditions and Warranties, Rights of an unpaid seller, The Negotiable Instruments Act, 1881 : Definition, Types of Negotiable Instruments, Parties to Negotiable Instruments, holder and holder in due course, Dishonour and Discharge. Unit II : Consumer Protection Act, 1986 : objects and scope Definition Consumer Consumer Protection Councils Consumer Disputes Redressal Agencies, The Competition Act, 2002 : Objects and Application Anti Competition, Agreements, Abuse of Dominance, Combinations Regulations, Competition Advocacy Duties, Powers and Functions of Commission, The Information Technology Act, 2000 : Introduction, Digital Signature, Electronic Governance, Electronic Records, Controller & Certifying Authorities Functions and Powers,
Foreign Exchange Management Act, 1999 : Introduction, Current and Capital Account Transactions, Export of Goods and Services, Realisation and Repatriation of Foreign Exchange, Authorised person , Contravention and Penalties, Directorate of Enforcement. Unit III : Factories Act, 1948 : Definition of Factory, Test of Factory, Approval, Licensing and Registration, Notice by Occupier, Health, Safety and Welfare, Penalties, Industrial Dispute Act, 1947 : Objectives, Definitions of Industry, Industrial Dispute, Strike, Layoff, Lockout, Unfair Labour Practices, The Payment of Bonus Act, 1965 : Introduction, Objectives, Definitions : Allocable Surplus, Available Surplus, Eligibility and Disqualification, Determination of Bonus, Set on and Set off, The Payment of Gratuity Act, 1972 : Applicability of the Act, Calculation of Gratuity, Nomination. Text Book(s) 1. N.D.Kapoor, Elements of Mercantile Law, Sultan Chand & Sons, Latest Edition Suggested Readings 1. Maheshwari, S.N., & Maheshwari, S.K. (2008) A Manual of Business Laws, Himalaya Publishing House, New Delhi 2. 3. 4. 5. 6. Kapoor, N.D. (2007) Essential Elements of Mercantile Law, S.C. Chand & Co., New Delhi Akhileshwar Pathak, (2007) Legal Aspects of Business, Tata McGraw-Hill, New Delhi Datey, V.S. (2007) Business and Corporate Laws, Taxmann Allied Services Ltd., New Delhi Kichhal, M.C. (2007) Mercantile Law, Vikas Publishing House Pvt. Ltd., New Delhi Bulchandani, K.R. (2007) Business Law for Management, Himalaya Publishing House, Hyderabad
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Ramakrishna Raju, V. (2007) Business Laws & Economic Legislations, Himalaya Publishing House, New Delhi The Competition Act, 2002, Bare Act
CONSUMER BEHAVIOUR & CRM

Code : 310RM Credits : 3 Unit I : Consumer Behaviour - Internal & External Determinants: Introduction to Consumer Behaviour, Consumer Behaviour as a field of activity. Evolution of Consumer Behaviour. The Consumer as an Individual: Motivation, Personality, Perception, Learning, Consumer Attitudes Nature, Formation and Change. The Consumers in their Social & Cultural Settings: Groups, Reference Groups, The family, The influence of Culture on Consumer Behaviour, Social class, cross cultural behaviour. Unit II : Models of Consumer Behaviour: Diffusion of Innovations. Consumer Decision Making Models of consumer behaviour Schiffman and Kanuk Model, Nicosia Model, Howard Sheth Model, Engel-Kollat-Blackwell Model. Unit III : Customer Relationship Management : An Overview of Relationship Marketing, CRM A Conceptual Foundation, Technological Developments in CRM, Implementation of Information Technology Tools in CRM, Customer Care through IT Tools, CRM Implementation Issues. Emerging Trends in CRM. CRM Practices in India. Text Book(s) 1. Ramanuj Majumdar, Consumer Behaviour Insights from Indian Market, PHI Learning Pvt Ltd, New Delhi, 2011. 2. Alok Kumar Rai, Customer Relationship Management Concepts & Cases, PHI Learning Pvt Ltd, New Delhi, 2008.
Suggested Readings 1. Rai, A.K., Customer Relationship Management Concepts and Cases, Prentice Hall of Incia, New Delhi, 2009 2. Schiffman Leon G & Kanuk L L., Consumer Behaviour, Prentice Hall of India, New Delhi, 2009 3. Harward John A, Sheth Jagdish N Theory of buyer behaviour, John Wiley & Sons Inc. New York, 2007 4. Shajahan, S., Relationship Marketing Text & Cases, Tata McGraw Hill, New Delhi, 2004 5. Greenberg, P CRM Essential customer strate., gies for the 21st century, 3rd Edition, Tata McGraw Hill, New Delhi, 2004 6. Engel F James & Blackwell D Roger, Consumer Behaviour (Hold Semesters International Editions) Japan, 2002 7. Dyche, J., The CRM Handbook A business guide to Customer Relationship Management, Pearson Education Asia, Delhi, 2002 8. Sheth, J.N., Parvatiyar, A., & Shainesh, G., Customer Relationship Management Emerging Concepts, Tools and Applications, Tata McGraw Hill, New Delhi 2001 Journals 1. Journal of Marketing Research 2. Brand Reporter 3. Pitch 4. Harvard Business Review 5. Business World 6. Business India
SERVICES MARKETING
Code : 311RM Credits : 3 Unit I : An Overview of Services Marketing: An introduction to services, evolution of services economy, categories, characteristics and
classification of services. Services Marketing Mix, consumer expectations and behavior in service sectors. Qualities of services-search, experience and credence. Unit II : Managing Services: Integrated Gaps Model of Service Quality, customer relations, segmentation positioning and branding of services, service failure and recovery, empowerment, service encounters, service development and design, service process blueprinting, pricing of services. Physical evidence and servicescape, delivering and performing services, Employees and customers roles, service through intermediaries and electronic channels, the service system, integrated services marketing communications. Unit III : Applying the Service Concepts: Integrated services strategy, globalization of Services, financial services marketing, financial products, corporate financial services, marketing in banking, trends in banking industry, marketing of insurance and mutual funds products, challenges for financial services marketers. Text Book(s) 1. Rajendra Nargundkr, Services Marketing Text and Cases, McGraw Hill Publication, Second Edition, 2008. Suggested Readings 1. Hoffman, K.D. & Bateson, J.E.G., Marketing of Services, Cengage Learning, New Delhi,2009 2. Pezzullo, M.A., Marketing Financial Services, Macmillan Publication,2009 3. Harrison, T. Financial Services Marketing, Pearson Education, New Delhi,2008 4. Shajahan,S., Services Marketing Concepts,
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Practices & Cases From Indian Environment, Himalaya Publishing Company, Mumbai,2008 Verma, Harsh, V., Services Marketing: Text & Cases, Pearson Education, New Delhi,2008
STORE LAYOUT, DESIGN & VM

