Where Imagination Meets Reality

Advertising Agency
Course Supervisor: Miss Zaeema
Advertising

Submitted By :
Hafiz Ibrahim BS Commerce 17 Hina Qureshi Urooj Ahrar MCOM MCOM 26 102

Contents
Acknowledgement .........................................................................................................................................................................3 About the Company ....................................................................................................................................................................................3 Their Moto ..................................................................................................................................................................................................... 4 How does the company work? ............................................................................................................................................................... 4 Services.................................................................................................................................................................................................... 4 Design Strategy ............................................................................................................................................................................................ 5 Keep It Simple ................................................................................................................................. 6 Keep The Message Direct ................................................................................................................. 6 Create White Space ......................................................................................................................... 6 Tell a Convincing Story .................................................................................................................... 6 Maintain Consistency ....................................................................................................................... 6 ENHANCE POSITIONING................................................................................................................. 6

web folio strategy ........................................................................................................................................................................................ 6 EVENT SERVICES: .................................................................................................................................................................................7 PRODUCTION TEAM ................................................................................................................................................................................ 8 Their Clients .................................................................................................................................................................................................. 9 Website designing sample ....................................................................................................................................................................... 10 Questionnaire.................................................................................................................................................................................... 11

Acknowledgement
We are very thankful to the director of Kenvus Company Mr. Syed Kamal, who enlightened us about the company and solved our all queries about the topic of our report. We are also thankful to our course supervisor Miss Zaeema who gave us a report on such a topic which helped us to learn a lot about advertising strategies and the working of creative department and the practicality of advertising and its importance in the present world.

About the Company

Kenvus is an electronic and print media production "studio" - born in 2006- it is like an advertising agency, only smaller.So it can get up to speed quickly and turn projects around fast. They design creative advertising strategies in electronic and print media for those who are ready to take their business to a new level or launch a new product or service. They understand the challenges business owners face and are able to recommend the most effective solutions and develop a budget to adequately accomplish those goals. The company has partnerships with trade printers and vendors in various industries, as well as other professionals who have very specialized skills that may be required for some projects. So they can manage our projects from start to finish and ensure quality all along the way.

"Actions Speak Louder Than Words"

Their Moto
The company believes in keeping its business at smaller scale so they can accomplish the projects quickly and in a much efficient manner.

How does the company work?

It believes in: CREATIVITY FLEXIBILITY TRANSPARENCY &

COST EFFECTIVENESS

Services
ELECTRONIC MEDIA :
-Audio Productions - Corporate Videos - CD Presentations - Documentaries

- Digital Photography - Events Coverage - Jingles - Music Videos - Sitcoms - Special Reports - SMS Marketing - TV / Radio / Cable Commercials - Talk Shows

PRINT MEDIA :
- Annual Reports - Brochures - Calendars - News Paper / Magazine Ads. - Pharmaceutical Literatures - Point-of-Sale Materials

WEBSITE DESIGINING:
Their strategy for website designing: They prefer to design websites in HTML, because they think flash technology has some disadvantages when used for designing websites. The first thing is the requirement of a flash player to be installed for watching flash movies. So if the user has not installed a player before he load a website he will experience certain inconveniences, and not everyone will have a wish to download flash player just to be able to view website. Another disadvantage of flash based site concerns loading time. Flash animated content loads longer than regular one so the viewers of a website will have to wait more, and some of them may lose patience and as a result sleep before a website loads.

Design Strategy
Design should never say, "LOOK AT ME"

It should always say, "LOOK AT THIS"

Keep It Simple Keep The Message Direct Create White Space Tell a Convincing Story Maintain Consistency ENHANCE POSITIONING

Web folio strategy

Web Design Service for People Who Have a Limited Budget

Kenvus can help you increase your sales by using their tested html website design. Whether you are someone working from home or the owner of an established company, they can help you get more customers and grow your business quickly (even if you have a limited budget). They offer you web design service that is fast, professional, cost effective and convenience. They understand that not every customer has the same needs, budgets and time schedule; therefore they always tailor our services for every customer based on their requirements.

Support in Evenings and Weekends

You can contact them 24 hours. They say that: We are good at what we do because we are passionate about it, which is why we can work long hours and in evenings and weekends.Our aim is to offer you the kind of services that most of our competitors cannot. Because we are a small company, we can tailor our services to meet your needs as well as providing better support. And we are confident that the website you get from us will attract new customers and give added value to your existing customers. We can help you to take your business online and make it stand out from your competitors. We will have you involved in every step of the website creation process to ensure that we are both on the right

track. Your website will be attractive, search engine friendly, future-proof and ready to generate sales for you from day one

EVENT SERVICES:
ENTERTAINMENT
They can also provide you with some other services of entertainment including guest speakers, hosts, bands, comedians, showbiz personalities, singers to ensure your event is memorable for your guests.

