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Entrepreneurship management - PG I - III Trimester 2010-2012

Compulsory full credit course - 100 marks
Facilitators Prema Basargekar Email: basargekarpremagmail.com Extn: 3061
Radha Iyer Email: simsrradhaiyergmail.com Extn: 3018
Prerequisites
This being a Compulsory Iull credit course in the third trimester, all participants would have had
an exposure to the subjects oI Marketing, Finance, Human Resources, Operations and
Organization Behaviour, in the Iirst and second trimesters. They would use this knowledge Ior
entrepreneurship.
Course learning objectives
The course learning objectives would be maniIold, participants would be able to,
1. ncrease awareness about concepts related to entrepreneurship
2. Generate new ideas Ior business
3. Learn to evaluate the opportunities identiIied
4. Understand diIIerent business models in new venture creation
5. Learn to write a business plan
6. Understand the role oI innovations in entrepreneurial organizations
Pedagogy
The pedagogy would involve use oI case studies, class activities and other readings to make the
course experiential in nature.
Course weight age
This is a Iull credit course Ior 100 marks; which will be covered in 20 sessions oI 80 minutes
each.
Recommended course texts
1. Timmons J.& Spinelli, S.(2009), New venture creation, Tata McGraw Hill, Chapters-
1,3,4,5,6,10,11,12,13,16
2. Kuratko & Hodgetts, Entrepreneurship Theory, Process, Practice: Chapters:
1,2,3,4,5,7,8,910,11,12,14,15,16
Reference reading material
1. rucker, P., nnovation and Entrepreneurship- Practice and principles: Chapters- 1,2
2. The New Business road Test: John Mullins- Chapter 1
3. Getting to Plan B: John Mullins Chapter 1
4. Entrepreneurship: Rajeev Roy, OxIord University Press, Chapters: 1,2,5,6,8,9,17
Evaluation Criteria: 100 marks
1. Case writing 20 Group assignment
2. Business Plan 30 Group assignment

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3. Mid term 20 ndividual

4. End term 30 ndividual
5. Total 100

Pre course
Students would be required to pick up, available cases & readings in the soIt copy Iormat Irom
the subject representative.
Cases
Thirteen cases will be dealt with in the class, which need to be read prior to coming to class.
Students who do not read the case will not be permitted to participate nor will they be
given attendance. Case preparation questions will be sent to you in advance wherever applicable
in the soIt copy Iormat.
Class participation:
Class attendance is mandatory Ior the twenty sessions. Students are requested to read the
assigned course material before coming to the session in order to actively engage in all
classroom activities or they will not be allowed to participate in the session. The endeavor is to
bring Iresh insights and innovative ideas to the session
Business plan
Preparation oI a Business plan will provide an exposure oI what it takes to convert an idea into a
successIul business venture. Venture teams would need to be Iormed Ior the business plan
presentation. The business plan could be a continuation oI the new product launch that the
students have done as part oI a marketing assignment previously though the aim here will be to
have the same Iunded Ior a start-up.
The business plan,
1. ill be evaluated on the basis oI the ideas novelty, expression, technical, Iinancial, market
Ieasibility and team strengths
2. Groups oI 4 members each are required to, give their group number & name to the subject
representative by the 4th session as per the attendance sheet.
3. ill need to be presented Ior 10 minutes with a 3 minute Q & A to the class in the 18th, 19
th

& 20
th
session, all students are expected to be present Ior all the business plan presentations
as the order oI presentations will be randomized.
4. ill include, a brieI description oI the idea, opportunity identiIied with the 7 domain,
Porter`s Iive Iorces, criticality matrix and its potential, estimation oI market size, segments
targeted, entry strategy, operational requirements to implement idea, summary oI capital
expenditure and Iinancial projections.
5. ill be submitted as both a soIt copy and a hard copy word doc to the subject representative
t would be oI a maximum oI twenty pages in Times new roman, Iont size 12, single spacing

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with the group no & the roll nos. no names as a Iooter in serial order as per attendance sheet.
A cover page is not required.
6. ill use the business model checklist to organize the team`s thoughts
7. ill use relevant analogs & antilogs to convince
8. ill be Iormatted as per the sessions in class on how to write a business plan.
9. ill include market research data Irom at least 10 consumers
10.ill be evaluated on both the written assignment, presentation & viva as under,
O Presentation 05 marks
O ritten assignment 25 marks
4 nnovativeness 05 marks
4 Market evaluation 05 marks
4 Team 05 marks
4 Finance 05 marks
4 Operations 05 marks
Entrepreneurial case
ocumenting an entrepreneurial case will help understand the liIe story oI an entrepreneur and
the challenges Iaced by entrepreneurs.
1. Select an entrepreneur Irom your acquaintance Irom any oI the Iollowing mentioned
below,
O ndustry - Clean technology, real estate, telecom, education, T, media, and entertainment
amongst others
O Types oI entrepreneurs Franchisee, group, woman, social, niche venture, serial,
propagator or hustle
O Stages oI growth - ncubatee current or in the past, seed Iunded
2. Collect data and inIormation by interviewing the entrepreneur, visiting his/ her
workplace, talking to other stakeholders such as customers, employees, etc.
3. Find out about his / her Iamily, social, educational background, how the business idea
was generated, startup strategies, Iinances, main hurdles in setting up the business, how
did he / she manage to pull out resources?
4. Contribution in terms oI innovations, services, new products, new market, alignment oI
diIIerent ideas to the customer, employees, society amongst others
5. One major challenge Iaced in the last one year, how s/he resolved it and the decision
taken
6. Areas could be, Marketing, operations, HR, Iinance & T, leadership, succession
planning, networking amongst others
7. t could be a maximum oI 20 pages including exhibits, it will be submitted as a word doc
in Times new roman, Iont size 12, single spacing with the group no & the roll nos. no
names as a Iooter in serial order as per attendance sheet. A cover page is not required.
8. A letter would need to be obtained Irom the start up/venture, asking Ior their acceptance
to publish the case.
9. Some examples oI an entrepreneurial decision are ,
O To determine which sources oI Iunding to use
O To chose between becoming an entrepreneur or joining an organization