Code : 312RM Credits : 3 Unit I : Selection of Location - Steps involved in choosing a Retail Location - Trade Area Analysis - Methods of Trade Area Analysis - Analysis of competitive situation - other relevant trading area considerations - The concept of Store Design - Store Design Objectives - Space Management - Elements of Store Design. Unit II : Store Layout Key considerations - Importance of Layout - Types of Layout - Planning and Circulation - Store fronts and Entrances - Merchandise display - Factors of design steps for designing Layout. Unit III : The world of Visual Merchandising - Basics of VM - Image of Mix - Elements of Display Visual Merchandising AIDS & AREAS - Store Planning and Fixtures - Circulation Plan Planograms - Merchandise Presentation techniques - Categories in Merchandise Presentation - Windows Displays - Atmospherics- Color, Lighting, Music - Handling the Mannequin - Quality and Process in VM - Experiential Retail. Text Book(s) 1. Swati Bhalla & Anurag.S, Visual Merchandising, Tata McGraw Hill, New Delhi, 2010. Suggested Readings 1. Arif Sheikh & Kaneez Fatima, Retail Management, Himalaya Publishing House, Mumbai.2009.
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Swapna Pradhan, Retailing Management Text & Cases, Tata McGraw Hill, New Delhi, 2009 Michael Levy & Barton A Weitz, Retailing Management, Tata McGraw Hill, New Delhi, 2008. Barry Berman & Joel R Evans, Retail Management: A Strategic Approach (10E), Prentice Hall of India, New Delhi. 2008
and capital; Copying with current account deficit (ii) International Financial Markets and Instruments: International capital and money markets; Money and capital market instruments; Salient features of different international markets; Arbitrage opportunities; Integration of markets; Role of financial intermediaries. Unit III (i) Foreign Exchange Markets: Determining exchange rates; Fixed and flexible exchange rate system; Exchange rate theories; Participants in the foreign exchange markets; Foreign exchange market - cash and spot markets; Exchange rate quotes; LERMS; Factors affecting exchange rates spot rates, forward exchange rates, forward exchange contracts; Foreign exchange and currency futures; Exchange rate arrangement in India; Exchange dealings and currency possession; information and communication; Foreign exchange trades. (ii) International Capital and Money Market Instruments; GDRs, ADRs, IDRs, Euro bonds, Euro loans, Repos, CPs, floating rate instruments, loan syndication and Euro deposits. Text Book(s) 1. T Siddaiah (2010),International Financial Management . Edition No: 1 Pearson year of Print is 2010. Suggested Readings 1. Buckley, Adrian;( 2008) Multinational Finance, Prentice Hall, New Delhi 2. Indian Institute of Banking and Finance (2008), International Banking Operations, Macmillan, New Delhi 3. Eiteman, D.K. A.I Stonehill,Michael H Moffett and Alok Pandey (2007), Multinational Business Finance, Pearson
Journals / Magazines 1. Indian Journal of Marketing 2. Journal of Marketing Research 3. Harvard Business Review 4. Marketing Mastermind
INTERNATIONAL BANKING & FINANCE

Code: 310BIF Credits: 3 Unit I (i) Introduction to International Banking: Brief History and reasons for the growth of International Banking, Characteristics and Dimensions of International Banking, Recent trends in International Banking, International Interbank business. (ii) Regulatory Framework for International Banking Regulation, Deregulation, Reregulation(International Monetary system), Regulatory arbitrage:Birth of Offshore Banking-Basel Concordat Capital Adequacy Ratios- Loan Loss Provisioning Assessment of Country/Sovereign Risk Country Risk Management. (iii) International Monetary and Financial System: Importance of international finance; Bretton woods conference and afterwards, IMF and the World Bank; European monetary system - meaning and scope. Unit II (i) Balance of Payment and International Linkages: Balance of payments and its components; International flow of goods, services
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Henning, C.N., W Piggot and W.H Scott:(1978), international Financial Management, McGraw Hill, International Edition Levi, Maurice D: International Finance, McGrawHill, International Edition
model Promoting Bank- MFI partnership model Financial Inclusion Initiatives. Text Book(s) 1. Hngh Croxbord, Frank Abramson, Alex Jablonowski, The Art of better Retail Banking, John Wiley & Sons Inc., 2009. Suggested Readings 1. Vasant Desai, Rural Development in India, Himalaya publishing House, 2009 2. IIBF, Micro- Finance: Perspectives and Operations, Mumbai 2009 3. Subba Reddy & Raghuram P , Agriculture Finance and Management, Oxford and IBH publishing co pvt Ltd New Delhi, 2007 4. Armendariz & Mordulsuls, Economics of Micro Finance, PHI, 2009 5. Prabhkar K & Rajkumar, Agricultural Finance in India, New Century publications New Delhi, 2006
RETAIL BANKING, RURAL BANKING & MICRO FINANCE

Code: 311BIF Credits: 3 Unit I : Retail Banking: Concept of Retail Banking- Acceptance of Retail Banking as a Risk diversification Tool Differences between Retail Banking, Private Banking and Priority Banking- Reasons, Significance Economics and threats of Retail Boom in Banking- Recent Trends in Retail Banking: Alternate delivery channels - Customer Relationship Management- Regulatory aspects Unit II : Rural Banking: Concept of Rural BankingGovt. Initiatives for rural development and Agricultural Credit- Banking Reforms and rural Credit- National Bank for Agriculture and Rural Development (NABARD) The District Industries Centre (DIC) Small Industries Development Bank of India (SIDBI) Lead Bank Scheme- Credit sources to Agriculture and Allied Activities Farm development loans National Agricultural Insurance Scheme- Recovery and NPAs in Agricultural Sector. Unit III : Micro Finance: Concept of Micro Finance Bangladesh Grameen Experiment- Micro Credit Summit 1997- Micro credit and Micro Finance Self Help Group Approach- Models of Micro Finance- Conventional Models: Direct method and Indirect method- Models in AP Business Facilitator/Business Correspondent model Bank- MFI Bank lending
GLOBAL SUPPLY CHAIN MANAGEMENT

