Sunteți pe pagina 1din 2

europe China institute one day intensive course marketing in china

China institute one day intensive course marketing in china purpose topics Prof. Dr. Willem Burgers (A
purpose topics Prof. Dr. Willem Burgers (A permanent faculty member at China Europe International Business
purpose
topics
Prof. Dr. Willem Burgers (A permanent
faculty member at China Europe
International Business School in
Shanghai) is visiting professor at Europe
China Institute of Nyenrode Business
Universiteit. His academic research and
publications are centred on the areas of
strategy, marketing, and international
business. His latest works can be
found in various leading journals. He
has consulted with and designed and
delivered in-company special executive
education programmes for a number
of famous companies, both in China
and worldwide including Nokia, Kodak,
Lufthansa, Novartis, LVMH, BASF, GE,
BBK, TCL, Boshi Fund, Digital China,
Siemens, Honeywell, HP, Unilever,
Motorola, Electrolux, Unicom, Shenzhen
Novophalt, Guang Ming, Shanghai Jahwah,
Jiang Ling, Zenisun, and San Ming.
• China market overview
deliverables
t
+31 346 291 725/774
e
eci@nyenrode.nl
i
www.nyenrode.nl/eci

registration fee

The Europe China Institute (ECI) of Nyenrode Business Universiteit aims to be the leading source on the developments, opportunities and challenges in the political and economic relationship between Europe and China.

who should apply

General Managers, Business Leaders and Marketing Managers.

Explore how to adapt marketing strategies to China’s market realities, how to meet the competitive challenge in China, and how to find success in China.

Product differentiation and market segmentations in China

Branding and promotion strategy in China

Channel management in China

Pricing strategies in China

Strengthen your abilities in adapting marketing strategies to Chinese market realities

Better understanding of market development, communication and brand management strategies, management of distribution channels, and pricing strategies for China

Improve your abilities to manage markets in China by innovative solutions

€ 395.- (excl. VAT, Including Lunch)

registration/information

Contact Person: Ms. Shaoqing Wang

how to get to nyenrode

Visiting Nyenrode at Straatweg 25, 3621 BG Breukelen, the Netherlands; Only 20 Minutes away from Schiphol Airport or Amsterdam City Centre.

for more information

Ms. Shaoqing Wang Nyenrode Business Universiteit Straatweg 25 P.O. Box 130, 3620 AC Breukelen The Netherlands

t

+31 346 291 725/774

e

eci@nyenrode.nl

www.nyenrode.nl/eci

Europe China Institute

Date

May 27, 2010

Time

One Day Intensive Course

Location

Nyenrode Business Universiteit – Dr. Albert Heijngebouw Zaal C

marketing in china course outline may 27, 2010 8:30-9:00 Registration 9:30-10:30 Is China Different? China
marketing in china course outline may 27, 2010 8:30-9:00 Registration 9:30-10:30 Is China Different? China
marketing in china course outline may 27, 2010 8:30-9:00 Registration 9:30-10:30 Is China Different? China

marketing in china course outline

may 27, 2010

8:30-9:00

Registration

9:30-10:30

Is China Different? China Market Overview:

- How Big is the Market?

- Who are Your Customers?

10:30-10:45

Coffee Break

10:45-12:00

Product Differentiation and Market Segmentations in China

12:00-13:00

Lunch

13:00-14:00

Branding and Promotion Strategy in China

14:00-15:00

Channel Management in China

15:00-15:15

Coffee Break

15:15-16:00

Pricing Strategies in China

16:00-17:00

Case study: BP Fujian (B). This classic emerging market case examines the original dismal failure of the BP Fujian joint venture and the details of its subsequent rapid turnaround as local managers changed the marketing model.

17:00-17:30

Course Wrap-up