1.

In my opinion, one of the most important rules of ethics for Nike is to provide a quality product for the price spent by the consumer. Nike is the leading sportswear company in the world. The reason why Nike is the best is not only because of its logo, sleek designs, and list of marketable athletes, but because of the companys focus on providing the best quality product for its price. Consumers keep going back to Nike for sportswear because they know that the product will last. For example, I own about 4 pairs of Nike sneakers. I havent bought a new pair in about three years. The reason for this is because of the excellent quality and comfort that the Nike shoes provide. Nike also has a quality guarantee program where if your sneaker falls apart for any reason, they will refund you or allow you to exchange that pair for a new one. I once bought a pair of Armani tennis shoes with a retail price of $300 (I didnt pay that much). I really only bought the shoes for the name, but I was surprised by how terrible the quality of the shoe was. Some companies will rip you off with bad quality products just because it has a certain logo on it, but with Nike you can almost guarantee that you will get quality no matter the price. 2. I believe that Environmental responsibility is an important rule of ethics for Nike. With Nike as one of the biggest companies in the textile industry, their manufactured goods result in a negative environmental impact. Some examples of this are pollution, an increase of its water deficit, and even climate change. With Nikes negative environmental impact in manufacturing, they try to even it out by making projects that help the environment. Nike started a project called Nike Grind which basically recycles old used shoes to create new ones in order to eliminate waste, and use of new materials. Nike has also created a shoe made out of pieces of leather and

rubber waste found at factories. Dawn Vance, the director of Global logistics and infrastructure sustainability, believes that The less waste produced and the less energy consumed, the more productive a company can be.(3) 3. In my opinion, the most important rule of ethics for Nike is their social responsibility. Throughout the 90s until about 2002, Nike came under harsh criticism after an investigation of their use of sweatshops in third world countries. With almost 800,000 workers in Asia, the poor working conditions of Nike factories were exposed, as well as their violations of minimum wage, and also the use of child labor. For example, Nike put children in dangerous working environments for almost nothing. Some departments were exposed to chemicals which even lead to skin and breathing complications. In 2002, Nike Inc. teamed up with the Fair Labor Association (FLA), a labor rights organization that tries to improve working conditions throughout the world, in order to abide by code, and improve the standards of labor in the factories. After the three-year process, Nike was deemed up to date with the FLAs requirements and workplace code of conduct. According to the Nikes business website Nikebiz.com, the company has been using auditing tools in order to help provide further transparency and insight into the manner in which Nike contract factories are evaluated for compliance with company standards. (1) Some of which are Management Audit Verification Tools (MAV), Safety, Health, Attitude of Management, People and Environment tools (SHAPE), and Environment, safety and Health (ESH).

Works Cited:

1. "Workers & Factories." Nikebiz. N.p., n.d. Web. 16 Jul 2011.

<http://www.nikebiz.com/responsibility/workers_and_factories.html>.

2. "Ethics and Social Responsibility." Nike. blogspot, 19 Sept 2010. Web. 15 Jul 2011.
<http://nikeshoecompany-drew.blogspot.com/>.

3. Weston, Randy. "Integrate Social and Environmental Responsibility into Your Culture."
Bernadettes Blog (2010): n. pag. Web. 15 Jul 2011. <http://csi.gsb.stanford.edu/integrate-socialand-environmental-responsibility-your-culture>.