Annexure -

PERIYAR UNIVERSITY
SALEM 636 011.

PERIYAR INSTITUTE OF DISTANCE EDUCATION (PRIDE)

MBA
ELECTIVE SUBJECT: APPAREL MERCHANDISE

(Effective from the Academic Year 2008-2009 and thereafter)

Apparel Costing and Trade Documentation

Unit I: Elements of Apparel Costing Importance Scope Direct Material Cost Direct Expenses Direct Wages Indirect Materials Indirect Expenses Overheads Types of Overheads Prime Cost Work Cost Cost of Product Total Cost Break Even Analysis. Unit II: Job Work Cost for Knitting, Dyeing, Printing and Finishing Wastage and Process loss concepts Fabric Cost Estimation Job Work Cost for Cutting, Stitching, Checking, Packing, Shipping, Insurance Estimating Costs for different types of Garments. Unit III: Export Documentation Framework New Importance of Documentation INCO Terms Need for Standardization Significance of INCO Terms. Unit IV: Letter of Credit and Parties involved Types of Letter of Credit Processes and Significance of Letter of Credit. Unit V: Export Credit Guarantee Corporation (ECGC) Meaning, Importance, Role of ECGC Specific Policy Special Schemes Types of Risks Coverage by ECGC Duty Export Incentive Schemes. Reference Book: 1. Hand book of Import and export procedure - Parasuram. 2. Stream line your export paperwork - Bose. 3. Cost accounting S.P.Jain and Narang Kalyani publisher New Delhi.

Fabric Production
Unit I: Preparatory Process on Weaving Principles and Study of Cone Winding, Warping, Sizing Machines Basic Operation of Weaving Principles of Shedding, Picking and Beating up Mechanism Principles of Dobby and Jacquards. Unit II: Automatic Looms; Importance, Features, Shuttle Lass Looms Principles of Weft Insertion in Projectile, Rapier, Air Jet and Water Jet Weaving Machines Fabric defects and remedies. Unit III: Fabric Engineering Concepts Fabric Relaxation Stages Loop Length and Lightness Factor Concepts Limitation for each Category Development of a model Program Fabric in Spection Methods. Unit IV: Principles of Knitting Weft and Warp Knitting Classification of Knitting Machines Basic Weft knitted Structures Knitting Cycle Characteristics of Basic Fabrics Fabric Defects and Remedies. Unit V: Principles of Non-Woven Fabrics Chemical Bonding, Thermal Bonding, Heedle Punching Methods Various Applications of Non-Woven. Reference Book: 1. Knitting Technology D.D. Ajgoankar Universal publisher. 2. Knitting Technology David.J.Spancer Woodhead publishing Ltd.

Apparel Productions
Unit I: Proportion and Disproportion of human figure Figure types and variations Normal figure Measurements and its importance Standard body measurements for children, ladies and gents. Unit II: Procedure to draft the patterns of knitted garments: basic T-shirts Polo Shirts kinds Pyjama, women tops, under garments Woven garments: Shirt, Shorts, Trousers Grading of pattern. Unit III: Concepts of spreading machines Mechanism of straight knife, round knife, band knife cutting machines Principles of notches, drills and thread markers Die cutting, Laser cutting, Plasma cutting. Unit IV: Classification of sewing machines Definition of sewing and seaming various types of seams and stitches - Principles of stitch and seam formuation Sewing defect and remedies. Unit V: Pressing - Principles and classification of pressing Garment folding fusing Ironing packaging types Methods and packing equipments Selection of packaging design Trims and accessories Sewing thread type Threat consumption for various types of stitches and garments. Reference Book: 1. Apparel making in fashion design Injukim Fairchild publisher New York. 2. Pattern making for fashion design Helen Joseph Armstrong.

Apparel Merchandising
Unit I Organization of Apparel Industry Nature of Apparel Industry Types of Apparel Industry Business concepts applied to Apparel Industry Dynamics of Fashion Effect of environment, people, economy, fashion. Unit II Apparel Merchandising Definition Scope, Functions Functions of Merchandiser Principles of Merchandising Types of Merchandising Visual Merchandising. Unit III Forecasting Awareness of Market trends Product development Product mix - Factors affecting product mix factors influencing change in product mix Trade fairs and fashion shows for forecasting. Unit IV Sourcing Definition - need for sourcing Methods of sourcing Sourcing of raw materials Souring for accessories Linings Buttons Zippers and Labels Manufacturing resource planning Principles of manufacturing resource planning Supply chain Demand chain analysis. Unit V Apparel Marketing Definition Scope - Functions Marketing Strategies Market research Types of markets Retail and wholesale markets and domestic and International markets Advertising Purpose Methods Types of advertising. Text Books: 1. Inside the Fashion Business J.Jarnow & K.G.Dickerson Prentice Hall. 2. Merchandising of Fashion Swiney, John.B Ronald Press. Reference Books:
1. Export Marketing: A Practical Guide to Exports Shivaramu.S Wheeler Publishing. 2. The Clothing Factory Carr.H.C The Clothing Institute, London. 3. Fashion Marketing Mike Easey Blackwell Science. 4. Fashion Concept to Consumer Stephen Gini McGraw Hill.