Apple Inc.

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This article is about the technology company. For other companies named "Apple", see Apple (disambiguation).

Apple Inc.

Type Traded as

Public NASDAQ:AAPL NASDAQ-100 Component S&P 500 Component Computer hardware Computer software Consumer electronics Digital distribution April 1, 1976 (incorporated 1977 as
Apple Computer, Inc.)

Industry

Founded Founder(s)

Steve Jobs Steve Wozniak Ronald Wayne[1]

Headquarters Apple Campus 1 Innite Loop Cupertino, California, U.S. Number of locations Area served Key people Products Services Revenue Operating income Prot Total assets Total equity Employees Subsidiaries Website 357 retail stores (as of October
2011)

Worldwide Tim Cook

(CEO) Products list

[show]
Services list

[show]

US$ 108.249 billion (FY 2011)[2] US$ 33.790 billion (FY 2011)[2] US$ 25.922 billion (FY 2011)[2] US$ 116.371 billion (FY 2011)[2] US$ 76.615 billion (FY 2011)[2] 49,400 (2010)[2] Braeburn Capital FileMaker Inc. Apple.com

Apple Inc. (NASDAQ:AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and lm-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of October 2010, the company operates 317 retail stores[3] in ten countries,[4] and an online store where hardware and software products are sold.[5] As of September 2011, Apple is the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and prot.[6] Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[7] the company was previously named Apple Computer, Inc., for its rst 30 years, but removed the word "Computer" on January 9, 2007,[8] to reect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[9] As of September 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide[2] and had worldwide annual sales of $65.23 billion.[2] For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[10] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.[11][12][13] The company has however received widespread criticism for its contractors' labor, environmental, and business practices.[14][15]