E VIS ION

ON SCHOOL
ONE
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here
you will see
the world
through
different eyes

m
omed-marseille.co Euromed Marseille Ecole de Management - BP 921 - 13288 Marseille cedex 09

www.eur Tel.: +33 (0) 491 827 800 - Fax: +33 (0) 491 827 801

C H A M B E R O F C O M M E R C E & I N D U S T R Y M A R S E I L L E P R O V E N C E
 Who can tell today what tomorrow’s world will be like?
Is it reasonable to design educational programmes based on a
single approach, albeit tried and tested, focused on the balance
of power and immediate results? Is the objective of a “Grande
Ecole” not to widen the scope of possibilities, in preparing its
students for success in an ever-changing environment. This
was the original idea behind the creation of Euromed Marseille.
A pedagogy based on action and experimentation rather than
abstraction, on diversity rather than uniformity, on pragmatism
and the individual rather than on doctrines. Euromed Marseille
is an important player within the European metropolis, in the
heart of an economic region that is rich in potential, cultures The Financial Times Ranking: September 2007
and diversity. With us, you will learn to create your future > 22nd school in Europe
among other individuals, and to welcome change as a source > 2nd Management School in the Mediterranean Basin
of opportunity. To see and to show the world differently, The magazines L’Etudiant/L’Express Ranking:
such is our ambition. To prepare you to embrace the potential November 2007
of a future that is as yet, by definition, unknown. To create > 9th French Management School
reasons for optimism, by helping you develop the ability to take > Euromed Marseille improved its overall position
action and make the right decisions. To train those who will by 77 points in comparison to last year’s results i.e.
endeavour to build a better world. To teach management as if 3 times more than the national average
it were a lifestyle. Euromed Marseille relies first and foremost The Figaro Etudiant Ranking: November 2007
upon the approach developed by its pedagogical team. Our > 8th French Management School
intention is to share this project with you; in order for you to The Challenges Ranking: December 2007
become men and women of action, change and success. > 8th French Management School
Jean-Paul Leonardi, CEO of Euromed Marseille
P a g e 0 4

Become an entrepreneur by developing yourself

Play a part in global diversity
A unique school P a g e 0 8

P a g e 1 1

Joining forces with the corporate world

Programmes P a g e 1 5

P a g e 2 5
World Med MBA
Maritime MBA
02
MBA Shanghai 03
PART. 1

> Become an entrepreneur

by developing yourself
“Our students (there) discover new ways Key figures
— Founded in 1872
“What Euromed Marseille
of working, involving more team projects — 3 300 students enabled me to do was to
and extensive use of new technologies.” (35% foreign students
representing 50
empower and professionalise
Dr Lawrence Clarks, Wilmington University of North Carolina, USA
different nationalities) my passion.”
— 72 permanent
By placing an accent on Diversity and Sustainable Development, Euromed Marseille provides a frame- Irina Konoplyanska, from Russia
professors
work for students to acquire the competencies they need to evolve, both professionally and personally, in
— 85% of the faculty
an increasingly complex world. Our Euro-Mediterranean culture offers insight into the diversity of mana-
gerial situations around the world, particularly in zones of strong regional character (Latin America and have doctorates Why produce clones? We challenge formatted courses and prefabricated
Southeast Asia, for example). Thus, the art of management is — 225 publications models. We do not believe in standardisation and
“I decided to join Euromed Marseille closely related to the manager’s individual personality and lead- and conferences the churning out of “university products”. At Euromed
because of its “atypicality”, ership qualities. In addition to their managerial skills, managers in 2006-2007 Marseille, we will show you that a top ranking school “At Euromed Marseille
combining academic excellence, must also possess the ability to think “laterally”, to motivate their — 500 teachers, can do more than just manufacture graduates: we I chose the courses
diverse profiles and space for staff and above all be able to make a difference. This combina- 75 “visiting”
know how to build personalities that will make a that corresponded to my
individual pedagogical creativity.” tion of scientific rigour and personal development forms the foreign teachers
difference. Here students make their own choices objectives and thus paved
Virginie Vial, Professor of Sustainable Development
backbone of our ESC Programme. We propose an approach
— 6 campuses:
and are responsible for their accumulation of knowl- my own career path.”
that builds on the Anglo-Saxon model in an aim to enrich our edge, their experiences and themselves. We are
Cécile Lorenzini, student
3 in Marseille, the only school which has placed personal devel-
students’ training and better meet the needs of our society and the business world today. We believe that
1 in Paris, opment at the very heart of its academic pro-
diversity is a source of creativity and innovation. We believe that differences are a source of progress.
We believe in human values and in the rich mosaic, experimentation and intuition that make up our 1 in Shanghai and grammes. Thus there are as many majors as there are students. Here, the
Euro-Mediterranean culture. We believe in the power of personality and in individual responsibility. We 1 in Algiers professor’s job is to ensure that students found their first enterprise: themselves,
believe in a pedagogical — 109 foreign partner at last free to learn what they want to learn and how they want to learn it.
“I really enjoy the practical aspect of the
approach that enhances universities
the Anglo-Saxon model,
courses that I did not have in my university. “At the school we are quite free to choose
— 11,000 graduates:
based on diversity, deci-
I have really developed myself in the sense our courses (electives, internships,
a worldwide alumni
sion-making, action and that I have learnt to expose my ideas through gap-year…) and at the same time we are
network
personal development. presentations, and even in French… — More than 2,500 helped and supported every step of the way.”
This makes me very proud of myself!” internships and Anthony Caffon, student
Renata Sarlo, from Brazil
in-company training
Personal Development The Fundamentals of Management Development periods and
At Euromed Marseille, we endorse a more holistic view of management 150 apprenticeship
underpinned by four key values of which Sustainable Development is one.
contracts
These values are perfectly complementary. This is not a marketing ploy –
— Budget for 2007:
this is perfect fit.
approximately

* 1/Diversity (driving creativity) - 2/Innovation, Knowledge & Learning 37 million euros

3/Systemic Approach & Networks - 4/Sustainable Development & Social Responsability

04 B e c o m e a n e n t r e p r e n e u r b y d e v e l o p i n g y o u r s e l f B e c o m e a n e n t r e p r e n e u r b y d e v e l o p i n g y o u r s e l f 05
 “Humanism in
management
is not a pipe dream: Euromed Marseille is one of the first
French management schools to join the
it’s a choice.” Global Compact, the international United
Nations initiative that aims to promote a
Jean-Paul Leonardi, Director General of Euromed Marseille set of fundamental values for business
practices. Launched in July 2000 by the
“My best memory: the “SimONU”, a
UN Secretary General, Mr. Kofi Annan, the Global Compact is a pact that illustrates the will of simulation of the UN General Assembly
companies, NGOs and institutions to play a key role in growth and development within a
framework of “positive” globalisation.
and agencies, with about 200 students
from all over France participating.
“The School’s dynamism is something special: At the end I was selected as one of the six
Euromed Marseille is our partner, committed to
achieving our goals, open to new projects and winners who would participate in the final
new ideas and has the competencies, capacities UN Model simulation event held in New
and means to implement them professionally
and in the interest of the students!” York. This is really exciting.”
Jean-Pierre Bugada, Head of Communications for France and Monaco, Hareesh Vazhaparampil, from India
United Nations Regional Information Centre (UNRIC)
One of the key values of the school is a long-term rather than a short-term vision of business.
Of course, most of our students will experience short-term constraints. Nevertheless, the power
The 10 principles of the Global Compact are: of a manager is also linked to his sense of responsibility. We have observed that in our modern
Human Rights world power has often been highly concentrated
whereas responsibility has been diluted…
— Principle 1: businesses should support and respect the protection of internationally
Training managers who are responsible for them-
“I was particularly interested in corporate
recognised human rights; and social responsibility and I was able to take
— Principle 2: ensure that they are not complicit in human rights abuses. selves, accountable for their decisions and
capable of assuming the consequences of their courses in Sustainable Development or
Labour Standards acts remains one of our essential missions. Alternative Marketing. Personally, I really
— Principle 3: businesses should uphold individual freedom of association and recognise the Tomorrow’s companies will only survive if they are run benefit from my Euromed experience
right to collective bargaining; by responsible managers capable of rethinking the and I invite all my friends from Pepperdine
— Principle 4: the elimination of all forms of forced and compulsory labour; economy and viewing short-term profit as a means University to jump on that chance
— Principle 5: the effective abolition of child labour; and rather than an end in itself. to come to Euromed Marseille!”
— Principle 6: the elimination of discrimination in respect of employment and professional At Euromed Marseille, we teach students to optimise
Sarah Hanson, from Pepperdine University, Malibu USA
occupation. wasted resources, to cultivate neglected creativity and
Environment to become aware of fundamental needs which are so often ignored. The students learn what
— Principle 7: businesses should advocate a precautionary approach to the environment social responsibility really is and how to position themselves with regards to their collaborators,
and promote awareness of environmental issues; future generations and the environment.
— Principle 8: undertake initiatives to promote greater environmental responsibility; and
— Principle 9: encourage the development and diffusion of environmentally-friendly technologies.

Anti-Corruption What kind of manager do you want to be?

— Principle 10: businesses should work against all forms of corruption, including extortion
www.managers-responsables.com
and bribery.

