COMPANY PROFILE

Airtel was started by Mr.Sunil Bharti Mittal,a graduate from Ludhiana (PUNJAB).earlier he was owner of local telecom company Beetel. Afterwards he planned to expand his company at national level and the consequence is Airtel, what we see today. Bharti Airtel is Indias largest telecommunications company by subscriber base, which stood at 85.7 million in December 2008, and total revenues, which were Rs.270 billion in 2007/08. Airtel is one of Asias leading providers of telecommunication services with presence in all the 22 licensed jurisdictions (also known as Telecom Circles) in India, and in Srilanka. It served an aggregate of 96,649,487 customers as of March 31, 2009; of whom 93,923,248 subscribe to GSM services and 2,726,239 use Telemedia Services either for voice and/or broadband access delivered through DSL. It is the largest wireless service provider in the country, based on the number of subscribers as of March 31, 2009. It also offered an integrated suite of telecom solutions to our enterprise customers, in addition to providing long distance connectivity both nationally and internationally. It had recently forayed into media by launching our DTH and IPTV Services. All these services are rendered under a unified brand Airtel.The Company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in India.

VISION
By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more business.

Revenue graph

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Data Interpretation
From the above graph for revenue of airtel the interpretations are a) There was a loss of Rs.2051million in the year 2003 and revenue was Rs. 30,554 million in the same year. b) Thereafter there is a gradual increase in the in both the revenue and profit year after year.

DIFFERETIATION
Differentiation is the process of deciding how to divide the work in an organization. It ensures that all essential tasks are assigned to jobs and will be accomplished. An earlier study identified four dimensions of differentiation: (1) manager's goal orientation, (2) time orientation, (3) interpersonal orientation, and (4) formality of structure. Differentiation consists of horizontal differentiation (the degree of differentiation between organizational subunits), vertical differentiation (difference in authority and responsibility in the organizational hierarchy), and spatial differentiation (geographic dispersion of an organizations offices, plants, and personnel).

CORE VALUES OF AIRTEL

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Performance Dynamism Leadership

CORE COMPETENCE
Airtel core competencies are sales & promotions and as of now Airtel is leading brand in mobile services in India. Airte have three big personality Viz. Sachin Tendulkar , Shahrukh Khan and music maestro A. R. Rahman for endorsing there product and services currently Airtel is outsourcing there no competence function and try to fully concentrate on his core competency that is sales promotion.

CHALLENGES
Vodafones entry in Indian telecom market posed 1st real threat to BALs supremacy. Vodafone planned to invest $ 2 billion to establish and introduce new 3G technologies. Vodafones application of allocation of spectrum to expand from 16 to 23 telecom circles. Vodafone entry increased competition and better services to customer. GoIs approval to companies to provide both GSM & CDMA. Entry of new players like Reliance and Tata in GSM. New player expected to break oligopoly on market. Due to competition slashing down of tariff rates which were already lowest in world. 2|Page

 BAL did not have plans to start CDMA. GoI plan to allow more players to enter to reduce rates. BSNL, Reliance, Tata are players in both GSM & CDMA. Steady fall in BALs ARPU. falling ARPUs is one more significant challFinding alternate revenue streams in view of the rapidly enge that lay before Airtel in terms of future growth.

AIRTEL CENTRALISED ORGANIZATION

Airtel, Centralized organizations is extremely efficient regarding business decisions. Mr.Sunil Bharti Mittal typically develop the companys mission and vision, and set objectives for managers and employees to follow when achieving these goals. Decentralized organizations utilize individuals with a variety of expertise and knowledge for running various business operations. Airtels broad-based management team helps to ensure the company has knowledgeable directors or managers to handle various types of business situations. Airtel is a STANDARDIZED organization whose primary activities are developing, coordinating, promulgating, revising, amending, reissuing, interpreting, or otherwise producing technical standards that are intended to address the needs of some relatively wide base of affected adopters. Most standards are voluntary in the sense that they are offered for adoption by people or industry without being mandated in law. Some standards become mandatory when they are adopted by regulators as legal requirements in particular domains. Benefits of Standards Realize a direct return on investment by lowering installation and startup costs reducing need to maintain large inventories enabling interchangeability of components. improving design with less "custom" effort increasing safety Standards help you achieve operational excellence by improving performance lowering maintenance Costs reducing downtime enhancing operability

ORGANIZATIONAL STRUCTURE

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BOARD OF DIRECTORS
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Sunil Bharti Mittal ------------------ ---Chairman and Managing Director Manoj Kohli -----------------------------Joint Managing Director Akhil Gupta ------------------------------Non Executive Director Chua Sock Koong -----------------------Non Executive Director Paul OSullivan --------------------------Non Executive Director Quah Kung Yang ------------------------Non Executive Director Rajan Bharti Mittal ----------------------Non Executive Director Rakesh Bharti Mittal --------------------Non Executive Director Craig Ehrlish -----------------------------Independent Non Executive Director Ajay Lal ----------------------------------Independent Non Executive Director Arun Bharat Ram -----------------------Independent Non Executive Director Bashir Abdulla Currimjee -------------Independent Non Executive Director Mauro Sentinelli ------------------------Independent Non Executive Director N.Kumar ---------------------------------Independent Non Executive Director Nikesh Arora ----------------------------Independent Non Executive Director Pulak Chandan Prasad -----------------Independent Non Executive Director

TOP MANAGEMENT
The Board of Directors of the Company has an optimum mix of Executive and Non-Executive Directors, which consists of three Executive and fifteen Non-Executive Directors. The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of Independent Directors on the Board is 50% of the total Board strength. The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. The Board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the Company. Sunil Bharti Mittal, the founder chairman of Bharti Enterprises (who owns Airtel), is today, the most famous face of the telecom sector in India. He symbolizes the adage that success comes to those who dream big and then worked assiduously to deliver it. His strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, Bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services. Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and has launched 5|Page

Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management. The major PROBLEM of the organization structure is of cultural shift. When implementing any sort of system across the organization it cultural aspect are usually ignored and employees face problem in changing their attitudes as well. Secondly, employee is reluctant to overcome the perception of work, for him it is my work; but when belonged to a bigger organization everyone shared a same process. So the key which should be followed is how work is done not who owns the work.

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