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KEY ACTIVE INGREDIENT Blackcurrant Seed Oil Origin: Midwestern U.S.A. Blackcurrant seed oil demonstrates high antioxidant activity compared to other berries A rich source of gamma-linoleic acid and omega-3 fatty acids, which are responsible for promoting healthy hair growth Combats and improves hair dryness, brittleness, thinning and splitting
KEY ACTIVE INGREDIENT White Silver Needle Tea Origin: Fujian Province One of the rarest and finest teas available, hand-harvested for only 2 3 days each spring Has the highest level of antioxidants of all tea varieties 10 x more antioxidant levels of Vitamin E which reduces damage caused by free radicals
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Treatment Shampoo
60ml / 300ml / 1000ml / 3750ml Lightweight daily cleanser for coloured and chemically treated hair Vitamin loaded cleanser ensuring strength and moisture are built from within the hair
Moisturising Conditioner
60ml / 300ml / 1000ml / 3750ml A hydrating and moisturising conditioner for dry, dehydrated hair With Echinacea and Aloe which share moisturising properties Aloe helps prevent moisture loss and imparts a silky shine by sealing the cuticle flat
KEY ACTIVE INGREDIENT Vitamin B5, H and E Origin: Midwestern U.S.A. Vitamin B5 for strengthening and rebuilding but not present in a high concentration which can result in dry, straw like hair Vitamin E for antioxidant and anti-humidity properties Vitamin H (Biotin) aimed at scalp therapy and the treatment for healthy hair growth
KEY ACTIVE INGREDIENT Aloe Vera Origin: West Indies The outer leaves protect the inner gel liquid from evaporating Delivers moisture sealing properties to hair by implanting moisture very easily and evaporating it very slowly The result is improved hydration, soothing and healing properties
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KEY ACTIVE INGREDIENT Heliogenal (Sunflower Seed Oil) Exclusive label.m sunflower seed complex Highly effective colour stabiliser - can help extend the life of all colour techniques Effective at protecting against UV exposure - 4X the antioxidant efficacy of Vitamin E Natural technology that neutralises 100% of free radicals that form on virgin hair following exposure to UVA rays - equivalent of 2 hours of intense sunlight
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KEY ACTIVE INGREDIENT Manuka Honey Origin: New Zealand The rarest honey renowned for its healing properties Repairs cell damage within the hair to leave it soft and healthy looking Antibacterial and antioxidant actions
KEY ACTIVE INGREDIENT Deep Hawaiian Seaweed Origin: North Pacific Ocean off the coast of Hawaii Excellent benefits for hair due to limited exposure to humans, sunlight and environmental pollutants High concentration of vitamins and minerals Retains incredible nourishing and moisturising properties
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KEY ACTIVE INGREDIENT Oat Proteins (producing Amino Acids for the core) Help build body and reduce porosity Considered an extremely pure protein produced from wheat gluten, capable of repairing damaged hair via their moisture retention and film-forming properties Their amino acids are quickly absorbed by the hair, while the proteins coat the outer layer, keeping the amino acids in place The result?...shiny, stronger, healthy hair from the inside out.
KEY ACTIVE INGREDIENT Soy Proteins Increase the hairs natural moisture binding abilities Increase the hairs tensile strength Protect the cuticle from thermal damage Improve manageability of the hair Contain cystine which repairs, strengthens and nourishes hair from within
Specialist Conditioning
For silky soft, healthy-looking hair
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Leave-In Conditioner
60ml / 300ml / 1000ml Exceptional moisture magnet KEY ACTIVE INGREDIENT Aloe Vera
Intensive Mask
120ml / 800ml For that special night when hair has to look Oscar Red Carpet worthy! Hair appears full of life Intense fix for all hair types or once a week use for highly dry and coarse hair
High vitamin and antioxidant content instantly delivers conditioning benefits A combination of Aloe Vera and Jojoba locks in moisture A great product combined with Curl Cream to moisturise and strengthen the hair at the same time
Maximum healthy shine Silk to touch KEY ACTIVE INGREDIENT Kokum Butter Origin: South West India Quick-absorbing with healing, restorative and regenerative effects on hair Seals Cuticles for maximum shine exposure Best used in combination with other butters and oils KEY ACTIVE INGREDIENT Cupuau Butter Origin: Amazon Rain Forest Smoothing natural moisturiser with potent antioxidant activity and exceptional water absorption Boosts recovery of hairs natural moisture and elasticity, while shielding hair from effects of humidity Promotes long-lasting hydration
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Scalp Cleansing
For product build-up and excess oil removal
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KEY ACTIVE INGREDIENT Melaleuca Plant (Tea Tree Oil) Origin: Australia Antimicrobial and antiseptic properties Helps to clear clogged hair follicles, moisturise the hair and keep the scalp free of bacterial problems Unblocks sebaceous glands and encourages the flow of the bodys own moisturising oils
Mens System
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Peppermint Treatment
60ml / 150ml Lightweight scalp treatment aimed at thinning hair types Not protein based so solely focused on scalp therapy
KEY ACTIVE INGREDIENT Saw Palmetto and Wasabi Root Origin: US Atlantic Coast and Japan Combined to provide a powerful antioxidant which is important for men as their hair and scalp can be more exposed to the sun Rebalances moisture for dry scalps Natural source of vitamin replenishment
KEY ACTIVE INGREDIENT Peppermint Origin: Japan Nearly 85% pure Menthol content Delivers a deeper scalp stimulation sensation Peppermint Oil is a vascular stimulant which increases circulation in the scalp generating its trademark cooling-warming effect
Organics
label.m Organics is manufactured in the only Certified-organic manufacturing facility in its class in Florida, USA.
