Vijay Mallya (Kannada: ; born 18 December 1955) is an Indian liquor baron and Rajya Sabha MP.

. The son of industrialist Vittal Mallya, he is the Chairman of the United Breweries Group and Kingfisher Airlines, which draws its name from United Breweries Group's flagship beer brand, Kingfisher.[citation needed] He also co-owns the Formula One team Force India, the Indian Premier League team Bangalore Royal Challengers, and the I-League team East Bengal FC.[3] According to Forbes.com, as of March 2011, Mallya, is worth US $1.4 billion.[4] He is ranked 879 in The Forbes World Billionaires Ranking (2011), and 38th in India. He receives substantial press coverage that focuses on his lavish parties, villas, automobiles, Force India, Royal Challengers Bangalore and his yacht, the Indian Empress

Personal life
Mallya was born into a Konkani Goud Saraswat Brahmin family which originally from the town of Bantwal, near Mangalore, in Karnataka. He is the son of Vittal Mallya and Lalitha Ramaiah.[citation needed] He was educated at La Martiniere for Boys School, Calcutta[5] and completed his degree at St. Xavier's College, Calcutta.[citation needed] He later set up business ventures in Dubai, United Arab Emirates. Mallya's first wife was Sameera and they have a son together, named Sidhartha Mallya. Sidhartha was educated at Wellington College in Crowthorne followed by Queen Mary's College in the University of London. Later on, Mallya married Rekha with whom he has two daughters: Leiana and Tanya Mallya. Rekha has a daughter from a previous marriage: Laila.[citation needed] Vijay Mallya is renowned for his lavish spending. His social gatherings have been attended by prominent politicians as well as other businessmen and have been much spoken of in the media. The flamboyant businessman owns 26 homes around the world and is called the Richard Branson of India. Other expensive assets include a stud farm comprising over 250 race horses, 200 classic vintage cars, a castle in the United Kingdom and several yachts and private jets. Mallya owns a sprawling home on Bangalore's Vittal Mallya Road (named after his father); there is also a Vijay Mallya Road in Bangalore.

[edit] Business
[edit] Breweries
Mallya took over as Chairman of United Breweries Group in 1984 from his father Vittal Mallya. Since then, the group has grown into a multi-national conglomerate of over sixty companies, with an annual turnover which increased by 63.9% over 15 years to US$11.2 billion in 19981999 . The focal business areas of the group encompass alcoholic beverages, life sciences, engineering, agriculture, chemicals, information technology, aviation and leisure.[citation needed] In May 2007, United Breweries Group announced the all-cash acquisition of scotch whisky maker Whyte & Mackay for 595 million (approximately Rs 3000 crore).[6] In 2005 he took over Millennium Breweries Ltd (formerly known as Inertia Industries Ltd), which owned the two premium beer brands named Sandpiper and Zingaro.[citation needed]

[edit] Airlines
In 2006, Mallya established Kingfisher Airlines.[7] At present, the airline connects 32 cities. Kingfisher Airlines obtained a 26% stake in Air Deccan, a low cost Indian airline which Mallya later acquired fully and rebranded as Kingfishers Red. Vijay Mallya and his Jet Airways counterpart Naresh Goyal announced an alliance after a marathon meeting on 13 October 2008 at Mumbai, India. Kingfisher Airlines is also the first Indian airline
to order the Airbus A380.

[edit] Formula One

Main article: Force India

Vitantonio Liuzzi driving for Mallya's Formula One team, Force India, at the 2009 Japanese Grand Prix. In 2007, Mallya and the Mol family from The Netherlands bought the Spyker F1 team for 88 million euros.[9] The team changed its name to Force India F1 from the 2008 Season.[10] Team's car VJM-01 was named after its owners Vijay Mallya, Jan Mol and Michiel Mol.[citation needed] Mallya also represents India in the FIA World Motor Sport Council, where he has a seat from 2009 to 2013.[11]

[edit] Football
Mallya's United Breweries sponsors the East Bengal and Mohun Bagan football clubs in Kolkata where Mallya spent his childhood.[12] He also was part of the consortium that acquired Queens Park Rangers FC; the consortium also included Bernie Ecclestone, Flavio Briatore and Lakshmi Mittal.[13] Vijay Mallya has recently indicated his intention to buy AS Bari, a football team which plays in the Italian Serie A.
[citation needed]