Code: 310IB Credits: 3 Unit I : Introduction to Supply Chain Management overview: Supply Chain Management An Evolving Concept, Evolution of Supply Chain Management, Components of the Supply Chain Management, Supply Chain Management Strategy, Supply Chain Management and Information Technology Future Trends, Role of Materials Managers, Supply Chain Management The Future,Bull whips effect on Supply chain management Efficient, Responsive and Extended Supply Chain: Objectives of Supply Chain Management, Supply chain competitive Strategies Role of various functions, Various
flows in Supply Chain Management, Value Flow, Information Flow, Cash Flow, Basic frame work of Supply Chain Management, Generic action, Supply chain objectives, Supply chain architecture, Concept of Supply Chain Management, Conceptual Frame Work of Supply Chain, Management, Technology, Systems, Supply Chain relation, Supply Chain Strategies Understanding Customer, Understanding Supply Chain, Achieving strategic fit, Principles Supply Chain Strategy, Thrust areas of Supply Chain Management. Unit II : Inventory Policies: Factors influencing inventory management, Tool and Techniques of Inventory Control, Selective Inventory Control, Economic Order Quantity, Designing of Inventory Systems, Determination of Safety Stock and Q Models of Inventory Systems, Material Requirement Planning (MRP Manufacturing Resource Planning, Enterprise Resource Planning (ERP), Just In Time / Kanban, Limitations of Inventory Control. Global Sourcing: Global Sourcing characteristics, Outsourcing Trends Future Trends of Out sourcing, Domestic versus Global Sourcing, Problems associated with foreign purchasing, CASELET, Other factors influence Global Sourcing, Effect of cultural factors on global sourcing, Relative merit of regions, Determining the total cost of purchasing offshore, Identifying sources, Recommended management policies for global Sourcing, Packaging, marking and labeling, Purchasing role in counter trade Unit III : Demand Forecasting & Aggregate Planning: Why forecast, Forecasting objectives & uses, What is forecasting, Why do firms forecast, Cost of forecasting, Forecasting variables, Data bases, Forecasting methodology,
Forecasting techniques, Qualitative methods, Time series method, Casual methods, Methods of estimation trend, Planning time horizons, Long range of strategic planning, Intermediate range planning, Short range planning, Problems of aggregate planning, Aggregate planning relation ship to other plans, Strategies for aggregate planning. Logistics in Supply Chain Management: What is Logistics Management, Evolution of Logistics System, Logistics Relevance to Organization, Logistics Contribution to bottom line, Components of Logistics System, Logistics and I.T. in India, Importance of Logistics in Supply Chain Management, Difference Between Logistics and SCM, Role of Logistics in Supply chain Management, Competitive advantage through logistics, Logistics Management to Supply Chain Management, Future challenges for logistics, Speed and economy the role of logistics. Suggested Readings 1. Sinchi-D, Levi, Kaminsky Philip and Sim chi-levi, E: design and management of the Supply Chain, McGraw Hill,2000 2. 3. 4. 5. 6. Martin Chistopher, Logistics and Supply chain management, Pearson education Asia2000 B.S. Sahay, Supply Chain Management for global competitiveness, Macmillan India Ltd 1999 Gattorna JL and Walters DW, Managing the Supply chain Management, Macmillan business,1996 P Gopala Krishnan, Purchasing and materials . management Hand Book, Tata McGraw Hill D.W. Dablar & Burt, Purchasing and Supply chain management texts and Cases 6th edition, Tata McGraw Hill
Journals 1. Journal of Supply Chain Management Wiley Blackwell, San Fransisco 2. Supply Chain Management, Emerald Group, Delhi 3. International Journal of Integrated Supply Management, Inderscience Publishers, New York
country risk assessment-Techniques to assess country risk-Measuring country risk Text Book(s) 1. International Financial Management-Jeff Madura Cengage Learning (Indian Edition) 2. Jeff Madura, International Financial Management, Cengage Learning India Edition. Suggested Readings 1. International Financial Management Ephraim Clark Cengage Learning (India Edition) 2. International Financial Management-P Apte Inter.G national Economics Theory and Policy- Paul Krugman and Maurice Obstfeld Pearson Education
FOREIGN CURRENCIES & GLOBAL FINANCE

Code: 311IB Credits: 3 Unit I : Global finance in practice-Experiments with currency regimes- Fixed Versus Floating Exchange Rate Systems- Pegged Exchange Rate System with special reference to Mexican Peso crisis-Currency Boards-.European Economic and Monetary Union-Maastricht Treaty-The future of European Monetary Union- Dollar Versus Euro Interpreting the foreign exchange quotations-Direct Versus Indirect Quotations Impact of Inflation, Interest Rates, Income on Exchange Rates. Unit II : Interest Rate Parity- Purchasing Power Parity (PPP) -The relation between PPP and the Law of one price-Empirical Evidence-PPP in the short run and long run-Interest Rate Parity (IRP)-International Fisher Effect (IFE) Comparison of PPP IRP and IFE theories , Unit III : International Arbitrage-Location, Covered Interest and Triangular Arbitrage Measuring Exposure to exchange rate fluctuationsTransaction, Economic and Translation Exposure-International Debt and Equity Market-Multinational Capital Budgeting-Subsidiary Versus Parent Perspective-Input for Multinational Capital Budgeting-Factors to be considered in multinational capital budgeting-Country Risk Analysis-Types of
INDUSTRIAL & ENVIRONMENTAL BIOTECHNOLOGY

