About AQUAFRESH In General

What are the details for the Money Back Guarantee? Did you know that Aquafresh iso-active was just voted Product of the Year? In a national consumer survey on product innovation, thousands of Americans voted and Aquafresh iso-active was the clear winner. Try Aquafresh iso-active. Amazing. We guarantee it'll be your favorite, too, or your money back. To return the product and get your money back, here is what you need to do: Return the unused product with the original receipt, your name and address, as well as a brief statement on why you are returning it. Then mail it to: GlaxoSmithKline Consumer Healthcare Consumer Relations, Dept AFG 1000 GSK Drive Moon Township, PA 15108 Where is the expiration date on Aquafresh tubes? The expiration date is stamped on the crimp of the tube and the flap of the carton. (The expiration date is not printed on ALL with Tartar Control because it has a 3-year shelf life). Does Aquafresh contain any gluten? Aquafresh toothpaste does not contain gluten. Do Aquafresh tubes contain latex? No, Aquafresh tubes do not contain latex or substances associated with latex. Is Aquafresh available in other countries? GSK markets Aquafresh in North and South America, Europe, East and South Africa, Middle East, Asia, Australia and New Zealand. As with many of our products around the world, we often adapt our product formulation to meet local regulatory requirements and consumer needs and preferences. Therefore, the Aquafresh that you find when you travel to other countries may be slightly different from the product that is found in the U.S.

About ISO-ACTIVE

What is iso-active ? New Aquafresh iso-active Whitening Foaming Gel is a breakthrough technology in toothpaste. Its revolutionary delivery system disperses the toothpaste quickly, penetrating those critical, hard-to-reach areas of the mouth, providing overall oral health care. Aquafresh iso-active Whitening has a unique formulation that removes three times more bacteria than ordinary toothpaste. How do you use iso-active ? New Aquafresh iso-active Whitening is delivered in a novel canister format, and its gel-to-foam action is a result of the inclusion of isopentane. Isopentane responds to increases in temperature caused by the warmth of the mouth. The active gel is stored in a special internal bag inside the can, known as bag on valve technology. When the cans nozzle is pressed, the pressure forces the gel out of the can. In the warmth of the mouth during brushing, the gel transforms into an active micro-fine foam, generating twice the foam volume as ordinary toothpaste to penetrate hard-to-reach places. How does iso-active compare to ordinary toothpaste? Generating twice the foam volume as ordinary toothpaste, the activated formulation of iso-active disperses active ingredients around the mouth to penetrate critical, hard-to-reach areas and rinses clean away. Aquafresh iso-active Whitening has a unique formulation that removes three times more bacteria than ordinary toothpaste. How does iso-active work? Isopentane responds to increases in temperature caused by the warmth of the mouth. This relatively small increase in temperature produces a release of energy by the isopentane ingredient that stimulates the enhanced foaming action of the product. Generating twice the foam volume as ordinary toothpaste, the activated formulation disperses active

ingredients around the mouth to penetrate critical, hard to reach areas and rinses clean away. Its revolutionary delivery system provides overall oral health care. Is isopentane in other toothpastes? Iso-active , available in both Aquafresh and Sensodyne , is currently the only toothpaste that contains isopentane, making it a breakthrough technology in the toothpaste category. iso-active only contains a small amount of isopentane. Can I brush for a shorter amount of time when using iso-active ? Although the activated formulation disperses active ingredients around the mouth quickly to penetrate critical, hard-to-reach areas, it is still recommended to brush twice a day for two minutes as normal to ensure a thorough whole mouth clean. What is the use-up rate on iso-active ; it seems like it wont last as long as a tube? Although the activated formulation disperses active ingredients around the mouth quickly to penetrate critical, hard-to-reach areas, it is still recommended to brush twice a day for two minutes as normal to ensure a thorough whole mouth clean. What varieties does Aquafresh iso-active Whitening come in? Aquafresh iso-active Whitening is available in three fresh varieties: Fresh Impact , Deep Impact , Lasting Impact . What flavor does iso-active come in? Aquafresh iso-active Whitening comes in a variety of mint flavors. Does iso-active contain CFC's? No. GSK believes that climate change is globally significant and as such has ensured that Aquafresh iso active Whitening Foaming Gel complies with all aerosol regulations and contains no CFCs. The product itself is pressurized within the canister using compressed nitrogen an environmentally friendly propellant. Can the product be recycled? Yes. Aluminum aerosols can be collected with regular drink and food cans for recycling in specialist facilities. They should not be crushed or pierced, and only empty aerosols should be recycled. Why do I need to press the nozzle so hard the first time I use iso-active ? The first time you press the nozzle, you break iso-active's tamper-evident seal. This therefore requires slightly more pressure the very first time you use the product. How do I control the amount of iso-active that comes of the nozzle when I dispense it? Iso-active Foaming Gel is pressurized and will flow as long as you press the nozzle. For best control, place the nozzle facing down into the bristles of your toothbrush as you apply the product. How can I keep iso-active's nozzle clean? Due to the active nature of the iso-active product, some of the gel will foam up in the nozzle between uses. For best results, the nozzle should be wiped before and after use to prevent product build-up. Why did rinsing the nozzle not help to clean the iso-active packaging? iso-active's nozzle is not designed to be washed. Instead it is recommended that the nozzle is wiped before and after use to prevent product build-up. Can I remove the nozzle from the iso-active canister? Iso-active's nozzle is not designed to be snapped open to clean inside. Opening it will stop the nozzle from working correctly. For best results, the nozzle should be wiped before and after use to prevent product buildup.

Dental Health Issues

How does fluoride work to protect my teeth from cavities? Fluoride helps to fight cavities through a process called remineralization. A cavity usually starts as a very small weak spot in the enamel of a tooth. After continual bombardment by acid and bacteria, this weak spot can become a fully developed cavity. Acids play a major role in the cavity's process because they remove minerals

(namely calcium and phosphorous) from the tooth, making it more susceptible to decay. This process is called demineralization. Fluoride counteracts this effect and actually helps to reverse demineralization by fostering the return of lost minerals to the demineralized site. This positive process of returning minerals to the mineral starved site is defined as remineralization. Aquafresh also fights cavities by helping to reduce the production of acids by physically removing the bacteria which are the source of acids that can actually cause teeth to demineralize. Additionally, Aquafresh adds fluoride to the tooth's crystal lattice, making it more resistant to acid attack. In other words, Aquafresh actually strengthens the tooth's outside protective enamel surface. What are plaque, tartar and gingivitis? Plaque is a gummy mass of microorganisms that grow on the crowns and spreads along the roots of teeth and is both colorless and transparent. Dental plaques are the forerunners of dental caries and periodontal disease. Tartar is hardened plaque deposited upon the teeth. Gingivitis is inflammation of the gums characterized by redness, swelling and tendency to bleed. Is it safe to use fluoride toothpaste even if my water supply is fluoridated? Major professional dental associations, including the American Dental Association (ADA) and the British Dental Association (BDA), recommend that people of all ages use fluoride toothpaste twice daily, even if they live in an area with a fluoridated water supply. (Oral Care Issues Management Resource, July 2003) The recently issued Cochrane report reviewed 56 clinical studies covering more that 42,000 participants. The results show that the use of a fluoride-containing toothpaste provides a significant benefit (about 25% fewer cavities) even in areas where the water is fluoridated. Reference: Marinho, VCC, Higgins, JPT, Sheiham, A., Logan, S.; Fluoride toothpastes for preventing dental caries in children and adolescents, (Cochrane Review) in: The Cochrane Library, Issue 1, 2003, Oxford.