06 B e c o m e a n e n t r e p r e n e u r b y d e v e l o p i n g y o u r s e l f B e c o m e a n e n t r e p r e n e u r b y d e v e l o p i n g y o u r s e l f 07
 PART. 2

> Play a part in

global diversity
“The theory of complexity, which is the
backbone of the courses at Euromed
“I have lived a unique experience Marseille, worked for me as a principle and
in Euromed Marseille, thanks to justification for the techniques and practice
the group working. I have learnt of managing diversity.”
how to work with 7 different Reshma Munshi, student from India
nationalities and this has been
very challenging!” The Euromed Marseille Management Approach
Social structures (societies, companies…) are
Vignesh Prabu, from IIM Bangalore, India
founded on value systems, beliefs and cultures, Individual
• Personal development • Quantitative approaches
but they are above all groups of individuals with • Leadership • Control/performance
• Making a difference • Management by
different expectations, emotions and motiva- • Self motivation
Personal Mechanistic
objectives
Marseille, since the time of the ancient Greeks, has been a hub • Emotional development • Models
tions. A school must base ALL of its courses on • Joy Development Management • Financial orientation
of commerce. Today, it is a key player in the Mediterranean and the • Involvement
(Leamer centered) Approach
• Short-term efficiency
these if it does not want to be just a “knowledge • Responsibility
• Respect
• Production management
economic and cultural meeting point between North and South.
machine”. The first source of knowledge is
Marseille offers another point of view concerning global dynamics: Internalised Externalised
provided by Anglo-Saxon thinking: how to build
warmer, more human, and more diversified. First and foremost, • Historic legitimacy
Euro- • Dynamic system behavior
models and how to guarantee short-term • Diversity • Management in complexity
the South is a state of mind, a way of projecting life into a diversity of • Complexity (long-term Mediterranean Holistic • Management in diversity
profitability. This reductionist approach is most perspective) • Knowledge management
• Social responsibility Beliefs, Values Management • Community of practices
cultures, colours, timeframes and languages. At Euromed Marseille, • Euro-Mediterranean • Ecological management
efficient for achieving short-term objectives and sociology
and Culture Approach • Ethics in management
we have built our vision of the world and of the future inspired by the • Humanism (Identity) • Social corporate responsibility
forms the basis of management courses taught • Relativism • Sustainable development
rich potential of Southern Europe and the Mediterranean basin. • Sustainable development • The networked economy
in more or less the same way in all top business Collective • Emergence, innovation...
Our vision of economic exchanges and of global players is different.
schools. The essential added value of Euromed
Our vision is wide open.
Marseille involves completing this system with
a more holistic approach to management.

“I have been here for 3 months

and my French was very poor “Here in Euromed, I have learnt to work
but I felt perfectly at home in groups with people from very different
here in Euromed Marseille, countries. It was interesting to see how
I felt part of the programme many different views we can have for
I took part in student life!” the same kind of problem.”
Vignesh Prabu, from IIM Bangalore, India Rodrigo Boscolo, from USP-Brasil

08 P l a y a p a r t i n g l o b a l d i v e r s i t y P l a y a p a r t i n g l o b a l d i v e r s i t y 09
 PART. 3

> A unique school

“I had half of my course in French and
half in English and I have learnt a lot, not
only with the language environment but “Inter-generational solidarity
also with the diversity of culture I have combined with intra-generational
met! The integration of all these people solidarity between peoples implies
impressed me a lot, and I can say that new forms of management.”
here, I have experienced all the issues Bernard Belletante, Dean of Euromed Marseille

of a global manager!”
Ma Hong Bo, from Tongji University, China

Undeniably, globalisation has accentuated at least one positive effect: we have finally
As a top Euro-Mediterranean management school, the fact that we are international is implicit.
become aware of the finite nature of our world and the sometimes irreversible harm that
Indeed, Euromed Marseille belongs to a network of 104 universities and partner schools located
mankind has done to his fellow citizens and to the environment. Of course, progress has
in 35 countries. With our partners we offer high-level student exchanges and double degree
significantly improved the lives of billions of people - this is a fact - but the short-sight-
programmes. When you graduate from Euromed Marseille this is what will be written on your CV:
edness of our civilisation has created inequality hitherto unknown in the history of human-
Bilingual (or trilingual) manager, trained in
ity and led to the destruction of numerous ecosystems. Not so long ago, these were the
“I have lived an amazing experience here, very cultural diversity with significant interna- words of a handful of few extremists and militants that ‘those in the know’ considered
different from Russia where it is too tional experience. Here, students become
naïve. Today, society at large is becoming aware of these issues. This is not -
theoretical. Here in Euromed Marseille you are international by being international. or should not be - a passing fad. The importance of a long-term vision, respectful of
in an international context where people, from They learn to “live internationally” by, for mankind and the environment, is beginning to be recognised by the corporate world.
example, studying at a partner university
all around the world, communicate together abroad, through an internship in a foreign
For many years top management schools were hesitant to address these concerns,
and share their experience.” country or by working and exchanging
believing the subject to be potentially controversial, but they are now starting to react.
Alexander Baych from Russia State University of Trade and Economics, Moscow, Russia Some have even launched projects on based on these themes such as providing
with students from all over the world on
disadvantaged groups access to their degree programmes, implementing energy
the campus. They learn to assimilate other ways of thinking and other points of view concerning
saving policies, organising conferences to increase awareness, supporting the human-
universal questions. They prepare themselves for nomadic management, to become global
itarian aid projects of their students… Since 2002 Euromed Marseille has resolutely
managers who know no borders and are constantly evolving.
chosen to pursue this course. The School seized a unique opportunity to rethink its ped-
agogical approach and place sustainable management at the heart of a holistic vision.

Which are our partners universities?

www.euromed-marseille.com/international

10 P l a y a p a r t i n g l o b a l d i v e r s i t y A u n i q u e s c h o o l 11
 “We were the first to develop what are “Project. I think that is the
known as Tribal Marketing approaches one word that sums up my studies
which have been adopted around the world.” at Euromed Marseille.”
Bernard Cova, Marketing professor Lydia Leven, from Germany

Projects are one of the fundamental learning tools used at Euromed Marseille.
Working individually or in groups, students carry out projects from start to fin-
Research is a fundamental life-force of Euromed Marseille. It nourishes and drives the school, ish. The idea is that projects should not remain projects but be actually implemented
generating the energy that places our teachers at the cutting-edge of their respective fields and in real conditions in order to produce results. Students realise that it is vital
constantly upgrades the quality of their courses. The Euromediterranean theme has naturally not to wait until conditions are ideal - this never happens - and they learn how
become a central axe of research and is present in all business and economy-related fields. to make decisions in a professional and
Research work is carried out at the Euromediterranean Management Centre in collaboration with often uncertain environment. They learn
foreign institutions and universities. Thus we have built our international research work not only around
“I think that what sets us apart is that the
how to take responsibility for their actions.
the Mediterranean basin but further afield. In June 2004 we founded the “Chinese Euromediter-
programme includes several mandatory
ranean Centre for Diversity” with Shanghai JiaoTong University in China. Projects. We are therefore obliged to gain These projects structure the courses and
confront students with the reality and
real professional experience.” the consequences engendered. They
Arnaud Monteil, student echo the courses the student chooses,
experiences abroad whether planned or in progress, internships and,
“One of the pedagogical approaches at of course, professional projects. Finally, one of the benefits of the Projects,

Euromed Marseille is to learn by doing, and not the least, is that at the end of the studies, before embarking on a
professional career, the student will already have accumulated several real
but the doing must be thought out.” professional experiences on his CV.

Bernard Paranque, Director of the ESC Programme

www.euromed-marseille.com/esc

We believe that life has only been able to evolve because there have been setbacks, trials and errors. In business,
the greatest success stories were more often than not brought about by personalities rather than processes. “Language Pro-Act is a major
If a school only teaches management techniques, then managers will never try to do anything irrational or take risks.
Even if it is essential to know what we refer to as the fundamentals (marketing, finance, human resources…)
new project for the school.
sometimes “best practices” can only be used to slightly improve It’s a pedagogical tool that uses
a faulty system when in fact the problem needs to be completely “Thanks to the emphasis placed
re-examined. Our School’s definition of a good manager who on learning by doing, I now know action (through a project)
is ready to take up tomorrow’s challenges, is someone capa-
ble of taking risks, making choices, following projects through,
that a problem is not a problem to learn a language.”
but a set of solutions and that it
investing and committing themselves at 100%! Martine Gassama, Head of the Language Centre
Of course, refusing to copy processes involves taking a risk,
is up to me to decide which one
notably to fail. At Euromed Marseille we support students who
to choose.”
are willing to take risks. We encourage them to make intelligent Elizabeth Franklin-Johnson, apprentice student from England

choices, using their intuition in the decision-making process.

12 A u n i q u e s c h o o l A u n i q u e s c h o o l 13
 PART. 4

> Joining forces with

the corporate world
“Answering the needs of your company is at the heart of our
mission. With the objective of closing the gap between
“Apart from its geographical location, management training and the corporate world, we have joined
forces with companies in order to identify the axes of
I loved the School for other reasons: development where we can “synergise” our areas of expertise.
the student activities in which I participated, We set out to amalgamate our knowledge and competencies,
the visiting teachers who shared their helping you to develop networks whilst training your future
managers and executives. We aim to forge a strong alliance
personal experiences with us, and the through a “win-win” collaboration and convince you to
personal development module in the first support local, national and international players who have
placed their trust in our hands. Each year our partnership
year… and above all something which network is enriched by newcomers who are prepared
constantly serves me today: teamwork to take up the challenge with us: the challenge of success.
and oral presentations…” Why not you?”
Sandrine Gelin, Class of 1994, National Marketing Manager for the Casino supermarket network Franck Dompietrini,
Director of Enterprise and Partnerships Euromed Marseille

At Euromed Marseille there is life after class. And a life that is fun, busy and
multicultural! Leisure activities, parties, concerts, associations, sports, labs, > GOVERNANCE AND BOARD
individual work, contact with professionals and prominent figures from all OF DIRECTORS
over the world… Naturally you discover Since 2002, the management team have • François Pierson,
the richness of a colourful region, your “We have everything: a stunning location drawn upon their rich experience of Chairman of the Board of Directors,
first network and new horizons. You build and a comfortable working environment. the corporate world and management Euromed Marseille, Board Member
yourself a rich lifestyle. Located in the The conditions are ideal.” training in France and abroad in order of the AXA Group, President of AXA
Luminy Science and Technology Park, in to develop an original pedagogy. The France and AXA Canada
Bertrand Gallois, Class of 1995, Head of Management Control for the Bolloré Group
the heart of an immense pine grove on executive board comprises 14 national • Pierre Bellon,
the Mediterranean coast, the campus offers high quality facilities. It is a site and international CEOs, including: President of the Supervisory Board,
of intense activity where individual initiatives are encouraged and something Sodexho Alliance Group
interesting is always going on. • Dominique Cerutti,
Director General of IBM Europe
• Jacques Saadé,
What about the life around the school? Chairman of the Board of Directors,
CMA-CGM.
www.euromed-marseille.com/ventsdularge