Code: 310BT Credits: 3 Unit I : Introduction - What is Industrial Biotechnology? History of Industrial BiotechnologyConsumer Products Made with Industrial Biotechnology -Industrial Enzymes and their Uses, - Opportunities for Biobased Plastics - Case Studies and Projections - Industrial Biotechnology for Pollution Prevention - Research Needs - Areas for further study - Policy Considerations Unit II : Introduction Environmental Governance: Issues and Challenges, Environmental Biotechnology Markets, Ethical issues. Environmental Laws and Policies in India, EIA Unit III : Bioremediation, Classification and Characterization of Wastes Waste Material suitable for biological treatment, Availability of waste material, Economical and Social aspects of waste treatment Carbon Credits. Alternative Fuels, Solid waste management
Text Book(s) 1. Bimal C.Bhattacharyya, Rintu Banerjee, Environmental Biotechnology, Oxford University Press 2007. Suggested Readings 1. Alan Scragg, Environmental Biotechnology, Oxford University Press, New Delhi, 2007 2. S C Rastogi: Biotechnology Principles and Applications, Narosa Publishing House, 2007 3. Hans-Joachim et al.; Environmental Biotechnology: Concepts and Applications, Wiley VCH Publishers, 2006 4. Bruce E. Rittmann and Perry L. McCarty: Environmental Biotechnology Principles and Applications, Mc Graw Hill, 2001 Journals 1. Journal of Environmental Engineering 2. Journal of Agricultural and Environmental Biotechnology Websites 1. http://www.dbt.org 2. http://www.br/bioline/bf 3. http://www.bio.org
Unit II : Project cost control & Cost over runs, Computer aided Project Management, ERP International Project Management, , Contract Management, Human, Legal and social Aspect in managing projects, Project Monitoring and Control, Sensitivity analysis, Risk management, Project Evaluation and termination. Text Book(s) 1. Clifford F. Gray and Erik W. Larson, Project Management, The McGraw-Hill Companies. Suggested Readings 1. Hard Keerzer (1998), Project Management A System Approach to Planning, Scheduling and Controlling, Van Nostrand Reinhold Company, New Delhi 2. Sadhan Choudhary (1996), Project Management, Tata McGraw Hill Sadhan Choudhary (1995), Project Scheduling and Monitoring in Process, South Asian Publishers, New Delhi 3. Jack R. Meredith, Samuel J. Mantel Jr. (1995), Project Management A Managerial Approach, John Wiley & Sons 4. P K. Joy (1994), Total Project Management The . Indian Context, MacMillan India Pvt. Ltd 5. Daniel D. Roman, Managing Project: A System Approach, Elsevier 6. Robert K. Wysocki, Robert Beck Jr, David B. Crane, Effective Project Management, Wiley & Sons
PROJECT MANAGEMENT
Code: 311BT Credits: 2 Unit I : Introduction to Project Management & Project Life Cycle, Project Feasibility Studies and Appraisal, Project Planning and Organizing, Project formulation, Project Management Tools and Techniques (PERT & CPM), Project Crashing, Trade off analysis, Resource allocation and Resource leveling, Categorization & Role of Financing, Project financing.
SEMESTER-IV
INTERNATIONAL BUSINESS
Code: 401PGDM Credits: 3 Unit I : International Business : Nature, Size & Growth of International Business Globalization International Business in an age of
Globalization Theoretical Explanations of International Business. International Business Environment : Economic Political Legal Cultural Technology etc., Modes of Entry into Foreign Markets Foreign Direct Investment Theory and Application. Unit II : International Trading Entities and Agreements : WTO, TRIPS and TRIMS Trading Blocks NAFTA, APEC, ASEAN, European Union. Emerging issues in International Business : India in Global Setting Global internet and e-commerce Business Ethics and Corruption in the global market place. Unit III : International Financial Management Nature of International Financial Management Domestic Financial Management and International Financial Management Compared Environment of International Financial Management Political Risk Management Foreign Currency Derivatives Foreign Exchange market Currency Convertibility International Monetary System Balance of Payment International Financial Markets. Text Book(s) 1. John D. Daniels, Lee H. Radebaugh, Daniel P . Sullivan, & Prashant Salwan, (2010) International Business Environments and Operations, 12th Edition, Pearson Education, New Delhi Suggested Readings 1. Francis Cherunilam, (2007) International Business Environment, Himalaya Publishing House, New Delhi 2. Aswathappa, K. (2006) International Business, Tata McGrawHill, New Delhi 3. Arvind V. Phatak, Rabi S. Bhagat, & Roger J. Kashlak, (2006) International Management, Tata McGrawHill, New Delhi
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Charles W.L. Hill,& Arun Kumar Jain, (2005) International Business : Competing in the Global Market Place, Tata McGraw-Hill, New Delhi Francis Cherunilam, (2005) International Business : Text and Cases, Prentice Hall of India Pvt. Ltd., New Delhi Subba Rao, P (2005) International Business : Text . and Cases, Himalaya Publishing House, New Delhi Oded Shenkar, & Yadong Luo, (2004) International Business, Wiley Publication, New York
PROJECT MANAGEMENT
Code : 402PGDM Credits: 3 Unit I : Introduction to Project Management & Project Life Cycle, Project Feasibility Studies and Appraisal, Project Planning and Organizing, Project Formulation, Work Breakdown structure, Organization Breakdown structure. Unit II : Project Management Tools and Techniques (PERT & CPM), Project Crashing, Trade-off analysis, Resource Allocation and Resource Leveling, Project Organization, Project Cost Control and Cost Overruns, Computer aided Project Management. Unit III : Categorization and Role of Financing, Project Financing, ERP International Project , Management, Contract Management, Human, Legal and Social Aspect in managing projects, Project Monitoring and Control, Sensitivity Analysis, Risk Management, Project Evaluation and Termination. Suggested Readings 1. Clifford F. Gray, & Erik W. Larson, (2006) Project Management The Managerial Process, Tata McGraw-Hill, New Delhi 2. Daniel D. Roman, Managing Project : A System Approach, Elsevier, USA
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Hard Keerzer, (1998) Project Management A System Approach to Planning, Scheduling and Controlling, Van Nostrand Reinhold Company, New Delhi Jack R. Meredith, & Samuel J. Mantel, Jr., (1995) Project Management A Managerial Approach, John Wiley & Sons, New York Joy, P (1994) Total Project Management The .K. Indian Context, MacMillan India Pvt. Ltd., New Delhi Robert K. Wysocki, Robert Beck Jr., & David B. Crane, Effective Project Management, Wiley & Sons, New York Sadhan Choudhary, (1996) Project Management, Tata McGraw-Hill, New Delhi Sadhan Choudhary, (1995) Project Scheduling and Monitoring in Process, South Asian Publishers, New Delhi
ment, Case discussion: Petroleum, Power. Unit III : Privatization Objectives of privatization Types of privatization Concept of privatization Advantages and disadvantages of privatization Public, Private Model Concessionaire Agreement - BT - BOO BOOT BOT BTO Text Book(s) 1. Namita Gopal, Business Environment, Tata McGraw Hill, New Delhi, 2009. Suggested Readings 1. Shaikh Saleem, (2008) Business Environment, Pearson Education (Singapore) Pvt. Ltd. 2. Francis Cherunilam, (2005) Business Environment and Policy, Himalaya Publishers, New Delhi 3. Justin Paul, (2006) Business Environment, Tata McGraw-Hill, New Delhi 4. George A. Steiner & John Steiner, (2009) Business, Government and Society, Tata-McGraw-Hill, New Delhi 5. Journal of Economic Policy and Research 6. Journal of Institute of Public Enterprise
PRIVATIZATION & REGULATION OF BUSINESS

Code : 403PGDM Credits: 3 Unit I : Role of Government: Directive Principles of State Policy Government as Planner Regulator Promoter Entrepreneur. Sectoral Policies & Recent Changes: Public Sector Large Corporate Private Sector Joint Sector Small Scale Sector Tiny Sector. Unit II : FDI & Government Policy Framework: Factors influencing Investment - Evolution of FDI policy in India Institutional Machinery & Implementation Process Foreign Technology Agreement Recent Policy Initiatives & Implications. Post-liberalization & Regulatory Framework: Enabling Framework of PublicPrivate Partnership, Concessionaire Agree78 Institute of Public Enterprise PGP Student Handbook
ACTUARIAL CONCEPTS & PRINCIPLES

Code: 401BIF Credits: 2 Unit I : Introduction to Statistics. Random variables, Meaning of a Random Variable. Central Limit Theorem. Derivation of Central Limit Theorem. Applications. Probable Experience. Actual Experience. Law of Large Numbers. Application of the Law in Insurance. Probability Distributions. Various Distributions like Normal, Binomial and Poisson. Essential Properties of Each. Probability Distributions use in Risk Management. Rationale of their use. Estimation. Method of Estimation. Use of Estimates. Monte Carlo Simulation. Use of Monte Carlo Method.
Mean-Variance Analysis. Computation of Mean and Variance. Variance as a Measure of Risk. Discrete Term, Structure Models. Modeling Stochastic Term Structure. Interest Sensitive Cash Flows. Valuation of Interest. Sensitive Cash Flows. Unit II : Mortality Tables. Probabilities of Survival and Death. Computation of Mortality Rates. Preparation of Mortality Tables. Mortality Tables for Insurance and for Annuities. Valuation of Life Insurance Risks. Principles underlying it. Determination of Life Reserves. Meaning. Methods of Calculation of Life Reserve. Terminal, Initial and Mean Reserves. Actuarial Analysis of Pension Plans. Regression Theory. Computation of Partial and Multiple Linear Regressions. Liability Cash Flows. Modeling Liability Cash Flows. Measuring the Effectiveness of Risk Management. Products with Basic Risk. Credit Risk Metrics. Text Book(s) 1. K C Mishra and C S Kumar, Elements of Actuarial Science Cengage Learning, 2009 Suggested Readings 1. Hossack, I.B., J.H. Polland and B. Zehnawirth (1999), Introductory Statistics with Applications in General Insurance, Cambridge University Press, Cambridge, England 2. Babbel, David F. and Graig B. Merrill (1996), Valuation of InterestSensitive Financial Instrument, Society of Actuaries, Martingale 3. Morgan, J.P (1997), Introduction to Credit Met. rics, J.P .Morgan, New York 4. Bell, David E. and Authure Shleifer Jr.(1995), Risk Management, Course Technology Inc., Cambridge, MA
TREASURY & FOREX MANAGEMENT

