Question

X1

X2

X3a

X3b

X3c

X3d

session_I IP D Address 8840752 8840834 8841058 8841223 8841762 8841833 8841978 8842097 8842181 8842300

Do you buy chocolates? 1 1 1 1 1 1 1 1 1 1

Name various brands of chocolate that come to your Milk mind first chocolate Wafer Cadbury, Amul, Nestle Lindt 1 Dairy Milk, Milky Bite, Snickers 1 cadbury, kit kat 1 amul , nestle , cadbury 1 cadbury Ferrochers, cadbury 1 cadbury , nestle Lindt Nestle, Cadbury

Fruit & nuts 3 2 2 2 3 3 3 3 3 3

Caramel 4 4

4 4 4

X3e

X3f

X4

X5a

X5b

X5c

X6a

X6b

X6c

Liquor

Why do you Dark buy chocolate chocolate? Malls 6 3 6 3 6 3 6 3 3 3 5 6 3 3 5 6 3 6 3

1 1 1 1 1 1 1

Departme Local ntal Kirana Stores Shops 2 2 2 2 2 2 2 2 2 2

TV ad 3 3 3 3 1 1 1 1 1

Newspape r ad Radio

2 2 2

X6d

X6e

X6f

X6g

X7

X8

X9

X10a

Kiosk 4

Magazine Word of Billboards ad Mouth 7 5 6 7

7 7 7 7

How much How often you monthly How do you do you buy spend to buy purchase chocolates? chocolate? chocolates? 3 2 2 4 2 2 4 3 2 1 4 1 4 1 2 1 4 3 3 2

Do you mostly plan to buy chocolates before visiting the shop? 3 3 1 2 1 1 1 1 1 1 2 1 2 2 2 1 1 2 2 1

X10b

X10c

X10d

x10e

X10f

X11a

X11b

Do you visit a shop for only purchasing chocolates? 2 2 2 2 1 1 2 2 2 1

Do you prefer a particular chocolate and willing to visit more than one shop to buy it? 1 1 2 1 1 2 1 2 1 1

Do you often buy any chocolate that is available in the shop? 1 1 1 2 2 2 2 2 2 2

Do buy any chocolate which has the most attractive scheme? 1 1 2 2 2 1 2 2 2 2

Do you mostly buy chocolates due to During nagging of kids at Festival the shop? season 2 1 2 2 2 1 2 2 2 2

Time of Parties 1 1 1 1 1 1 1

X11c

X11d

X12a

X12b

X12c

X12d

X12e

X12f

X12g

Special Occasions like birthdays Everyday etc consumption 3 3 3 3 3 3 3 3 4 3

Brand 2 2 2 2 2 1 2 5 2 3

Taste 1 1 1 1 1 1 1 1 1 2

Advertisin Attractive g Packaging Economy Quality 3 3 2 2 2 2 3 4 3 3 3 3 3 3 1 3 2 2 3 2 1 5 5 2 3 3 3 4 3 3

1 1 1 1 1 1 1 1 2 2

Availability 1 2 1 2 2 2 1 5 3 3

X12h

X12i

X12j

X12k

X13a

X13b

X13c

Promotion Low al Calorie schemes Content 3 2 3 4 3 3 5 3 3 3

4 2 2 3 2 3 1 3 3 4

Softness/ Celebrity Texture Endorsement 4 1 1 2 1 1 1 4 2 4

Chocolates are the way of pampering kids 4 4 4 5 4 3 5 5 4 5 1 2 2 2 1 2 1 1 2

Chocolates are healthier as compare to sweets 1 2 1 2 2 1 1 3 1 2

Chocolates cant substitute sweets on religious occasions like Pooja 1 2 2 3 4 1 3 1 2 4

X13d

X13e

X13f

X13g

X13h

X13i

Chocolate can be used as a light meal 1 2 2 3 2 3 1 1 3 2

Consuming too Too much of much chocolate chocolate can spoil can lead to teeth weight gain 1 3 2 2 1 1 3 3 1 1 1 3 1 1 1 2 2 2 2 2

