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When people hear about you from friends, they listen. Well expand your ad with stories from friends who have already connected. Ads are better when they come from your Page posts. These Premium ads appear on the Home Page and create a seamless experience between your Page and your ads.
People can interact with your brand throughout the ad. Their interactions will generate stories about you in friends News Feeds, as well as on your Page.
2 Promote it as a Facebook ad. The ad is created from the contents of your Page post. Anything you can post on your Page, you can turn into an ad.
Premium ad specifications
All of the ad formats below are made from the text and media of your Page posts. As you post, consider what it will look like as an ad. Optimize your ads by choosing formats that match your marketing objectives, and capturing your core message in the first 90 characters of your post.
Photo
Up to 90 chars of text 168 x 128 px thumbnail 4:3 aspect ratio
Video
Up to 90 chars of text 185 x 104 px thumbnail 16:9 aspect ratio
Question
Will show exactly 4 answers, or 3 plus a see more link
status
Up to 150 chars of text No additional media
Event
Up to 90 chars of post text 75 x 75 px thumbnail
link
Up to 90 chars of post text 75 x 75 px thumbnail
ask questions.
Your Page should be a place for conversations between you and your fans. Ask your fans and customers for their ideas and feedback. Create Questions posts or ask questions in the text of your posts. Boost them as Premium Ads to reach more people and get them talking to and about your business.
Be timely.
Your audience will be more likely to engage with your posts if you are talking about topics that are already top of mind for them, such as current events, holidays or news. For example, weve found that posts mentioning Independence Day on July 4th generated about 90% more engagement than all posts published on that day.
The best way to get people to engage with your ads is to understand what your audience cares about. You should visit Page Insights regularly to track which posts resonated with your audience and generated the most engagement, then post and promote more of this type of content.