[edit] Cricket
Vijay Mallya is the owner of Royal Challengers IPL team through his flagship firm UB Group. Mallya wanted to associate one of his top-selling liquor brands, either McDowell's No. 1 or Royal Challenge with the team.[8] The latter was chosen, hence the name. The jersey colours of the team are red and golden yellow, the same as the Karnataka state flag,[9] and the logo consists of the RC emblem with "Royal Challengers Bangalore" in standard format.[citation needed]

[edit] Political career

Mallya entered politics in 2000 as a member of the Janata Party. His party contested almost all of the 224 seats during the Karnataka State legislative election.[citation needed] He campaigned vigorously through the media, but his party failed to make any impact and did not win a single seat. Following the party's failure in the elections, it has been largely ignored by the media,[14] although Mallya recently became an MP independently.

[edit] Auction purchases

Vijay Mallya is noted for his successful bidding in auction of items that are considered of great historical value to India.[15] In 2004, he placed the winning bid of 175,000 for the sword of Tipu Sultan at an auction in London, and brought it back to India.[16] In March 2009, Mallya successfully bid for the belongings of Mahatma Gandhi at US$1.8 million, in a New York auction that initially caused an uproar in India and its government tried and failed to prevent it from going under the hammer.[17][18][19]

[edit] Other businesses

Establishment of Mallya Hospital in Bangalore. The hospital is located on Vittal Mallya Road, named after his father.

Helped to fund the Mallya Aditi International School, a private school in Bangalore. He also owns the popular kunigal stud farm,situated near bangalore. His F1 team Force India, in association with MTV India produced a reality show, MTV Force India The Fast and The Gorgeous in 2009. The show is about 20 gorgeous girls competing to be the face of Force India F1 in the 2009 season[20]. The winners of The Fast and the Gorgeous were supposed to get to travel the world with the team, host the after-parties and appear in the F1 calendar

Personal Achievements

- Establishment of Mallya Hospital in Bangalore, with a charity ward. - Helped to establish the Mallya Aditi International School, a prestigious private school in Bangalore. - Contributions to: the Victoria and Albert Museum, London; Prince's Youth trust; and the Duke of Edinburgh Awards Scheme. - Buying back of Tipu Sultan's articles and belongings (the most prominent being his sword) in an auction in London. - In March 2006, Forbes magazine described him as one of India's newest billionaires and one of the "World's Richest People."

QUALITIES OF MR. VIJAY MALLYA

Flamboyant and flashy lifestyle

Mr. Vijay Mallaya has been known for his charismatic personality, flamboyance and lavish lifestyle. The stylish Business tycoon is known for sporting diamond ear studs. Mallya does not think twice before flaunting his wealth. Mallya owns yachts, private jets, a customized Boeing 727,around 250 vintage cars and a stud farm with 200 horses.

Sports lover

Vijay Mallya is the owner of the BANGLORE ROYAL CHALLENGERS Team of IPL. Mallya paid Rs 464.3 cr for the team. The team was lead by Rahul Dravid for the first season and by Anil Kumble for the second season. The team has players like Zaheer Khan, Praveen Kumar, Mark Boucher and many more big names. Mallya and Dutch Businessman Michiel Mol are the owners of a Formula One Team, FORCE INDIA. Force India was earlier called spyker.They bought the team for 88 million Euros.

Great Acquirer

UNITED BREWERIES is the second largest spirit group in the world. The UB group acquired Whyte and Mackay for 595 million pounds in 2007.The UB group has a market capitalization of around US$12 billion. In the aviation

sector KINGFISHER has become one of the leading Airlines in India. Mallya owns 46 percent stake in the low cost airline Air Deccan.

Great Leader

Vijay Mallya became the Chairman of the UB Group at age 28 , after his father Vittal Mallya passed away. Since that time he has led the group and turned into a multi billion dollar business. Today the company has annual sales of more than US$4 billion. Vijay Mallya holds an honorary Doctorate of Philosophy in Business Administration, conferred by University of California, Irvine. Mr.Mallya likes to take on new challenges and live life to the fullest. Under his dynamic leadership the group has grown into a multinational conglomerate of over sixty companies.