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O To decide whether to start up alone or set up a team

O To price the product high or low
O To determine the revenue model
O To make or buy
O To determine the business model on revenue generation

Template of data to be included in the case is available in Annexure1
Session plan for tbe course
$ession 1 & 2: Entrepreneurship and the Entrepreneur
O eIinition and evolution oI the concept oI entrepreneurship
O Role oI an entrepreneur in an economy
O Entrepreneurial Ieelings, motivations and background
O Factors contributing to entrepreneurship development
Readings: Timmons chapters- 1, 3; Kuratko chapters- 1, 2.
Case analysis: 1.Goodnight
2. t`s all about money, honey (Entrepreneurship Rajeev Roy- pp-23-24)
$ession 3, 4 & 5: Typology of entrepreneurship
Types oI entrepreneurs & their roles
O omen entrepreneurs
O Social entrepreneurs
O Serial entrepreneurs
O Minority entrepreneurs (Emigrants, migrant amongst others)
O Entrepreneurial teams
Reading: 1. Bhide., A., Note on developing start up strategies, HBSP 9 -394-067
Case analysis: 1. Building a Better Rat Trap: Technical nnovation, Human Capital & the rula:
Siri Terjesen Case & video
Video: 1. Arvind Eye Clinic or Jaipur Foot
$ession 6 & 7: Creativity and Idea generation
O Lateral and right brain thinking
O Block busting techniques
O Creative thinking
O Sources oI new ideas
O Scanning industry and business environment
Readings: Timmons chapter- 4

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Case analysis: Cirque de Soliel

Class activity- Experiential learning Newspaper exercise
Reading: 1. Ramachandran, K., Customer dissatisIaction - a source oI entrepreneurship, Nanyang
Business review
Submission 1of case in session - 5 marks
$ession 8 & 9: Opportunity identification and Evaluation
O Moving Irom deas to Opportunities
O How to assess opportunities
O Seven domain Iramework to evaluate opportunities
O Evaluation process
O Creating, shaping, recognizing and seizing opportunities
Readings: Timmons chapter- 4; Kuratko chapters- 7
Case analysis: Class activity: Opportunity evaluation Ior a venture capitalist Vani Kola
Submission 2 of case in session 8 - 5 marks
$ession 10 & 11: Business Model Generation - Business model
O Canvas
O Patterns
O esigns
O Strategy
O Process
Readings: Osterwalder A., & Pigneur A, Business Model creation, iley publication
Case: Apple iPod/ iTunes Business Model to be typed or ppt to be made or scanned Prema to
make
Submission 3 of case in session 1 -5 marks
$ession 12, 13, 14 & 15: Business Plan Development - One day session
O Objectives oI business plan
O Basic components oI business plan
O Presentation oI business plan
Readings: Timmons chapter 6; Kuratko chapter 7
How venture capitalists evaluate potential ventures HBSP 9-805-019
Case analysis: 1.Critique oI a B Plan
2. R & R

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3. Julie Brighton
4. Room Ior dessert
5. MS cellular
Submission 4 (Last & final) of case in session 12 -5 marks
$ession 16: $ources of Finance
O iIIerent sources oI Iinance
Readings: Timmons chapter 10,11,12,13,15; Kuratko chapter 14
Bootstrap Finance: The Art oI Start-ups, Amar Bhide
Case analysis: Cash Ilow Crisis
$ession 17: Entrepreneurial Organization:
O Entrepreneurial architecture & structure
O Entrepreneurial leadership & culture
O Role oI innovations and creativity within organization
O evelopment oI corporate entrepreneurship & ntraprepeurship within organization
O Hindrances in corporate intrapreneurship
Readings: Timmons- Chapter -16, Hisrich- chapter 2; Kuratko chapter 3
nnovation and Entrepreneurship: Practice and Principles- Peter rucker- chapter-1,2
Corporate Entrepreneurship: Building Entrepreneurial organization, Paul Burns, chapters-
4,5,6,7,8
Case analysis: 3M- Ackenhusen and Churchill, NSEA, Corporate Entrepreneurship Building
Entrepreneurial organization, Paul Burns, pp 71-74.
$ession 18, 19 & 20: Business plan presentations & internal assessment