Maharishi Arvind

International Institute Of
Technology (Kota)
Assigenment of
Case Study on Formula1 Race 2011

Submitted To: Submitted By:
Shilpa Sharma Indrapal Singh
Lecturer of PGDM MBA 1 semester














Category

Single seater

Country or region

Worldwide

Inaugural season

1950

Drivers

24

Teams

12

Engine suppliers

osworth Ferrari
Mercedes Renault

Tyre suppliers

!irelli

Drivers' champion

Sebastian Vettel
(Red Bull Racing)

Constructors' champion

Red Bull Racing

Official website

1ormula1.com


Summury:

The Indian Grand Prix is a race in the calendar o1 the FIA
Formula One World hampionship. It is currently held at the
Buddh International ircuit in Greater Noida, Uttar !radesh,
India. The 1irst event took place on 30 October 2011 as the
17th race o1 the 2011 Formula One season, The new race
track was o11icially homologated on 1 September 2011

by
harlie Whiting, and the inaugural race was won by
Germany's Sebastian Vettel.
Sebastian Vettel had the 1astest lap o1 the race on his last lap
although his team was telling him to "just bring it home".
Sachin Tendulkar waved the chequered 1lag to welcome
Sebastian Vettel. Redbull won the onstructors Trophy. The
only Indian F1 driver Narain Karthikeyan o1 HRT F1 1inished
17th position. The only Indian F1 Team Sahara Force India
driver Adrian Sutil 1inished at 9th position.
The 5.14-km track, located on the outskirts o1 Greater Noida
(35km 1rom Delhi) is being built by Noida-based Jaypee
Sports International (J!SI) and is designed by German
racetrack designer Hermann Tilke, who has designed F1
circuits in Malaysia, Bahrain, hina, Turkey, UAE and South
Korea.
Increased awareness has led to the popularity o1
merchandise, Formula 1 tickets and race tours to F1
destination. Tickets worth 1.25 crore rupees were bought in
the 1irst 3 hours o1 sales. The organisers were expecting a 1ull
house, but actual race day turnout was 79 o1 total capacity.
SWOT Analysis:
Strength:
F-1 Grand !rix events and cars, car accessories and petroleum
industry`s marketing strategy has always been closely linked.
When more than two million cars are sold every month in
India, by 2015 the Society o1 Indian Automobile
Manu1acturers 50 million each year and 2020 is estimated at
90 million cars sold in India
ar production in the country has reached number seven in
the world`s second largest and 1astest growing Automobile
market, it is no wonder that the biggest sports event sponsored
by the automobile industry Have moved to India.
an be expected that the public interest in the environment
will increase the game, making India a permanent stage o1 the
Grand !rix Will become. Truly this is the era o1 the rise o1
India.
Weakness:
In the bad category we must add also what happened during
the red 1lag. I think the red 1lag situation must be considered
as a "pause" on the race, however allowing cars to change
tyres and per1orm body work 1ixes is ridiculous. Instead o1
pausing the race it gave some drivers the opportunity to level
the 1ield. It was obvious that Vettel was bene1itted by this rule
allowing him to change his old rubber without penalty. Does
it take away the merit o1 his victory? No o1 course not, but it
would have been very exciting to see what happened.Also
Lewis Hamilton should have retired 1rom the race because o1
his damage in the back wing, but mechanics had enough time
to 1ix it during the red 1lag.
Opportunity:
This has made the millions o1 auto racing 1ans in India to go
crazy about the event, as the Formula 1 is the greatest single
seat auto racing event, known 1or its high speed racing o1 up
to 360km/hr; this is a dream come true, not only 1or the 1ans,
but also 1or the automobile industries, who would like to get
their names listed in the sponsor`s lists o1 the event;
industrialists, who would like to make headlines, by
sponsoring and participating in the events and when it is
coming to media, there would be no doubt that within this
time, the competition would have started among the di11erent
media channels, especially sports channels on who is getting
the lead role in broadcasting the event across the world; in
short this event would de1initely bring in lot o1 opportunities
to India.

Threats:
Indian 1armers threatened to disrupt the country`s 1irst
Formula One race , angry over the way in which their land
was acquired 1or the new track.The 1armers said that they
have not been adequately compensated 1or the land that was
given to race organisers to build the $350-million circuit in
Greater Noida, on the outskirts o1 New Delhi.


conomic Benifits:
The Indian Grand !rix has the potential to generate around
$170 million in revenue and employ as many as 10,000
people. The opportunity in advertising tie-ups between
manu1acturers and F1 are also a consideration.The race also
coincides with the important Diwali holiday, when consumer
spending is typically at its highest and many people are
travelling which 1urther improves economic prospects.

$5438478

King1isher, a brand owned by Vijay Mallya, is the primary
sponsor. Other sponsors 1or 2008 included III Bank,
Medion, Kanyan apital, Reebok and Reliance Industries
Limited. The above sponsors, except III Bank and Kanyan
apital, continue to sponsor the team in 2009. New sponsors
include AVG, Airbus and Whyte & Mackay.
In October 2011, Indian company Sahara India !ariwar
purchased 42.5 o1 the team's shares 1or $100 million.
Mallya retains 42.5, and the remaining 15 belongs to the
Mol 1amily. The team was renamed $ahara Force India as a
result. The shares sold were newly issued; Mallya and Mol
did not sell any o1 their existing shares.




Indian Grand Prix
Buddh International ircuit

Race information
Laps 60
Circuit length 5.14 km (3.19 mi)
Race length 308.4 km (191.6 mi)

The track in all has 16 largely medium speed corners where
F1 cars will lap at an average speed o1 210 km/h. The back
straight will let F1 cars reach 320 km/h making it one o1 the
1astest tracks in the world. The expected F1 car lap time is 1
minute 27 seconds. The organizers have also taken 1eedback
1rom teams which have done the track analysis via simulators
leading to modi1ication o1 the turn 7 in order to maximize
overtaking opportunities into banked turn 10. A grand stand
with a capacity o1 13,000 will overlook the turn 10 and turn
11 giving the F1 1ans an opportunity to be a part o1 the action.

Conclusion:
The journey isn't over yet but, 1resh 1rom discovering a new
port in which to take sanctuary 1rom the global 1inancial
storm, F1 1inds itsel1 in a new place altogether. In the space o1
little over ten years, F1 has travelled 1ar beyond the 1amiliar
com1orting con1ines o1 Europe to become the pioneering sport
o1 our globe.
It's not been an easy ride and culture clashes have been
inevitable along the way. They still are. This week, when F1,
in the business o1 gleaming excess, paid its 1irst visit to a
country o1 despicably deep-rooted poverty the contrast was
too stark to be anything other than crass. We can debate
whether India ought yet to be hosting a grand prix until we are
all blue in the 1ace, but F1 itsel1 ought to be applauded 1or
venturing so 1ar out o1 its natural habitat to continue its
expansion into a truly global sport. F1, 1or all its 1aults and
anachronisms, has embraced globalisation like nothing else in
the sporting sphere.
It's the ultimate party-piece 1or any F1 driver to achieve and
yet, as we're not seeing, it doesn't make 1or great television.