Tiger, launched in 1997, became the largest brand in Britannia's portfolio in the very first year of its launch

and continues to be so till today. Tiger has grown from strength to strength and the re-invigoration in June 2005 and more recently, in Apr 2008 has further helped bolster its growth in the highly competitive glucose biscuit category. Tiger Glucose : comes with the added goodness of wheat and milk. It is for modern mothers who play an enabling role for their children to compete in today's world and thus want the best. Tiger Glucose is fortified with "Iron Zor" with an attempt towards addressing the iron deficiency crisis the children of India face. Over the years, Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India, and transcending glucose biscuits.

**IRON ZOR helps make mind sharper and body stronger

Tiger Krunch Cookies : Taking fun & energy to next level, Tiger launched Krunch Cookies in the month of October 2010. These cookies available in two exciting variants, Fruit & Nut and Chocochips, are not only great to taste but full of energy. Now kids can enjoy great taste, lots of energy at just Rs.5/-

now they have different ingredients with tiger brand i.e; Tiger Cream : Was introduced in 2002 at just Rs.5 per
pack. Tiger Cream is now available in Orange, Elaichi, Chocolate, Pineapple, Strawberry and Butterscotch flavours, and promises to bring more fun and more energy to children across the country. Tiger Coconut : Delicious coconut flavoured energy biscuit, was launched in 2001. Tiger Banana : Britannia is committed to help secure every child's right to Growth & Development through good food everyday. Purposefully taking forward the credo of 'Eat Healthy, Think Better', we have launched a new variant under our power brand TIGER - TIGER BANANA - power packed with IRON ZOR & and with the delightful taste of banana. Britannia's latest symbol of 'Zindagi mein Life', Britannia Cookies, is packed with the wholesome nutrition of wheat, butter and milk, and is available in two delicious variants - Butter Elaichiz and Fruit Dhamaka. Butter Elaichiz comes with the goodness of butter and the lingering flavour of Elaichi, and Fruit Dhamaka is filled with exciting fruit bits. Britannia is the leader in the cookies segment. It has Good Day at the top end and now, Britannia Cookies, which delights consumers at the bottom end of the pyramid. The Britannia Cookie consumer is seeking to upgrade to a better taste experience, but at an affordable price, since biscuits are considered to be basic food. Hence, Britannia Cookies is priced at just Rs.5, making it a value for money pack. The brand's TV commercial starring Deepti Naval as the mother, taps into the universal meaning attached to food, but reverses the common perception of the mother as the caregiver. Here, the son packs Britannia Cookies for his mom, in a bid to ensure that she eats something nourishing. The strategy was not to play up the pleasurable taste and indulgence that is normally associated with cookies, but to

highlight the health and nourishment that this product provides. It is, therefore, aptly positioned as healthy 'khaana' with the tag line 'Tann ko lagey, mann ko chhuay'. Britannia Good Day was launched in 1986 in two delectable avatars - Good Day Cashew and Butter. Over the years, new variants were introduced - Good Day Pista Badam in 1989, Good Day Chocochips in 2000 and Good Day Choconut in 2004. This rich cookie enjoys a fan following of consumers across all ages, loyal to the brand promise of a great taste, evident from the visibly abundant ingredients. Good Day is among the fastest growing brands in Britannia's portfolio and it has been the leader in the cookies category ever since its launch. The brand is synonymous with everyday treats that infuse happiness into people's lives. After two decades of magnificent success; it was time to give the nation yet another reason to have a good day. Abundance, goodness, indulgence and now unrestrained joy - that is the message of this new campaign. The new TT ad is the uncontrollable expression of the ticket collector's happiness and joy that is stimulated by consumption of the cookie, that spreads cheer amongst the people around him creating an atmosphere of shared joy that's unorchestrated and straight from the heart. The celebration was taken to the IPL as Good day cheered along with a million cricket fans in the stadiums, each screaming and proclaiming "Ho gaya re Good Day". The dazzling brilliance of this endeavour, the contagious rhythm needs to be lived and spread through the nation, making 'Iska toh ho Gaya Re Good Day' a part of the common lingo and a way of life. Good Day truly believes laughter and happiness are infectious, it transcends race, caste creed unifying humanity in an inclusive emotion. The brand perseveres to infuse cheer, hearten the nation and enliven lives. With its rightful place on the front page of The Times of India, Good Day gifts the nation a priceless treasure, that of spreading JOY!

