PROJECT REPORT ONINTERSPEED ACTIVATION LTD.

COURSE NAME ORGANIZATIONAL BEHAVIOR (M.G.T. -321)

Prepared by SYNERGY.

Members name PRANTAR DAS ANOY MD. ANIK HASAN SUMAYA SULTANA

Id no. 092-0227-030 092-0780-530 092-0761-030

SURAIYA RIYAANA HOSSAIN 091-0773-030

P R E P A R E D F OR :

LETTER OF TRANSMITTAL FACULTY Department of BBA North-South University Subject: Submission of the report on Management System of AARONG Dear Madam, We submit here the report of our Group SYNERGY which you have asked for and assigned us to prepare by following the established layout of a formal report. With a view to accomplishing the partial requirement of the course ORGANIZATIONAL BEHAVIOR, we are submitting this report to you on 9th AUGUST, 2011. Its a great pleasure for us to have the opportunity to prepare this report on Management System of AARONG .It has been a great experience for us to work with such a topic. In Our report we tried to frame out total management procedure (Organizational Structure, Management Technique, Nature of Management Problems and Solution, Corporate Social Responsibility, Cultural impact in the Business, Human Resource Management, Leadership Style, Motivational Technique, and Findings etc). We tried relentlessly to make & let it look like a professional one. Any shortcomings are expected to have a kind view for our encouragement. Thank you for your sincere & honest efforts to make us familiar with the terms & facts of Management which help us prepare the paper a successful one. Our efforts will be valued, if this report can serve for what its been meant for & our assistance will be there for any queries. Sincerely yours, Members of SYNERGY

PRANTAR DAS ANOY ANIK HASAN SUMAYA SULTANA SURAIYA HOSSAIN

092-0227-030 092-0780-530 092-0761-030 091-0773-030

It is a great pleasure for us to present this report, which was done for the MGT 321 course. For the successful completion of this report, we would like to thank two persons, without whose help and support our report would not have seen daylight. First of all, we would like to thank our course instructor Nasira Siddika for her continuous guidance and support. We would like to thank her for giving us the opportunity to be a part of this report. Next we would like to thank Ahmed Robaiat Rezwan Shatadru , Brand Supervisor, INTERSPEED ACTIVATION LTD. for his continued support with all the necessary information required for the completion of this report.

TOPIC NAME 1. EXECUTIVE SUMMERY 2. INTRODUCTION

PAGE NO. 04 06

3. COMPANY PROFILE 07 4. ORGANIZATIONAL STRUCTURE 5. MANAGEMENT TECHNIQUE 6. S.W.O.T. Analysis 7. HUMAN RESOURCE MANAGEMENT 8. CORPORATE SOCIAL RESPONSIBILITIES STRATEGIES 9. CULTURAL INFLUENCE 10. LEADERSHIP STYLE 08 10 11 12 15 16 17

11. MOTIVATIONAL TECHNIQUE 12. Managerial Problems 13. FINDINGS 14. CONCLUSION 15. REFERENCE

18 20 21 22 23

EXECUTIVE SUMMARY

Friday 29, 2011 a busy and crowded afternoon at Agora superstore-tens of hundreds people are busy at shopping. All on a sudden an announcement attracted the attention of the visitors. Is there any ICON in the house? Today is a very special day for our valued ICON members. As we promised to surprise you every best possible way we can; todays shopping is completely free for you. You do your shopping and we pay your bills. ICONS feel special! This is not end of story. ICON always keeps providing such surprises to its members at several venues. It has promised to surprise its customer at every possible occasions and event. This is the first

premium telecom brand of Bangladesh. Interspeed Activation Limited is the authorized agency to promote ICON through market activations and events. However this promotion was not a always well coordinated. Due to Communication gap ICON activations and events could not be as successful as it should have been. This report will focus on Work team (ICON team of Interspeed Activation Limited) inefficiency due to lack of communication

Interspeed -ICON Work team at Activation. Venue-Pizza Hut

Consulting Analysis
The purpose of our project is to materialize the opportunity to further research and an area of our understanding from the course Organizational Behavior. In order to dive deep into the problem we visited Interpeed Activation Limtied and took interview from their ICON team. Interview Questionnaire for Marketing Manager 1. What are the principle responsibilities of a Marketing Manager? 2. On what basis does a Marketing Manager build teams in case of activation projects and what was the nature of the work team in this case? 3. What is a Managers role as far as the utilization of a marketing team is concerned?

4. How important is the communication channel between the Marketing Manager and the team assigned? 5. What does a manager look into when building an efficient work force? 6. During your last brand activation project, ICON, there were some problems as far as the team was concerned. Who or what caused this discrepancy? 7. What role does a Manager play in situations such as the one stated above? 8. What was the nature of the discrepancy? 9. What preventive measures can a Manager take to avoid further work team problems? 10.Could you briefly explain the nature of communication between the Manager and the task force and the current problems that a Manager faces in terms of communicating information to employees in the status quo? Questionnaire for Brand Supervisor 1. What are the key duties of a Brand Supervisor? 2. What are the key areas that a Brand Supervisor is expected to oversee during brand activation? 3. How significant is a Brand supervisors role when it comes to managing internal teams in activation projects? 4. Does the role of a Brand Advisor take a more direct approach when handling internal work teams? 5. What is the role of a Brand Advisor as a medium of communication between the Brand Manager and the marketing team? 6. What was the fundamental problem that the internal team trying to address? 7. During the ICON project, what was the disrupting factor that led to the eventual problems and the lack of proper execution of the brand activation project? 8. During the activation project, on what basis did you assign the team members their particular tasks? 9. Do you believe you led a successful operation as to getting the best out of your team? 10. In your opinion, what can be done to avoid such discrepancies in the future? Questionnaire for the Brand Admirer 1. What is the role of a Brand Admirer when it comes to the promotion and marketing of a product?

