AMBORISH ROYCHOUDHURY

Phone: +919769209625 www.Amborish.com http://twitter.com/amborish +919987762874 amborish@gmail.com http://www.facebook.com/AmborishR

Regional Manager at ICICI Securities Ltd. with 8 years of qualitative experience in: Marketing - Brand Management Channel Management - Business Development - Product Development - Strategic Planning

Presently associated with ICICI Securities Limited, Mumbai

A strategic thinker with a flair for charting out strategies for sales & channel management and contributing towards enhancing business volumes & growth and achieving profitability norms Expertise in designing communication devices that optimize the process of reaching out to the customer Possess excellent interpersonal, analytical, troubleshooting and team building skills, and the ability to utilize such tools towards achieving organizational goals

PROFESSIONAL EXPERIENCE
Apr '10 Present ICICI Securities Limited Regional Manager ICICIdirect Centre for Financial Learning

Product & Business Development Premium Education Programmes End to end Product Management from conceptualizing the Programmes to ensuring proper execution New Programme Development in conjunction with the content team Innovating and contributing on all aspects related to the Programme Design and Development Determining the Programme Features & Pricing

Driving and promoting Premium Education Programmes on Financial Markets. Garnering Programme Registrations through Branch Sales and Channel Partners Imparting Product Training to the team Acquiring and sustaining mind share among the sales team Ensuring Brand Visibility across the Branches and Training Centres Organizing various Marketing Activities aimed at lead generation

Identifying and developing a pool of Trainers and Experts on Financial Markets who are competent to deliver such high end Programmes Identifying and recruiting Industry Experts on Equity Research, Technical Analysts and Derivative Analysts with a rich experience in the market Negotiating remuneration and running their profiles through the Training Approval Committee Constant coordination with Trainers by sharing feedback from time to time Handling Trainer Payments (contd...)

Vendor Management Identifying competent vendors who can deliver state of the art facilities Negotiating terms & conditions for payment and facilities provided Keeping track of vendor payments and ensuring the schedules are met

Client Servicing Attending to client concerns & complaints; undertaking steps to effectively resolve them Interacting with the customers and soliciting feedback on the product Handling customer queries on the product

End-to-end coordination including conceptualizing, promoting, operational aspects and successful execution of the Programmes Contribute to product development and marketing strategies by providing valuable insights and inputs on an ongoing basis Oct 08 Mar '10 ICICI Securities Limited Mutual Fund Advisory Service Developing an Innovative Service for HNI Customers that would advise them on their Mutual Fund Holdings with ICICI Direct. Leading a team of Advisors Features of the service included Running a thorough Portfolio Scan on the customers Mutual Fund holdings Advising action and recommending fund schemes on the basis of Customer Profile Customizing and fine-tuning the MF bucket to suit customers individual investment needs Monitoring and evaluating advisor performance Handling Customer queries and escalations Outlining broad customer strategies for Mutual Fund investors Drafting, designing and coordinating communiqu to the customers Working as a Change Agent, designing and implementing online customer strategy Coordinating Service Level/ Licensing Agreements with vendors for use of third party software or services Seeing such Agreements through to completion, with respect to Marketing and Statutory aspects Relationship Manager Manager - Customer Strategy & Advisory

Customer Strategy

Jun07 - Jul 08 Reliance Mutual Fund

Monitoring channel sales and marketing activities; implementing effective strategies to maximize sales and accomplish revenue and collection targets Channel partners included Individual Financial Advisors, Financial Institutions and Banks Establishing strategic alliances/ tie-ups with sound and reliable channel partners, resulting deeper market penetration and reach

 Boosted the AUM of Reliance Mutual Fund in Shillong by more than 50%. Incremental AUM contributed: Rs.16 Crores. Over Rs. 7 Crores collected in multiple NFOs (New Fund Offers). Retaining the top position among Asset Management Companies in the territory by a huge margin

Jun 06 May 07 Kotak Life Insurance

Assistant Manager Trade Marketing

Lead generation, promotions, branding, advertising and marketing for all the branches in the north east region (Guwahati, Jorhat and Tinsukia) Promotion of the Reward & Recognition drives for participation in the various reward programs. Subsequently Guwahati Branch became the Best Branch in the East in terms of participation in R&R Program; Marketing support to the Training Team for Life Advisors Induction Program R&R Awareness Program for the trainees Nov 03 - May 06 KARVY Securities Ltd. Investor Relations Officer

Selling a variety of investment products including Mutual Funds, IPOs, Bonds, Demat Accounts etc. Part of investment advice to the clients also included guidance on how their money could be allocated across the wide spectrum of investment products available. May 00 Jul 01 S.M. Apartments Ltd. Finance Executive

Worked on various Real Estate projects on behalf of the company for preparation of Financial Feasibility Studies and preparation of Cash Budgets and Ratio Analyses

EDUCATIONAL CREDENTIALS
MBA (Finance) in 2003 Visva Bharati University, West Bengal B.Com in 2000 Guwahati University, Assam

SOCIAL MEDIA/ BLOGGING

Apart from being active on Twitter (http://twitter.com/amborish) and Facebook (www.facebook.com/AmborishR), I also write an informative and interesting blog on Cinema, entitled The Film Fanatic (www.Amborish.com/Films)