Advertising in Context of ': A Project Report ON

A PROJECT REPORT ON ADVERTISING IN CONTEXT OF
Mr. Kumbhani Jaydip M.
CLASS
MBA III
ACADEMIC YEAR
2010-11
ROLL NO.
108
COLLEGE
N.R.Vekariya Institute Of Business Management Studies Junagadh
SUBMITTED TO
Gujarat Technological University, Ahemdabad
PANCHNATH AUTO PVT.LTD.

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TO WHOMSOEVER IT MAY CONCERN

J. J. C. E. Trust Sanchalit
Bilkha Road, JUNAGADH - 362001

Date:
This is to certify that Mr.KUMBHANI JAYDIP M. Student of MBA. Sem.-III of this college has taken industrial training undergone at PANCHNATH AUTO PVT. LTD. for 6 weeks starting from May 25th as a part of his study. He has prepared project report and submitted a copy of the project report of mentioned training to the institute.
AUTHORISED SIGNATORY:
Project Guide
PROF. D.B.MORVADIA
Director
Dr. RAJESH PATEL

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DECLARATION
I, undersigned Mr. Kumbhani Jaydip M. Student of M.B.A. - III semester here by declare that work on practical training report on the manufacturing PANCHNATH AUTO PVT. LTD. Company, under the guidance of Prof. D.B.MORVADIA have given fully support in nitty - grietly way. This practical work gives more experience on the basis of that we can develop many skills. The project work is our work and have been carried out under the institute of N. R. Vekaria Institute of Business Management Studies. J.J.C.E.T. M.B.A. College, Junagadh that original my work contains in this report, with present scenario. Thanking you, Place : Junagadh Date : (Kumbhani Jaydip M.) Semester-III M.B.A. Yours faithfully

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ACKNOWLEDGEMENT
As a part of study & being a student of Semester-III M.B.A., I have visited the PANCHNATH AUTO PVT. LTD. A group company of F.M. Diesl Pvt. Ltd. For practical training. I am pleased to submit this report before your good solves. I am very happy to present thankful to respected Prof. D.B.MORVADIA, who guide me and imported essential guidance in this affair. I also take the opportunity to thank the managing director of M/S. PANCHNATH AUTO PVT. LTD. Other officers & employee who provide us information concerning the unit and extended the co-operation / help at any stage. Kindly acknowledge the same please. Thanking you, Place : Junagadh Date : (Kumbhani Jaydip M.) Semester-III M.B.A. Yours faithfully

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PREFACE
It is a crucial requirement to have acknowledged of business in all respect for M.B.A. - III Semester student. It can be acquired after achieving practical training in industries. PAL (PANCHNATH AUTO PVT. LTD.) is a synonym for a trusted partner. To state a unique collaboration, and to develop the engineering abilities and product development expertise, PAL has joined hands with field marshal to develop unique PAL 3 wheelers Head quartered in Rajkot, Gujarat (Bharat) and established in 2002 PANCHNATH AUTO PVT. LTD. Field marshal group is engaged in the manufacturing of diesel engines and spare parts mainly in the automobile sector PAL services customers in more than 20 countries through its network of company owned and independent distributor facilities and less than 100 dealers locations. Practical knowledge in the best experience and on that basis we can comprehend the all aspect of business. On the basis of theory, we get trained on how to do but without practical knowledge out come consequently, every student has to get his hands on industrial training in business enterprise as per university rules. This report covers the details of personnel management, marketing management, financial management & other general information about company. .

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LIST OF CONTENTS
Sr. No. 1 Particular Page No. 7
General Information : Executive Summary Industrial Overview Company Overview Organization Chart Future Plan Quality Assurance International Business Employees Services Awards And Achievement Research Methodology:
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Introduction of Research Methodology Review of Literature Introduction of Advertising Objective of Advertising Advertising process Market segment Types of Advertising Media of Advertising Advertising research technique Advertising budget Advertising copy Advertising agency Advertising purpose 54 62
3 4
Findings Conclusion

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5 6
Suggestion Bibliography
63 65

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EXECUTIVE SUMMARY
This Project Report is presented as part for the M.B.A. Programme. The Project titled Advertising for industrial product of PANCHNATH AUTO PVT.
LTD.
in which the matter has been theoretical cum practical knowledge gained from
the course. In this Project Report, the Advertising for Industrial Product of PANCHNATH AUTO has been studied. I have gone through my specialization subject topic Advertising for Industrial Product For this I include two main things, which are: Marketing management Advertising Apart from this I found out the Advertising of the Company and to analysis the Advertising of the Company.

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COMPANY PROFILE
Name of the Company Address of the Company
: :
Panchnath Auto Pvt. Ltd. Survey No. 287/1, Shapar Village Road, 8-B, National Highway, Shapar (Veraval), Tk. Kotda Sangani, Dist. Rajkot.
Registered Office Address Banker Phone No. Fax No. E-mail Web Year of Establishment Chairman & M.D. Form of Organization Working Hours
: : : : : : : : : :
As Above Rajkot Sahkari Bank +91 - 2827 - 252665 +91 - 2827 - 252746 inquiry@pal3wheeler.com www.pal3wheeler.com 2002 Mr. C. P. Patel Pvt. Ltd. Company 8 hours in a shift

