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Fashion trend research & analysis

Fashion Trend Research & Analysis

Example of Assignment: Trend analysis Assignment # 4

Assignment #4 (Due November 17, Max=40pts) Fashion Trend Research & Analysis

Include at least 3 references, use APA style. It should be typed: 3~4 pages (including pictures), single space, font size 12 pts.

Choose 1 apparel item (i.e. Jeans) and search at least 3 apparel companies that relate to the apparel item. Compare the 3 apparel companies of pricing range (better/moderate/ t ) (b tt / d t / etc.), garment style, colors, f b i t t l l fabrics, d i designs, and detail of target consumers (i.e. life style, age, sex, etc.). Include the apparel item pictures and the information of company names, websites, and references.

Fashion trend analysis

Choose 1 Apparel item Select 3 Apparel companies or Designers y Analysis and Comparison g g Pricing range Style Garment Design Colors Fabrics, Fit, Quality Target consumers

Fashion Trend Analysis

Choose 1 apparel item Item:

Jeans Pants Dress Accessory (Handbag) Jacket Coat Suits

Search apparel companies

Search apparel companies who designed the specific apparel item. Choose 3 apparel pp companies

NeimanMarcus:

http://www.neimanmarcus.com http://www.saksfifthavenue.com http://shop.nordstrom.com http://www3.jcpenney.com http://www.bananarepublic.com http://www.betseyjohnson.com/sho p_betsey_johnson.html

Saksfifthavenu:

Nordstrom:

JCpenny: JC

Fashion Trend Analysis Example

Apparel Item: Dress

BananaRepublic:

Betsey Johnson:

Example Item: Dress 1

Example Item: Dress 2

Designer: Alexander McQueen Style: Romantic Design:

Satin gown is laced with an elegant embroidered bodice Longer in back Slim silhouette Square neckline. Shawl collar Fully lined in silk

Company: ABS by Allen Schwartz Style: Romantic Design:

Fabric: Silk 100% Price range:

Fabric & Quality:

Sweetheart neckline, boned bodice Empire dress (High waist) Concealed back zip 100% Silk

Designer ($15,995.00) Missy

Target Consumer:

Price range:

Target Consumer: Missy

Figure 2: Juicy couture dress (Bloomingdales.com, 2010 November).

Bridge-Better ($400.00)

Figure 1: Embroidered gown dress (Neimanmarcus.com, 2010 November)

Example Item: Dress 3

Analyze by identifying:

Company: JC penny Style: Romantic Design:

Manufacturing categories

Strapless A decorative strip of gathered ( (Ruche) crossover bodice ) beaded accent Back zip Empire dress (High waist). 100% Polyester Budget ($90.00)

Target consumers:

Missy/Women/Men/Children/Junior. Price ranges (Use proper terms). Life style age gender location sizes style, age, gender, location,

Fabric & Quality:

Price range:

Target Consumer: Missy

Garment Style Designs Fabrics and Quality Colors Fit

Figure 3: JC penny dress (JCpenny.com, 2010 November).

Example: Apparel Item (Dress) Price range

Alexander McQueen

Organize information
Table 1: Comparison of apparel item price range and styles Company Price range Alexander Designer ABS Better JC penny Budget

Designer Bridge
ABS by Allen Schwartz

Target consumers Style Design, Color Fabric Quality

Better Moderate Budget

JC penny

Fit

Description (Report)

Compare their price ranges, qualities, colors, fabrics, designs, styles, etc. Which company (or designer) showed more fashion innovation (High fashion or Mass fashion)? Think about fashion cycle, Which company showed more fashion innovation (beginning stage)? Which is in popular stage (Peak)? Which is in declining stage? Which is more classic styles? Overall fashion trends are Avant-garde fashions? Or, Fashion forward ?

Fashion Trend Analysis Example

Apparel Item: Jeans

Example: Jeans 1

Example: Jeans 2

Company: Gap Style: Wide leg trouser jean Design:

Dark wash. High-quality premium stretch cotton denim. Sits low on the waist, straight through the hip and thigh, wide leg opening. Cotton.

YMI Style: Flare Leg Design:

Fabric:

Low-rise Light wash with whisker lines across front add vintage appeal g pp Wide leg opening Cotton

Fabric:

Price range:

Price Range:

Target consumer:

Moderate ($70.00) Missy

Target consumer:

Budget ($29.00) Junior

Figure 2. Jean by Gap (Gap.com, 2008 November).

Figure 3. Jeans by YMI (JCpenny,2009 November).

Example: Jeans 3

Analyze by identifying:

Company: Gap Style: Forever Skinny Jean Design:

Manufacturing categories

Fabric & Quality:

Redesigned to fit true to size similar to standard designer jeans. Skinny in the hip and thigh to fit. Medium wash. Premium stretch denim jeans retain their shape. Mid rise, with contoured waistband. Designed to lift and flatter the seat. Natural body silhouette 100% Cotton

Target consumers:

Missy/Women/Men/Children/Junior. Price ranges (Use proper terms). Life style, age, gender, location, sizes y , g ,g , ,

Price Range:

Target consumer:

Better ($59.00) Missy

Figure 1. Jean by Gap (Gap.com, 2010 November)

Garment Style Designs Fabrics and Quality Colors Fit Time

Example Item: Jeans Price Range

Designer Bridge
Y2008 Y2010

Organize information
Table 1: Comparison of apparel item price range and styles Company Price range Target consumers Style Gap (2008) YMI (2009) Gap (2010)

Better Moderate Budget

Gap
Y2009

Design, Color Fabric Quality

Fit

YMI

Description (Report)

Next Class

Compare their price ranges, qualities, colors, fabrics, designs, styles, etc. Which company (or designer) showed more fashion innovation (High fashion or Mass fashion)? Think about fashion cycle, Which company showed more fashion innovation (beginning stage)? Which is in popular stage (Peak)? Which is in declining stage? Which is more classic styles? Overall fashion trends are Avant-garde fashions? Or, Fashion forward ?

Submit Assignment #4 (Wednesday Nov.,17) Materials for making a trend board

Hard board Magazines Scissors S i Glue Fabric swatches Color swatches

Sources of Inspiration: Global Fashion (DVD)