Hard worker

Vijay Mallya was born on December 18, 1955. He studied at La Martini ere School in Kolkata. Mallya went to St Xaviers college, University of Calcutta for his Bachelors Degree. He started working while he was in college. He worked for his company for Rs 400 per month. Later, Mallya went to the US and worked for American Hoechst Corporation.

For the people

Vijay Mallya is a personality who believes a lot in helping the society. He helped in the establishment of Mallya Hospital inBan g a lo re. The hospital is located in Vittal Mallya Road, named after his father. He also helped to fund the Mallya Aditi International School , a private school in Bangalore. These are some his major achievements.

LEARNINGS FROM THIS GREAT LEADER:

HARDWORK: Despite having his fathers own

company he worked there for just Rs.400 at the initial level. This shows the hard work and dedication from this individual.

LEADERSHIP SKILLS:After his fathers death he took

the charge of UB group at an early age of 28. He turned his fathers 50 crore company into 5000 crore unit.

PASSIONATE:It was his own passion and interest which

he turned into business units. He turns his passion into his business. It was his passion which led him to purchase RCB of IPL and FORCE INDIA a Formula one team.

MAMMOTH:Out of all the liquor consumption through out

the world 9% is from the UB which shows the mammoth contribution of this group
Vijay Mallya The Flamboyant Vijay Mallya, the flamboyant CEO of United Breweries the company that owns the Kingfisher brand is one of the most flamboyant CEOs in Asia. Vijay Mallya believes in leading his brand from the front by leveraging his personality. Vijay Mallya has built a reputation for splurging his money in the public. He is the key sponsor to many of Indias top derby championships, he owns a yacht once owned by Elizabeth Taylor, flies a personal Boeing business jet, owns super stylish homes in London, US, Dubai and India. Vijay Mallya is a diehard party animal, and is seen as the personification of a luxurious life! Vijay Mallyas associations with the rich, trendy and the luxurious have rubbed on his business venture and the brands. Similarly to Richard Branson, he recently launched Kingfisher Airlines, which draws a lot of its brand equity from Mallya himself.

MISSION STATEMENT FROM THE TYCOON

We constitute a large, global group based in India. We associate with world leaders in order to adopt technologies and processes that will enable a leadership position in a large spectrum of activities. We are focused on assuming leadership in all our target markets. We seek to be the most preferred employer wherever we operate. We recognize that our organization is built around people who are our most valuable asset. We will always be the partner of choice for customers, suppliers and other creators of innovative concepts. We will continually increase the long-term value of our Group for the benefit of our shareholders. We will operate as a decentralized organization and allow each business to develop within our stated values. We will be a major contributor to our National Economy and take full advantage of our strong resource base. We commit ourselves to the ongoing mission of achieving Scientific Excellence

KEY MILESTONES
Upon assuming the position of Chairman in October 1983, Dr. Mallya initiated the process of defining a corporate structure with performance accountability, inducting professional management and consolidating the unwieldy empire into individual operating divisions. In 1988, Vijay Mallya became a non-resident Indian to pursue global opportunities and to transform the UB Group into Indias first multinational. In a leveraged buyout , Mallya acquired the global Berger