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COMPANY OFFICES
Gujarat / Surat
Address : Pal diesels Pvt. Ltd. G- 5/6 , City shopping Centre, Udhna Navsari main road, Surat. +91 98797 97139 Mr. Sanjay Shastri
Phone Cont
: :
Gujarat / Ahmedabad
Address : Pal Diesels Pvt. Ltd. Nr. New Ujala Hotel, Sarkhej Bavla Road, Sarkhej. Ahmedabad. +91 98797 97142 Mr. Lokesh Bhatt
Phone Cont
: :
Gujarat / Rajkot
Address : Pal Diesels Pvt. Ltd. Arthik Bhavan, Dhebar road. Rajkot. +91 98797 97138 Mr. Gadhvi
Phone Cont
: :
U. P. / Kanpur
Address : Patliputra Agro Pvt. Ltd. 401, 4th floor, Block A, Ratan Equir, 14/143, Chunni Ganj, Kanpur +91 99355 96200 Mr. K.B.Jha
Phone Cont
: :
Bihar/Patna
Address : M/s. Patliputra agro pvt. Ltd. 2nd Floor, Abhishek Plaza Exhibition Road, Patna. Bihar +91 612 - 2200555 / 2223472 +91 93341 18583 : Mr. Sanjeev kumar
Phone Mob Cont
HISTORY

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PANCHNATH AUTO PVT. LTD. is a part of 89 million groups known as INDIAMART group of industries started in 1965. Today the group is employing about 1200 people and 3 companies located in Ahmedabad and is engaged in various product like Climbing Rings, Cylinder Heads, Ring Plunger Set, Grooved Feed Bushes, Barrels & Screws, Single Screw, Barrier Screw, Twin Hole Barrel, Single Barrel, Maddoc Barrier Screws, Twin Barrels and Twin Screw.etc.plastic machines related products PANCHNATH AUTO PVT. LTD. started in 2005 as a with Partnership foam, turnover of 4.76 cr. During the year 2005-06 it has been converted into Private Ltd.Firm from Partnership. Today it manufactures 25 different types of screw$barrels and is considered one of the biggest screw$barrels manufactures in India, within short span of 5 years. The company has been able to touch more than 200 people work with it.
screw$barrels ranges from 12 kg. To 1200 kg. In weight, and from 90 m.m. to 3000 m.m. in center distance. Material range includes steel & iron in both forging and casting condition. The list of customers includes all most all plastic machines manufacturer in India. Including Asiad plastic machine, Windsar plastic machine,Plasma plastic machine, Gelikrupa plastic machine, Paras plastic machine, Karnavati plastic machine,Ashok plastic machine , John plastic machine, China plastic machine and others.
PRESENT MANAGING BODY PANCHNATH AUTO PVT.LTD.

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Chairman Managing Director Executive Director Director
: : : :
Mr. C. P. Patel Mr. Dipak Viramgama Mr. Manish Viramgama Mr. Kamlesh Patel Mr. Amish Ramani
Bankers
Rajkot Sahkari Bank

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SIZE OF UNIT FORM OF ORGANIZATION

Size of the Unit : According to the definition given by government of India, the size of a firm can be divided into following categories : Large Scale Organization Small Scale Organization
If a firms investment is more than 3 crore, then the firm can be said as large scale organization. The investment of PANCHNATH AUTO PVT. LTD. is more than 3 crore. Thus, we can say that it is a large scale organization. Form of Organization : On the basis of owner, ownership, a firm can be divided into following categories. Sole Proprietor Firm Partnership Firm Co-Operative Organization Company Form
PANCHNATH AUTO PVT. LTD. is a company form. It is not a joint stock company but it is a private limited company.

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CHARACTERISTICS : Characteristics of company form of organization are mentioned as under : (1) Incorporated Association : A company must be incorporated or registered under the companys act, 1956. Minimum number required is 7 in case of Public Company & 2 in case of Pvt. Company and maximum number of member is 50 in case of Pvt. Company & unlimited members are in Public Company. (2) Limited Liability : One of the outstanding features of the company is that the shareholder is liable for the amount to the extent of shares held by it. Being a separate entity, it has its own assets & liability. (3) Transferability of Shares : As the business of the company is quite distinct from its member, it allows the members too transfer their shares to other in the manner provided in the Article of Association. However in private company, the transferability of shares as restricted in certain manner. (4) Separate Property : The company is a separate legal entity. The assets of the company are also separate from its shareholders. The property of the company is to be used for companys purpose only. (5) Common Seal : Common seal is the official signature of the company. The company acts through human being such as directors. Any document which is not bearing the common seal of the company will not be binding on the company.

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(6) Winding Up : Unlike the human being, the company can not die naturally. As its birth is by law, it can be wound up by law only after following prescribed procedure of law.

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MAIN PRODUCTS OF COMPANY

POWER FULL ENGINE PAL comes with a powerful engine. It gives better pickup & speed.
MORE MILEGE / SAVE FULE PAL give a very good fuel average of 35 Kms* per Liter Diesel and saves fuel and money.
AERO-DYNAMIC DESIGN PAL 3-wheelers has an aero-dynamic shape which makes the vehicle looks better compared to other vehicles. People always prefer to sit on good looking vehicle.
MORE COMFORTABLE PAL 3-wheelers has less Vibration & Noise. The sitting arrangement leg room & space for Driver and Passenger are more comfortable.
LOWER MAINTENANCE PAL 3-wheelers are made from Genuine Components which makes the minimum maintenance cost in the vehicle.
OIL BRAKE PAL 3-wheelers available with the Oil brake system. It gives more perfection & there is no need to adjust the brakes every now and then.
RECTANGULAR TUBE CHASSIS FRAME This makes 'PAL' 3-wheeler very unique in its category. This makes the vehicle more strong & sturdy in extreme loading conditions & gives more durability to the vehicle.

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MODELS OF AUTO RICKSHAWS

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PRODUCTION CAPACITY OF COMPANY : PANCHNATH AUTO PVT. LTD. Can produce 10 rickshaws per day. Plant Lay - Out : When the company was necessary to think about plant layout means scientific arrangement of machines & tools to secure smoothie conduct of production process. Three are kind of plant lay-outs like : Line-Lay-Out Zing-Zane Lay-Out U Shape Production & Process-Lay-Out Combination of Product & Line-Lay-Out
PANCHNATH AUTO PVT. LTD. has line type plant lay-out.

