MBA Semester 3 MK0013 Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 1

Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. List the problems associated with marketing research.

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2. Explain the role of Marketing research in decision-making process 3. Describe consumer research process in detail. 4. What is the importance of customer research? 5. Describe data-driven MDSS in detail. 6. List the functions of marketing information system. Fall 2011 (August 2011)

MBA Semester 3 MK0016 Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 2

Marks 60 Note: Each Question carries 10 marks 1. Describe the relation between research design and marketing decision process 2. What are the factors affecting cost of a warehouse? What are the various types of warehouses and their uses

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3. Explain research process Differentiate between Causal and Experimental design. 4. List the benefits and limitations of focus group interviews 5. Explain latest techniques of qualitative research.. 6. Explain multidimensional scaling