SAIGON BEER ALCOHOL BEVERAGE CORPORATION

Company Overview: Saigon Beer Alcohol Beverage Corporation - SABECO, through its subsidiaries, engages in the manufacture and trading of beer, alcohol, and beverages, as well as related materials and packaging products in Vietnam. The company also invests in real estate properties and provides property services; manufactures food making machinery; and offers installation and maintenance services for electrical systems. In addition, it engages in trading wines, soft drinks, non alcoholic drinks, and chemicals; and provides restaurant, hotel, and road and water-way transportation services, as well as logistics and warehouse services. Further, the company manufactures mechanical products and builds steel structures, as well as constructs buildings. Saigon Beer Alcohol Beverage Corporation is based in Ho Chi Minh City, Vietnam. The Corporation is currently the leading brewer in Vietnam, controlling around 35% of total beer sales in the overall market and a far larger proportion of sales in Southern Vietnam. Market Overview: By the end of 2010, the domestic beer market has an annual growth rate of between 9 percent and 11 percent and is witnessing strong competition among many well-known brands, including Sai Gon 35%, Hanoi 20%, Tiger 9.5% and Heineken 12.7% market shares. Vietnam has more than 300 beer and alcohol production facilities, with key producers including Sabeco and Vietnam Brewery Limited Co. Around 1.5 billion litres of beer was consumed in the first seven months of 2011, up 8.7% against one year earlier, data from the General Statistical Office (GSO). Sabeco and Habeco, two big breweries, continued to dominate the market with a compound production proportion of 65% in the whole industry. Companys core businesses: Produce and sell beer, alcohol and beverages and related products including materials and packaging; Provide transportation, logistics and warehousing services; Manufacture mechanical products, build steel components and provide mechanical installation services; and Provide construction and real estate services.

Key events: 1977: Saigon Beer factory was established 1993: Saigon Beer Factory became Saigon Beer Company with 5 new companies/factories 2004: Officially became Saigon Beer Alcohol Beverage Corporation SABECO 2007: The Corporation was equitized from a State-Owned Corporation 2011: SABECO owns 28 subsidiaries throughout the country

Major Beer products: 333 Premium: A high standard product of SABECO that is not only popular in Vietnam but also in some other countries. The beer is packaged in 330ml glass bottle with the alcoholic level of 5.3 %.

Saigon Lager: A low alcoholic level and a pleasant taste beer so that the drinkers will not feel headache or thirsty after drinking. Saigon Export: A famous brand of SABECO due to its light tasting flavour and low alcoholic level of 4.9%. Saigon Special: Unofficial name -Short Saigon due to its iconic design as a green 330ml glass bottle with a short neck

Ownership: After its equitation in 2007, the ownership of the company is distributed as below: The States: 89.59% SABECOs employees: 0.39% Outside investors: 10.02%

Key Beverages market: Southern Vietnam region Distribution Network: Domestic: 9 representatives/join stock companies allocating in all different regions of the country International: 18 representative office in all continents of the globe.

Major Competitors: Hanoi Beer Alcohol Beverage Corporation Vietnam Brewery Limited Hue Brewery ltd Heineken International Vietnam Brewery San Miguel Corporation

Key noticeable factors: Big player in a promising market: Sabeco is currently the biggest player in Vietnam beer market, which is perceived as one of the worlds highest-potential beer markets. Sabecos economy-heavy portfolio means that the Company tend to perform well even during periods of low consumer confidence. Questionable subsidiaries managing methods: The company seems to have grown too fast and too big and without proper managing system over these subsidiaries, the company seems to have lost control over them. Relying too much on government: with 89,5% stakes belong to the government, the Company undergoes the same problem as many other state-owned companies in Vietnam face with: Corruption, inefficient system, complicated bureaucracy, Diverse core business: Sabeco seems to have gone off track when the Company decided to get involve in other non-related fields such as real-estate and logistics.