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ORGANIZATION STRUCTURES & CHART

When two or more person works together a common goal authority and responsibilities are allotted by them. So that their efforts may become organization. There are 5 types of organization. Line Organization Function Organization Line & Staff Organization Committee Organization
But PANCHNATH AUTO PVT. LTD. has adopted line organization because of good characteristics of it which are stated as under. In line organization authority flows from upward to downward. It is easy to understand & implement. In this organization, responsibility flows from bottom to top. It is very old & simplest form of organization.

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ORGANIZATION CHART
Chairman Board of Directors
Production Manager Supervisor Engineers Workers
Finance Manager Accountants Assistant
Personnel Manager Supervisor Employee Helpers
Marketing Manager Dealers

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TIME KEEPING SYSTEM

Time keeping system means how many shifts are there and how many hours are there in each shift. It is important for maintaining workers at work and for the discipline in the organization. The PANCHNATH AUTO PVT. LTD. is working only 8 hours and 30 minutes. So, here is only one shift which is given as follows. 9.00 a.m. to 5.30 p.m. The lunch time is given as follows 1.00 p.m. to 1.30 p.m.

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FACILITY OF EMPLOYEES
In each and every organization the workers are soul of the organization. Non one enterprise can run without manpower. Thus, the employees satisfaction toward job is most vital. In PANCHNATH AUTO PVT. LTD. the following facilities are provided to each employee. 1. Bus Facility : The plant of the company is far from the city. Therefore, the company provides bus facility to workers without any charges. 2. Bonus : Every year at Diwali Festival, the company afforts bonus to the employees, whether there is not net profit at the year. 3. Loan Facility : The company endows with loan up to the capacity of employee without or very less interest which is reimbursed from salary every month. 4. Uniform Facility : All the workers including the office staff are provided two pairs of uniform per years. In the case of workmen of shop floor it is a strong cotton on dark colours where as, it is sober coloured terry cotton for the officer staff. 5. Festival Sweets Facility : On Dassera festival every employee is presented gift of 1 kg. Sweets.

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DEVELOPMENT
Above we started that PANCHNATH AUTO works was started in 2005 with stronger name but after 2008 was converted into PANCHNATH AUTO PVT. LTD. At that time investment was 2 lacs rupees only but in today the invt. gets magic figure of Rs. 6 crore and total turnover of Concept is rounded about 10 crore rupees.
At initial stage panchnath Engineering works was produced just small spare parts of plastic machines but today PANCHNATH AUTO PVT. LTD. produces Climbing Rings, Cylinder Heads, Ring Plunger Set, Grooved Feed Bushes, Barrels & Screws, Single Screw, Barrier Screw, Twin Hole Barrel, Single Barrel, Maddoc Barrier Screws, Twin Barrels and Twin Screw.etc.plastic machines related products. so this indicates that PANCHNATH AUTO PVT. LTD. gets power with the change in time. Initially it was week but now it is very strong and big also. Now, it is helping to another plastic machines companies and providing them goods also, other units (subsidiary units) of PANCHNATH AUTO PVT. LTD. are advance, adice, advin and avirent. This indicates that PANCHNATH AUTO PVT. LTD. hence strong market position and financial position also.

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FUTURE PLANS
As we all privy that once the company survive in the market then after the main focus of companys is paid on growth and expansion of unit and therefore the company must prepare the future plans in advance by which it can be help it into proliferation of unit. As we know that all kind of the company wants to be a successful and a good position holder in the market. And in the future they want to increase their market share. They have dream for the future to get good place in market level. The future plan CCL is to increase the sales and to create an recognized brand name in nation and in international market. The increasing and uncertain metal market, the cost of the input is increasing beyond expectation. The step competition from China and other Countries also forces company to work on minimum margin. The company is hopeful to maintain the growth with Good export orders in the current financial year 2008-2009. This would be possible. CCL is also planning to increase the profit. So, they have an aim of profit maximization. But the main thing is that they want profit maximization through customer satisfaction.
LITERATURE REVIEW PANCHNATH AUTO PVT.LTD.

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One of the essential preliminary tasks when a person undertake a research study is to go through the existing literature in order to acquaint himself with the available body of knowledge in his area of interest. Literature review is an integral part of the entire research process and makes a valuable contribution to almost every operational step. It helps to establish the theoretical roots of the study, clarify the ideas and to develop the methodology, but later on the literature review serves to enhance and consolidate the researchers findings with the existing body of knowledge. Reviewing the literature can be time consuming, daunting, frustrating but it is also rewarding. A literature review has number of functions. Some of them are as follows:-
It provides theoretical background to the study. It reviews the means by which the researcher establishes the link between
what he is proposing to examine and what he has already studied. In other words it helps in refining the research methodology. It enables him to contextualize his findings.
For this research study I have reviewed the literature provided by PANCHNATH AUTO
PVT. LTD.
that includes: line monthly magazine.
PANCHNATH AUTO PVT. LTD.value PANCHNATH AUTO PVT. LTD.
Office literature. site.
PANCHNATH AUTO PVT. LTD.web

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INTRODUCTION TO RESEARCH METHODOLOGY