14 A u n i q u e s c h o o l J o i n i n g f o r c e s w i t h t h e c o r p o r a t e w o r l d 15
Re-
cruit-
ment > THE POSSIBILITY TO GET TO
KNOW EACH OTHER - SHORT AND
LONG TERM INTERNSHIPS
HELP YOU TO FIND
For a period of 3 months to one year,
BEST PROFILES internships are undertaken at different
times generally beginning in January,
> THE PROFILES March/April or September depending
The student who knows what he wants to on the programme. Liaising closely with
do and has developed the profile the mar- companies, the internship team offers
ket needs - we help every student to build work placements on-line either in France
or abroad. The School is equipped with
their profile according to their ambitions and
“Monster” technology which enables
the market's needs:
recruiters to optimise the diffusion of their
offers, find the profiles they seek in the
“CVtech” and process applications.
Metizo
I think about who I am and I define my
personal and professional project > RECRUIT INTERNATIONALLY
The international dimension is one of the
primary concerns for companies today
in terms of potential markets, procure-
ment of resources or the forging of part-
Metizo nerships.
Euromed Marseille trains future man-
Pro-Act agers and executives to meet these
demands for international collaboration
and mobility.
Trajectoire
Students are bilingual in English by
the end of their studies and have spent
Pro-Act
at least 6 months abroad. Euromed
I build and reinforce
my competencies Marseille has thus already obtained inter-
Trajectoire
through the national recognition: 30% of our intake
I validate my professional
project and implement it
acquisition of is comprised of foreign students and we
experience
on the marketplace welcome 75 foreign visiting professors
each year. We have established partner-
Metizo, Pro-Act, Trajectoire: ships with a hundred or so foreign
three resources for three dimensions universities and have developed a
network of graduates and partner
institutions in more than 30 different
countries. What benefits can Euromed
Marseille bring to your company in the
international arena?
16 J o i n i n g f o r c e s w i t h
International Managers
Recruitment of young graduates,
of French or other nationalities, with
international experience and high added
value for your company: export projects,
overseas development, branches abroad,
outsourcing, market development – you
will find corresponding profiles from Bach-
elor to MBA graduates.
Integrated Co-Recruitment
Co-selection of students from the
country where you wish to develop your
activity, trained at Euromed Marseille
with in-company apprenticeship and
a curriculum adapted to your needs,
and recruitment of students by your
company in their mother country.
International Networks
Euromed Marseille actively develops
and nourishes its networks abroad:
graduates, chambers of commerce,
partner institutions and foreign partner
universities provide a support and
development network for your company.
t h e c o r p o r a t e w o r l d
Glo-
bal
Com-
pact
> OUR MISSION IS TO
— Endorse the responsible behaviour — Help you discover the Global Com-
of your company and allow you to pact network and the activities
exchange practices with fellow com- thereof: a student will be your “patron”
panies: the Global Compact and and provide you with the information
GLOBAL COMPACT Sustainable Development Day, and you need;
INITIATIVE the biannual edition of a booklet of — Supply you with information pertain-
testimonials; ing to Sustainable Development: con-
> ARE YOU A RESPONSIBLE
— Help you adhere to and assimilate ferences, events, newsletters…
COMPANY? TOGETHER
the principles of the Global Compact:
WITH EUROMED MARSEILLE,
Audit and accompaniment by stu-
BECOME PRO-ACTIVE…
dents undertaking Pro-Acts* or by a
Let us act together and uphold the 10 UN
placement student;
principles:
— Identify the problems encountered by
— Promote and respect human rights
your company with the possibility of
across the world;
leading to a research study by the Cen-
— Not be complicit in the violation of
tre of Research at Euromed Marseille;
fundamental human rights;
— Uphold individual freedom of
“The Caisse d’Epargne Provence-Alpes-Corse, ever-faithful
association and recognise the right
to its origins, benefits from its regional presence in order to
to collective bargaining;
uphold common interest and fulfil its role as a major economic
— Eliminate all forms of forced and
player, committed to the Sustainable Development movement.
compulsory labour;
Fully aware of the environmental issues at stake, the CEPAC
— Achieve the effective abolition of
has just completed its “Carbon Assessment” – in concrete
child labour;
terms this had been translated into a series of initiatives:
— Eliminate discrimination in respect
car-sharing, the promotion of the train as a means of transport,
of employment and professional
supporting methods which limit energy consumption,
occupation;
the use of “clean energies”. Having passed this first milestone,
— Advocate a precautionary approach
the CEPAC and Euromed Marseille teams seek to forge ahead
to environmental issues;
in their research centred on performance and environmental
— Undertake initiatives to promote
awareness.”
greater environmental
Raymond Grandjean, “Sustainable Development” Mission Director
responsibility;
Board of Directors at the Caisse d’Epargne PAC
— Encourage the development and
diffusion of environmentally-friendly
technologies;
— Act against all forms of corruption,
including extortion and bribery.
J o i n i n g f o r c e s w i t h t h e c o r p o r a t e w o r l d 17
 “The campus is compact
but very beautiful and
the classrooms were
spacious and ergonomic
in nature. The courses
offered were up-to-date
and the case studies
mainly dealt with
contemporary issues.
Hence I would seriously
recommend students,
who want to pursue
Management courses
in France, to seriously
consider applying
to Euromed, because
it would really be a
once-in-a-lifetime
opportunity.”
Anil Gorti, 2nd Year MBA Student
Xavier Institute of Management, Bhubaneswar

18 19
©C.Ramade
 “Marseille is a city where
Economy, Trade and Culture
develop extremely well.”
Dr Dong Qi, PhD, Director of Tongji University, Shangaï

© C.Ramade

20 21
PARTNER COMPANIES
Part-
ner
Com- > THEY SUPPORT US…
ARPEGE, STEDIM, SOMEFOR, EDS
panies
GLOBAL FIELD SERVICES FRANCE,
SOCIETE GENERALE,
LIDL SNC HORS EST,
BANQUE PALATINE, SUD CEREALES,
GROUPE EXPRESS EXPANSION SA,
SNCF DRH- RHC, COCA COLA
PARTNER COMPANIES
REGION SUD EST, PUBLICIS,
FULLSIX, GIMS, ALINEA, INTRAMAR
SA, ATMEL ROUSSET SA,
CASTORAMA, RICHARDSON S.A.S.,
S.N.C.M.-FERRYTERRANEE,
CITADINES, STARS SERVICES,
HARIBO RIQLES ZAN, KPMG SA,
> THEY ACCOMPANY US… NATEXIS ASSET MANAGEMENT,
TESSI SA, OSEO BDPME,
ASSISTANCE SERVICES,
MAERSK FRANCE SA,
MARSEILLE AMENAGEMENT,
GAN ASSURANCES VIE,
SYSTEMAT, CENTRE IMEX,
RANDSTAD INTERIM SA,
CLINIQUE SAINT ROCH MONTFLEURY,
MONDIAL ASSISTANCE SA,
REAGROUP, SDEI SA,
FEDERATION DIAC - GROUPE R C I BANQUE,
BANCAIRE
FRANCAISE
MICHAËL PAGE, PRO DIRECT
SERVICES, FUTUR TELECOM,
CLINIQUE JEANNE D’ARC,
MOBIVILLAGE, AGF IARD,
LA FRANCAISE DES JEUX,
EUROFOS, AGENCE MARITIME
BARWIL, TOTAL FRANCE, CEGELEC
SUD-EST, EXPOSIUM,
FAIRTRADE
MAX HAVELAAR
CANAVESE SA, FNAC RELAIS SAS,
SOCIETE PRESSE PARIS SERVICES,
MEDIACO, BOUYGUES TELECOM,
BOUYGUES IMMOBILIER,
ADIA DO SUD, AIR LIQUIDE,
CAPGEMINI OUEST, DARTY
PROVENCE MEDITERRANEE,
GPA VIE, BANQUE NEUFLIZE HORS
22 J o i n i n g f o r c e s w i t h t h e c o r p o r a t e w o r l d J o i n i n g f o r c e s w i t h
EST, NOUVELLES MESSAGERIES DE
LA PRESSE PARISIENNE,
PRICEWATERHOUSECOOPERS AUDIT,
PEBEO, PROTECTION ONE,
RADIO FRANCE, SOCIETE
MARSEILLAISE DE CREDIT, SAINT
LOUIS SUCRE SNC, MARIGNAN
BOUWFONDS, AIR ALGERIE,
SAFIG STREAMWAY, ENTRETIEN
IMMOBILIER SA ,SFD, BEUCHAT
INTERNATIONAL SA, MAPA SNC,
CCMX SA, COFACE SCRL,
THESAURUS, INFORMATIQUES
ETUDES ELECTRONIQUES, CIE
EUROPEENNE DES PEINTURES
JULIEN, ALLIOS, BUREAU D’ETUDES
DE VIRIS, TIL TECHNOLOGIES,
COLAS MIDI MEDITERRANEE,
GE MONEY BANK, SODESPORT MC
DONALDS, CABOT FRANCE,
AEQUALIS, DEGETEL,
GROUPE VOLKSWAGEN FRANCE SA,
LEVI STRAUSS & CO, SARA LEE HBC
FRANCE, DISTRIBUTION CASINO
FRANCE, CLEAR CHANNEL FRANCE
SAS, CREDIT AGRICOLE ALPES
PROVENCE, DISNEYLAND RESORT
PARIS, LA PROVENCE SA,
NEXTIRA ONE, SOCIETE DES
PETROLES SHELL,
TELEM SA, BIJOUTERIE FROJO,
GROUPE ARCELOR,
PUBLIPRINT -GROUPE FIGARO,
XEROX, SERPAT TRAVAUX,
DEULEP, UBS FRANCE SA,
SOLIDWORKS EUROPE,
CANON MEDITERRANEE,
CAISSE DE CREDIT MUNICIPAL DE
MARSEILLE, IGOL PROVENCE,
BW MARKETING,
PSI PARTENAIRE SECURITE, RAVIL,
ASSOCIATION ACCUEIL REGAIN,
SFA KONE, ATELIERS LOUIS VUITTON
STE, GRENAT, AUTOROUTES DU SUD
DE LA FRANCE, PHINELEC SA,
PAPETERIE MICHEL,
LASER SA, GEOCEAN SAS,
SA ESI, SEA TPI, TECHNIPIPE,
INNATE PHARMA, CONTROLE
t h e c o r p o r a t e w o r l d
MESURE REGULATION,
TECHNICO FLOR, UNIC SA,
GROUPE I2E, CABINET LINCOLN
ASSOCIÉS, SELECT SERVICE
PARTNER, VITAKRAFT - SIMON LOUIS,
A-SIS, DAIMLERCHRYSLER FRANCE,
GALERIES LAFAYETTE, L’OREAL,
RENAULT FRANCE, THALES,
UNION DE CREDIT POUR LE
BATIMENT, GROUPE SAMAS FRANCE,
NAVIPORT, GENOT A & L,
SODIT, SILIM ENVIRONNEMENT,
MOTEURS BAUDOUIN, RICOH
FRANCE, OPTIMUM MEDIA,
UNION FINANCIERE DE FRANCE
BANQUE, LA COMPAGNIE DE
PROVENCE, EUROSUD, ODC
CONSULTANT, SALUSTRO REYDEL,
MEDICA FRANCE,
REGIE NETWORKS, BOULANGER,
ESCOTA, FCB ACAM, REGICOM,
THALES TRANSACTIONS CGA S.A,
STMICROELECTRONICS SA,
PACKARD BELL,
BAERLOCHER FRANCE, S.A.S.
SERVAUX, ACTIVITE RECLAIM
ROCKWOOD ELECTRONIC,
INNOVENE FRANCE SAS, TCSI,
EUROSTOCK SAS,
FOUQUET SACOP MARITIME,
GRAS SAVOYE, HARDIS CONSEIL,
SODICOS, SOMEI,
HAYS ALPHA TRAVAIL TEMPORAIRE,
MELKONIAN GROUPE,
PROCOLOR SAS, H.P. CLAIRVAL,
RICOH FRANCE SA, PBM
MEDITERRANEE, CORTICAL SAS,
CITYVOX, AUTOMATIC ALARM,
ETS PAPETERIES MICHEL,
AT&T GLOBAL NETWORK SCES
FRANCE, SGRR, COMECAP,
PASTACORP,
MACIF PROVENCE MEDITERRANEE,
CAMI - GMC, DELOITTE,
GAZ DE FRANCE,
INTERMARCHE,
SEITA, SITA SUD
23
 World