To celebrate Chocolate occasion I prefer provide instant to distribute energy after chocolate than workout/exercise sweets 1 2 2 3 2 3 4 2 2 1

Chocolates are more hygienic than sweets 3 2 3 2 2 2 1 2 2 3 1 2 1 2 2 2 1 2 3 3

X13j

X13k

X13L

X13M

X13N

X13O

X13P

Chocolate Chocolates are s are not Chocolates are Chocolate can mainly consumed adulterate better gift than be stored for Chocolate by people of big d sweets longer time s are tasty cities 4 2 2 1 2 2 2 2 3 1 1 1 3 2 2 2 3 2 2 1 3 2 1 1 4 1 1 1 2 2 2 2 2 2 1 2 3 1 2 1

Chocolates consumption is a western culture 3 2 1 3 4 2 4 2 2 4 4 2 4 3 4 1 4 2 3 5

Chocolates give good value for money 2 2 2 3 2 2 2 2 3 2

X13Q

X13R

X13S

X13T

X14 Which brand of chocolate you are currently consumin g 1 cadbury 2 Lindt 1 2 cadbury 2 Nestle 1 cadbury 1 Mars 2 Cadbury 2 lindt 2 cadbury

X15

Chocolates are expensive as compared to sweets 4 2 3 2 2 3 3 2 2 2

Chocolate s are available in different packs 1 2 1 2 2 2 2 2 2 2

Chocolates can replace sweets on Diwali and Rakhshabandh an 1 2 1 3 2 2 1 2 2 2

Markets are loaded with different varieties of chocolates

Indicate your preference for the above brand Scale: 1 Least Preferred 5 Most Preferred 5 5 5 4 3 4 5 5 4

X16a

X16b

X16c

X16d

X16e

Do you feel foreign made products are always superior in quality? 1 1 1 1 1 2 2 2 1 1

Do you prefer to pay by credit card Do you prefer old as a matter of Hindi songs than convenience? latest ones? 1 1 1 1 2 1 1 2 2 1 2 1 2 2 2 1 1 1 2 1

Do you feel that Veg-food is more nutritious than Non-Veg Do you enjoy food? surfing on net? 2 1 1 1 1 1 2 1 1 1

1 1 1 1 2 1 1 1 1 1

X16f

X16g

X16h

X16i

X16j

X16k

Do you think that movie is a major source of entertainment? 1 1 1 1 2 2 1 1 1 1

Do you prefer to wear readymade than tailored clothes? 1 1 1 2 1 1 1 1 1 1

Do you want to Do you prefer to look a little take food outside different from every weekend? others? 1 1 1 1 2 2 1 2 2 1

Are you a member of any club? 1 1 2 2 1 1 1 1 1 1 2 1 1 2 2 2 1 2 1 1

Do you prefer to spend a quiet evening at home than go out to a party? 1 1 1 1 1 1 2 2 2 1

X16L

X16M

X16N

X16O

X16P

X16Q

X17

Do you want to take a trip around the world? 1 1 1 1 1 1 1 1 1 1

Do you usually try new products? 2 1 2 1 1 1 1 1 1 2

Do you prefer to use e-mail than write a letter? 1 1 1 1 1 1 1 1 2 1

Do you think car is a necessity rather than luxury? 1 1 1 1 1 1 1 1 1 1

If you get a chance, would you like to settle abroad? 1 1 1 2 2 2 1 1 1

Do you always buy branded products? 1 1 1 2 2 2 2 2 2 2

What is your age (in years) 3 3 3 3 3 2 3 2 2 3

X18

X19

X20

X21

Gender 1 2 1 1 1 2 1 2 1

What is your monthly household No. of What is income level children in your (In rupees) your home profession? 4 1 2 4 1 2 3 1 2 3 1 2 3 1 2 2 1 2 3 1 2 1 1 2 4 1 2 3 1 2