Code: 402BIF Credits: 2 Unit I : Financial Markets Money Markets Fixed Income Securities - Other Capital Market Instruments - Forex Markets - Derivatives Market Recap of Time Value of Money -Introduction to Investment & Treasury Management-Treasury Operations The Global Scenario -Scope and Functions of Treasury Management - Objectivities of Treasury & Organizational Structure - Nature of Treasury Assets & Liabilities Asset / Liability Management ALCO. Unit II : Integrated Treasury Cost Center - Profit Center -Risk Analysis and Risk Control Interest Rate Risk - Value at Risk (VaR) - Forex (Market) Risk Risk Management Process Measures for Identifying and Controlling Risks.-Exchange Rate Mechanism Factors Influencing Exchange Rates Forex Valuation - Regulations, Supervision and Compliance of Treasury Operations. - Bond Dynamics Accounting Valuations - Settlements and Custodians- Problems and Case studies. Text Book(s) 1. Theory and Practice of Treasury and Risk Management in Banks IIBF , Taxman Publications 2009 Suggested Readings 1. Anthony Saunders and Marcia Millan, Cornet, Tata McGraw Hill, 2009 2. Morgan Fleming, J P The Treasurys Hand book, , 2008 3. Bhaskaran, R , An introduction to Fund & Investment Management in Banks, BIRD, Lucknow, 2007 4. Foreign Exchange and Treasury Management Hand book, Euro Money Year Book 2007
COMMODITY TRADING & PRICE RISK MANAGEMENT

Code: 401IB Credits: 2 Unit I : Global Commodity Trading - Global Commodity Agreement Projecting of Commodities (Metals, Minerals and Agro) - Structure and Performance Issues Emergent Trade Issues under WTO - Risk Management Emerging Trends E-Commerce in Risk Management - Hedge & CT Funds - Historical Perspective of hedging - Evolution of futures market (Global and Indian) - Need for price risk management -Latest Developments in India in this direction. Pricing on Commodity Exchanges - Relationship between Physical and Futures markets Forward, Futures and OTC Contacts - Forward Contracts, Futures Contracts - OTC Contracts - Exchange Floor Operations - Floor Trading. Unit II : Price discovery - Market Information - Auction (Open Outcry) Price Reporting Clearing House - Clearing House Operations - Formal Clearing concepts - Third Party Guarantee Process flow - Cash and Futures dynamics. Basis/Premium & Inverted Markets - Carry Markets & Inverted Markets Speculators Fundamental & Technical Analysis - Position & Day Traders Spreads Bull and Bear - Hedging Dynamics - Trading Plan - Know your contracts - Profit Objectives - Risk Capital Defined - Trading Plan Exercise Hedging Plan Hedging examples and exercises Options - Derivatives Trading, Trading Illustrations - Options Exercise Suggested Readings 1. Energy Price Risk: Trading and Price Risk Management - Hardcover (Feb. 22, 2003) by Tom James
2.
3.
4. 5. 6.
7.
Managing Commodity Price Risk in Developing Countries (World Bank) - Hardcover (Mar. 1, 1994) by Professor Stijn Claessens and Professor Ronald C. Duncan Sure Thing Commodity Trading: How Seasonal Factors Influence Commodity Prices - Hardcover (Apr. 1, 1987) by Larry Williams Risk management in commodity and financial markets - Rita L. DEcclesia Energy Markets: Price Risk Management and Trading - Tom James - 374 pages Commodity Trading Advisors: Risk Performance ... - Greg N Gregoriou, Vassilios Karavas, ... - 458 pages Energy and Power Risk Management: New ... - Alexander Eydeland, Krzysztof Wolyniec - 506 pages
INNOVATION MANAGEMENT
Code: 402IB Credits: 3 Unit I : Introduction Significance of Innovation Management, Innovation in an organizational context, individuals in the innovation process, Key concepts in innovation: design, innovation and invention, successful innovations, types of innovation, technology and innovation. Models of Innovation: serendipity, linear models, simultaneous coupling model, interactive model. Innovation as a management process, framework for the management of innovation. Market Orientation: Innovation and market vision, innovation new products and consumption patterns, innovation diffusion theories. Globalization: Globalization for innovation: Innovation for Energy Economics The Internet-a case in technology change strategic innovation process. Entrepreneurship and Innovation: Entrepreneurial Ventures and their prospects,
rewards and risks. Investment perspectives and sources for venture finance Unit II : Managing Innovation in Firms: Innovation and the Organization Managing uncertainty Pearsons uncertainty map. Organizational characteristics that facilitate innovation process-organizational culture and heritage, commitment to technology and R&D orientation, acceptance of risk, cross-functional cooperation space for creativity, organizational structure and innovation. Role of the individual in the innovation process. 2.2 Innovation and Operations Management: Operations Management Nature of Design and innovation design requirements, design and volumes, craft-based products, design simplification. Process design and innovation. Gap Analysis TQM, QFD , The EFQM excellence Model. Design of Supply Chain Management. Business Process Re-engineering (BPR). Operations and Technology. Unit III : Innovation Alliance and Networks: Risk in go-it-alone strategy. Rise of the Octopus Strategy-complementarily and knowledge sharing routines. Forms of knowledge sharing routineslicensing, supplier relations, outsourcing, joint ventures, collaborations, R&D consortia, innovation networks, the virtual company. The process of forming a successful strategic alliance. Risk and limitations with strategic alliances. 3.2 New Product Development (NPD): Considerations in an NPD Strategy. NPD as growth strategy Market penetration and development. Product development Diversification. New product-classification, re-positioning. Models for NPD - Decision stage models, cross functional models, conversion process models, response models, network models, role of R&D in NPD. Management of R&D, Research clubs.
Suggested Readings 1. Paul Trott: Innovation Management and New Product Development.- Pearson Education, 2. Margaret White & Garry Bruton, Innovation and Technology Management. Western Cengage Learning, New Delhi. 3. Michael H.Morris, Donald F.Kuratko, Jeffrey G.Covin, Entrepreneurship and Innovation in Corporations, South Western Cengage Learning, New Delhi (2008) 4. Dariush Rafinejad, Innovation, Product Development and commercialization, Learning India Pvt. Ltd. New Delhi (20006) 5. Allan Afuah , Innovation Management, Oxford University Press Inc. Oxford N.Y (2003) 6. Harvard Business Review on Innovation, Harvard Business School Press (2001), Boston Journals 1. International Journal of Innovation Management 2. Technovation 3. Journal of Product Innovation Management 4. Creativity and Innovation
ENTREPRENEURSHIP DEVELOPMENT IN BIOTECHNOLOGY