WORLD MED MBA

PART. 5

> Programmes Med

MBA
WORLD MED MBA
English Language Programmes
WORLD MED MBA, Page 25
MARITIME MBA, Page 30 > THE BENEFITS OF THE WORLD
MEDITERRANEAN MBA
MBA SHANGHAI, Page 32
The managerial profiles that companies — possess the competencies and skills — can integrate complexity and diversity
ESC – MSc IN MANAGEMENT, Page 37
are looking for have changed rapidly over demanded by their field of activity and in a world where uncertainty is the
INTERNATIONAL MSc IN MANAGEMENT, Page 41 the last ten years and companies will have a strong sense of commitment only constant;
MIB - MSC IN INTERNATIONAL BUSINESS, Page 44 continue to face new challenges in the to their work and workplace; — can operate in a non-linear, dynamic
years to come. The World Med MBA is — are highly mobile and can manage a and unpredictable environment with
designed to produce managers who will team across political, geographical a holistic management approach;
rise to those challenges, managers who and cultural frontiers; — put people first;
will make a difference. Managers who: — are highly versatile and can adapt — have a high degree of self-awareness

PROGRAMMES
— can apply the fundamentals of rapidly to change, new situations, new and the capacity to continuously learn
French Language Programmes management in an international environments and new cultures; from experience.
context;
EUROMED M.Sc. IN MANAGEMENT, Page 46
EXECUTIVE EDUCATION, Page 46
CESEMED – BACHELOR IN INTERNATIONAL MANAGEMENT, Page 47
PMF – BACHELOR IN FINANCE & BANKING, Page 47

24 P r o g r a m m e s 25
WORLD MED MBA
PROGRAM OVERVIEW
The World Mediterranean MBA is a
unique programme designed exclusi-
vely for “creative” managers.
Our MBA is characterised by highly indi-
vidualised, learner-centred courses with
integrated flexibility, richness and divers-
ity, and a strong focus on employability.
When you start out on your journey, you
will not be alone. Your Learning Coach
will guide you during your voyage.
He/she will accompany you in your
personal development and professional
project and provide valuable career
counselling. This forms the very
backbone of the World Med MBA
Programme.
International Learning Experiences are
offered through our international work-
shops. These workshops provide an
excellent opportunity to discover different
countries, religions and cultures.
Participants can choose from one to three
International Learning Experiences.
26
Brazil: Latin America and Christianity
— Christianity, Practice and Ethics
— The Brazilian Economic Development
Model
> CORE COURSES
India: Asia and Hinduism
We offer, in all paths, an intensive
— Hinduism, Values and
programme covering the fundamentals
Entrepreneurship
of management:
— IT Business and Delocalisation
— Accounting for Decision-Making
Morocco: The Arab World and Islam
— Economics for Decision-Making > OPTIONAL CORE COURSES
— The Role of Islam in Business
— Information Systems Strategy Depending on your path, you will be
— The Economic Potential of
— Innovation and Entrepreneurship able to choose from two to five optional
the Arab World
— Managerial Finance core courses to gain more depth on
— Marketing Management the following key management issues:
> SCHEDULES
— Operations Management — Advanced Corporate Finance
— 600 hours of courses
— Organisational Behaviour and — B to B Marketing
— Intensive integration seminar (2 weeks)
Human Resources Management — Branding Strategies for
— Up to 3 international experiences
— Personal Development Sustainable Growth
(Brazil is compulsory)
and Leadership — Business Intelligence
— 3 weeks of Intensive seminars
— Research Methodology — Mergers and Acquisitions
— Summer School courses
and Data Analysis and Corporate Restructuring
— Social Responsibility and — Negotiation Skills
> ADMISSION REQUIREMENTS
Ethics in Business — Project Management
— A first degree (or equivalent
— Strategy in Complexity — Services Marketing
competencies) and a minimum
of 3 years experience > SUMMER SCHOOL
— A GMAT or TAGE MAGE During the Euromed Marseille Summer
— A TOIEC or TOEFL School, the Faculty will present a challen-
ging programme covering a whole variety
> HOW TO APPLY of cutting edge issues such as:
Application form available at: — The Euromediterranean Management
www.worldmedmba.com Approach
— Complexity
> COST — Leadership and Sustainable
20,000 € (all formats) Performance
This price includes all tuition fees — Creativity and Metaphors
exclusive of travel and living expenses.
Scholarship are available (once accepted
on the programme).
More details on
www.worldmedmba.com
27
WORLD MED MBA

> PART TIME PATH Part Time course: October Year 1 – July Year 3
(3 days per month residential)
> PART TIME PATH

Year 1 Year 2
YEAR 1 YEAR 2
Your first two weeks will be spent with The year 2 schedule will depend very

OCTOBER
Fundamentals Fundamentals
OCTOBER

all participants following core courses. much on your choice of International

3 days You will continue the core courses Learning Experiences. All participants
2 weeks
(for a total of 6) at a rhythm of 3 days will follow the remaining six core courses

JANUARY DECEMBER NOVEMBER

C o a c h i n g Fundamentals
per month over the first year, with and the balance of the optional core
DECEMBER NOVEMBER

Fundamentals
3 days 6 days of the Euromed Summer courses as set out in the above table.
3 days
(Thursday, Friday, Saturday) School and a 2 week International For those who have selected the
India: Asia and Hinduism Workshop in Brazil. International Learning Experience in
Fundamentals
2 weeks India, it will take place in November.
You will also follow between one and
3 days The International Learning Experience
three optional core courses (the actual
&

Fundamentals in Morocco will take place in April. The

number of optional core courses
Fundamentals
JANUARY

D e v e l o p m e n t

programme will conclude with the

3 days depends on your choice of
3 days Euromed Marseille Summer School
International Learning Experience and
MARCH FEBRUARY

Fundamentals and the professional thesis.

is given in the following table).
FEBRUARY

Optional
3 days
3 days
Optional
Optional Number of International Learning Experiences 1* 2** 3**
MARCH

3 days
Number of Core Courses*** 12 12 12
3 days Optional
APRIL

Number of Optional Core Courses*** 5 3 2

P e r s o n a l

3 days
Optional Number of Euromed Marseille Summer School Courses*** 3 3 2
Morocco:
APRIL

The Arab world and Islam * Available September 2007 (Brazil only)
3 days ** Available September 2008
2 weeks (April/May) *** All courses have 24 hours of in-class face to face contact hours
MAY