Recyclable packaging Biodegradable formulas Environmentally friendly Fragrances use pure natural essential oils or nature-identical fragrance ingredients Fragrances are DFE : Designed for the Environment per the Environmental Protection Agency (EPA) guidelines Biodegradable within 20 days Approved by United States Department of Agricultures (USDA) National Organic Programme All our organic products are free from : SLS (Sodium Lauryl Sulphate) Propylene glycol (binds water molecules and stabilises the heating point) Phthalates (fragrance stabiliser) Artificial and synthetic perfumes
Organics
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KEY ACTIVE INGREDIENT Organic Oat Extract Soluble form of oats containing 23% oligosaccharides and 3% protein, it is a soothing botanical moisturiser for the hair and scalp Helps to thicken hair weightlessly, while retaining up to 50% more moisture than comparable proteins KEY ACTIVE INGREDIENT Organic Lemongrass Oil Origin: Madagascar and Sri Lanka A highly aromatic grass with a distinct lemony aroma Organic lemongrass oil has valuable antioxidant and anti-inflammatory actions which help both stimulate and strengthen hair while protecting it from oxidative damage from the sun and other environmental stresses
KEY ACTIVE INGREDIENT Organic Quince Seed Extract Origin: Northern Turkey A creamy, gummy plant-derived extract of the quince tree Used in skin and hair care products for its film-forming properties which help retain moisture and improve the condition of dry, damaged hair KEY ACTIVE INGREDIENT Organic Jojoba Oil Has self-sealing properties Over 50% of the plants weight comes from its rich oil, imparting the plant with the ability to attract and retain moisture Organic Jojoba Oil is an effective hydrating moisturiser that is absorbed quickly to cleanse hair without stripping its natural oils or leaving behind oily build-up
KEY ACTIVE INGREDIENT Organic Agave Helps promote a clean scalp to add more lift to hair from the roots KEY ACTIVE INGREDIENT Organic Jojoba Oil One of the best natural ingredients for mild conditioning and silkiness KEY ACTIVE INGREDIENT Organic Avocado Oil A high antioxidant content for protection Has a natural sebum-clearing ability for gentle cleansing Superior absorption properties that result in hair that is radiant, nourished and full of health!
KEY ACTIVE INGREDIENT Organic Sage Oil & Organic Apple Fruit Juice Add shine and lustre while making hair stronger and more flexible KEY ACTIVE INGREDIENT Organic Linseed Oil Contains reparative omega-3 EFAs and vitamins that revitalize hairs shine and bounce-ability KEY ACTIVE INGREDIENT Exclusive Organic Citrus Blend of Tuscan Mandarin Fruit, Mediterranean Bergamot, Regal Maltese Blood Oranges, Orange Peel Oil & Lemon Peel Extract Offers a naturally derived citric acid component An astringent quality that gently but thoroughly cleanses, helps maintain hairs pH balance and also restores scalp health for silky, shiny hair
Create
The CREATE products give you innovative and practical applications to prepare for any style
Create
Protect
Daily protection from heat styling and UV rays
Protein Spray
50ml / 250ml / 500ml A stylist must have to even out porosity with Bamboo extract KEY ACTIVE INGREDIENT Bamboo
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Has moisture-binding properties in addition to strengthening and fortifying hair, smoothing the Cuticle and helping to regulate moisture levels Replaces keratin protein which is naturally lost everyday Strengthens the hair structure Protects against colour fade and heat damage Excellent to detangle long hair
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Smoothing Cream
150ml Providing long-lasting smoothing effects with M-Flex 3 memory retention Suitable for all hair types Reduces the damaging effects of blow drying and straightening Work this into dry hair which will hold the style for longer while adding strength to longer hair types
M-FLEX 3 COMPLEX Avocado Oil Olive Extract : Has moisture retention and restorative properties : Rich in antioxidant vitamins E and K
Cupuau Butter : Boosts recovery of hairs natural moisture and elasticity while providing a shield against humidity Barbados Cherry : A super-fruit that is said to be up to 30 times richer in vitamin C than the orange!