Code: 401BT Credits: 2 Unit I : Entrepreneur Basic characteristics, Entrepreneur the leader, Entrepreneur the learner, intrepreneur, developing entrepreneurship through training and motivation, Concept of enterprise. Unit II : Entrepreneurial Venture, - Generating ideas and assessing the opportunity Business plan, Acquiring and managing resources, legal aspects, institutional support, entrepreneurial opportunities in biotechnology.
Text Book(s) 1. Venkatratnam J.B (2009)Entrepreneurship Development, Heritage Printers, Hyderabad 2. Patzelt, Holger; Brenner, Thomas (2008), Handbook of Bioentrepreneurship, Springer Publications Suggested Readings 1. Hisrich, R.D, Peter, M. P and Shepherd, D.A (2006) Entrepreneurship, New Delhi: Tata Mcgraw Hill, sixth edition 2. Desai, V (2006), Small- Scale Industries and Entrepreneurship, Himalaya Publishing House 3. Thomas W.Zimmerer & Norman M.Scar Borough (2005), Essentials of Entrepreneurship & small business management. Pearson Printice Hall 4. Dollinger, Mark J (2004) Entrepreneurship: strategies and resources, Delhi: Pearson Education (Singapore) 5. Jain P C. (1998), Hand book for new entrepre. neurs, Oxford University 6. Dutta, Sudipt (1997), Family Business in India, New Delhi: Response Books 7. Peter Drucker (1993), Innovation and Entrepreneurship, Hyper Business Book Barrow, Colin, Brown, Robert and Clark, Liz (2006), The Successful entrepreneurs guidebook: where are you now, where you want to be, how to get there. London: Kogan Page 8. S.S Khaka, Entrepreneural Development., S.Chand & Company limited New Delhi-110055 Websites 1. http://www.inc.com/multimedia/slideshows/content/home-based businesses_pagen_12.html 2. http://www.inc.com/ 3. http://www.entrepreneur.com/ 4. http://www.gaebler.com/Gaebler_Entrepreneurs. htm
5. 6. 7. 8.
http://www.iloveindia.com/indian-heroes/indianentrepreneurs.htm. http://www.rediff.com/money/2005/apr/19spec. htm. http://www.indiadaily.com/editorial/13367 http://www.bplans.com
Journals 1. 2. DARE: Because Entrepreneurs Do, Cyber Media Publication (Monthly) SEDME: Published by MSME Development Institute (NISIET), Yousufguda, Hyderabad 500 045
CORPORATE LAW & GOVERNANCE

Code: 402BT Credits: 2 Unit I : Indian Contract Act, 1872: Definition Essential elements of Contract Offer, Acceptance, Capacity to contract, Consideration, Free consent, legality of object, Performance, Discharge and Breach of Contract, quasi contracts. Special Contracts Indemnity and Guarantee, Bailment, Contract of Agency. The Sale of Goods Act, 1930: Formation of Contract, Sale and Agreement to sell, Conditions and Warranties, Transfer of property in goods and Rights of an unpaid seller. The Companies Act, 1956: Definition, Types of Companies, Incorporation of Company, Memorandum and Articles of Association, Share Capital and Debentures, Board of Directors, Appointment of Directors, Powers of Board, Board Meetings, Company Meetings, Accounts & Audit and Corporate Reporting. Unit II : Overview of Corporate Governance, Definition, rights, duties & responsibilities of Directors. Board Committees - Audit Committee, Nomination Committee, Remuneration
Committee, Investor servicing and investor protection measures. Listing Agreement. Corporate G Corporate Social Responsibility (CSR), Scope, Justification, CSR & Indian Corporations, Environmental Concerns & Corporations. Laws relating to Corporate Governance Consumer Protection Act, 1986: objects and scope Definition of Consumer Consumer Protection Councils Consumer Disputes Redressal Agencies. The Competition Act, 2002: Objects and Application Anti Competitive Agreements, Abuse of Dominance, Combinations Regulations, Competition Advocacy Duties, Powers & Functions of Commission. The Information Technology Act, 2000: Introduction, Digital Signature, Electronic Governance, Electronic Records, Controller & Certifying Authorities- Functions and Powers. Laws on Working Conditions: Factories Act, 1948, & Industrial Employment (Standing Orders) Act, 1946, Industrial Relations : Industrial Disputes Act, 1947 & Trade Union Act, 1926. Wages & Labour Laws : Minimum Wages Act, 1928, Payment of Wages Act, 1936 & Payment of Bonus Act, 1965. Labour Welfare & Social Security: Workmens Compensation Act, 1926, Employees State Insurance Act, 1948, Employees Provident Fund Act, 1948 & Payment of Gratuity Act.
Suggested Readings 1. 2. Sulphey MM, Basheer Az-har, Laws for Business, PHI Learning Private Limited, 2011 Maheshwari S.N. & Maheshwari S.K., A Manual of Business Laws, Himalaya Publishing House, New Delhi, 2008 N.D. Kapoor, Essential Elements of Mercantile Law, S.C. Chand & C0., New Delhi, 2011 Fernando A.C., Corporate Governance Principles, Policies & Practices , Dorsley Kindersley (India) Private Limited, 2010 Mishra R.K. & Geeta Rani D. Corporate governance Theory & Practice Excel Books, New Delhi, 2008 Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2007 V.S. Datey, Business and Corporate Laws, Taxmann Allied Services Ltd. New Delhi, 2007
3. 4.
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Journals / Magazines 1. 2. 3. Chartered Secretary , Institute of Company Secretaries of India, New Delhi, Chartered Accountant, Institute of Chartered Accountants of India, New Delhi Indian Journal of Corporate Governance, IPE, Hyderabad
Examination Policy
Performance Evaluation
The evaluation consists of the following two components: (a) Continuous Evaluation; and (b) End-Semester Examination Continuous Evaluation carries 50% of the total marks allotted to a course/subject, and the other 50% being assigned to the end-semester examination. The 50% marks assigned to continuous evaluation are distributed equally between the continuous classroom assessment on one hand, and the mid-semester examination on the other. In each course, every credit carries 20 marks, of which 10 marks for continuous evaluation (five marks for class room assessment and five marks mid-term examination) and 10 marks for the End-Semester Examination. The pattern is as follows:
Sl. Evaluation No. 1. Continuous Evaluation (50%) a) Internal Evaluation (25%) b) Mid-Semester Examination (25%) 2. End-Semester Examination (50%) Total 5 Credit 4 Credit 3 Credit 2 Credit Course Course Course Course 25 20 15 10 Marks Marks Marks Marks 25 20 15 10 Marks Marks Marks Marks 50 40 30 20 Marks Marks Marks Marks 100 80 60 40 Marks Marks Marks Marks
unannounced), quizzes, etc. or any combination of these. The students are expected to submit their answer scripts/reports of internal assessments within the stipulated time. Failure to do so may result in the scripts not being valued. Another mode of continuous evaluation consists of a mid-semester written examination, which is compulsory for all the students. Mid-semester examination shall be conducted in the middle of the semester and the dates for such examination would be announced in advance by the Course Coordinators. The duration for mid-term examination is one hour. No second chance will be given to those who fail to appear for any of the above evaluations, except in case of those whose inability to attend is due to reasons considered genuine by the Controller of Examinations in consultations with the Director.
End-Semester Examination
The end-semester examination carries 50% of the marks assigned to a course. End-semester examination will be of 3 hours duration in case of 5 credit course, 2 1/2 hours for 4 credit course and 2 hours in case of 3 and 2 credit courses. The Controller of Examinations will conduct these examinations. These examinations will be conducted as per a schedule which will be notified in advance. Appearance at the end-semester examination is mandatory, and no exemption can be granted except in the following cases; (a) A student can absent himself for less than 50% of the examinations scheduled for that semester, subject to the condition that he/she has passed all the examinations of the preceding semesters. Alternatively, he/she is allowed to carry backlogs upto 50% of all the courses past and present. In either case, the student concerned has to ob-
Continuous Evaluation
Course-wise Continuous Evaluation will be undertaken by the concerned faculty member. While the mode of evaluation is decided by the faculty member concerned with the subject, normally it consists of three to four activities, which can be comprising of class participation, case analysis and presentation, assignments, tutorials, slip tests (announced/
tain the prior permission of the Director, through course coordinator before abstaining from same. (b) If exemption from attending for the examinations is outstanding on medical grounds, a certificate from the Medical Board, constituted by the Director, has to be produced before the commencement of the examinations. The Director will then take a final decision on the recommendation of the Medical Board. (c) If for any other reason, a student is unable to appear for the necessary number of Papers, he/she has to obtain the prior permission of the Director for doing so. (d) However, in no case is a total absence from the end-semester examination is permitted. Failure to comply with the above rules shall lead to admission being cancelled.
NOTE: The above rules of promotion do not apply to non-credit courses, where grades are awarded. However, he/she has to obtain c grade for pass.
2.
There is no detention at the end of the First and third semester examinations. However, a student will be detained in the second semester if he/she fails to pass at least 50% of the courses in the first and second semesters put together. Project Works (Summer & Long term) are part of the III and IV semester respectively, will be assessed as per the following scheme: (i) Project Proposal, Field Work and Analysis . 50% marks (ii) Final Report and Viva . 50% marks Item (i) above will be assessed by the Project Supervisor, while item (ii) will be assessed by the three faculty committee consisting of an external examiner. A student will have to secure at least 60% in the project reports to be eligible to pass the examination. There shall be a Comprehensive Viva-Voce in each semester. The Comprehensive Viva-Voce will be conducted by a Committee consisting of the Course Coordinator and two senior faculty members. The Comprehensive Viva-Voce is aimed to assess the students understanding in various subjects he/she studied during that semester. There are no internal marks for the Comprehensive Viva-Voce.
3.
Eligibility for appearance at the end-semester examinations