Summer School
MAY

Summer School
1 week
1 week

Brazil
Optional
JUNE

JUNE

2 weeks 3 days

Optional Optional
JULY
JULY

3 days 3 days

28 29

Mari-
MARITIME MBA
time
MBA
MARITIME MBA
an executive programme
The Maritime MBA, as an executive
programme, targets the professionals
in the maritime cluster and maritime
related sectors who already have
a basic academic education and a
number of years of hands-on experience
in a maritime company, institution or
public service. The MBA programme
consists of a number of modules which
form the theoretical building blocks for
an advanced degree in management
and its application in the complex global
maritime environment. For those
professionals who lack a basic
knowledge in certain domains, Euromed
Marseille, School of Management offers
the participants optional general
management courses via distance
learning, prior to the start of the MBA
programme.
The maritime industry is not limited to
shipping, ports, shipbuilding and marine
equipment, but includes all the others
sectors within the broad maritime clus-
ter, such as the offshore industry, mar-
itime services, yachting, navy, research
and education, and fisheries.
The programme consists of 9 intensive,
one-week modules, under six main
headings.
30
The introductory module under the
heading The maritime industry in a
global perspective, focuses on the driv-
ers behind the major maritime markets,
such as the global economy and inter-
national trade and the relationship with
shipping markets and ports, as well as
shipbuilding, maritime services, in short,
the entire maritime cluster.
The two Maritime Competences mod-
ules within the programme are not the
sum of fragmented sectoral views, but
rather promote an integrated approach
to the challenges of the entire maritime
industry. That is why the programme is
called the Maritime MBA. Graduates
not only are taught the specialised mar-
itime subjects like ship technology and
operation, maritime strategy and value
chains, but also learn much more
generic subjects under the broad head-
ings of Management Skills, Leadership,
and Culture and Vision.
The two Management Skills modules
deepen and broaden the knowledge of
the students in for example, strategy,
finance, logistics and ICT, human
resources, which are generic domains
for managing global businesses.
The two Leadership modules enhance
the management capacity of the individ-
ual student through courses in for
example team and conflict manage-
ment, negociation, time management,
and interpersonal communication.
The Culture and Vision module is geared
to strengthen the knowledge of inter-
national trade and maritime econom-
ics, geopolitics, cultural diversity, ethics
and sustainable development.
The Maritime MBA is concluded by a
Strategy Thesis Project module. The
student has to prove that, based on real
world challenges, he or she is able to
integrate the various elements of the
modules into a holistic approach. Ideally,
the subject of such a thesis project
should be related to the student’s com-
pany or organisation. The results of such
a project could thus be useful to the
company and even implemented upon
graduation.
The students are linked via an internet
based discussion platform to each other
and the staff in the periods between
modules. This way a virtual community
is created which will undoubtedly form
the basis of long lasting friendships.
PROGRAM OVERVIEW
The Maritime MBA is a 12 months Part-
Time academic programme which con-
sists of six building blocks, taught in
9 modules of one week. The six headings
of the building blocks are:
— Maritime industry in a global
perspective
— Management skills
— Maritime core competences
— Leadership
— Culture and vision
— Strategy thesis project
> MANAGEMENT COURSES
A substantial knowledge in Management
is required to benefit from the Maritime
MBA and to guarantee a common lan-
guage and culture among the students.
Four basic management courses are pro-
vided to the students as an optional pro-
gramme to be taken by distance learn-
ing: Strategy, Marketing, Finance and
Human Resources. The students will
choose the modules or courses in the
domains they need to improve. The
school will organise individual assessment
and the teaching staff of Euromed Marseille
will provide individual coaching.
• Module I: The maritime industry in a
global perspective
week 37-2008
- Shipping markets and international
trade
- Maritime and port economics
- Global logistics and supply-chain
management
- Maritime clusters and open
business models
- Team building programme
- Introduction the strategy thesis
project
• Module II: Management skills (1)
week 43-2008
- Finance and investments, risk
management
- Corporate strategy and maritime
business cases
- Organisation, human resources,
business skills training
- Operations and risk management
• Module III: Maritime core
competences (1)
week 49-2008
- Marine technology and shipping
innovation
- Maritime operations and fleet
management
- Port and terminal management
- Market research and decision
support tools
- Maritime procurement and
contracts
• Module IV: Management skills (2)
week 3-2009/week 4-2009
- Accounting, investment and assets
financing in shipping
- Business to Business marketing
and maritime markets
- System modelling and decision
support systems
- Personal creativity, the innovative
organisation, managing strategic
change
- Company visits and strategic
discussions: business trip from
Saturday week 3 to Tuesday week 4
• Module V: Leadership (1)
week 9-2009
- Team dynamics and conflict
management
- Leadership, personal development
and interpersonal communication
- Trust and leadership
- Negotiation, time management,
reporting
- Managing global organisation
- Managing maritime catastrophes
• Module VI: Maritime core
competences (2)
week 15-2009
- Global shipping, shipbuilding, ports
and offshore outlook
- Structured finance and derivatives
in the maritime industry
- Maritime procurement and
contracts; E-Commerce and
E-Business models
- Global sourcing of ships, marine
equipment, labour and supplies
- Life cycle management and
sustainability in shipping
• Module VII: Culture and vision
week 21-2009
- Geopolitics, strategic resource
supply and its impact on maritime
markets
- Global economic growth, social
development and politics
- From maritime history to the Global
Village: cultures and civilisations
- Managing multi-cultural and global
organisations, and maritime
personnel
- Ethics and corporate governance;
managing maritime liabilities
www.MaritimeMBA.com
• Module VIII: Leadership (2) and
Strategy
week 27-2009
- Corporate strategy in the maritime
industry
- Creating the future and surviving
the present
- Creating the strategy team and
structuring the business plan
- Implementing the strategic and
business plan within the
organisation
- Presentation of individual Strategy
Thesis Projects
• Module IX: Strategy Thesis Project
week 34-2009
- Deadline for submission of first draft
of the STP’s
week 39-2009
- Final STP presentation and
examination
• Graduation
week 46-2009
- Marseille Maritime Conference 2009
- Graduation Ceremony
- Advisory Board Meeting
- Corporate Network Meeting
31
 MBA
MBA SHANGHAI

Shan-
ghai
AEMBA (ANTAI
EUROMED MARSEILLE MBA) “I came to China in 1997 myself and got a profound
“AEMBA is a place where managers to do import and export understanding in this
can improve their knowledge levels and business. By learning respect. The program
be constantly updated with the latest Chinese, my working helped me to better
developments in the business world... experience and capital, anticipate the future
Studying MBA in China while developing the best possible link between I became the manager development of our
your international carrier in Asia-Pacific
region. You have developed a solid profes-
Asia and Europe.” and a shareholder of the enterprise. I found that
Francesco Marciano, General Manager, QILU Antibioticos Pharmaceutical Co., Ltd., Italy
sional platform from which our MBA can company. Under my the courses in the AEMBA
accelerate your career to reach the high-
est executive levels. If you have the drive,
leadership, the company class combined both
we have the processes to get you there. will grow to be a big western and Chinese
enterprise within five years. models; emphasised the
> ANTAI COLLEGE OF ECONOMICS
AND MANAGEMENT, SHANGHAI
As most of the professional theory based on real cases,
JIAOTONG UNIVERSITY managers, I was familiar looked into the operation
(PARTNERSHIPS) more with production than of European companies
Shanghai Jiaotong University, founded
in 1896, is one of top five universities sales, but turned to my within the macro Chinese
in China. Thanks to excellent teaching colleagues for the aspects marketing economic
facilities and faculty, Antai College of
Economics and Management was
of financial analysis. After environment. I am
listed as the 25th Most Excellent School my studies in AEMBA, proud of the teachers
in a recent evaluation of all Asian MBA I learned to analyse by and classmates in AEMBA.”
Schools. The ACEM has 7 undergradu-
Alexander Carraz, Vice-general Manager, Delta Plus China, France
ate majors, 12 master specialisations,
2 doctorate specialisations, 2 post-
doctorate mobile research stations and
30 research institutes. Today, the ACEM
has 1858 undergraduates, 407 gradu-
ate students, 481 doctoral students,
20 post-doctorates and over 1500 MBA
students.
More details on
www.aemba.com.cn

32 33
MBA SHANGHAI
> GREETINGS
The cities of Marseille and Shanghai,
twinned since 1987, enjoy and keep alive
their friendship. I am pleased to know
that the courses of Euromed Marseille
Ecole de Management and the Shanghai
Jiao Tong University include a “master”
programme. Such a decision will further
reinforce the partnership between our
two cities. I am indeed convinced that -
the development of common training
programmes is a key element for inter-
national cooperation.
Jean-Claude Gaudin,
Mayor of Marseille, Vice-President
of Upper Chamber of Parliament
The French Consul-General in Shanghai
warmly welcomes the initiation of the
new university cooperative program in
the domain of finance. I wish the two
institutions, the Shanghai Jiaotong
University and Euromed Marseille Ecole
de Management, significant success in
their cooperation. There is no doubt
that such a program will contribute the
reinforcement of exchange between
France and China.
Jean-Marin Schuh,
The French Consul-General in Shanghai
34
“I was « trapped » by the philosophy and concept of the
“As a fund portfolio manager, AEMBA program. As to the Year 2006 intake of AEMBA
I wanted to understand the Chinese class students, they are coming from different Continents
local business culture and build including South America, Europe, and various countries
a new business network. Most in Asia - it sounds like a little task force from the United
importantly I wanted to find a Nations when we tackle our business cases in our class!”
program somewhere in Asia, Benny Luk, Vice president of ICAP International Money Broking, Asia-Pacific, Co. Ltd., Hong Kong
which could offer the best qualities
of a Western financial program
witha clear Chinese orientation.
I think Shanghai Jiao Tong-
Euromed Marseille has achieved “Each course is a war, each case
this blend very well.” is a battle. We are stimulating in the
Sunny Meng, Senior Investment Advisor, CIBC Wood Gundy, Canada
classroom so as to ensure the success
in each real business fighting.”
Wu Yizhong, Senior Department Manager,
Shanghai BenQ Co. Ltd., China
“This is a practical program with
sophisticated teaching methods and
up to date content. It is not only helpful
to my future career planning, but is also
inspiring and assists my ongoing
work and experience.”
XU Xiaolu, Partner Account Manager,
Microsoft, China, Shanghai Co. Ltd., China
More details on
www.aemba.com.cn
35
 > PROGRAM AT A GLANCE

