europe China institute one day intensive course marketing in china

The Europe China Institute (ECI) of Nyenrode Business Universiteit aims to be the leading source on the developments, opportunities and challenges in the political and economic relationship between Europe and China.

who should apply purpose topics

General Managers, Business Leaders and Marketing Managers.

Explore how to adapt marketing strategies to Chinas market realities, how to meet the competitive challenge in China, and how to find success in China.

Prof. Dr. Willem Burgers (A permanent faculty member at China Europe International Business School in Shanghai) is visiting professor at Europe China Institute of Nyenrode Business Universiteit. His academic research and publications are centred on the areas of strategy, marketing, and international business. His latest works can be found in various leading journals. He has consulted with and designed and delivered in-company special executive education programmes for a number of famous companies, both in China and worldwide including Nokia, Kodak, Lufthansa, Novartis, LVMH, BASF, GE, BBK, TCL, Boshi Fund, Digital China, Siemens, Honeywell, HP, Unilever, Motorola, Electrolux, Unicom, Shenzhen Novophalt, Guang Ming, Shanghai Jahwah, Jiang Ling, Zenisun, and San Ming.

China market overview Product differentiation and market segmentations in China Branding and promotion strategy in China Channel management in China Pricing strategies in China

deliverables

Strengthen your abilities in adapting marketing strategies to Chinese market realities Better understanding of market development, communication and brand management strategies, management of distribution channels, and pricing strategies for China Improve your abilities to manage markets in China by innovative solutions

registration fee

395.- (excl. VAT, Including Lunch)

registration/information
Contact Person: Ms. Shaoqing Wang

t +31 346 291 725/774 e eci@nyenrode.nl i www.nyenrode.nl/eci

how to get to nyenrode

Visiting Nyenrode at Straatweg 25, 3621 BG Breukelen, the Netherlands; Only 20 Minutes away from Schiphol Airport or Amsterdam City Centre.

for more information

Ms. Shaoqing Wang Nyenrode Business Universiteit Straatweg 25 P.O. Box 130, 3620 AC Breukelen The Netherlands t +31 346 291 725/774 e eci@nyenrode.nl www.nyenrode.nl/eci

Europe China Institute

Date Time Location May 27, 2010 One Day Intensive Course Nyenrode Business Universiteit Dr. Albert Heijngebouw Zaal C

marketing in china course outline

may 27, 2010
8:30-9:00 9:30-10:30 Registration Is China Different? China Market Overview: - How Big is the Market? - Who are Your Customers? 10:30-10:45 10:45-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-15:15 15:15-16:00 16:00-17:00 Coffee Break Product Differentiation and Market Segmentations in China Lunch Branding and Promotion Strategy in China Channel Management in China Coffee Break Pricing Strategies in China Case study: BP Fujian (B). This classic emerging market case examines the original dismal failure of the BP Fujian joint venture and the details of its subsequent rapid turnaround as local managers changed the marketing model. 17:00-17:30 Course Wrap-up