Research as per common man refers to search for knowledge. One can also define research as systematic & scientific search for information on a specific topic. According to Charles Pierce the great American Philosopher there are four methods of knowing about facts they are, 1. Tenacity 2. Authority 3. Intuition
4.
Scientific Research
Tenacity is the tendency to continue to believe a preposition through habit. Authority method commonly used to know part is to consult some authority. Intuition is another method of knowing about fact this method realize upon its appeal to reason. Scientific research may be defined as a process knowing new facts and verifying old ones by the application of scientific method. Definition of Research : A careful investigation or inquiry special trough search for new facts in any branch of knowledge. - The advanced learner dictionary of current English. Systematic effort to gain a new knowledge. - Red Man & Morry Research comprises defining & redefining problem formulating hypothesis or suggested solution, collecting, organizing and evaluating data making decision and receiving conclusion to determine whatever they fit formulating hypothesis. - Clifford Woody

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Characteristics of Research : Fred & Kerlinyer defines scientific research as a systematic controlled empirical
& critical investigation hypothetical preposition about two presume relation among the natural phenomena. This definition emphasizes the following characteristic of scientific research. 1. Scientific Research Involves Investigation of Some Hypothetical Preposition : A hypothetical preposition is a tentative statement about the relationship between two or more phenomena or variables without it research is nonsense it becomes a more fact gathering activity. 2. Research is a Systematic & Controlled : This means that the research is so managed that among the many alternatives. Explanation of phenomena should be systematically managed & control also make scientific research replicable.
3. Scientific Research Empirical : It is based on larger experience of other. The investigator does not really on his own sense of hearing, seeing, smelling, touching and testing subjective belief, in other words is checked against objectives, in all other method there is a high degree of subjective to individual judgment about what constitutes truth. Scientific research unlike all other method i.e. Objective. It tries to eliminate irritating subjectively and factual error in knowing about facts.

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OBJECTIVE OF RESEARCH
The purpose of research is to discover answers to questions through the application of scientific procedure. The man aim of research is to find out the truth which is hidden and which has not been discovered as yet. Through each research study has its own specific purpose. We may think of research objective as falling into a numbers of following broad groupings. 1 2 3 4 To gain familiarity with a phenomenon or to achieve new insights into it. To portray accurately the characteristics of a particular individual situation or a Determine the frequency with which something occurs of with which it is Test hypothesis of causal relationship between variables. These four objectives are also related to my research. The main objectives of this research is different discipline of higher education like engineering, management, medical can easily do their research work with computer. So this research will helpful to know how much requirement of computers in Higher Education.
group. associated with something else.

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DATA COLLECTION METHODOLOGY

These are basically two types of data that are to be needed for the research namely. 1 Primary Data : Primary data are those which are collected a fresh and for the first time and thus to be original in character. Merits: 1.Original sources of data. 2.More accurate. 3.used in those case where secondary data donot provide an adequate analysis. De merits: 1. 2. Greater efforts are required. Need of exports and trained people. Secondary data are those which have already been collected by some one else and which have been passed through the statically process. Selection of data are the depend upon the sort of the data. Merits: 1. Highly economical, as less expenditure is incurred in the collection of 2. 3. 1. 2 etc. 3 Errors may be there in recording or transferring information from Helps in formulation of research problem. Can be used as a basis for comparison with the primary data collected. It is difficult to assess the accuracy of data. It is also difficult to know .The data may not fit into the need of investigation. There may be secondary data. basis for
2 Secondary Data :
De merits: with what care secondary data have been collected and tabulated. difference in units of measurement, discrepancy in the definition of classes

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secondary sources. These are many ways to collect the primary data. 1. Observation Method : This method is generally used in study of human behavior science in the observation there are different type of method such as Structured Unstructured Participant Non-Participant Controllable Non-Controllable 2. Interview Method : The interview method of collecting data involves presentation of oral-verbal stimuli & reply in terms of oral-verbal responses. Personal Interview : Direct Indirect Structure Unstructured
Focused Clinical Non-directive Telephonic Interview :

3.
Collection of Data Through Questionnaire : Questionnaire method is most useful and quite
popular method of data collection. In case of big inquiries it is generally being adopted by individuals research workers private & public organization. In this method a questionnaire is sent to the persons concerned with a request to answer. The question and return the questionnaire. A questionnaire consists of a number of

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questions printed or typed in a devinite order on a form or set of forms. 4. Schedules : This method is also looking same but there is little difference which lies in the fact that set of question filled up by enumerator which are specially appointed for the purpose. These are some different types of methods too, which are enumerated as follows.
1 2 3 4 5 6
7
Warranty cards Store audit Pantry audit Customer audit Projective audit Word Association Test Sentence Completion Test Store Completion Test Pictorial Test Thematic Apperception Test Rosenzivleng Test Rorschach Test Holi 2 man Inkblot Test
8 9 10 11 12 13
Secondary Data : Secondary data means that are already available such as in books & records & case study. The case study method is a very popular from of qualitative analysis. It is just on episode in the life of individuals. We have use both secondary and primary data. I have select the collection of data from questionnaire method in questionnaire. These may be two types of questions.

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(A) Closed Ended Question : In which respondent gives short answers. There are following types. 1. Dichotonomous Question : A question has two possible answer. 2. Multiple Choice : A question has two possible answer. 3. Like Scale Question : A question which respondent shows the amount of agreement to disagreement. 4.Semantic Differential : Scale containing two opposite word where respondent select the paints that represent his opinion. (B) Open Ended Questions : 1 2 3 4 5 6 Completely Unstructured World Association Sentence Completion Story Completion Picture Completion Thematic Apperception Test In this research I have used secondary and primary data, for primary data have used questionnaire and in questionnaire closed ended types of questions in that. I have used dichotonomous, multiple and ranicing scale.