ESC
MBA SHANGHAI

> EXECUTIVE MBA > MBA FINANCE/GLOBAL MANAGEMENT TRACK

You are Executives and senior manager with international exposure Junior and middle level manager with international exposure > PRO-ACT PROJECTS:
1. Build strong ability to influence people and organisations 1. Improve functional competence PROjects-ACTions

Pro-
Your 2. Have full confident to deal diversified 2. Fully understand the complex of company
ambition
Pro-Act pedagogy involves implement-
and multi-cultural business and social change.
3. Conquer the next summit 3. Break the bottleneck of career development ing Projects and carrying out Actions
— Learning is driven by your own strategic project —Module teaching, initiated by personal and career development guide that enable students to:

gram
— Cutting-edge curriculum. Three pillars to coach you: —High-quality curriculum, focus on corporate finance and global - master their knowledge, and acquire

ESC
Distinguished
features senior faculty with rich business experience, chief consultants, management competencies;
and participants with live cases — Free Chinese language course (one semester)
of program - recognise their personal skills and follow
— Dual - degree of Executive MBA — Assistance on the internship/job searching in Shanghai > APPRENTICESHIP*

-me
— Executive-level business club and alumni — Alumni network in China. a personal development programme Apprenticeship at Euromed Marseille
— Part Time study in Shanghai, China — Ranked 22nd European Master Program through to the realisation of a project
— English teaching (Financial Times, 2007) enables a student to increase his or
Common
— International faculty and participants — Favored by firms as one of top three business schools (the Action dimension). her employability. The apprenticeship
points in China (CIICH Vision, 2006)
— EQUIS and AMBA accreditation Students are free to organise their concept is founded on training pro-
Duration: 20 months Duration: 18 months “Pro-Act” courses. They must com-
— Leadership and Communication — Pre-Module vided by both the school and a host
- Strategic Mindset for Leaders - Personal Development in a Diverse World ESC PROGRAMME plete 6 Pro-Act projects, including one company for a period of one or two
— MBA Core-course mandatory Employment Pro-Act, one
- Leadership & Entrepreneurship
- Corporate Strategy MSc IN MANAGEMENT years with two programmes possible:
- Change Management & Crisis Management - Economics and Law for Managers International Pro-Act, one Research 2 days of classes per week + 3 days
- Teambuilding - Quantitative Methods for Business > PROGRAMME Pro-Act and one Language Pro-Act. in the company or 4 months of classes
— Cross Culture and International Vision - Financial Statement Analysis
- Legal Environment - Marketing Management • Two year programme leading to a www.euromed-marseille.com/pro-act + 8 months in the company. Appren-
- Innovations Management - Human Resource Management Master of Science in Management
- Operations Management
ticeship is also a way for students to
- Interultural Communication Choice of courses: > INTERNSHIPS
- Geopolitics and International Business - Corporate Finance finance their studies through company
— Management Fundamentals - Information Strategies for - 6 mandatory core courses: In-company training is an integral part sponsorship and to earn a salary.
Management Decisions of the Euromed Marseille programme.
Course - Strategy Finance, Marketing, Strategy,
- European Business Practices and Market
- Organisation Behaviour - Multinational Finance Human Resources, Innovation and Students must devote at least 6 months
structure > OUR PARTNERSHIPS
- Economics — Finance Track Entrepreneurship, Complexity. to internships during their studies. WITH COMPANIES
- Accounting - Advanced Corporate Finance
- Finance - Portfolio Management - a minimum of 12 electives chosen • The objectives of the internships are: The company is one of the basic ingre-
- Operation - Financial Markets and Investments from more than 70 courses in - to integrate students into the corpo-
— Global Management Track dients of the Euromed Marseille
- Marketing
- Cross Culture Negotiation English and 70 in French. rate environment and enable them culture. That is why we organise
- Information System
- Dealing With International Alliances to apply their theoretical knowledge;
- Corporate Finance activities in partnership with firms, such
- Managing International Change
— Board Room Meeting & Strategic Project — The Module of Study in Europe > COURSE CATALOGUE - to encourage students to analyse as Job Days, professional conferences,
(EMBA Thesis) Two options: www.euromed-marseille.com/esc the positioning of the company and
1. Study in Euromed Marseille for three months
promotional events, participation in
2. The two-week BETA
its development potential; admissions juries and vivas…
(Business Executive Training Abroad) program > PERSONALISATION - to help students define their profes-
— International Management Project (MBA Thesis) sional project.
OF YOUR COURSE > DIRECT ADMISSION
1. At least eight years full-time work experience, 1. At least three years full-time
PROGRAMME TO MSc and MS
Selection and four years management experience work experience
2. A recognised college degree 2. A recognised college degree. The first semester is devoted to core > STUDYING ABROAD We have introduced bridges permitting
requirements
3. GMAT or two-round interviews in English 3. GMAT or two comprehensive courses. From Year 1 second semester, Located across 5 continents and in 35 direct admission to our Specialised Mas-
4. A solid strategic program face-to-face interview onwards a large part of the programme countries, Euromed Marseille’s 107 ters programmes so that students are
Opening date Early November of each year Early November of each year is comprised of elective courses and partner universities offer you access to not required to repeat studies already
Deadline of application 30th September of each year 30th September of each year
Pro-Acts (Project-Actions) that the their undergraduate or graduate pro- undertaken covering basic manage-
How to apply Application form available at: www.aemba.com.cn Application form available at: www.aemba.com.cn grammes including 20 double degrees.
student chooses according to his or ment concepts and may focus on spe-
35,800 € (all formats) for dual degree 16,800 € (all formats) her personal project. www.euromed-marseille.com/international
This includes all tuition fees, textbooks, coffee breaks, school’s This includes all tuition fees, textbooks, cialising in a professional field such as
Cost
facilities, BETA program exclusive of international flight and coffee breaks, school’s facilities, exclusive of optional finance, audits, media, events manage-
accommodation BETA program (2,500 €) ment, sports, health….
Dr. William Hua Wang, Professor of Innovation Management, China Area Manager > GAP YEAR
Contact Tel. +33 (0) 491827 302 - Fax: (+33) (0) 491827 750 Between Year 2 and 3 students can
william-hua.wang@euromed-marseille.com interrupt their courses for one year to *Only for European Citizens and students
acquire professional experience. This under the age of 26.
break is finalised by a work contract or
More details on internship.

36 www.aemba.com.cn 37
 Elec-
— MARKETING DECISION MAKING
— MARKETING STRATEGY
AND PLANNING
— PRODUCTION AND OPERATIONS
MANAGEMENT

tive — PROJECT MANAGEMENT

— PURCHASING MARKETING
— STARTING KNOWLEDGE
MANAGEMENT

Cour-
ESC

— STRATEGIC BUSINESS
RELATIONSHIPS — ECONOMIE DE LA PME
— STRATEGIC CUSTOMER — EDUCATION AND LEARNING
ACCOUNT MANAGEMENT FOR DEVELOPMENT

ses
> Metizo© PERSONAL — ENTREPRENEURSHIP
DEVELOPMENT CERTIFICATE > ADMISSIONS > SEMESTER 2 IN BUSINESS
The Metizo Personal Development Cer- • Admission via the UNIVERSA entrance > CONTACT — EQUITY INVESTMENTS
tificate innovation attests that students examinations for students with a foreign Amélie Loussert — ADVANCED CORPORATE FINANCE — ETHIQUE ET MEDIAS
have successfully completed an analy- degree and at least 2 years of experi- Euromed Marseille — ADVANCED MULTINATIONAL — EXPATRIATE MANAGER
sis of their professional objectives, ence abroad. Ecole de Management MASTER ESC 2007/2008* FINANCE — EXPLORER ET ORGANISER
thought about their long-term personal Registration deadlines: Domaine de Luminy – BP 921 — ART, LITTERATURE ET SES SAVOIRS
priorities and aspirations, identified the > SEMESTER 1 MANAGEMENT — FEMMES, POUVOIR ET
- 30th March 2008 (if the candidate has 13288 Marseille Cedex 09 France
— AUDIT, CONTROLE INTERNE MANAGEMENT/GENRE POUVOIR
competences required in order to suc- not yet taken the GMAT/TAGE Tel. +33 (0) 491 827 742
— B TO B MARKETING: BUILDING ET GESTION DES RISQUES ET MANAGEMENT
ceed and are familiar with the personal MAGE test) Fax: +33 (0) 491 827 801
RELATIONSHIPS IN AN D’ENTREPRISE — FINANCE ET ENTREPRISES
development tools used in companies. - May 30th 2008 (if the candidate has Internationalprogrammes@
INDUSTRIAL NETWORK — AVERSIÓN AL RIESGO, FAMILIALES
taken the GMAT/TAGE MAGE test euromed-marseille.com SELECCIÓN ADVERSA,
— CONSUMER BEHAVIOR — FINANCE FOR
> EMPLOYABILITY or if he or she is applying for a pro- www.euromed-marseille.com/esc E INTERNACIONALIZACIÓN ENTREPRENEURSHIP
— CORPORATE SOCIAL
• Average salary for a first professional gramme taught in English) RESPONSABILITY DE EMPRESA AND LOCAL DEVELOPMENT
post in France: 41K€ www.universa-france.com — CUSTOMER RELATIONSHIPS — B TO B MARKETING: BUILDING — FINANCE, GOUVERNANCE ET
• Average time taken to secure first MANAGEMENT, RELATIONSHIPS IN AN DEVELOPPEMENT DURABLE
employment: 1 to 2 months > TUITION FEES 2007/2008 IMPLEMENTATION AND INDUSTRIAL NETWORK — FINANCIAL PROJECT
• Main sectors of employment: • Tuition fees: 15,000 € for 2 years APPLICATION — BRANDING STRATEGIES MANAGEMENT
- Commerce/Distribution — FINANCIAL ACCOUNTING FOR SUSTAINED GROWTH (NON PROFIT ORIENTATION)
- Production/Industry/Transport — FOREIGN MARKETS MANAGER — BUYING AND SELLING IN — FOREIGN EXCHANGE RISKS
> INFORMATION
— INTERNATIONAL LAW IN MEDITERRANNEAN COUNTRIES MANAGEMENT
- Finance/Banking/Insurance To obtain our brochure, for more
GLOBAL CONTEXT — COMMUNICATION FINANCIERE : — GEOPOLITIQUE - INTELLIGENCE
- Consulting/High-Tech information or to apply on line :
— INTERNATIONAL MANAGEMENT TRANSPARENCE ET ECONOMIQUE
• Companies that employ most frequently: www.universa-france.com
IN GLOBAL CONTEXT DEONTOLOGIE — GLOBAL STRATEGY IN
— INTERNATIONAL MARKETING — COMMUNICATION(S) EMERGING ECONOMIES
— JAPANESE PRODUCTION MANAGERIALE(S) ET PROJET — GOOD GOVERNANCE IN
MANAGEMENT D'ENTREPRISE A DIVERSE REALITY
— LEADERSHIP AND SUSTAINABLE — COMMUNICATION, LOBBYING — GOUVERNANCE DES
PERFORMANCE ET MANAGEMENT RESSOURCES VITALES ET
— MANAGEMENT OF SERVICES — CORPORATE SUSTAINABILITY DEVELOPPEMENT DURABLE
INNOVATION AND VALUE-BASED — HEALTH FOR SOCIAL AND
MANAGEMENT ACCOUNTING PERSONAL DEVELOPMENT
More details on
— CUSTOMER RELATIONSHIPS — HORS MEDIA
www.euromed-marseille.com/esc MANAGEMENT, IMPLEMENTATION — HUMAN RESOURCES
AND APPLICATION TECHNIQUES AND METHODS
— DECISIONS D'INVESTISSEMENT — INNOVATION PRODUITS
ET DE FINANCEMENT — INTEGRATED MARKETING
— DEVELOPPEMENT DURABLE COMMUNICATIONS
— DOING BUSINESS IN CHINA MANAGEMENT
— DROIT DU TRAVAIL — INTERCULTURAL MANAGEMENT
INTERNATIONAL ET EUROPEEN — INTERNATIONALISATION OF SME