2. What is the nature of a Brand Admirers work when it comes to controlling and monitoring the entire flow and proceedings of a promotion? 3. On what criterion do you base your feedback as far as the project is concerned? 4. In your opinion, what did the last activation project lack and where do you think the lion share of the blame lie? 5. Do these problems frequently occur and do the brand admirers get significantly affected by it? a) Yes b) No c) Cant say d) It depends 6. How important do you think is the communication between the consumers and the work teams? 7. Do you think the work team gave a fair account of themselves in the last project? 8. What was your feedback in the last project? 9. Do you think the situation could have been handled in some other way? If so, how? 10. What kind of relationship does a Brand Admirer have with the Brand Manager, Brand Advisor and the rest of the marketing team? Define specific problem

Research project
Managing the organizational and technological Organizational Interface. Brand promotion vision and tactics was not clearly communicated to the ICON team of Interspeed Activation Limited During the activation ICON team member could not maintain coherence in their respective responsibilities It was more likely a wheel small group network as result every member of the team has to communicate with the Team Supervisor personally. Consequently, they could not enjoy much freedom and also they did not get enough power to take decision by themselves.

Since, almost all decision has to be rectified by the Brand Supervisor. This contributed to dissatisfaction among the team members. These team members are from different universities. Therefore, inferiority or superiority complex. Activation briefs are done through verbal presentation; it creates misunderstanding among the team members. Because when message are transmitted to another person through oral communication there are high chances of misinterpretations. Activation and event schedule are announced through e-mail. It is a common problem for all of us to check mail regularly and some of them could not know the proper time and venue of the activation or events.

Research instruments
We got above data through formal interview. At first, we took interview from each of the team members separately. We could talk to 7 employees of Interspeed Activation Limited. They areSerial 1. 2. 3. 4. 5. Name Mr. Imran Junaid Khan Ms. Jenifer Haq Ahmed Robaiat Rezwan Shatadru Sarah Rahman Raiha Ahsan Designation Marketing Manager Alliance Manger Brand Supervisor Brand Admirer Brand Admirer

6. 7.

Sanjan Islam Tasnuva Ayesha Atik

Brand Admirer Brand Admirer

---- Marketing Manger Mr. Imran Junaid Khan, Brand Supervisor Then we could manage the whole team and fortunately we could take a group interview and thats we got dept knowledge about the problems and prospects of ICON work team at Interspeed Activation Limited.

Report
collect the raw data filtered the significant thesis of information prepare final draft edited through cross references with the original data conduct hypothesis test

Interview
Develop different questioner as per designation get introduced to their organizational environment conduct interviews with their employees as per recommended relate the results to our research deduce inferences & establish hypothesis

website
we access to the website of INTERSPEED. choose our desired section of information from the website summarize those information according to our research

REPORT: COLLECTION OF RAW DATA: At first, we collected the raw data from provided report of INTERSPEED like the TURNOVER REPORT, ANNUAL REPORT, and HR MANUAL etc. FILTERING: Then we summarized the report analysis that was helpful for getting an overview of those report which were easier for relating to our thesis. PREPARE THE FINAL DRAFT: Then we make a final draft of our report which was collected from their reports for later editing. EDITING WITH CROSS REFERENCES: Then we used our references to make our report appropriate with real organizational preferences. CONDUCTING HYPOTHESIS TEST: At last, we conduct HYPOTHESIS TESTING to see whether the research of ORGANIGANIZAL BEHAVIOR is VALID/OR NOT to the real life.

INTERVIEW: DEVELOP QUESTIONEER: We made up several questioners for different designated people where they can answer to several questions helpful for our research. INTRODUCTION TO ORGANIZATIONAL ENVIORNMENT: Then we get introduced to their several organization environments like the number of employees, communication tools, number of office rooms, work environment etc. CONDUCT INTERVIEWS: Then we conducted interviews to their employees as per recommended. We took interviews of 7 employees & tried to be connected with our research topics. DEDUCTION OF INTERFERENCES & HYPOTHESIS TEST: Then we deduct the less important Q/A to make our report more relevant & short to our report.

WEBSITE: ACCESS TO THE WEBSITE: we accessed to the website of INTERSPEED to find some appropriate information for our report like ESTABLISHMENT OF INTERSPEED, NUMBER OF RESOURCES, THEIR ACTIVITES, PLANNING model etc. CHHOSING DESIRED INFORMATIONS: Then we chose the useful information from the website & linked to our research. SUMMERIZE THE VAST INFORMATION: Then we summarize the related information for enriching the research in a more focused way.