EQUIPMENT PROVISION
They provide all aspects of Audio Visual equipments and are able to provide all components and elements of promotional material such as Banners, Trade Show Booths, Brochure and Printed Materials.

BRAND PROMOTION
Promotional activity in the public hub, like Malls, Road Shows, Magic shows, Games & Quiz Shows, Distribution of pamphlets, company catalogues,etc. We provide excellent quality business promotion marketing services at most competitive prices. The quality of services rendered by us is simply unique in each and every aspect. Whether you are looking for mind-blowing Product Promotion Advertising, Road Show Services, Road Show Presentation, we have the creative ability to offer the right solution that will not cost you a fortune. With very reasonable prices we are here to provide you optimum quality services to satisfy all of your needs.

LAUNCH PARTY AND CORPORATE THEME

Seminar & Conferences, Company Show Reel & Documentaries display through projector, Project Model & Planning Display, Stage Show, Venue, Dcor, Food & Beverages etc.

Why we don't make....Speculative Presentations ?

The main product of our business is creativity. We make money mostly by selling our time.

Unlike businesses that sell products, we can't take time back and resell it. In addition, the only way we can recover our overhead costs is through what we charge our clients. If we accepted speculative projects, the overhead for these non-billable hours would have to be added to the factor we already charge our regular paying clients. We don't think this would be fair. We want to give you only our best We are helping many different clients with many different challenges. In doing so, we have come to understand the crucial components in producing creativity. Speculative Projects usually require cutting every creative corner.

PRODUCTION TEAM;

Their Clients
Arsalan Engineering Works URL : www.arsalanengineering.com Cafe Tarot URL: www.cafetarotpk.com

Talent Academy
URL: www.talentacademypk.com Regal Traders URL: www.regaltraders.biz Rock-N-Roll Bar B Q

URL: www.rocknrollbarbq.com
Eastern Optical Company URL: www.easternopticalpk.com Regular Electric Company URL: www.regularelectric.com S.Ammar Engineering Company URL: www.sammarengineering.com Atif Mazhar (RJ & TV Presenter) URL: www.atifmazhar.com Technograf URL: www.technograf..com Destination Europe URL: www.destinationeurope.com.pk POIC URL: www.poiconsultant.com Global Help Line URL: www.globalhelpline.org

Darul Shifa General Hospital

URL: www.darulshifa.pk Darul Shifa (Imam Khomeni)

General Hospital
URL: www.darulshifa.com NDS Group URL: www.ndsgroup.com.pk Tayyaba Traders URL: www.tayyabatraders.com

Islamabad Guest House URL: www.islamabadguesthouse.com

Niazi Brothers URL: www.qawwalniazibrothers.net Hewad Carpet URL : http://www.hewadcarpet.com Ammanat Academy Publisher Shaigan Pharmaceuticals (Pvt) Limited URL : http://www.shaigan.com/index1.php

Website designing sample

Questionnaire
We asked these questions from Mr. Syed Kamal, the director of Kenvus company and his views on the following points are as under;
Q#1 WHAT IS THE IMPORTANCE OF CREATIVITY IN UR ADVERTISING WORK? Creativity and the Concept Development are the backbone of a good design and it is creativity because of which the advertising is becoming successful. Q#2 HOW DO YOU MANAGE UR RISK FACTORS? We never accept any speculative presentations. Q#3 WHAT IS YOUR CREATIVITY PROCESS OR STRATEGY? We conceive every design on slogan basis. Q#4 WHAT ABOUT COPYWRITERS AND COPYWRITING? The message in the headline and copy should be direct. Message conveyed in a direct manner is easy to understand.

Q#5 DEFINE MEDIA PLANNING? Every media planning can only be finalized by the client.

Q#6 WHAT DO YOU THINK WHAT IS THE IMPORTANCE OF MEDIA IN ADVERTISING? It is media through which most advertising is being done and is playing key role in the success of advertising. Media will play more vital role in advertising industry when the economical crisis will be end

Q#7 HOW DO YOU DEVELOP YOUR MEDIA STRATEGY?

We mostly concentrate on point-of-sale materials for a new product identity, including BTL(stalls in mina bazaar)

Q#8 GIVE SOME INFORMATION ABOUT YOUR DEPARTS LIKE CREATIVE DEPART, CLIENT DEPART AND OTHERS? Most of our work are done by freelance professionals.

Q#9 HOW DO YOU ALLOCATE YOUR MEDIA BUDGET AND COST IF MEDIA TO YOU? We are very strict in making budget without any compromise or bargaining.

Q#10HOW DO YOU PERFORM FUNCTIONS OF YOUR DEPARTS? Time management and the commitments are the key factors of our agency

Q#11 HOW MANY PEOPLE WORKING IN YOUR ORGANIZATION? We have only three members staff. Business development manager, marketing female and me 32

Q#12 HOW MUCH TIME DO YOU NEED FOR COMPLETION YOUR ONE ADVERTISEMENT? At least 12 Hours
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