38 *are subject to change. 39


— INTERVENTION IN POST-CONFLICT
SOCIETIES: CHALLENGES AND
ACTORS IN TRANSITIONS
— INVENTORY MANAGEMENT
— JAPANESE MANAGEMENT
— KNOWLEDGE MANAGEMENT AND
ESC
MANAGEMENT LEARNING
— LE CATEGORY MANAGEMENT :
UNE OPPORTUNITE
POUR LES PME
— LE CHANGEMENT
— LEADERSHIP AND SUSTAINABLE
PERFORMANCE
— MANAGEMENT AND LANGAGE
— MANAGEMENT DE LA DIVERSITE
ET DE L’ACTION ECONOMIQUE
— MANAGEMENT DES HOMMES
ET DES EQUIPES
— MANAGEMENT FINANCIER
DE PROJETS EN PME/PMI
— MANAGEMENT STRATEGIQUE
— MARCHES FINANCIERS ET
GESTION DES RISQUES
— MARITIME AND HARBOR
MANAGEMENT
— MARKETING ALTERNATIF ET
DEVELOPPEMENT DURABLE :
ECO-CONCEPTION, ONG
— MARKETING DECISION MAKING
— MARKETING EXPERIENTIEL
— MARKETING POLITIQUE
— MARKETING TRIBAL
— MERGERS ACQUISITIONS AND
CORPORATE RESTRUCTURING
— NGO NON PROFIT MANAGEMENT
— OPERATIONAL LOGISTICS
MANAGEMENT
— POUVOIR GOUVERNANCE
ET MANAGEMENT
— PRATIQUES DE GRH II :
LE RECRUTEMENT ET LA
CARRIERE PROFESSIONNELLE
— PURCHASING MARKETING
— QUESTIONS EUROPEENNES
ET MEDITERRANEENNES
— REGIONALISATION ET
GOUVERNANCE DES BANQUES
— RESEAUX D’ENTREPRISE
ET D’ACTEUR, STRATEGIE,
MANAGEMENT ET
PERFORMANCE
— RESPONSABILITE SOCIALE,
SECURITE FINANCIERE ET
COMPTABILITE CREATIVE
40
— RHETORIQUE ET ECRITURE
CREATIVE
— SERVICES MARKETING
— STRATEGIC USE OF INFORMATION
TECHNOLOGY
— STRATEGIE DE CROISSANCE
— STRATEGIE ET TECHNOLOGIE -
SIMULATION INNTEK
— STRATEGIES DES FIRMES
DE SERVICE
— SUPPLY CHAIN MANAGEMENT
— SUSTAINABLE DEVELOPMENT
AND SOCIAL RESPONSIBILITY
— TECHNOLOGIES DE
L'INFORMATION ET DE LA
COMMUNICATION, USAGES
ET STRATEGIES
— US VERSUS EUROPEAN
APPROACH TO BEHAVIORAL
FINANCE
— USAGES AVANCES DE L’INTERNET
ET NOUVEAUX MODELES
D’AFFAIRES
— VEILLE ET INTELLIGENCE
COMPETITIVE
— WORLD FINANCIAL MARKETS
AND INSTITUTIONS
> INTERNATIONAL SEMINAR
— HRM AND DIVERSITY
— BEYOND SUSTAINABLE
DEVELOPMENT
— BUSINESS IT AND STRATEGIC
CHANGE
— COMPLEXITY CREATIVITY
AND BRANDING
— CREATIVITY, INNOVATION &
FORESIGHT
— DECIDING IN THE 21ST CENTURY
— EFFECTS OF ENVIRONMENTAL
UNCERTAINTY ON PERCEPTION
OF INFORMATION SYSTEMS
— FROM RATIONAL TO
NON-RATIONAL FORMS
OF KNOWLEDGE
— HEALTHCARE, HRM
AND MANAGEMENT
— ISLAMIC BANKING &
GREEN FUNDS
— LEADERSHIP OF CHANGE
— MANAGEMENT IN CULTURAL
DIVERSITY
INTERNATIONAL MSc
— NGO & NON-PROFIT
MANAGEMENT Inter-
natio
— ORGANISATION AND LEADERSHIP
IN DEVELOPMENT PROCESSES First semester
— PARALLEL THINKING/THE SIX All MSc students follow 6 core modules
THINKING HATS and which lay down the foundations
-nal
of the International Business and
— SOCIAL RESPONSIBILITY
— SPACE BUSINESS Management Programme:
DEVELOPPEMENT - International Human Resources
— THE BRITISH MUSIC INDUSTRY, Management
MSc
A MODEL FOR OPPORTUNITY - Marketing in a Global Context
& EXPLOITATION - Global Strategy
— THE ROLE OF LIVING METAPHORS
- Finance
IN UNDERSTANDING
- Management in Complexity
ORGANISATIONS, LEADERSHIP
- Innovation and Entrepreneurship
AND MANAGEMENT
— TRANSFORMATIONAL INTERNATIONAL MSc
Students have also to participate in inter- > ADMISSION
LEADERSHIP: THE IN MANAGEMENT
national seminar the first and second • Examination of application file
CONVERGENCE OF PERSONAL
DEVT & SCIENTIFIC DISCOVERIES The International Masters in Manage- semester that consists of an intensive • GMAT/TAGE MAGE Compulsory if
— UNDERSTANDING TRANSITIONS ment is a 12-month programme taught week of classes and workshops exam- you have not followed a manage-
IN WORK AND WORKPLACE in English offering comprehensive train- ining the importance and role of “diver- ment/business programme
INEQUALITIES ing in all aspects of international busi- sity” in various fields related to the • TOEFL/TOEIC/IELTS Compulsory
— DECISION MAKING IN ness combined with one area of spe- School’s global strategy. if you have not studied for at least
CHALLENGING ENVIRONMENTS cialisation. Students will acquire the skills 3 years in English
— ENGINEERING & PROJECT • Interviews
and competencies necessary in order Second semester
MANAGEMENT FOR NGOs
to operate in an international context at Students choose a specialisation in a
— ENTREPRENEURSHIP AND > FEES
managerial level where global issues specific field of management and one
CREATIVITY
have significant impact on the decision- international seminar: • Tuition fees: 8,000€ + 350€ peda-
— ENTREPRENEURSHIP IN
making process and constant adaptation - International Marketing Management gogical material and Virtual Campus
DIFFERENT CULTURAL
ENVIRONMENTS to new and changing environments is of - Corporate Finance and Globalisation
— THE MANAGEMENT AND vital importance. - Operations and Supply Chain > APPLICATION FEES
LEADERSHIP DREAM LAB Management • 100€
— AMERICAN GEOPILITICAL VISION - Personal Development and Leadership
VS THE GLOBAL COMPACT - Global Management > CONTACT
— CHILEAN ECONOMY VS - International Sport and Event Amélie Loussert
NORTHERN AMERICAN Management Euromed Marseille
AND EUROPEAN MODELS Ecole de Management
- Healthcare Company Management
— CORPORATE SOCIAL Domaine de Luminy – BP 921
- Development Economics & NGOs
RESPONSILITY 13288 Marseille Cedex 09
Management
— FINANCIAL ETHICS
Tel. +33 (0) 491 827 746
— GREEN MARKETING
Third semester Fax : +33 (0) 491 827 801
— HUMOUR FOR MANAGEMENT
Students have the choice between Internationalprogrammes
— INTERNATIONAL BUSINESS
— JAPANESE LAND AND PROPERTY writing a thesis, carrying out a project or @euromed-marseille.com
MARKET & MANAGEMENT carrying out an internship within the
— ORGANISATIONAL framework of their chosen specialisation. For more information and
ARCHITECTURE INTEGRATION on line application
& CULTURE www.euromed-marseille.com/imm
— ANOTHER SENSE OF ACCOUNTING
*are subject to change.
41
INTERNATIONAL MSc
MORE ABOUT THE
DIFFERENT MAJORS
> INTERNATIONAL MARKETING
MANAGEMENT
Specialised courses:
6 of the following:
• Branding strategies for sustained
growth
• Business to Business marketing
• Buying and selling in
Euro-Mediterranean countries
• Customer relationship management
• Global strategy in emerging
economies
• Internationalisation of SMEs
• Purchasing marketing
• Services marketing
• Integrated marketing communications
More details on
www.euromed-marseille.com/imm
42
> CORPORATE FINANCE
AND GLOBALISATION
Specialised courses:
6 of the following:
• Advanced corporate finance
• Advanced multinational finance
• Corporate sustainability and value-
based management accounting
• Equity investment
• Mergers, acquisitions and corporate
restructuring
• World financial markets and institutions
• Integrated marketing communications
> INTERNATIONAL SPORT
AND EVENT MANAGEMENT
Specialised courses:
• Economics of Professional
> OPERATIONS AND SUPPLY Team Sports
CHAIN MANAGEMENT • Sport, Consulting and media
> GLOBAL MANAGEMENT
Specialised courses: Strategy
Specialising courses:
6 of the following: • Sponsoring efficiency
6 of the 40 electives in English
• Inventory management • Brand Management in sports
available the second semester
• Operational logistics management context
• Supply chain management • Strategic Management in Sports
• Japanese production methods
> DEVELOPMENT ECONOMICS
AND NGOs MANAGEMENT • Tribal, experiential and B to B
• Strategic use of Information
Specialised courses: Marketing in sports and events
Technology context
6 of the following:
• Maritime and Harbor management
• Economic Development
• Production and operations
• Finance for entrepreneurship > HEALTHCARE COMPANY
management*
and local development MANAGEMENT
• Project management*
• Education and learning for Specialised courses:
development • International Quality Management
> PERSONAL DEVELOPMENT AND
• Sustainable development and • Market Survey and Panels
LEADERSHIP
social responsibility • Pharmaceutical Marketing