To be able to appear for the end-semester examinations, a student has to comply with the following: (a) Should have put in at least 85% of attendance in all the courses put together; (b) Should have put in at least 75% of attendance in each course; (c) Should not have any disciplinary proceedings pending against him/her; (d) Should have no pending dues. 4.
Rules for promotion

1. To pass a course, a student has to: (a) obtain a minimum of 50% in the end-semester examination in each subject. (b) score at least 50% of the combined marks of both continuous evaluation and end-semester examinations in each subject; and (c) secure at least 60% of marks in aggregate.
Non Credit Courses (if any)

If any non credit course offered to PGDM, the normal examination procedure to be followed, the marks obtained by a candidate will be translated into Grade on the basis of a 4-point scale as follows: a) 75% and above A Grade b) 65% and above, but less than 75% B Grade
c) d)
60% and above, but less than 65% C Grade Less than 60% F Grade (Fail)
along with the requisite fees. (in case of Diploma certificate No trace certificate from the Police and an affidavit in a prescribed format need to be submitted). Fee for duplicate Hall ticket Fee for duplicate individual memo for each semester Fee for duplicate consolidate marks memo Fee for duplicate P G Diploma Certificate Rs.100.00 Rs.250.00 Rs.500.00 Rs.1000.00
A student, who obtains C Grade, is eligible for inclusion of the same in final marks memo.
Award of Division
1. To eligible to be awarded a First Division, a student of any PG Programme is required to pass all the courses in the fourth semester examination in ONE attempt, irrespective of the number of attempts he/she made to pass the courses of the earlier semesters. To be eligible for the award of Distinction or scholarship, or Gold Medal or any other Prize (if any), a student must pass each of the semester examinations including comprehensive viva voce in a single attempt. Additionally, he/she must appear for these examinations along with the regular batches and not in the back-log examinations. For the award of a Division the total marks scored by a candidate in all the semesters comprising the Diploma Courses are taken into reckoning. In case of non-credit courses (if any), for which Grades are awarded, a pass Grade is compulsory. The award of Division is as follows: (a) First Division with 75% marks and Distinction above (b) First Division Less than 75% but not less than 65% of marks (c) Second Division Less than 65% but not less than 60% (d) Unsuccessful Less than 60%
General Guidelines
The schedule of end semester examinations, which will contain the details regarding dates, time, duration of each examination, will be notified in advance. (a) Students should be present in the examination hall at least 10 minutes before the scheduled start of examination. If a student is late by 5 minutes to the scheduled time he/she must obtain written permission from the Controller of Examinations or in his/her absence the Chief Superintendent of examination. In no case they will be permitted in the examination hall if he/she is late by 10 minutes to the scheduled time. They will not leave the examination hall before half-an-hour of the closure time, except with the permission of the invigilator. (b) Students are expected to carry themselves with pens, pencils, ruler, and non-scientific calculator (if permitted). Borrowing of any materials such as calculators, pens, pencils, rulers etc. is strictly prohibited in the examination hall. Students must not carry any written materials along with them to the examination hall or refer to any material pertaining to the examination, outside the examination hall during the scheduled time of examination. (c) The students are not expected to communicate in any form with any one else in the examination hall. Passing and receiving or seeing papers of others
2.
3.
4.
Duplicate Certificates
If a student loses his/her certificates and want get them in duplicate, he/she should apply to the COE
(d)
(e)
(f)
(g) (h)
(i)
or copying from others during the examination is strictly prohibited. A student who willfully assists will be considered as guilty as the student who receives it. Students must observe strict decorum expected of any model examinee and should follow the instructions given from time to time by the invigilator. No student will take the answer book out of the examination hall. After the examination, the student is responsible for handing over the answer book to the invigilator Violation of examination norms will be treated as a serious offence and may result in expulsion in extreme cases. The student will be asked to leave examination hall if the student behaviour is pre-judicial to smooth and fair conduct of examination. In case of any written complaint from the invigilator regarding a detected malpractice, the Director will constitute a Malpractice Board consisting of the Controller of Examinations, the Course Coordinator, and the Faculty member concerned with the course in which the malpractice is detected. The recommendations of this Board will be submitted to the Director for his final decision. There will be no re-evaluation of the papers and recounting of marks. No supplementary exams will be conducted for backlog subjects including Viva Voce examination, if any. However, backlog exams would be conducted along with end semester exams of subsequent semester. Fee for backlog exams is Rs.200/per subject. Every student will have to complete all the course requirements within a period of 4 academic years from the date of his/her original admission. This period shall not be extended under any circumstances. If a candidate fails to do so, he/she will have to take admission afresh, fulfilling all the requirements for admission prevalent at that point of time.
Malpractice and Corresponding Punishment