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SAMPLING DESIGN
It needs to be emphasized that when the universe is a small one, it is no use resorting to a sample survey. The respondents selected should be as representative of the total population as possible in order to produce a miniature cross-section. The selected respondents constitute what is technically called a sample and the selection process is called Sampling technique. The survey so conducted is known as Sample Survey. Algebraically, let the population size be N and sample populations sample size be n (N>n). Implications of a Sample Design : A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would accept in selecting items for the sample. Sample design is determined before data are collected. # Steps in Sampling Design :
Type of Universe : The first step in developing any sample design is to clearly define the get of objects technically called the universe to be studied. The universe can be finite infinite. 2) Sampling Unit : A decision has to be taken concerning a sampling unit before selecting sample. Sampling unit may be a geographic one such as state, district, village. 3) Source List : It is also known as sampling from which sample is to be drawn. In case of finite universe only. It contains the names of all

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items of a universe. If source list not available researcher has to be prepare it a list should be comprehensive correct, reliable and appropriate. It is extremely important because it representative of the population as possible. Size of Sample : This refers to the number of items to be selected from the universe to constitute a sample. The size of sample show neither be excessively large, nor too small. It should be optimum. An optimum sample is one which fulfills the requirements of efficient representatives, reliability and flexibility. Parameters of Interest : In determining the sample design, one much consider the question of the specific population parameters which re of interest. There may also be important sub groups in the population about who we would like to make estimates. 6) Budgetary Constraint : Cost constraints from practical paint of view, have a major impact upon decisions relating to not only the size of the sample but also to the type of sample. This fact can even lead to the use of a nonprobability sample. Sampling Procedure : Finally, the researcher must decide, the type of sample he will use i.e. he must decide about the technique to be used in selecting the items for the sample. There are several designs, out of which the researcher must choose one for his study. Obviously he must select that design which for a given sample size and for a given cost has a smaller sampling error.
4)
5)
7)

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Criteria Selecting a Sampling Procedure :
In this context one must remember that two costs involved in a sampling analysis viz., 1) The cost of collecting the data. The cost of an incorrect inference resulting from the data. Researcher must keep in view the two causes of incorrect inferences viz., Systematic Sampling Error Systematic bias results from errors in the sampling procedures and it can not be reduced or eliminated by increasing the sample size. At best the causes responsible for these errors can be detected and corrected. Usually a systematic bias is the result of one or more of the following factors. Inappropriate sample frame Defective measuring device Non Respondents Indeterminacy Principle Nature bias in the resorting of data

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INTRODUCTION OF ADVERTISING
Advertising is the main element of market promotion. Major part of promotional budget is allocated to advertising. Advertising is use for any type of product and for any purpose.
"Advertising is causing to known to member to do" Advertising is mediator between company's product and customer. It is very important tool of publicity of every company. Advertising is important to alternate the customer. It provide knowledge about the product to people. Advertising is one of the most common tool which use by companies to direct persuasive communication to target buyers and publics. It is only total from which company will success to be stable in the reputation of any companies and organization. When any person wants to develop any advertising programme. They have make five major decisions known as "The Five M's. " MISSION: What are the advertising objective ? MONEY: How much can be spent ? MESSAGE: What message should be sent ? MEDIA: Which type of media should because ? MEASUREMENT : How should the results be evaluation ?

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OBJECTIVE OF ADVERTISING
An advertising goal or objectives is a specific communication task and achievement level to be accomplished with a specific audience an a specific period of time. The main objective of the advertising in to increase sales to standing in the competition with other companies. It is very important. 1. ADVERTISING GOAL : Preparing ground for new product. Creating enhancing goodwill Informing the changes to the customer. Neutralizing competitions advertising Category need Brand awareness Brand attitude Brand purchase

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1) Category Needs Establishing a product or service category as necessary tool remove or satisfy a purchase discrepancy between a current motivational state and desire emotional state PANCHNATH AUTO PVT. LTD. produce new Climbing Rings, Cylinder Heads, Ring Plunger Set, Grooved Feed Bushes, Barrels & Screws, Single Screw, Barrier Screw, Twin Hole Barrel, Single Barrel, Maddoc Barrier Screws, Twin Barrels and Twin Screw.etc.plastic machines related productsetc. which is stronger than other Climbing Rings, Cylinder Heads, Ring Plunger Set, Grooved Feed Bushes, Barrels & Screws, Single Screw, Barrier Screw, Twin Hole Barrel, Single Barrel, Maddoc Barrier Screws, Twin Barrels and Twin Screw.etc.plastic machines related products etc. plastic machines related products. company. 2) Brand Awareness : PANCHNATH AUTO PVT. LTD. Manufacture more than 8 types of scruew barrel,torpido sets,nozzel etc. plastic machines related products.. In PANCHNATH AUTO PVT. LTD. they are not give particular brand name of particular product. OBJECTIVES : (1) To increase sales volume (2) To increase profit (3) To increase share (4) To increase reputation and goodwill
IMPORTANCE FOR CUSTOMERS : (1) It gives units about quality & prices. (2) It reduces shopping shoping time of consumer. (3) It provides an opportunity to buy. (4) Modern advertising are highly uninformative.

