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July 2010
Executive Summary
Modular Kitchen market is an emerging sector with tremendous growth potential Largely unorganized with the presence of local and small players Market is mostly focussed on the urban areas of India owing to the consumer lifestyle
Market
Drivers:
Trends
Entry of international players Players are forming joint ventures and collaborations Increase in private equity investments and acquisitions
E L P M A S
Challenges:
High prices of branded modular kitchens Low replacement demand
Competition
Players in the modular kitchen market include domestic and international players Domestic players include Company 1, Company 2, Company 3 International players include Company 4, Company 5, Company 6
Modular kitchen market in India is at a nascent stage with strong growth prospects
Overview
Modular kitchen market in India is still at a nascent stage but has tremendous growth potential
Market has been witnessing a growth rate of c% YoY
Based on the need of the consumer, it can be set up with various accessories like chimney, burner etc.
E L P M A S
50 40 30 20 10 0
2008
2009
Modular kitchen accounts for b% of the furniture and fittings industry Products in this market are largely focussed towards establishments in urban India
e%
f%
Challenges Drivers
Increasing housing projects Growth in organized retail Changing demographic structure and need for customized kitchens High priced of branded modular kitchens Low replacement demand
Trends Summary
Key Trends
Increase in private equity investments and acquisitions
Company 2
Company 3
Company 4
LE P M A S
Source:
SAMPLE
MODULAR KITCHEN MARKET IN INDIA 2010. PPT
Gaurav Kumar
Phone: E-Mail: +91 33 4064 6214 gaurav.kumar@netscribes.com
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MODULAR KITCHEN MARKET IN INDIA 2010. PPT