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits, topped with sugar crystals - presenting, the original Bourbon, from the house of Britannia. India's first and favorite Bourbon's sweet adventure began in 1955. Since then, Bourbon lovers across the country have been caught opening this chocolate couplet, licking the cream, and nibbling at the melt-in-your-mouth biscuit, bit by bit. Some have been witnessed chomping it whole, at one go. Some have been noted to alternate it with sips of coffee; others team it with lots of gossip and gupshup, while a few have been observed enjoying it with a book. And some have been seen reluctantly sharing their Bourbon. Whatever the occasion, wherever the hangout , Bourbon makes for great company. You can grab your very own Nano Pack or a Pocket Pack. The Hangout Pack is just right for chilling with friends. Take along a Party Pack for... yes, a party! And the Gift Pack will surely win you a few brownie points! So go on, give yourself a happy high with a quick dose of Britannia Bourbon!

With a brand name like 50-50, can the product be anything but fun? Launched in 1993, 50-50 belongs to the family of crackers and is considered the "very very tasty tasty" snack. Britannia 50-50 is the leader in its category with more than one-third of market share. The versatile and youthful brand constantly aims to provide a novel and exciting taste experience to the consumer. As a result, in 2001, the delicious Maska Chaska was launched as a variant of the original brand and became an instant success.

Britannia's oldest brand enjoys a heritage that spans 50 years - and going strong. In a market swamped with me too products Britannia Marie Gold has maintained its strong hold. Today the ever popular Marie Gold is a loved brand that stands for Tea Time Vitality. It's balanced taste, crispiness and lightness along with the added vitamins and minerals makes Britannia Marie Gold the "healthy tea time biscuit". It is the # 1 brand in its category by a long shot. Vita Marie Gold is the perfect accomplice for the woman of today. It is "Fully Loaded" for the "Fully Loaded" life that most women lead. As women enjoy to pack more in their day, this biscuit is loaded with active nutrients that keeps them active through the day. Vita Marie Gold is the handy top-up of extra nourishment during her pit-stop tea breaks making them enjoyable and nutritious. These low fat, cholesterol free biscuits are made of 58% cereal, milk protein and 10 essential vitamins and are the perfect nutrition accomplice for today's woman. 1 serve of Vita Marie Gold gives 15% RDA of vitamins. Vita Marie Gold is the "Fully Loaded Marie for a Fully Loaded Life". Vita Marie Honey Oats Today's woman, believes in living life "wholeheartedly", enjoying each experience and giving the best to what she does. While she fills her life with activities and constantly cares for the people around her, she finds little time to take care for her heart. So she is increasingly seeking healthy solutions that will fit easily into her lifestyle. The all new Vita Marie Honey Oats is specially created to do just that. This unique double layer biscuit is made of twin layers of wheat fiber and oat fiber which make it heart friendly. These low fat, cholesterol free and transfat free biscuits contain soluble fiber from oats which helps reduce cholesterol. They are mildly flavoured with honey to add that delightful taste. It is the perfect "small easy step" that fits perfectly into your everyday life and gives your heart that extra tender loving care it requires, everyday!

As a move to consolidate all the individual Cream Treat offerings under a single umbrella, Britannia launched Treat in 2002. Treat has a range of tasty delights for all kids with yummy creamy treasures within the biscuit shells. The kids have always relished unraveling the irresistibly delicious creams hidden inside the biscuit Britannia Treat offers a wide variety of flavors, such as the Elaichi, the Fruit Flavored Creams such as Orange, Pineapple, Mango, and Strawberry, the Jam Filled Centers under the Jim Jam range, and the Duet Range (biscuits with two flavours of cream between three layers of biscuit) comprising Strawberry Vanilla and Duet Strawberry Chocolate. Britannia Treat has now launched yet another mouth watering delight under its umbrella. The delicious Fruit Rollz take the Treat brand beyond the cream biscuits and provides yet another lip smacking delight to its consumers!