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AS
PANCHNATH
AUTO HIS
PVT.
LTD.
PROVIDE BY
SUFFICIENT AND
INFORMATION SALESMAN.
ABOUT
PRODUCT
WHOLESALER

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ADVERTISING PROCESS
Advertising process is passes through following stages are as under. 1) SENDER 2) ENCODING 3) MESSAGE 4) MEDIUM : : : : Communication or source Advertising display sales promotion Give idea about product to the player. Which type of medias are used for the advertising 5) DECODING 6) RECEIVERS 7) RESPONSE 8) RESPONSE 9) FEEDBACK 10) GOOD : : : : : : Meaning given to the message by the receiver. Targeted group of member Targeted group of member Interest desired or purchase Sales report attitude research To achieve goal of the firm by selling product by advertising.
PANCHNATH AUTO PVT. LTD. also used above communication process for the advertising its product or its

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MARKET SEGMENT
National market is wide market. Thus, it is not possible to fulfill this demand with single product. Market segment is the division or divide market that is total market is divided in to number of different parts or segment. This can fulfill demand of all the different group of buyers, which attracted all the general public of and give profit to market. Thus, market segment is modern approach to serve variety of approach to serve variety of product in single commodity to attract different customers. In PANCHNATH AUTO PVT. LTD. I have seen that they selected target to satisfy the wants of people. They have selected O.E.M. it mans original equipment manufacturers. PANCHNATH AUTO PVT. LTD. market consists of O.E.M. not only because they are consistent order markets and that customer gives more importance to quality & durability.

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TYPES OF ADVERTISING
Now a days an the world advertising is must to stand in the market against competitors. There are many types of advertising. Some of them PANCHNATH AUTO PVT. LTD. used for his form are as given below. To Organize Seminars : PANCHNATH AUTO PVT. LTD. organize seminar for the advertising. In this seminar they invite large scale businessman, big transportation firms owner and some retailer. They print pemplate and give information about their product and usefulness of their product. This all information are given by the firm. Persuasive Advertising : It aims to creates preference conviction purchase of product or service. scruew barrel,torpido sets,nozzel etc. plastic machines related products. attempt to persuade consumer of plastic machines are purchase this type of scruew barrel etc. plastic machines related products. of the firm.

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Primary Demand Advertising : The main aim of such type of advertising is to create demand for the product. PANCHNATH AUTO PVT. LTD. announce that scruew barrel,torpido sets,nozzel etc. plastic machines related products. in the primary need of the plastic machines. They said our product is the best one. Direct and indirect Advertising : As against this higher prices item which is not purchased for quality such as vehicle and other high prices. Product and indirect action is done with a new view to create a favorable attitude towards manufactures of product. PANCHNATH AUTO PVT. LTD. also use this type of method in their advertising activities. From the above all type of advertising. We can say that PANCHNATH AUTO PVT. LTD. In only used primary demand ad, direct and indirect all. Persuasive to organization seminar. PANCHNATH AUTO. in don't use of any other types of advertising market.

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MEDIA OF ADVERTISING
We know that advertising consists of a special message to the convex to the market. The message can be transmitted through several vehicles of methods. Some of the medias are used are as given below. 1. Press Media : Press media are also known as print media. It includes following. Newspapers Magazines Other tools 2. Outdoor Media : This types of media are used for cigarette and cosmetic product. It includes 1) Banners 2) Kiosk 3) Bill Bounds 4) Sky writing 5) Vehicles advertising 6) Trade fair 7) Packaging etc. 3. Audio Visual Media : This types of advertising media are very popular means to sent a message but this is very costly media of advertising they are. 1. 2. 3. The radio T.V. Films of Cinema

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4.
Internet etc.
4.
Direct Advertising : Here advertising message in directly sent to customers. This types media
includes. 1. 2. 3. 4. Sales letters Fax E-mail Cards
PANCHNATH AUTO PVT. LTD. is used only press media. Sometimes they used trades fair media. PANCHNATH AUTO PVT. LTD. also organize seminars. By this way PANCHNATH AUTO PVT. LTD. used above media in advertising.

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ADVERTISING RESEARCH TECHNIQUES

There are many types of advertising research technique which are as follow : 1) For Print Advertising : This widely used print protesting services. Test advertising are placed in magazines. Which are then circulate to consumers. These consumer are contacted to consumers. 2) For Broadcast Advertising : In home test a videotape is taken or downloaded in to the homes of target consumers who then view the commercial. 3) Theater Test : Consumer are invited to a theater to raw a potential new television series along with some commercial. Before the show being consumer indicate preferred brands in different categories after the viewing consumer again choose performed brand preference changes measure the commercial persuasive power. The PANCHNATH AUTO PVT. LTD. is not used this types of technique because it is very costly and time consuming method of advertising.

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ADVERTISING BUDGET
An ad. Is an investment it should be budgeted like any other investment. The preparation of an aid budget. Generally determines the size of advertising expenditure. Because the ad. Budget is a plan for the companys future ad., it can make a useful contribution to a profitable operation. The companys all expenses for last 5 years are approximately as follows. Year 2005-06 2006-07 2007-08 2008-09 2009-010 Ad. Exp. 36,000 85,000 1,04,000 1,65,000 1,83,000
There are many methods of framing ad. Budget. There is no scientific method which can be employed in determining the amt. Of the ad. Find to be spent during the year. However there are few approaches which are as follows.
1. Percentage of sales method 2. Advertising objective and task method 3. All you can afford method. 4. Competitive partly method 5. Incremental concept approach etc.
Out of these PANCHNATH AUTO PVT. LTD. uses Advertising Objectives And Task Method. This approach of ad. Budget is based on establishing ad. Objectives and the task to be accomplished and then determining the required size of the budget.

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ADVERTISING COPY
Advertising copy is also known as advertising documents. That consist of the basic information regarding advertisement. The entire message is presented in form of advertising copy. Mainly it enters written spoken recorder picturised matter related to advertisement. Different copy is prepared for different media. Advertising copy of any company for any product consists of headline, subhead, pictures, characters, slogans, brand name, name of advertiser logo of company and many other relevant details. Advertising copy should be prepared very carefully and significantly. Advertising copy must be satisfy following conditions. 1) It must be attractive 2) It must be believable. 3) It must have memory 4) It must initiate. 5) It must stimulate interest.
The advertising copy adopt AIDA formula of selling in the basic 4 steps in selling the product namely. A I D A Attention Interest Desire Action
So by this way every product perform this process.

