Gap Analysis: Global Communications

Gap Analysis: Global Communications University of Phoenix

Gap Analysis: Global Communications Gap Analysis: Global Communications The telecommunication industry has come so far and has become one of the biggest industries in todays culture. Global Communication is one of the companies who has not been able to keep up with the industry and recently experienced a downfall. According to the University of Phoenix Global Communications (2010) three years ago, its stock traded at $28 per share; today, the stock is valued at $11, more than a 50 percent depreciation.

In this gap analysis I will address the ethical dilemmas that have developed from the new plan the company has implemented and how the outcome affected other areas of the organization.

Situation Analysis

Issue and Opportunity Identification Since our market is constantly changing it is bringing more challenges and fierce competition. Global communications stock has depreciated more than 50 percent and in order to correct the problem the company has to come up with new products, partner up with small businesses and find ways to cut cost to improve profitability. The new plan consisted of opening up a new call center in India and Ireland, relocation of current loyal employees and a 10 percent pay cut. The issues Global Communication faced were the fact that the new plan was not communicated well within the company. Open communication is critical to the effectiveness, efficiency and overall success of a business (Schiller Cui, 2010).

Gap Analysis: Global Communications

Stakeholder Perspectives/Ethical Dilemmas Global Communications investors are not happy that the company's stock has depreciated from $28 dollars per share to $11 dollars per share. Global Communication is under enormous pressure to become once again recognized among one of the top companies within the telecommunication industry. The union and the company workers are also concerned because they have so much invested in the company. They are concerned about the companys growth and profitability. Even after a 20 percent cut in educational funds and other benefits they have remained loyal to the company. The senior leadership team is concerned as well after all their jobs will be in jeopardy also should the company come to a complete failure.

End-State Vision Because Global communication has decided to outsource labor to cut cost, implement new products and services and partner up with small businesses they were able to regain the stakeholders trust which resulted in profitability for the company. Because of that financial success Global communication will be able to offer better benefits to its current employees and reestablish loyal employees once again. They will also be able to give higher compensation to its employees. Since Global Communication had issues properly communicating its new ideas and plans within the company they must learn to communicate better with the employees and the union representatives to avoid further miscommunication.

Gap Analysis: Global Communications The company must stay up to date on new developing products and services to be able to compete within the telecommunication industry.

Gap Analysis Global communications should conduct surveys to stay on top of the consumers wants and needs. In order to run a successful business one must know what other companies within the same industry are doing. There will always be competition and Global Communication must provide different products and services that will make them stand out among the competition. Global communication should communicate with its employees and let them know ahead of time what is awaiting them. They should offer some kind of counseling or compensation for those who are being let go and communicate better with the union try and find a common ground that will help the company but also protect the employee.

Conclusion The new plan did help Global Communication succeed and despite the communication barrier, pay cuts and layoffs within, it had to do what was best for the future growth of the company. Despite the controversy over moving the call centers to India and Ireland the company was able to save 40 percent on unit cost. Only that way was Global Communications able to compete within the telecommunication industry.

Gap Analysis: Global Communications References Schiller, S., & Cui, J.. (2010). Communication Openness in the Workplace: the Effects of Medium (F2F and IM) and Culture (U.S. and China). Journal of Global Information Technology Management, 13(2), 37-75. Retrieved June 7, 2010, from ABI/INFORM Global. (Document ID: 2018954941).

University of Phoenix. (2010). Global Communications. Retrieved from University of Phoenix, MMPBL500 website.

Table 1 Issue and Opportunity Identification Issue Opportunity Reference to Specific Course Concept (Include citation) According to the Global Communications scenario three years ago, its stock traded at $28 per share; today, the stock is valued at $11, more than 50 percent depreciation (Page 1). Open communication is critical to the effectiveness, Concept

Stockholders are no longer having trust in Global Communication due to the economic decline and where the company currently stands. Three years ago Global Communication was trading its stock at $28 dollars per share and today it is down to $11 dollars. More than 50 percent depreciation. Global Communications has decided to start deploying business to India and Ireland.

Global Communication should have used an aggressive approach to productivity to prove their stockholders that they can pick up and even if the company is not doing well show loyalty and improvement.

First impressions and societies view on the company.

I believe that all of the employees had the right to know about the quick decisions made

Market change and cutting cost.

Gap Analysis: Global Communications Downsizing all local call centers and asking loyal employees to move to other locations. They will also enforce a 10 percent pay cut. within the company. In this case it made them feel unappreciated. To cut cost and stay on track the company could have found alternative ways to save money without having to let go or relocate employees. efficiency and overall success of a business. (Schiller)

Table 2 Stakeholder Perspectives Stakeholder Perspectives Stakeholder Groups Consumers The Interests, Rights, and Values of Each Group The consumer is interested in the best, most effective and most affordable product that will satisfy its needs. A company is there to satisfy the consumer because the consumer is the primary source as to why the business is functioning and making profit. Even if quality control issues arise any company will do its best to satisfy the consumer. The employee is there to work hard and make sure that the company is constantly growing. Its interest is also compensation which I believe always helps keep up the moral and good work. They are there to strive towards common goals to keep the company running and to keep everyone within the company satisfied. The corporate management is there to ensure everything within the business is going smooth. They oversee every aspect of the business. Usually there values and morals towards other employees cannot be trusted. It almost seems as if they are only after the money making and profits.

Employees

Corporate Management

Gap Analysis: Global Communications Table 3 End State Goals

End-State Goals Global Communication should improve communication skills within the company. The employees as well as union representatives have the right to be notified of important and key changes within the company. This will help minimize work conflict and set a more pleasant work environment for everyone. To ensure profitability Global Communication should outsource to other countries overseas, partner up with small businesses and develop new products which will lead to regaining the stockholders trust and investment into the company. This will also increase profitability. Global communication should not lay off employees but rather try to find ways to cut cost elsewhere. This will result in keeping the trust and loyalty from current employees.