CARY CARR COX

Concord, NC 28027

C (704) 907-3735

cary@coxmarketing.net www.linkedin.com/in/caryccox

W (704) 784-1323

MARKETING, PUBLIC RELATIONS AND COMMUNICATIONS EXPERT

Innovative, results-driven Marketing, Public Relations and Communications Expert with 25 years of professional experience in developing and directing marketing campaigns, strategic planning, internal/external communications, advertising, branding, copywriting, public relations, crisis and issues management, event planning, social media implementation, product/program management, public and government affairs, legislative issue development, campaigning and lobbying. A self-motivated leader with both a strong work ethic and successful track record of increasing sales, profits, market share, and shareholder value in intensely competitive and rapidly changing environments. A public relations and communications specialist proficient in internal and external communications with a broad-based background in marketing research, planning, strategies, and tactics including comprehensive media relations involving news release development and distribution, organizing press conferences and coaching for interviews. Thrives in environments requiring a high level strategist and a big picture thinker directing the efforts of multiple clients and external cross-disciplined resources with a reputation of consistently achieving goals within critical project deadlines. An outstanding record of greatly improving profitability and productivity while positively impacting bottom line performance. An outstanding history of significant achievement in market and opportunity identification, effective analysis and successful product introduction.

KEY QUALIFICATIONS
Advertising | Brand Management | Copywriting | Client Relationship Management | Collateral Creation | Communications / Marketing Development and Implementation | Community Outreach |Competitive Market Analysis | Critical Thinking | Design Oversight | Direct and Channel Marketing | Effective Client Relationship Management | Employee / Team Management | Exceptional Communications Skills | External Communications | Forecasting | Fundraising | Internal Communications | Project Management | Public Affairs | Public Relations Expert | Social Media | Strategic Planning | Team Player | Trade Shows and Event Planning

CAREER HIGHLIGHTS
Industry Experience: healthcare, real estate, political, hotel/motel, nonprofit, hospitality, restaurant, retail, services, commercial, industrial, construction, education, chemical, financial, wedding, recycling, sports, law

Cox Marketing Group VP Communications | PR | Marketing

Charlotte, NC / Concord, NC

1996 Present

Effectively market multiple clients products to external targeted audiences utilizing an integrated planned strategy of advertising, public relations, direct mail, events, and new media. Develop and strengthen internal communications of companies, motivating and inspiring employees to reach business goals and promote complementary communication strategies. Produce logos, collateral materials, radio spots, and websites. Incorporate social media, extending and monitoring marketing efforts. Promote company leadership to community and targeted groups through public relations, training, message development, and various public speaking activities. Understand and know competitors efforts, highlighting strengths and differences for full advantage. Successful marketing and public relations skills, have been expertly built due to experience in highly-charged political arenas, in charge of strategy development, media and community relations, fund raising and event planning including White House and vice presidential functions, and for candidates throughout the United States. Enhanced profitability for companies in various industries enabling them to become valuable resources to the media and targeted audiences. Taught marketing to national convention attendees.

Cary Cox

Page 2

Charlotte Association of Realtors Charlotte, NC Communications Public Affairs Marketing Director

Successfully managed all public relations and public affairs for the real estate trade association. Created and implemented comprehensive and effective communications and marketing programs. Registered lobbyist.

1989 1996

Congressman Alex McMillian Campaign Charlotte, NC Campaign Manager - Communications | PR | Marketing

1987 1988

Developed and implemented successful campaign business plan including fundraising, external and internal communications, press relations, pr, direct mail, target marketing, event planning, budgeting, and personnel components. Exceeded fund raising and election returns expectations. Washington, DC 1981 1987 Local Programs Director Successfully strategized and directed local and statewide candidates on strategic planning, pr, communications, targeting, marketing, direct mail, and fundraising. Faculty member of national political campaign school. Experienced with White House and Vice-Presidential events.

Republican National Committee

Department of Justice Special Assistant, Office of Public Affairs Presidential Inaugural Committee Budget Analyst Reagan-Bush Campaign National Headquarters Director, Computer Division Republican National Convention Director, Computer Operations-Housing

Washington, DC Washington, DC Arlington, VA Detroit, MI

1982 1980 1981 1980 1980

EDUCATION Bachelor of Arts College of William & Mary Williamsburg, VA PROFESSIONAL AWARDS
2008 International Public Relations Award, Mortons The Steakhouse 2008 W3 Silver Award, Beya Jewelry Website

PROFESSIONAL AFFILIATIONS
Public Relations Society of America (PRSA) Pursuing National Accreditation for PRSA Chamber of Commerce Businesswire / PRNewswire

PRO BONO
USO of North Carolina Habitat Cabarrus County Monticello Community Gathering