Smooth
For smooth, shiny hair
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Restores moisture lost due to heat styling to provide shine and manageability Contains Castor Seed Oil, rich in fatty acids to nourish and seal in moisture for a smooth, glossy result Enviroshield Complex locks out humidity and protects hair against heat styling and UV rays Leaves hair soft and shiny for a fabulous, frizz-free finish Apply to damp hair before blow-drying or can be used on dry hair to tame fly-aways
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Curl Spray
50ml / 200ml / 500ml Hi drenching yet humidity resisting formula to set and hold curl into place KEY ACTIVE INGREDIENT Coconut
Leave-in conditioning cream for curly hair Controls stickiness Jojoba oil is actually not an oil but rather a wax, which provides it with remarkable stability and protective properties Great to blow dry straight with too, creates a unique hold and texture with volume
Added strengthening properties from Coconuts A deep nourishing oil which is quickly absorbed to moisturise, nourish and replenish the hairs essential nutrients while protecting it from dehydration Apply to towel dried hair. Diffuse or allow hair to dry naturally. Can also be applied to dry hair to revive curls
By combining the 3 amino acids: Glutamic Acid + Alanine + Glycine Excellent frizz control Enhanced curl formation Prolonged style memory High resistance to humidity
Strength
To hold, define and add volume
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Volume Mousse
200ml Provides volume from root to tip Suitable for fine to medium hair types Root specific nozzle for easy application
Volume Foam
210ml Fine hair volumiser! Rose Fragrance
Suitable for fine to medium hair types All over body and volume Beautiful rose fragrance Locks in volume and hold
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Thickening Cream
100ml Heat activated cream that swells the hair! KEY ACTIVE INGREDIENT Barbados Cherry
Souffl
120ml Soft touch with texture expansion for all hair types! KEY ACTIVE INGREDIENT Cupuau Seed Butter
Bran, Barbados Cherry and Amazon Cupuau Fruit add moisture and lustre Provides a good base for volume enhanced styling products
With the goodness of Cupuau Seed Butter for a soft finish and Lanolin for the texture a truly emulsified blend of originality
Finish
To Create and Complete in one go
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Strong Wax
50ml Traditional strong hold wax with protection! KEY ACTIVE INGREDIENT Avocado Oil
Gel
150ml A truly classic gel Perfect hold Maximum shine Great as a blow drying agent for sleek straight hold Easy to wash out
Super antioxidant and nourishing for the Cuticle with vitamin loaded Avocado Oil Great for holding short styles No heavy wax build-up
Complete
COMPLETE products are totally versatile and will finish your look whether you want to add shine, hold, control frizz or just keep adding volume
Complete
Hold
For control with texture
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Soft Wax
100ml You control the hold! KEY ACTIVE INGREDIENT Lanolin and Beeswax
Hair Glue
100ml Concrete hold with matt effect! Solid hold but easy to wash out Mix with other label.m products to create variations of holds and textures!