Fruit Rollz are soft rolls filled with the goodness of real fruits, and provide a healthy yet scrumptious treat to our 'loveable devils' Treat also introduced its naughty and adorable brand mascot FUNTOOSH whose primary occupation is mischief! FUNTOOSH is the guy who will pull off any trick to make sure he gets to eat his Britannia Treat! For all you kids who have relished the yummy treasures of Britannia Treat in exciting flavors, look out for yet another reason tocelebrate! Britannia Treat launches a new and exciting combination of chocolate and caramel in a single bar - TREAT CHOCO GELO. This unique and never before product is guaranteed to double the masti and double the fun that you have with Treat. Treat Choco Gelo has been launched nationally in August, 2007 and is available at an attractive price of just Rs.5/So go ahead, open this delicious pack, indulge yourself with Treat Choco Gelo and enjoy Yummy Chocolate and Gooey

Caramel for "Double Masti ka Double Dose"

Kids may dislike drinking milk, but they love Britannia Milk Bikis! Milk Bikis has been trusted by mothers as a source of growth energy of milk and their loyalty to the brand has made it an integral part of their children's nutrition regimen. In 1996, Milk Bikis launched a variant called Milk Cream. These round biscuits come with smiley faces and are full of milk cream that makes them very popular with children. Milk Cream also promoted the idea of 'eating milk' in a yummy way, which makes mothers happy as well. To keep pace with the demands of the new generation and to bring milk nutrition to the masses in a delightful form, Milk Bikis, went one step further in the last quarter of 2006 in providing not just energy but developmental fuel for children. With a unique and attractive honeycomb design and an enhanced product experience, the new biscuit is now fortified with SMART NUTRIENTS 4 vital vitamins, iron and iodine, proven to aid mental and physical development in growing kids. Britannia launched Milk Bikis Almond Cookies a first of its kind cookie with wholesome goodness of Milk & Almond to help in growth and development of children. In-between-meals snacking is an integral part of a child's daily food routine as it serves as a hunger filler in between meals. However, most of the choices available in the market are universal in nature and largely address the delight needs of all consumers; they do not necessarily provide the essential 'top up' nutrition that children should have in their growing years. Research conducted by Britannia showed that mothers would be happy to have a solution which is a good balance of nutrition for children in a snack format. With this in mind, Britannia Industries Ltd., one of India's most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, launched Milk Bikis Almond Cookie- with the wholesome goodness of Milk & Almond in a delightful waffle cookie. Milk Bikis Almond Cookie contains milk and almond goodness, important for children's growth and development and comes in a cookie format which children will love to eat. Four Milk Bikis Almond Cookies have the energy of one glass of milk and three almonds. Milk Bikis Almond Cookies have been launched initially in Tamil Nadu and will be available in Andhra Pradesh. Priced at Rs.12 per 88.5 gm pack and Rs.25 for 193 gm, Milk Bikis Almond Cookies are available with a shelf life of six months.

In continuation of the promise of "Swasth Khao, Tan Man Jagao," Britannia introduced NutriChoice range of healthy biscuits in 1998. The brand is targeted towards overall health and wellness for adults. The range has for long comprised of three popular variants, namely NutriChoice Thin Arrowroot, NutriChoice Cream Cracker and NutriChoice Digestive. NutriChoice Diabetic Friendly Essentials It is known that people with diabetes need to eat small frequent meals to prevent extreme swings in blood glucose levels. The all new NutriChoice Diabetic Friendly Essentials range is scientifically created to suit the special lifestyle and nutrition needs of people with diabetes. NutriChoice Diabetic Friendly Essentials are created with the choicest ingredients such as Oats and Ragi known to manage extreme swings in blood glucose levels and help one feel satisfied and active for longer. NutriChoice Diabetic Friendly Essentials offers you 5 benefits that help you manage your diabetes better:

Zero Added Sugar - High sugar is an important risk factor for people with diabetes. NutriChoice Diabetic Friendly Essentials cookies contain no added sugar Zero Cholesterol - If you have diabetes, you are more likely to have cholesterol abnormalities that contribute to cardiovascular diseases. NutriChoice Diabetic Friendly Essentials cookies contain 0% cholesterol Zero Trans Fat - Trans fats tend to raise the risk of cardio vascular diseases. NutriChoice Diabetic Friendly Essentials cookies contain 0% Trans Fats and at least 25% reduced fat compared to other available cookies Extra Dietary Fibers - NutriChoice Diabetic Friendly Essentials cookies contain a unique combination of soluble and insoluble fibers that are reported to delay glucose absorption preventing swings in blood glucose levels Complex Carbohydrates - Complex carbohydrates are considered healthier because they are digested by the body slowly, providing a steady source of energy.

Now that is what we call "Smart Nutrition"!! We'd say you can carry the tasty and crunchy NutriChoice Diabetic Friendly Essentials Cookies everyday to meet your hunger pangs without the worry of adverse consequences. NutriChoice Digestive - Delightfully tasty and wholesome Made with 50% whole-wheat and packed with added fibre (10% of our daily dietary needs), these delightfully tasty biscuits are amongst your healthiest bites of the day. In your next visit to a shop just look out for its Golden-green international pack. We are confident that you will be pleasantly surprised with the great tasting and healthy range of NutriChoice. Try one and you'll know that you've made one smart choice. NutriChoice 5 Grain Most consumers believe that to in order to stay healthy one needs to make certain compromises on some good things in life. Whether it is missing that extra hour of sleep over early morning exercise, or eating unappetizing foods over that extra oildripping samosa. At the same time most of us agree that good nutrition cannot come from one kind of food alone, but from a healthy combination / assortment of several healthy ingredients put together. Britannia NutriChoice 5 Grain Biscuits are a perfect answer to those looking for healthy eating options without as much making a compromise on taste, or convenience, or health. Because Britannia NutriChoice 5 Grain biscuits are made from 5 carefully chosen healthy cereals (Oats that help reduce bad cholesterol, Corn which promotes heart health, Ragi a good source of both Calcium as well as Fibre, Rice low in fat, and Wheat that provides wholesome energy). These biscuits are delicately sweetened with natural honey, and come in a unique large oval shape. It is this large size and the healthy combination of the ingredients, that make it an ideal hunger buster for those in-between meals time hunger. Britannia NutriChoice 5 Grain biscuit pack contains several small single serve pocket meals packs, so that one is never far away from pacifying hunger on the move. So whenever you miss your breakfast, or succumb to those unhealthy evening snacks, you can relish the goodness of health with Britannia NutriChoice 5 Grain biscuits.

NutriChoice Cream Cracker - As nature would have wanted it to be Ask any biscuit manufacturer and they will tell you how difficult it is to make this biscuit, especially with next to nothing sugar, with NO added colors and flavorings for taste. It is this neutral taste that makes it an ideal choice to be consumed with hot beverages, dips, chutneys, and accompaniments. NutriChoice Classic Lite Cracker - NutriChoice Crackers have for long been the healthy choice of the discerning consumer. The popular NutriChoice Cream Cracker has been improved to make it crispier and tastier and been rechristened as Nutrichoice Classic Lite Cracker. NutriChoice Nature Spice Cracker - Now there is more choice for the discerning cracker consumer. NutriChoice Nature Spice Crackers are delicately sprinkled with the goodness of Ajwain and Jeera. Ajwain s benefit with good digestion is legendary, while each one of us relishes the taste of Jeera. In addition 0% Sugar is added to these biscuits which delivers the health promise that Nutrichoice is known for. NutriChoice Crackers are made by using a special FRESH BAKE TECHNOLOGY, which ensures that they are completely free from Cholesterol, harmful Transfats, artificial preservatives, colors and flavours. They come in an international metalized packaging, which ensures that the biscuits retain maximum freshness till the time they are opened. NutriChoice Thin Arrowroot - An ageless classic Extremely popular in East India for over 4 decades (where it is affectionately referred to as Britannia Theen), this brand contains the benefits of arrowroot known to aid digestion and remove harmful toxins from the body. Prior to 1998 it was being marketed as Britannia Jacob's Thin.