“Advertisements along roadside”

Their suggestion to use photocopies of sales brochures

means using paper – more papers – more rubbish. This
contradicts their statements that their solution minimize
rubbish problem. Otherwise, their actions were good. They
were effective. Public awareness has been achieved.

By: JM Qistina (03B3743)

Desirable changes 1:

 It is good to have an electronic advertisement, but it is

too costly to afford it. When the advertisement is used
for a shorter time, so it is a waste of money to afford or
buy the electronic advertisement.

Desirable changes 2:

 Writing letter to the Town & country Planning is good

action, to acknowledge this issue to whom may it
concerned.

Desirable changes 3:

 Advertise using sms, I think nowadays, it is not

effective. But do not know in future.

By: Hartini Hassim (03B3723)

The group has done their job very well. They followed the
‘action plan’ step by step as planned. It is true that the
budget spent for advertising is expensive. The suggested
solutions such as using electronic media such as through
radio, sms, mms, etc might help to solve the problems.

The action plan is very effective and the letter that has been
sent to the BB weekends has been published. This is quiet a
good news, so that the responsible authority will take action
and start to think of possible solutions.

By: Hjh Suriani

Christina Eu Nguk Ling

• Letters written to Borneo Bulletin are not too safe or trustful. They should have
chosen other newspaper company like the Brunei Times.
• They can also create their own webpages on the internet about ‘Advertisement
along roadside’ to create awareness and educate people around the world if
possible (their own advertisement)
• What happen to the flipboard and billboard after use? Can they be recycled. If not,
what will happen? What can be done? How?
• Their action was quite affective but they can do more better. Some onf my
suggestions are given above.

Kasnol

• Desirable change 1 (use of electronic advertisement): It was good because it avoid

from using material that is not sustainable. The action plan was good because use
other countries as an example. From those examples Brunei can practice it.
However, Brunei cannot afford to use all available technology at the moment.
• Desirable change 2 (reinforcement of Law): It was good and it is important to act
according to law. Action plan- use newspaper to distribute their ideas to the
public. At least public or the companies get to know that such laws do exist.
However, some just might ignore because for example accident cause by
advertisement is very rare in Brunei.
• Desirable change 3 ( Use less money): May be they can persuade the government
to reduce the annual budget for advertisement. The action plan was good because
they go to each company to know about the budget use annually. From there they
can know whether the total budget is a problem (e.g wasting)

Hjh Siti Khairunnisa

• The action plan that were done were good, where using SMS,MMs are saver way
and cheaper and faster. For me if giving people handout for advertising for me it
costs a lot of money because some people do not bother to read it and at the end,
the advertisement paper falls to the dustbin.
• The digital boards are more effective due to government pay all the payment.
And I do agree about the schedule for the people who in charge for each zone to look for
overdue date of advertising to take off the advertising.
1. May your group can give suggestion to UBD’s admin/HEP to put up guidelines on
limits and allowed type of advertisement in UBD compound (safura).

2. UBD may able to practice advertisement through sms or mms (safura).

3. All the action plans that have been done so far are good because most of the
information given are adequate (Rufaidah).

4. Other action that they could have made is that making a website for their project
where people can read and give feedback directly (Rufaidah).

5. For third presenter, instead of reducing money, company should reduce their
advertisement budget (NorAliham).

6. For third presenter, if you can find a test subject to prove the desirable changes, it
would be better (NorAliham).

7. For second presenter, good action plan (NorAliham).

8. For second presenter, you can ask some company and introduce them to the
current law (NorAliham).

9. For second presenter, ask those company if they know that such law is available
(NorAliham).

10. For first presenter, using sms is a nice features but can be considered spammable
and annoying (NorAliham).

11. For first presenter, e-advertisement is nice but many Bruneian especially senior
generations use the internet frequently (NorAliham).

12. For first presenter, media is probably the best digital advertisement due to their
availability (NorAliham).

13. Overall action plan were god enough, however somethings could be done as well.
Advert through sms, survey can be made whether people are willing to have
advert coming to their inbox; because other would see them as junks. Other
possible solutions is to write letter with DST to ask them cooperate with other
 companies if they can distribute advert through sms to DST subscribers. They
could also pick one company and have them as one ‘experiment’, whther they are
willing to make people aware through sending SMS to public DST (Fuzzy).

14. Willing letter to Borneo Bulletin was very effective because people will become
more aware of current situation and problem (Fuzzy).