Thoroughly emulsified wax which breaks down and becomes stronger as you rub between the palms A combination of Beeswax and Lanolin
Wax Stick
65ml Easy-to-use wax, no messy hands! KEY ACTIVE INGREDIENT Beeswax
With combined Candelilla, Castor wax and Beeswax can be used to: Texturise Groom or even neaten ponytails
Soft Texture
For a smooth but matt finish
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Mud Clay
50ml Smoothes away frizziness to provide long-lasting style with low sheen finish Contains Natural English Mined Clay Great for short styles with separated texture
Matt Paste
50ml / 120ml The ultimate Complete product KEY ACTIVE INGREDIENT Malachite Stone Origin: Africa Versatile soft matt texture Restyle throughout the day Featuring Powdered Malachite Stone from Africa Contains Crystal Ionic Technology which combats static and smoothes out the hair shaft
Fibrous Shine
To mould and rework styles
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Shaper
50ml / 120ml Rework your shape! A soft touch, fibrous paste for separating and moulding hair High shine finish Creates pliable texture
Mesh Styling
50ml Volumous fibres great for holding and forming curl! Transforms in the hands to light, web-like, wispy fibres Ideal for adding volume, texture and hold to fashion-led shorter styles Contains Carnauba Wax for low sheen finish Can also be used as a cream styler for curly hair types
Polished
For a perfectly groomed finish
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Hair Polish
50ml Portable top up of high shine! Resilience Lighter on the hair Easy to work through without weighing down the hair
Shine
To illuminate any style
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Shine Spray
50ml / 125ml / 500ml From lacklustre to luxury! A high impact shine burst KEY ACTIVE INGREDIENT Bamboo and Figs Origin (Figs): Ibiza Featuring moisturising Bamboo and Ibiza Figs rich in antioxidants which fight the damaging effects of the sun and environment
Shine Mist
200ml Weightless aerosol mist with incredible shine Evenly disperses an overall mist Enhances natural tones in the hair Creates healthy looking and radiant hair With UV filters
Texture Revive
To revitalise and refresh
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Dry Shampoo
200ml Refresh and enhance styles KEY ACTIVE INGREDIENT Rice Starch
Rice Starch works to lift residual oils from the scalp Gives life to finer hair types Works as a matt texturiser leaving a soft velvet finish
Flexible hold
To keep the finished result in place
Hairspray
300ml A session stylists dream Hairspray! A well blended Copolymer mix gives the hold Combined with panthenol and PEG-12 Dimethicone to give it flexibility The spray pattern and particle size have been tailored to give a fine, fast drying spray that gives an even coating It is this that allows the product to be brushed easily from the hair
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The hair shaft is smoothed with avocado extract Protects against heat styling and UV rays with the exclusive Enviroshield Complex Vitamin B5 conditions and softens the hair Anti-humidity while sealing moisture for a frizz-free finish Acia fruit extract provides an antioxidant action
A good hairspray is measured by the number of times it can be brushed out and reapplied.
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Retail Strategies
Maximising Retail in YOUR Salon
Retail Strategies
You will see below a few key points we suggest you consider to help maximise your retail potential:
The client cannot buy anything unless they know it exists Letting the client know the products exist is a very simple rule that is common sense but one that is often overlooked. If you see a product on a shelf you dont acknowledge it unless its what youre looking for. By telling a client Im using Protein Spray before I blow-dry to protect against heat styling the client is most likely to notice Protein Spray in your retail area. The products need to be accessible to the client Display the products in an easily accessible area, for example on shelving or on a retail stand where there are no obstacles in the way for the client. If the label.m products are displayed behind the reception counter, the client will have to walk around the reception counter to reach the products and this will make most clients feel uncomfortable. The layout of the salon retail area varies tremendously so if there is no other position within the salon to merchandise your retail you can consider other ways to make those products accessible e.g. leaving the products at reception, as previously mentioned. How much is it? There are several ways that you can let the client know the price of the recommended products without having to tell them yourself. Prices are visible on the price card, which is usually located at the reception counter, and on the product guide. If you like to show the products to the client while they are sitting at the dressing-up position, it is a good idea to put a price sticker at the base of the product as a subtle way of informing the client of the price. Finally, and most importantly, HAVE FUN! It is vital that you work as a team and create a fun and exciting working environment which is best achieved through staff incentives. Remember; emotions are infectious! You have the ability to affect everyone around you. When you are happy and enthusiastic about the products, your team and your clients will be too!
Test Yourself!
With the label.m product knowledge quizzes
Carnauba Wax Deep Hawaiian Seaweed Echinacea Global Seaweed Cocktail Ibiza Figs
Soy Proteins Sunflower Seed Oil Tea Tree Oil Vitamins Wasabi Root White Silver Needle Tea
label.m Crossword
The ultimate test! 2 across is already done for you, complete your answers within the grid below.
1
ACROSS
1. Glutamic Acid, Glycine and 2. Complete the product name
4 2
3. 4. Strong 5. Daily
DOWN
1. The first of the 4 Cs
3 6
2. Innermost layer of a hair strand 3. Intensive 5. Sea 6. The third of the 4 Cs Conditioner Spray 4. The perfect blow dry accessory (4,3,5)