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Assignment
On
SWOT ANALYSIS OF SUZUKI PAKAISTAN
MGT
Level:
Semester:
III
Date:
Submitted By:
Name: Saniya Jabeen Reg.No: SP10-MBE-011
Submitted To:
Name: Sir Jawad
Our Vision
To be Excellent All Around
Our Mission
To provide automobile of international quality at competitive price
These are Mission and Vision Statement of Pak Suzuki, and they always try to improve skills of employees by imparting training and inculcating in them a sense of participation. To achieve maximum indigenization and promote the automobile vending industry. To contribute to Pakistani society through development of industry in general and automobile industry in particular
Weakness:
Scarcity of raw material Lack of coordination and linkage with Government/semi government supporting bodies Less focus on Looks and Design
Less Technical Training Institutes Less distribution channels in sub urban areas
Opportunities:
Increasing Demand for Cars Efficient EFI engines Large Market size to operate Global spare part market Space saving Small size CNG cylinders
Threats:
Tough Competitors like Toyota and Honda Foreign Investment and setup production facilities Smuggling of Auto Parts Inflation rate Heavy Taxes Competition from cheaper imported cars Increase in Fuel Prices