50
Advertising Appeal : While advertising for a product an appeal is made to the prospects to influence their buying behaviour. All advertising appeals are created for the purpose of activating human needs and wants and showing how advertised brand can satisfy those needs and wants. There are many such kind of ad. Appeal. They are. 1) Emotional Appeal 2) Negative Emotional Appeal 3) Positive Emotional Appeal 4) Fear Appeal 5) Direct Appeal 6) Indirect Appeal 7) Rational Appeal etc.,
In PANCHNATH AUTO PVT. LTD. the kind of the appeal used in advertising for their product in rational appeal by making technical specification of the product, product quality, etc. the copy gives facts and figures. It is specific and gives evidence.

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ADVERTISING AGENCY
We know that advertising task need a long deal of expertise and experience. Todays ad. Are more sufficient and complicated and required specialized and experience staff. Similarly a company has to maintain separates advertisement department to maintain separate advertising department in costly. Therefore many company department for advertising agency. The agency performs all related task on behalf of company. Advertising agents are the person who directly or indirectly concerned with product selling because advertising are only way by which any organization can create more customers for their product and increasing their sales. Thus, we know very well that in today's fast change in competitive world every person or organizations have to take support of advertising agencies. So, PANCHNATH AUTO PVT. LTD. also have its agency for advertising as named. Patel media in Rajkot for the advertisement creation an Chitra is also used for advertisement creation. They provide full information about the company to customer.

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ADVERTISING PURPOSE
Advertising purpose and tasks are set by marketing plans and strategies. Advertising is he use of paid for sponsor identified material in mass media. The real purpose of advertising is only one to sale something a product, a services or material an ideal through effective communication. Advertising programme as an integral part of the promotion campaign may have one or more of the following specific objectives. 1. 2. 3. 4. 5. 6. Promotion of new product. Support to personal selling. Brand patronage. Immediate buying action Pre-sold goods. Dealer support.
Thus, the PANCHNATH AUTO PVT. LTD. also follows above all objective means a purpose of their advertising activities.

53
Analysis on customers survey on advertising 1) What kind of advertising do you find to be the most powerful?
Name of Company Still image like magazines, news papers Still image like bill boards Moving images like TV. Total
No. of customer 20 10 20 50
20 15 10 5 0 Still image like magazines, news papers Still image like bill boards Moving images like TV. No. of Retailers
Interpretation:Out of 50 customers surveyed all of them consume

AUTO PVT. LTD. PANCHNATH
I survey about the most powerful media of the advertising.
Most powerful media is Still image like magazines, news papers.

54
2)
What will advertising do for people?
Details Solve a problem Save money Save time Make a task easier Total
No. of customer 21 5 7 17 50
25 20 15 money 10 5 0 No. of Retailers Save time Make a task easier
Solve a problem Save
Interpretation:From the above graph we can observe that the Advertising what will do for people. I observed that its more useful for solve a problem of customer and its less useful for save money.
3) When I see an advertisement ?

55
DETAILS I get involved I like to observe I like to be active I evaluate things TOTAL
No. of customer 12 23 9 6 50
25 20 15 10 5 0 No. of consumer I get involved I like to observe I like to be active I evaluate things
Interpretation:The analysis of our survey depicts that most of the customers responds after watching advertisement. Most of the customer would like to observed an advertising and less customer would like evaluate things.
4) When I buy? No.of Details I am open to new experiences I always try new things when available I look at all sides of issues PANCHNATH AUTO PVT.LTD. I like to analysis the reasons, parts Total customer 12 15 13 10 50
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16 14 12 10 8 6 4 2 0
I am open to new experiences I always try new things when available I look at all sides of issues I like to analysis the reasons, parts
Interpretation:Above graph interpreted that by which basic customer can buy goods and services. By the survey analyzed that when customer buy most of the customer always try new things when available.
5) When I am making buying decision ? PANCHNATH AUTO PVT.LTD.

57
Details I am an intuitive person, I trust my first sight I am an observing person, I like to walk around I am an active person, I will just buy what I want I am a logical person, I seldom believe others saying about the product Total
No.of customer 20 12 11 7 50
I am an intuitive person, I trust my first sight
20 18 16 14 12 10 8 6 4 2 0 No.of consumer
I am an observing person, I like to walk around
I am an active person, I will just buy what I want
Interpretation:-
From the survey of 50 customers about the making buying decision about the product after the advertised by the company. Most of the customer took decision on the basic as trust on own first sight. And less customers took decision on the basic of others saying about the product.
I am a logical person, I seldom believe others saying about the product
6) I believe it is a good product when? Details PANCHNATH AUTO PVT.LTD.

58
No.of customer
A chance to use it Rational theories and its functions Observation of others use this product Friends or family tell me it is a good product Total
20 10 9 11 50
20 A chance to use it 15 10 5 0 Rational theories and its functions Observation of others use this product Friends or family tell me it is a good product No.of consumer
Interpretation:-
The above graph depicts that when a customer believe that a product is good . Survey of customer explained that more no. of customers opinion that a chance to use a product.
7) How do you rate Adverting useful for buying decision? No. of customer Yes 47 No 3 Total 50 PANCHNATH AUTO PVT.LTD.
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Details
Buying decision 6% 94%
Yes No
Interpretation:Survey of 50 Customers about the Advertising useful for buying decision . It interpreted that 94% customer give positive response for Advertising useful for Buying Decision and 6% has negative response.
8) How do you Rate Advertising of PANCHNATH AUTO PVT.

LTD.

