ULS1ICNNAIkL

Name :
Age :
Occupation :
Income :
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1. Are you aware oI Dinesh Food products?
Yes No
2. Have you ever been used Dinesh Food products?
Yes No
3. II yes, which product you used?
Coconut Milk Pickle Curry Powder Curry Masala
Jams& Squash Other
4. Are you satisIied with Dinesh Food products?
Yes No
5. Is the product available in your near shops?
Yes No
6. Is the packaging helps the Ioods to preserve Ior long time?
Yes No
7. Are you satisIied in Dinesh Foods promotional programe?
SatisIied Not satisIied
8. How did you know about the product?
Advertisement Print Media Publicity Peer Groups
9. Which oI the Iollowing reason is most important in your choice oI Iood products?
Price Quality Availability Brand Image
10. Did you Iind any diIIerence between Dinesh Food products with other products?
Yes No
11. II yes` which area you Iind that?
Price Quality Availability Customer relation
12. Rank the items on the basis oI your experience?



Price Quality
Availability
Packaging

13. In
Dinesh Food
products
which Iactor
inIluenced
you to use?
Quality Price Availability Advertisement
14. Which distribution channel you preIer Ior Dinesh Ioods products availability?
ManuIacturer-Customer
ManuIacturer-Retailer-Customer
ManuIacturer-Sales Depot-Customer
15. How is the customer relationship attempt Irom Dinesh Foods?
Excellent Good Poor No relation at all
SatisIied(1) Somewhat
satisIied(2)
Neither satisIied
nor
dissatisIied(3)
Somewhat
dissatisIied(4)
DissatisIied
(5)




16. Do you wish to switch over to any other Iood product brand; II it ensure more than what
Dinesh Foods provides?
Yes No
17. II yes` what are the critical Iactors which Iorce you to switch over to any other brand?
Price Quality Availability Brand image
18. Thinking oI similar product oIIered by other companies, how would you compare Dinesh
Food products?
Much Better About the same
Somewhat Better Don`t know
19. What is your overall opinion about Dinesh Food products?
Excellent Good Average Poor
20. What is your opinion towards Dinesh Foods to satisIy your requirement even more and what
new you expect Irom Dinesh Foods?
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Thank you Ior your precious time
Deepthi K.