All the students are warned not to resort to any kind of Malpractice during the examinations and following are the details of actions if involved in malpractice.
No Malpractice 1 Attempt to appeal to the examiner / evaluator for a favor Punishment Cancel the examination in that particular subject if done for the first time. Cancel all the examinations in that term if repeated at any point of time, during the course of the programme, including in backlog examinations. Cancel all the examinations of that semester and debar for the next one/ two semesters, as decided by the board of examinations.
Misbehaviour in the examination hall reported by the examiner / Insubordinate behaviour Possession of material whether relating to the examination or not/ writing on the desk, any part of the body, scale, hand kerchief, calculator, hall ticket, chunni, etc Any form of helping others in copying or getting help from others in the examination hall in any form.
Cancel the examination in that particular subject and debar for the rest of the exams of that Semester, if any. If repeated, student will be dismissed from the program
Insertion of answer sheets brought from outside
Cancel the examination in that particular subject of all candidates involved i.e., those seeking help and those providing it, if done for the first time. If repeated for the second time, cancel all the written examinations in that semester. If repeated for a third time, it will entail dismissal from the programme. Cancel all the examinations of that semester and debar for the next one/ two semesters as decided by the board. If repeated, student will be dismissed from the programme.
No Malpractice 6 Violent behaviour in the examination hall
Possession of Cell phones Mass copying
Punishment Cancel all the examinations in that semester and debar for the remaining part of the academic year. The candidate must seek a re-admission into that semister next year. Cancel the examination in that particular subject and cell phone will be confiscated. Cancel all the examinations of the semester.
students are encouraged to visit industries, participate in competitions as paper presentations, Quiz programmes etc. Arrange special classes to improve soft skills, special lectures of experts on the contemporary topics and facilitate to have students presentations through week-end seminars. Students are encouraged to organize Samathi, Sanskriti etc. Samathi is an ideal platform where experience meets enthusiasm hence called Meeting of the finest minds, this is fuelling the inquisitiveness in students to learn more. Samathi are organised annually as a series of one - day events for each functional area. Sanskriti: Students conduct the Institutes flagship annual event called Sanskriti that is organized by students to show case their management skills. Alumni meet: It is part of the culture of the Institute that every year it conducts Alumni Meet to continue our association with the Alumni. Sports: The Institute has a playground for Basketball, Volleyball, Table Tennis etc. Students are encouraged to have a two days sports event every year. Other activities: The students are encouraged to organize other activities like blood donation, green camps etc.
All the above rules also apply to the backlog and mid term examinations.
All those indicted/involved are not eligible for award of Scholarships and scholarships if awarded in the previous semesters will be recovered. The Board of Examinations may identify and recognize as such any other type of malpractice noticed during the evaluation process and recommend suitable penalty for the same. The Board will have the discretion to decide on the appropriate penalty as deemed fit based on the written report from the concerned invigilator.
APPEAL
In case of any punishment, a student may prefer an appeal to the Controller of Examinations. The BOE may appoint a committee to enquire into individual cases. A committee so appointed will submit its report to the Director and Controller of Examinations. The decision of the Director is final and no appeal lies against it.
Rights Reserved
The management of Institute of Public Enterprise (IPE) reserves the right to introduce, modify, and alter the rules and regulations to further the cause of good management education and development of the students.
Extra Curricular Activities

The tradition of IPE is that it gives ample weightage to expose the students to the competitive corporate environment and the industry. In the process,

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Directors Message

Institute of Public Enterprise PGP Student Handbook 1

The PGD Programmes

Merit and Merit-cum-Means Scholarships

2 Institute of Public Enterprise PGP Student Handbook

Institute of Public Enterprise PGP Student Handbook 3

6 Institute of Public Enterprise PGP Student Handbook

Institute of Public Enterprise PGP Student Handbook 7

Summer Internship Project (SIP)

Long Term Project (LTP)

Highlights n The PGDM is in 17th year of its offering.

104 105 106 107 108

Institute of Public Enterprise PGP Student Handbook 9

310 PGDM Business Laws

10 Institute of Public Enterprise PGP Student Handbook

Post-Graduate Diploma in ManagementRetail & Marketing

Highlights n Academic Member of Retailers Association of India (RAI)

Institute of Public Enterprise PGP Student Handbook 11

Code 109RM 110RM 111

Post-Graduate Diploma in ManagementBanking, Insurance & Financial Services

12 Institute of Public Enterprise PGP Student Handbook

Institute of Public Enterprise PGP Student Handbook 13

14 Institute of Public Enterprise PGP Student Handbook

Post-Graduate Diploma in ManagementInternational Business

Institute of Public Enterprise PGP Student Handbook 15

16 Institute of Public Enterprise PGP Student Handbook

Post-Graduate Diploma in ManagementBiotechnology

109BT International Business

18 Institute of Public Enterprise PGP Student Handbook

Strategic Marketing Sales, Distribution & Retail Management

Executive Post Graduate Diploma in Management (Exec. PGDM)

Institute of Public Enterprise PGP Student Handbook 19

ternational exposure and ability to understand and work in cross-cultural environment.

Course Curriculum & Structure

Term - 2 (12 Weeks Duration)

20 Institute of Public Enterprise PGP Student Handbook

MM 10 Marketing Research Human Resources Management (HRM) Code Subject

Institute of Public Enterprise PGP Student Handbook 21

MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

FINANCIAL, COST AND MANAGEMENT ACCOUNTING

QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Marketing Mastermind Brand Reporter Pitch

PERSONALITY DEVELOPMENT & BUSINESS COMMUNICATIONS

Journal / Magazines 1. Journal of Business Communication, Publication 2. Management Education, Mumbai

IT FOR BUSINESS APPLICATIONS

PUBLIC SECTOR POLICY & ISSUES IN MANAGEMENT

28 Institute of Public Enterprise PGP Student Handbook

CORPORATE LAW FOR MARKETING & RETAIL

PRINCIPLES & PRACTICES OF LIFE INSURANCE

PRINCIPLES & PRACTICES OF BANKING

TRADE DOCUMENTATION & FINANCE

Export import documentation by M.I Mahajan ( Tata Macgrow Hill publication)

Website 1. www.dgft.org Journal 1. Foreign Trade Review by IIFT New Delhi

PRODUCTION & OPERATIONS MANAGEMENT

HUMAN RESOURCE MANAGEMENT

INDIAN BUSINESS ENVIRONMENT

CORPORATE GOVERNANCE & BUSINESS ETHICS

DECISION SUPPORT SYSTEM

http://www.rediff.com/money/2005/apr/ 19spec.htm http://www.indiadaily.com/editorial/13367

ELEMENTS OF BANKING & INSURANCE

RETAIL STORE OPERATIONS & MALL MANAGEMENT

ADVERTISEMENT & BRAND MANAGEMENT