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Level
No. of Retailer
Excellent 10
Very Good 15
Good 15
Fair 8
Poor 2
16 14 12 10 8 6 4 2 0 Excellent
No. of Retailer
Good
Poor
Interpretation:From the study of this chart interpreted that response regarding rate of advertising of PANCHNATH AUTO. Most of the person gave response as very good and good very few gave negative response.
CONCLUSION
Conclusion means to end or in the other word at the end of conclude whole the description in a few word

61
In every types of organizations like large or small they need to advertiser their product. I have undergone a training in the company of PANCHNATH AUTO PVT. LTD. on the topic of advertising. In market PANCHNATH AUTO PVT. LTD. brand name is Concept. I had taken a visit to the company and collect the information about their advertisement I have conclude that this company is concerning on ad. Company gives in various advertising media. I hall all the important and necessary points of also and I have taken visit the good and nice company and also a very known and honestly staff member. Finally I would like to conclude that PANCHNATH AUTO PVT. LTD. is very reputation and popular company in Gujarat and some state of India also.

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SUGGESTIONS
During my training period I have found many department and in advertising but if company will apply the theoretical knowledge on to practice than it will prove very good for company future plan and it will really helpful to company in order to survive in the market. The company should computerized the entire information system for the easy circulation of the required data. The company should have spent money on trade production because it is industrial product. Such as trade discount, commission to agents, gift incentives to intermediaries etc.

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CONTRIBUTION & LEARNING FORM THE PROJECT

PANCHNATH AUTO PVT. LTD. is the most renowned firm of three wheeler producer. The contribution of the company to the industry is 15% to 20%. The company is one of the leading companies in three wheeler manufacturing. It is also involved relation to employment to near by 110 workers. The company is also supportive for social and economic advancement of back ward are announced by government. The company raises the living standards of their employees by providing them many benefits. At conclude, I would say that the company has its own path toward a bright future contribution exchanges forward the economic betterment of the company.

64
BIBLIOGRAPHY
Sr. No.
1 2 3 4
Name of Book
Marketing Management Marketing Management Principle of Marketing Marketing Management
Author
Philip Kotler S. A. Sherelekar Willum Stanton Dr. Verma & Agrawal

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QUESTIONNAIRE (Cutomers) A Market Survey on Advertising On Branded PANCHNATH AUTO PVT. LTD.
N.B.:- (1) the information given by you will be used only for research purpose and will be kept confidential. (2) Please tick [] the boxes for Yes answer and leave the boxes blank for No answer Survey No: 1)
2)
Area:-
Name :- ______________________________________________ Gender :Age Group :Below 15 25-40 15-25 40 & Above Profession Student Other________ 5000-10000 15000-20000 25000 & above. Occupation :Business Service House-wife Male Female
3) 4)
5)
Monthly Income Group: -
Below 5000 10000-15000 20000-25000
6)
What kind of advertising do you find to be the most powerful? Still image like magazines, news papers Still image like bill boards Moving images like TV.

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4)
What will advertising do for people? Solve a problem Save money Save time Make a task easier
5)
When I see an advertisement? I get involved I like to observe I like to be active I evaluate things
6)
When I buy? I am open to new experiences I always try new things when available I look at all sides of issues I like to analysis the reasons, parts
7) When I am making buying decision ? I am an intuitive person, I trust my first sight I am an observing person, I like to walk around I am an active person; I will just buy what I want I am a logical person, I seldom believe others saying about the product 8) I believe it is a good product when? A chance to use it Rational theories and its functions Observation of others use this product Friends or family tell me it is a good product

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9) How do you rate Adverting useful for buying decision? Yes No.
10) How do you Rate Advertising of PANCHNATH AUTO? Excellent Very Good Good Fair Poor
11) Do you have any suggestions to improve the product? Suggestions: - 1 _________________________________ 2 _________________________________
THANK YOU FOR COOPERATION

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A PROJECT REPORT ON ADVERTISING IN CONTEXT OF

Mr. Kumbhani Jaydip M.

PANCHNATH AUTO PVT.LTD.

TO WHOMSOEVER IT MAY CONCERN

Bilkha Road, JUNAGADH - 362001

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

Name of the Company Address of the Company

PANCHNATH AUTO PVT.LTD.

Phone Mob Cont

PANCHNATH AUTO PVT.LTD.

PRESENT MANAGING BODY PANCHNATH AUTO PVT.LTD.

Chairman Managing Director Executive Director Director

Rajkot Sahkari Bank

PANCHNATH AUTO PVT.LTD.

SIZE OF UNIT FORM OF ORGANIZATION

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

MAIN PRODUCTS OF COMPANY

PANCHNATH AUTO PVT.LTD.

MODELS OF AUTO RICKSHAWS

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT. LTD. has line type plant lay-out.

PANCHNATH AUTO PVT.LTD.

ORGANIZATION STRUCTURES & CHART

PANCHNATH AUTO PVT.LTD.

Production Manager Supervisor Engineers Workers

Finance Manager Accountants Assistant

Personnel Manager Supervisor Employee Helpers

Marketing Manager Dealers

PANCHNATH AUTO PVT.LTD.

TIME KEEPING SYSTEM

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

LITERATURE REVIEW PANCHNATH AUTO PVT.LTD.

that includes: line monthly magazine.

PANCHNATH AUTO PVT. LTD.value PANCHNATH AUTO PVT. LTD.

Office literature. site.

PANCHNATH AUTO PVT. LTD.web

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

INTRODUCTION TO RESEARCH METHODOLOGY

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

group. associated with something else.

PANCHNATH AUTO PVT.LTD.

DATA COLLECTION METHODOLOGY

PANCHNATH AUTO PVT.LTD.

Focused Clinical Non-directive Telephonic Interview :

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.

PANCHNATH AUTO PVT.LTD.