A BUSINESS RESEARCH REPORT

SUBMITTED TO: DR PARUL NAGAR

SUBMITTED BY: JNANDEEP SAIKIA DHEERAJ JOSHI DONNY.N.LEPCHA

CONTENTS
S.No 1. Acknowledgement 2. Introduction Page No. 1 2 4 5 6 7 - 10 11 12

3. Objective 4. Research Methodology 5. Limitation 6. Findings 7. Conclusion 8. Bibliography

ACKNOWLEDGEMENT
We owe a great many thanks to a great many people who helped and supported during the course of our research at Skyline Business School, the teachings of Business Research by Dr Parul Nagar has been valuable during our survey within the campus. Firstly, we would like to thank Dr Parul Nagar for giving us the material for conducting the research and also giving us the opportunity. Thanks are also due to the students and the office staffs for granting us the permission to use their valuable time and services.

We also extend our heartfelt thanks to our family and well wishers.

INTRODUCTION
Students all over the world spend in several different ways, but close market research on student spending indicates that there are several common patterns that can be seen. Spending habits in adolescents is changing drastically in the last few years, but that change is almost uniform in all the metros of the world. Commercialization has begun targeting students' spending habits a very long time ago. It is only now that this commercialization has come out in-the-face, and it is very difficult to just wish it away anymore. The characteristics of student spending generally include greater money spent on food, entertainment, electronic devices, and personal care products. Teenage spending often involves cash spent on clothing, music, movies, and video games. While many college students spend money on these same items, their expenses are often larger for this category of students. Teenagers usually have access to food at home, so the bulk of their spending tends to revolve around entertainment and clothing. The teenage years present social pressures related to fitting in with peers and preserving a specific image. Wearing the right brand-name clothing and shoes as well as keeping up with the latest fashion trends is a large part of creating and preserving this image. Teenage spending also often includes purchases of video games and music. These items are common components of social activities and interaction among teenagers. Student spending among college students is slightly different. Clothing

and entertainment are large expenses for this group. Food, however, is one of the largest expenses for college students. Even in situations where meals are provided in dorms, many college students spend money on snacks, alcohol, and

other drinks. Meeting with friends in coffee shops, bars, and restaurants on a regular basis tends to increase food and beverage spending for college students. College student spending patterns also include purchases of technological equipment and electronic gadgets. These items are sometimes needed for completing college coursework. A college student might buy a computer and a printer, for example, to write papers for his classes. Other popular items among college students, such as expensive cell phones and e-book readers, may be more of a luxury than a need.

OBJECTIVES
The basic objective of our Research was to find out the spending habits of the Students of Skyline Business School.

METHODOLOGY
1) Primary research: The method used to conduct the survey was through the distribution of questionnaire to the students. Sampling size: 30 2) Secondary research: Some external data and information were collected through books and websites.

LIMITATIONS
Sampling was conducted in a random manner The survey may not represent the spending pattern of the entire population Time constraint

FINDINGS
How much pocket money do they get per month:

Less than Rs.500 13% 1000 and above 33%

Rs. 500-700 27%

Rs. 700-1000 27%

Sectors they spend the most:

10 9 8 7 6 5 4 3 2 1 0 Party Movies Shopping Fast foods/ restaurants Travelling books

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Number of times they visit the above mentioned places:

Four to five times in a month 14%

Any other 7%

Twice a week 27%

Once a week 52%

Items they shop the most:

Others 10% Books 10% Gadgets and gizmos 13% Food 20% Clothing 47%

How much do they spend on entertainment?

Less than 100 10%

Above 2000 27%

100-500 20%

500-1500 43%

Hanging out:

Others 13% Alone 17% With friends 60% With family 10%

Favourite hangout zone:

14 12 10 8 6 Coffee shops, 10

Fast food outlets, 13

Pubs/ clubs, 4 4 2 0 Coffee shops Fast food outlets Pubs/ clubs Any other Any other, 3

Ranking of the various shopping or entertainment zones:

Others..... 13%

Connaught Place 20%

Sector 17(Ambience Mall) 30% Sarojini Market 14%

MG Road 23%

CONCLUSION
From the findings we came to the conclusion that students spend a lot on shopping followed by food and entertainment. What we came across is that these are the major sectors which are large expenses for the students. Generally it is seen that majority of the students take out some time of their busy schedule to spend some time on some sort of entertainment. It is also seen that when it comes down to entertainment students are not that hesitant to spend their money. The study shows that the students are more interested in spending their free time with their peers.

BIBLIOGRAPHY
The Survey Research Handbook- 2nd Edition By Pamela L. Alreck. Marketing Research- 3rd Edition By G C Beri.