Introduction:

In recent times India has emerged as one of the favourite investment destinations of global automobile manufacturers like Nissan and Ford. If the trend continuous this way then India will very soon be among the top 5 automobile manufacturers in the world. The Indian automobile market was the 9th largest automobile manufacturers in the world in the year 2008 with an annual production of 2.3 million units and emerged as the fourth largest exporters of automobiles in 2009 although the sector was hit by economic slowdown the overall production increased from 10.85 million vehicles in 2007-08 to 11.17 million vehicles in 2008-09. Passenger vehicles increased marginally from 1.77 million to 1.83 million while two-wheelers increased from 8.02 million to 8.41 million.The steady growth of the Indian middle class is one of the major reasons behind the rise in the demand of two and four wheelers. India having trained and skilled manpower at competitive costs is continuously attracting global automobile majors and making India one of the biggest automobile manufacturing hubs. Every year there a plethora of new vehicles flooding the Indian roads be it two wheelers four wheelers or even heavy vehicles. The Indian automobile market in Pune has grown tremendously in the last few years. All kinds of automobiles such as cars, pick-up trucks, and tractors, have witnessed an increase in sales. But the luxury car segment has registered the highest growth in Pune's automobile market. The various reasons for the growth of the Indian automobile market in Pune are enlisted as follows:

The city of Pune has a young population which has high disposable incomes that are generally used for buying cars ranging across all segments. Many automobile manufactures and financial institutions have launched various attractive schemes that offer easy loans to buy automobiles. This has boosted the automobile market in Pune to a large extent. The economy of the city is on the rise and this has given the residents of Pune the confidence of spending on automobiles. Many spare parts shops and service centers can be found in Pune. They have made it easy for car-owners to get their automobiles repaired. This too has led to the rise in the sale of automobiles in Pune.

The various automobile dealers in the Indian automobile market in Pune are:

Lonkar Automobiles Private Limited Maa Automobiles Mahindra Automobiles Kotkar Automobiles Nirmal Automobiles Mokha Automobiles Jalad Automobiles Private Limited

Analysis:
From the MAA Automobiles which is only providing Hyundai car services, given me the specific data are as follows: 1) No. of employees 20-22 2) Location on rent Rs. 2 lac/year, around 14 Guntha, since 1995. 3) M/C costing Rs. 15-17 lac ( Compressor, wahing M/C, Tool Kit, etc. ) 4) Facilities Full Maintenance Services, Painting service, etc. 5) Services Per Day 17-20 cars/day 6) Inventory & other consumable around 1 lac 7) Pick up & drop facility Its depend on distance ( No charge < 10km < will charge around Rs. 100-150 as per km. ) Also, I will get the information from Audi service station are as follows, 1) 2) 3) 4) 5) 6) 7) No. of employees 13-15 Location on rent Rs. 2 lac/year, around 20 Guntha.. M/C costing Rs. 20 lac (Compressor, washing M/C, Tool Kit, etc. ) Facilities Full Maintenance Services, Painting service, etc. Services Per Day 3-4 cars/day Inventory & other consumable around 1 lac Pick up & drop facility Its depend on distance ( No charge < 10km < will charge around Rs. 150-200 as per km. )

From the above data, I will decided to start the Car service centre of Audi, I will select the appropriate position for service station on the Mumabai-Pune national highway, near Pimpari-Chichwad. Which is easily available for people in the city & also for the Mumbai-Pune travelers. The proposed business plan for the service station are as follows:

Bibliography:

Hyundai Service: MAA Automobiles

Audi Pune: