Documente Academic
Documente Profesional
Documente Cultură
What are your expectations for this hotel in the days ahead?
The Pierre has built its reputation on legendary service and unparalleled facilities. Our expectations for this year are to reinforce The Pierres restoration and its position as the top luxury hotel in New York City. We received our AAA Five Diamond status for the second year in succession and expect to receive the Forbes Five Star status as well.
Ta t a R e v i e w J a n u a r y 2 0 1 1
39
The Taj group places a high value on corporate sustainability activities and linkages with the community. Could you tell us a bit about such projects at The Pierre?
The movement towards ecologically sound tourism has gained urgency and importance across the globe over the last decade. The Taj has responded to this shift with its EARTH (Environment Awareness and Renewal at Taj Hotels) programme. As part of this initiative, The Pierre is committed to the cause of sustainability by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, reuse and recycling of key resources, and social responsibility within the community. By doing this, The Pierre has achieved its first sustainability certification level from the prestigious Green Globe programme, a worldwide benchmarking, certification
and performance-improvement initiative. We are building a power plant fuelled by renewable natural gas that will reduce our carbon dioxide emissions. We have a 100-per cent recycling policy for paper, plastic, glass and cardboard, eco-friendly products in our bathrooms, and organic mattresses in the guestrooms. Going forward we are planning on mulching wet garbage, using biodegradable chemicals and sourcing local raw materials wherever possible. The Pierre is a strong advocate of community service and donates to many charities including City Harvest, an organisation that collects food to distribute to homeless shelters across New York City, and Toys for Tots which distributes toys to children. We also participate in a programme called Grand Central Neighborhood, where Pierre employees volunteer their time at a soup kitchen to feed the homeless in Grand Central Station.
A history of hospitality
The Taj Boston has become a part of the social fabric of the city it is anchored in. In this interview, Jeffrey Seward, general manager, explains what makes this iconic hotel so special.
What does being a part of the Tata family feel like?
To be welcomed into the Tata family the way I was has been exciting and enlightening. Joining the Taj was a personal and professional decision for me. At the Taj Boston, I have tried to get my people to understand what Tata represents, the groups heritage and its philanthropic outlook as well as its global presence, not just employees at this hotel but Bostonians and New Englanders too. Its invigorating to be part of a process that bridges the gap in understanding.
Can you tell us a little bit about the Taj Boston, its history and its heritage?
This hotel really is not just significant because of its history within Boston, but also because of its history of hospitality. It was, it is said, the first hotel in the Americas where you had your own bathroom, the first to have fresh-cut flowers in its open spaces and so on. We get a good blend of customers. We have corporate guests through the week. The weekend visitors are mostly people who come to see Boston, to enjoy sporting events or those who have business with the many universities and educational institutions in the city, but business travellers constitute the majority of our business.
40
Ta t a R e v i e w J a n u a r y 2 0 1 1
Is the hotel perceived differently now that it is Taj Boston rather than the Ritz-Carlton?
The Ritz-Carlton is what this hotel was since the 1920s, so there is plenty of emotion attached to the name. Our employees here continue to be very proud of the hotel. There were some instances of emotion when the change from the Carlton to the Taj happened, but our people have come to understand what the Taj stands for and how much it cares for its employees.
How is this property being marketed? What are the challenges you face on that front?
We market our property as one of the leading luxury hotels of Boston. That aside, we market the hotel through different periodicals, through our newspapers, through multimedia, and through the bouquet of Taj luxury properties globally.
very popular with Bostonians. A good story here is about what happened when we tried to change one of our menus a few months ago. We decided to do away with chicken pie and chicken biryani but our guests would have none of it; they wanted it back on the menu. We have done well with our caf and our bar too. The bar does an incredible amount of business; it has a beautiful view and boasts patrons who have been coming there for long years. Then there is the Taj Club, which is a key access point for guests. Not least, we have an excellent selection of traditional Indian cuisine.
Could you tell us about your long-term vision for the Taj Boston?
As a property The Taj Boston is financially fit and has been able to deliver revenues and profits. We have been able to do that only because we have ensured that we are a significant part of the wider community and of Boston. I see the hotel remaining a social address for Boston. I see the Taj Boston being increasingly known for the work it does in community relations and community welfare. For instance, we have been working for years with the Womens Lunch Place, an initiative that takes care of homeless women. I see the hotel continuing to garner significant revenues and profits.
Ta t a R e v i e w J a n u a r y 2 0 1 1
41
What is the guest profile? Is the hotel seen as a luxury social destination or a premier business setting?
Taj Campton Place is the perfect place for a leisure or business traveller. It is a world-renowned luxury boutique hotel whose comfortable elegance and intelligent, personalised service will make any stay in San Francisco warm, carefree and memorable. Campton Place Restaurant, a one Michelin Star eatery, is one of San Franciscos premiere dining spots. The hotel is centrally located near the citys best shopping and dining, lush parks and famous museums. It is also strategically located on Union Square, close to many corporate and business headquarters, and is the top choice in San Francisco for the discerning business traveller.
Has the hotel undergone any renovation after the transition to the Taj group?
In order to maintain the property as the place to stay in the Bay Area, an ambitious programme of upgrades has been undertaken in all areas. Wireless internet and a new electronic door lock system have been installed throughout the hotel. New HDTVs, minibars and automatic espresso machines are available in each guestroom, and the linens and amenities have been upgraded to match the quality used in fine homes around the world. The executive boardroom was renovated in November 2007, adding new features such as a 63-inch plasma HDTV with IT-based video-conferencing capabilities and broadband wireless internet service. Also, on the lobby level, we have added a new business centre offering complimentary internet access along with copying, faxing and printing services. To change the flavour of our restaurant, Taj Campton Place decided to refurbish it in April 2008; replacing the carpet, banquettes and tables to offer a contemporary look and feel, along with changing the menus and cuisine.
What are the brand values that Taj Hotels wishes to communicate in the US market?
The Taj brand in the US is built on the quintessential luxury qualities of heritage, authenticity and welcoming hospitality. All our hotels boast a rich heritage and culture; guest experiences, which we enhance by continuously redefining authentic luxury; and customer engagement through a number of campaigns and localised activities. The presence of three landmark hotels allows us to communicate what the brand stands for in a more visible and emphatic manner.
What are the corporate sustainability projects that Taj Campton Place has initiated?
Taj Campton Place works with a number of charitable organisations. The Walden House, a local shelter whose mission is to give hope and change lives for people affected by substance abuse and mental health conditions, is supported with in-kind donations as well as by extending professional support which will help them in securing jobs. We are also in the process of finalising teams who will cook for them and read to the children. During the holiday season we hold an annual food drive where all associates participate by donating nonperishable food items. All proceeds from the food drive are donated to The Salvation Army, which works in the San Francisco area. We are also proud to be part of the fight against breast cancer with the American Cancer Society. We recently held a Tata-First Book event, which was a tieup with Tata Sons to provide new books to children.
How have regulars and new visitors taken to the hotels new avatar as part of the Taj chain?
The hotel is an iconic hospitality landmark in San Francisco and Tajs reputation of preserving historic Indian palaces and landmark hotels (like The Pierre New York) has made local patrons and return guests very supportive of the transition. New visitors find Taj Campton Place a quiet refuge in a busy city, in an environment that feels like a refined home.
42
Ta t a R e v i e w J a n u a r y 2 0 1 1