MMRSS Healthcare Research Examples

A) EXAMPLES OF INDICATIONS

• Infectious Disease

• Immunology

• Cardiovascular Disorders

• Gastrointestinal Disorders

• Endocrine Disorders

• Hematology

• Oncology

• Musculoskeletal & Connective Tissue Disorders

• Neurological Disorders

• Psychiatric Disorders

• Genito-urinary Disorders

• Gynecology & Obstetrics

• Dermatological Disorders

• Diagnostics / Medical Equipment

• OTC / Self Medication Studies

o Other Indication Areas

o Pulmonary Disorders
o Hepatic & Biliary Disorders
o Nutritional & Metabolic Disorders
o Pediatrics & Genetics
o Ophthalmic Disorders
o Dental / Oral Disorders
B) EXAMPLES OF STUDIES

EXAMPLE 1

Background:
Client was establishing a quick feedback monitor which involved interviewing medical
professionals on subjects concerning health policy, product promotion, and indication and disease
monitoring.

Methodology:
The proposed methodology was Internet.

Interviews lasted around 20 minutes and were conducted using highly structured questionnaires
with only 4 open ended questions.

Sample:

1000 respondents, which were a mixture of 50% GPs/IMs/PCP/FMP and 50% specialists.

National spread Highly de-clustered sample used.

Deliverables:
Data entry to an online system

EXAMPLE 2

Objective:
Quantitative study in India with physicians to formulate a market entry strategy.

Sample size:
Cardiologists - 30
Chest physicians/pulmonologists - 30
Neurologists - 30
GP’s - 40
---------- ----------
TOTAL -150
---------- -----------

Type of Study:
Qualitative

Survey Instrument :
Discussion Guide( was provided by client)

Methodology:
Face to Face

Duration of Interview :
60 minutes
Cities :
Mumbai
Delhi
Bangalore
Chennai
Kolkotta
Hyderabad
Pune
Ahmedabad

Recruitment Plan:
Updated lists/sample were utilized to recruit by our centralized phone room coupled with our local
recruiters.

Project Deliverables :
Excel sheet with confirmed appointments for Interviews by client.

EXAMPLE 3
Pre-empting Competition and Gaining Market Share

Objectives - To ensure launch would have greater impact than that of competitor.

Project details - Three stage qualitative project to identify motivators, optimal tone for both
brands, allowing client to develop effective blocking strategy.

Outcome - Product out-performed competitor and clients own expectations.

EXAMPLE 4

Objective –
Research on Cervical Cancer Vaccine with the following set of target respondents, namely
religious leaders.

Brief -
The brief was to explore issues around the client’s new Cervical cancer vaccine based on
protecting pre-pubescent girls against sexually transmitted human papilloma virus. Previous
research had detected some sensitivity around 'conditioning' young girls to be thinking of
protecting themselves against a risk they are not supposed to be exposed to until their sixteen

Target group 1 –
They were looking for heads of religious groups e.g. churches, synagogues , etc.
Sample Size-
10
Methodology –
1hr Telephone depth interviews.

Target group 2 –
Public Policy makers - These people were defined as people responsible for making national
recommendations (Indian counterparts of STIKO in Germany, CDC in US, Institut de vielle
sanitaire in France), basically governmental and NGO decision makers, lobbyists and advisors-
Sample Size-
10
Methodology –
1hr Telephone depth interviews.

EXAMPLE 5

Objective Data regarding typical pricing (i.e. street price and price erosion/elasticity)
and equipment of imaging devises for computer tomography (CT).

Target Group: Decision Makers in private and public hospitals, private imaging
centers and radiology imaging practices:
- Purchase department manager or
- Administrator (medical and technical directors)
- Head of radiology department or
- Owner of imaging centre or radiology practice
Methodology:
Face to face interviews
- semi-structured questionnaire
- approx. 45 to 50 minutes in duration
- paper and pencil
- approx. 1/3 open ended questions

Sample size and Screening Criteria

India

Purchase department manager or administrator  n=20

Head of radiology department or owner of imaging n=20

centre/radiology practice

Total n=40

The sample was spread over 4 quarters  data was needed to be available after 4 study waves:

quarter 1 quarter 2 quarter 3 Quarter 4

India n=10 n=10 n=10 n=10

Further screening criteria was

 Not older than 65 years
 At least 1-2 years professional experience
 All participants needed to have bought their CT-system within the tracked time period (1 year)
 Did not formally work as a consultant for the respective industry in the field of CT devises

Sampling Points
 n=1 interview per hospital/practice
 Mumbai, Delhi, Chennai, Kolkotta

Timing
 Tracking period : 12 month
 4 study waves (1 per quarter)
 Starting point was April 2004