Maslows hierarchy of needs

Case study of NWSC Uganda

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By The

The Victors

Annet Kababiito Sylvia Nabirye Charlotte Nuwagaba Elizabeth Twongyierwe Methodius Adaku Elizabeth Aketch John Acuti Pious Bitakaramire

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Concept of Motivation
Maslows hierarchy of needs is just one the many theories of motivation that have been advanced in management. Definition Its the term used to describe those processes, both instinctive and rational, by which people seek to satisfy the basic drives, perceived 10/19/11 needs and personal goals, which

National Water & Sewerage

100% Government owned and is a monopoly Formed by decree 34 of 1972 as NWSC For water and sewerage services in urban areas Kampala, Jinja & Entebbe branches set up first
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Corp Quick facts

Expansion to other towns was for

Maslows hierarchy of needs

Abraham Harold Maslows studies into human motivation led him to propose a theory of needs based on a hierarchical model First published in 1954 Made considerable influence on devts in mgmt. theory in the 1950s/1960s Basic needs at the bottom and higher 10/19/11 needs at the top.

Maslows Hierarchy of needs

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Physiological needs
The literal requirements for human survival
food Sleep Shelter sex Water Clothing
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Safety needs
With Physiological needs satisfied, safety needs take precedence and dominate behavior

Stable environments free from threats are preferred and sought after e.g.

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Personal security Financial security Health and wellbeing Safety against accidents/ illness

love & belonging needs

The need to feel a sense of belonging & acceptance in both large & small groups

e.g. clubs, religious groups, sports teams, prof. organizations, family, intimate relationships, mentors, confidants etc.
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Absence of this leaves people

Esteem needs

The need to be respected, have self esteem and self respect. Be accepted and valued by others Lower one (need for respect of others. Status, recognition, fame, prestige & attention) Higher one (self respect. Strength, competence, mastery, self confidence, independence & freedom

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Self-actualisation needs
what a man can be, he must be
This forms the basis of the perceived need of self actualisation

Pertains to what a persons full potential is and realising it This need is specific to individuals e.g.

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Becoming an ideal parent Inventions Express oneself athletically etc.

Theory contd

People tend to satisfy their needs systematically Until a particular need is fulfilled, a persons behavior will be dominated by them Modified self actualization in 1961. satisfaction gives further need for realising ones potential Provides a variety of needs that 10/19/11 people may experience at work and

Theory in Practice at NWSC

Staff retention through motivation at NWSC Physiological needs met

Salary scales of 1-10 in existing structure 15% of basic pay as housing allowance 10% of basic pay as lunch allowance 10% of basic pay as transport

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Theory in Practice at NWSC

Safety needs met

Confirmation after 1 year of progressive performance Staff on 2 year legally binding renewable contracts save for the CEO whos is 5 years After 2 years contract gratuity is paid out
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Hire/fire and staff movement based

Theory in practice at NWSC

Social/love and belongingness needs met

All staff on contract since 2006 (fairness) Staff participation in Corporate league events Staff annual get together parties to celebrate achievements
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Periodic Team building events in the

Theory in Practice contd

Esteem needs met

Training center in Bugolobi for capacity building Internal performance improvement initiatives

Trophies and cash prizes

Monthly incentives based on performance ranging from 10% to 10/19/11 150% of basic pay

Theory in practice continued

Self-actualization needs met
NWSC provides a workplace environment that encourages and enables employees to fulfill their own unique potential through the following;

Capacity building Strategy and innovations unit

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Findings and Key conclusions

The theory is valid today for understanding human motivation, management training and personal development If the motivation is driven by the existence of unsatisfied needs, then its worthwhile for a manager to understand which needs are more important for the individual employees 10/19/11

Finding and key conclusions

Individualistic vs. collective society. It doesnt apply to the latter Not all people are driven by the same needs. at any one time different people may be motivated by entirely different factors Systematic movement up and down the hierarchy does not seem to be a consistent behavior for many
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When a want is satisfied, its capacity

Implications/ relevance for mgt

Physiological needs: provide lunch breaks, rest breaks and wages that are sufficient to purchase the essentials of life Safety needs: provide a safe working environment, retirement benefits and job security Social needs : create a sense of community via team-based projects 10/19/11 social events and

Method of evidence gathering

Review of existing Literature on NWSC Face to face interviews with NWSC staff NWSC Website (www.nwsc.co.ug) NWSC staff handbook/manual

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Thanks for your kind attention

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Q&A
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