Paints Group with operating companies across four continents and divested it at significant value in 1996 through a successful exit strategy that included five initial public offerings on the stock exchanges in London, Singapore In 1990, Mallya led the restructuring of The UB Group, retaining only the areas of core competence, transforming the vastly diversified UB conglomerate into a handful of key operating businesses that dramatically increased shareholder value In 1993 he founded UBICS, Inc, listed on the NASDAQ in 1996, a leading global provider of a broad spectrum of IT services and IT products for the vast US market Mallya personally steered The UB Groups entry in civil aviation with Kingfisher Airlines, launched in May 2005. The full service luxury domestic airline operates a fleet of 13 brand new aircraft that provide 70 daily flights connecting 16 cities. In its first year of operations Kingfisher Airlines was awarded service excellence awards. On entering the new millennium, The UB Group is considerably more focused and has dramatically increased value for its shareholders through its various operating businesses. Sales of the UB Spirits Division have exceeded 60 million cases (9 litres each) during the fiscal year 2005-06 making the UB Group, the third largest beverage alcohol company in the world. In addition, this Division is one of only three in the world to own seven millionaire brands and at least five brands rated by Drinks International, UK to be amongst the ten fastest growing brands in the world in their respective categories. The market share of the Spirits Division in India is currently 60% and exports to the Middle East, Africa and Asian countries are growing rapidly The UB Groups Brewing Division has also assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand, Kingfisher is now sold in over 50 countries worldwide having received many accolades for its quality. The flagship brand, Kingfisher is now sold in 32 countries worldwide and its quality has received undisputed praises The newest venture of The UB Group is in Civil Aviation. After the initial launch of UB Air in 1990, Vijay Mallya decided to take advantage of the attractive growth opportunities for Civil Aviation in India, leverage the equity of the Super brand Kingfisher and utilize the strength of The UB Group in consumer product marketing. Kingfisher Airlines Limited launched scheduled Airline services on May 9, 2005 with 4 flights a day with one brand new Airbus A-320 aircraft. It was Indias second largest budget carrier. Designer uniforms for stewards, bold usage of colour palette inside the aircraft and the ever so charming kingfisher logo thats Mallyas flamboyance. Kingfisher airlines proved out to be the most glamorous domestic airlines. In just 10 months from launch, Kingfisher Airlines has received 3 International Awards. The first was the Best New Airline of the year award in the Asia Pacific and Middle East region given by the Centre for Asia Pacific Aviation. The second was the Skytrax award for service excellence. Skytrax, London is the leading independent research and quality evaluation agency for the World Air Transport Industry. The latest addition to the list of laurels is the Best New Domestic Airline for Excellent Services and Cuisine award from Pacific Area Travel Writers Association (PATWA), one of the biggest travel writers organizations in the world. After Mallyas successful airline venture, it was time now for Entertainment industry. And what better than joining hands with NDTV in launching Indias first lifestyle channel NDTV Good Times. UB group owned Kingfisher brand took over the charge for this exotic channels promotion and it came into being on September 7, 2007. Vijay Mallya, a sports lover, bought Spykar F1 team along with Micheil Mol in October 2007 for 88 million euros. It was a 50-50 joint venture between him and Mol, a director of Spyker Formula One, of the Netherlands. The world saw Indias first Formula One team Force India came into existence Vijay Mallya owns one of the largest private yachts in the world called Indian Empress

HALL OF FAME
Co-owns a Formula One team, Force India, with Dutch businessman Michiel Mol. Vijay Mallya is the Chairman of public companies both in India as well as in the USA. He has been the Chairman of Aventis Pharma India (previously Hoechst) as well as the Chairman of Bayer CropScience in India (previously Agrevo) for over 20 years, in addition to his Chairmanship of several other corporations. Vijay Mallya has received several professional awards both in India and overseas. He was also conferred a Doctorate of Philosophy in Business Administration, by the Southern California University, Irvine. He has also been nominated as a Global Leader for Tomorrow by the World Economic Forum. Mallya was nominated global leader for tomorrow by the World Economic Forum, Davos, in 1995 He has served as an elected member of the Rajya Sabha (the upper house) of the Indian Parliament and has served as a member of various Parliamentary committees and on defense, science and technology, environment and forests, and industry. He was also conferred a Doctorate of Philosophy in Business Administration, by the Southern California University, Irvine. He is also the chairman of both the Federation of Motor sports Clubs in India (FMSCI) and Motor sport Association of India (MAI).

UNDISPUTED TYCOONS MARCHING CONTINUES

From Mallya, liquor baron to Dr Mallya, national working president, Bharthiya Janata Party. From soirees in South Africa to rallies in Raichur, the man is a complex network of thoughts and ideas all rolled into one massive brand. This passion and energy is evident in all that he has done, from creating the largest manufacturer of spirits in the world to tirelessly touring Karnatakas hinterland as a politician. He even carefully applies this energy to combat his greatest fear: failure. Thats why he very rarely fails, says his friend of 20 years, Jim Rydell, vice president, USA Labs, California. His mind is very agile; hes far sighted and has a great sense of marketing and branding.

And his energy is never ending.