DAM insights and resources from the industry leader in customer satisfaction

At Widen, were committed to making sure were not only offering innovative software and top-tier customer service, but also providing the broader marketplace with insights and intelligence that can help anyone find the right vendor for their DAM needs and implement a DAM system successfully. We hope you find the materials in this booklet, along with the other content we offer through our websites and social media, to be helpful. We also welcome your suggestions for future research and educational content.

Widen has used more than 60 years of experience in helping customers build brand equity and consistent cross-channel brand representation to develop an inventive suite of Web-based DAM applications. Widen software services provide marketers with realtime access to asset libraries, reducing the costs of search, file preparation, redundancy, hardware and software.

Contents
Digital Asset Management: What to know before you go! .............................. p.4 DigitalAssetManagement.com: the DAM education resource site ................. p.5 A guide to the lifeblood of DAM: Key concepts and best practices for using metadata in digital asset management systems ................................... p.6 Widen Collective demo options: try our SaaS DAM out for yourself ............. p.7

Widen has helped the Wildlife Conservation Society organize our large wildlife photography collection for both archival and distribution purposes. Upload and distribution is seamless and worry free. Public Affairs Office Manager at the Wildlife Conservation Society

We were delighted to find Widen, whose product we discovered was infinitely scalable to fit our needs not only today, but tomorrow. Incredibly intuitive, flexible and cost effectivethe solution was clear from the startWiden. Trade Marketing Manager at Electrolux Home Care Products

When I think of Widen, I think of performance. Widen is performing with us to help us reach our goals, to hit our targetsas we have many of them. Were a very unique business and Widen helps us adapt. Director of Catalog Services at Adidas Group Sports Licensing Division

We are already impressed by Widens customer service and ability to highlight the uniqueness of our products. Just the mention of upgrading our digital image platform has generated increased bookings for our upcoming lines. Director of Sales Planning & Licensing at Colosseum Athletics

With four divisions, over 15,000 employees and 122 campuses, my priority was to find a way to provide quick and easy access to digital assets and customized marketing materials. Thanks to Widen, we will be saving multiple departments valuable time and resources. Finding the right DAM solution was no small task and Widen is a great partner to help us get up and running. Digital Studio Manager at Corinthian Colleges, Inc.

Digital Asset Management (DAM):

Digital What to Know Before You Go!

Brought to you by Widen Enteprises | www.Widen.com

Authored by John Horodyski - Principal, DAM Education,a DAM consulting agency focusing on DAM education & training. | www.dameducation.com

Auth

Scan for PDF The decision to implement a Digital Asset Management (DAM) system is a positive step in the right direction to gaining operational and intellectual control of your digital assets and is not one to be taken lightly. It brings with it great responsibility as to how the organizations assets will be efficiently and effectively managed in its daily operations. It is more than a sum total of its parts; it must include a detailed review and analysis of all those contributing 2011 to DAM; digital assets, organization, workflow, security, etc. And yet, factorsWiden Enterprises, Inc. the decision itself to go with a DAM system enacts a chain of questions to be carefully considered before proceeding down the path to DAM.

This white paper dissects the question of What to know before you go? and details the best questions to ask yourself, your team, your department, and your organization before you go with Digital Asset Management! Scan for PDF Click here to download a pdf of this white paper.

2011 Widen Enterprises

Irregular brand disorder drug approved for dissemination

Strange bottom line growth among side effects
MADISON - The Digital Drug Administration today approved Repurposil (DAM-ROI Maximus) to treat patients with irregular brand disorder who are receiving no therapy or makeshift treatments, including self-induced file conversions and manual asset request fulfillments. Common side effects include sudden file conversions, budget tightness relief, rapid onset of ROI, and sped-up marketing metabolism. DDA had never before approved drugs for Irregular Brand Disorder (IBD), a seriously obnoxious, disease that disproportionately affects marketers. Widen Pharmaceuticals, based in Madison, Wisc., developed Repurposil and will co-market the drug in the United States with DigitalAssetManagement.com.

Dr. DAM examines a sample during clinical trials of Repurposil

Looking for more educational resources and tools? visit:

Get access to white papers packed with information that will help you find the right solution, implement smoothly and get the most value possible out of your DAM system. Stay connected to the DAM world and the lastest industry developments through DigitalAssetManagement. coms blog and links to industry news outlets, curated social media content and more. Experience DAM for yourself with DAMsystem.com, the official demo site of DigitalAssetManagement.com

A guide
K y con Key concepts A guide to the lifeblood ofeDAM:cepts
Key concepts and best practices for using metadata in Key concepts and best practices for using metadata in digital asset management systems. digital asset management systems.
By John Horodyski. Sponsored by Widen Enterprises and DigitalAssetManagement.com. By John Horodyski. Sponsored by Widen Enter prises and DigitalAssetManagement.com.

By John Horodyski. By John Horodyski. S

Do Scan for PDF what digital assets you have and how to identify, organize, and you know describe them? This should not be rushed, as this is critical to the impact your DAM systems use will have on your overall efficiency and, ultimately, your bottom line. Getting this wrong could damn not only your DAM, but your broader workflows and processes as well. Metadata is an asset unto itselfand an important one, at that. It provides the Copyright 2011 Widen Enterprises, Inc. structure and information needed to make your assets more accessible and, therefore, more valuable. In other words: it makes them smart assets. Simply digitizing video and audio files only scratches the surface of their value as digital assets. Their full potential is realized by their use and the relevance of the associated metadata. After all, Scan for PDF how much value does an asset have if you cant find it? This white paper will show you the essential building blocks and best practices of metadata for your digital asset management system. Click here to download a pdf of this white paper.

Copyright 2011 Widen En

Experience the benefits of SaaS DAM for yourself

At Widen, were most interested in determining whether our system is the best fit for your organization. To start down that road, we offer a variety of ways for you to get a feel for Widens offering:

Try a

Demo
Go through a Web demo with the Widen team

Take the self-guided tour Watch recorded demos

All these options are available at

www.widen.com

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https://www.facebook.com/DigitalAssetMgt

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http://www.linkedin.com/groups/DAM-Pros-126269

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