Specialised courses:
• Good governance or corruption • Dermo-cosmetic Marketing
6 of the following:
• NGO (and non-profit) management • Strategy and Marketing for Medical
• Leadership and sustainable
(international seminar) Devices
performance
• Intervention in post-conflict societies • International Distribution and
• Knowledge management and
• Health for social and personal Logistics
management learning
development • Biotechnology Entrepreneurship
• Human resources techniques and and Innovation
• The quantum interpretation of
methods • International Strategy in Biotechnology
business: from rational to non
• Intervention in post-conflict and Pharmaceutical Firms
rational forms of knowledge
societies - Challenges and actors • International Negotiation in Biotech
in transitions Start Ups
• Health for social and personal
development
• Intercultural management
* Only available the first semester. More details on
www.euromed-marseille.com/imm
43
MIB M.SC. IN INTERNATIONAL BUSINESS
MIB
MIB M.SC. IN
INTERNATIONAL
BUSINESS
Double degree - 1 year
> STUDENT PROFILE
The International Business School
Alliance (IBSA) attracts students from all
over the world to work, learn and live
together and this enriches the experi-
ence of all, students and staff. The
Alliance believes that an understanding
of different cultures, beliefs and
approaches to analysing and address-
ing issues is crucial. M.Sc. in Interna-
tional Business allows you to obtain
a double diploma of two different coun-
tries and gives you access to interna-
tional carriers in different fields such as:
Finance, Marketing, Entrepreneurship,
Development Economics and NGOs
Management, E-business, Emerging
Countries Economy, etc.
The programme is not only aimed to
acquire sector based skills but also inter-
national management capacities that
can be adapted to all multicultural and
multi task situations. The International
Business Schools Alliance (IBSA)
programme aims to equip graduates for
leadership in businesses where global
issues have significant implications
for the decision-making process. Grad-
uates will be equipped for positions
in which awareness of economic and
cultural diversity is seen as important
professional, managerial and entrepre-
neurial skills.
44
The International Business Schools
Alliance (IBSA) graduates will fit into posi-
tions where moving and quickly adapting
to new environments is essential, thus
meeting the needs of the businesses
that are developing globally and which
operate within a diverse range of social,
cultural, economic and political circum-
stances. During the first semester,
students follow 6 core management
courses* and then change countries,
in accordance with their choice of
specialisation, in the second semester.
— International Entrepreneurship:
Hochschule Bremen (Germany)
— E-Business: University of Westminster,
London (UK)
— International Marketing: Universitat
de Valencia (Spain)
— Emerging Economies: Institute of
Business Studies, Moscow (Russia)
— Finance in a Global Context:
University of North Carolina,
Wilmington (USA)
— Development Economics & NGOs
Management : Euromed Marseille
(France)
* In addition to the core courses, students
studying in Euromed Marseille in the
1st semester also follow:
- Managing Complexity
- Innovation strategy for competitive
companies.
Euromed Westminster
Marseille + University
Euromed Hochschule
Marseille + Bremen
Euromed Universitat de
Marseille + Valencia
Euromed Institute of Business
Marseille Studies Moscow
+ >
Euromed University North
Marseille + Carolina Wilmington
Contact us
internationalprogrammes@euromed-marseille.com
M.Sc. International
> Business + MA Global Business
M.Sc. International
> Business +
International MBA
M.Sc. International
> Business + MA International
Business
M.Sc. International
Business + MA
International Business
M.Sc. International
> Business + International MBA
> EUROMED MARSEILLE’S
SPECIALISATION
DEVELOPMENT ECONOMICS &
NGOs MANAGEMENT
Are you attracted by field work, where
you feel that your presence matters?
Do you aspire to making a difference in
humanitarian causes? Or do you simply
feel that your management talent should
be made available for those that need it
urgently? Following an initial phase of
post-catastrophe humanitarian action is
a long and difficult road to reconstruction
and development. This is what we aim
to prepare you for. But there is more.
You do not need to wait for a crisis
in order to be useful. Day to day NGO
activity may resemble that of any other
company except here the (human)
impact is generally far greater. Here
you really can make a difference. This
programme prepares you to take up
a responsible role within an NGO,
either in regular operations or in
reconstruction projects.
Today themes such as Corporate Sus-
tainable Development, Responsible
Development and Fair Trade are of great
interest to the shareholders of most large
multinationals. We seek to address the
growing demand for experts of good
governance.
Second semester courses
Specialised courses: 6 of the following:
• Economic Development > ADMISSION REQUIREMENTS
• Finance for entrepreneurship and local FOR THE MIB
development Bachelor Degree in business/manage-
• Education and learning for development ment or related subject + English test
• Sustainable development and social (TOEFL/TOEIC/IELTS) + GMAT score
responsibility
> SELECTION PROCEDURE
• Good governance or corruption
• Pre selection based on application file +
• NGO (and non-profit) management
GMAT/TAGE MAGE and TOEFL score
(international seminar)
• Interviews
• Intervention in post-conflict societies
• Health for social and personal development
> FEES
• The quantum interpretation of business:
• Tuition fees: 12,000€
from rational to non rational forms of
• Application fees: 100€
knowledge
> JOB PERSPECTIVES > FOR MORE INFORMATION
Sustainable Development Manager, AND ON LINE APPLICATION
Diversity Manager, Sustainable Develop- www.euromed-marseille.com/mib
ment consultant, Fund raising and part-
nership manager, Sustainable Devel- > CONTACT FOR MORE
opment Analyst, Project Manager… INFORMATION
Internationalprogrammes
@euromed-marseille.com
45
35
FRENCH LANGUAGE

French Lan-
guage Pro-
grammes
FRENCH LANGUAGE
PROGRAMMES

> CESEMED – BACHELOR IN > PMF – BACHELOR IN FINANCE &

> EUROMED MSc
& SPECIALISED MASTERS
IN MANAGEMENT
Euromed MSc
> ENTERTAINMENT & MEDIA
— SPORTS
— LEISURE & ENTERTAINMENT
— EVENTS MANAGEMENT
— MEDIA CORPORATIONS
— SERVICE MARKETING &
COMMUNICATION
> REAL ESTATE & URBAN POLICIES
— REAL ESTATE, CONSTRUCTION
& DEVELOPMENT
— HABITAT, URBANISM & CITY
POLICIES
More details on
> FINANCE & ORGANISATION
— FINANCIAL MANAGEMENT &
FINANCIAL ENGINEERING
— ASSET
— MANAGEMENT CONTROL
— ORGANISATIONAL AUDITING
— FINANCIAL AUDITING &
EXPERTISE
— EX-SITU FINANCE (E-LEARNING)
> SHIPPING, INTERNATIONAL
TRANSPORT & LOGISTICS
Specialised Masters
> HEALTHCARE COMPANY
MANAGEMENT
> INTERNATIONAL SPORT &
EVENT MANAGEMENT
> INTERNATIONAL SHIPPING
MANAGEMENT
> EXECUTIVE EDUCATION
www.euromed-marseille.com/programmesmsc
Short courses (2 to 4-day modules)
- Strategy/Organisation
- Leadership & People Management
- Human Resources Management
- Finance/Accounting/Management
Control
- International Development
- Purchasing
- Marketing/Sales
Long courses (degree programmes)
- PMG [General Management
Programme]
- Specialised Master in International
Maritime Management
- Specialised Master in Management of
Social Services Organisations and
Medical - Social Establishments
- Euromed MSc in Finance on-line via
distance learning
- Executive MSc in Asset Management
Personalised in-company training
programmes
INTERNATIONAL MANAGEMENT BANKING
The CeseMed Programme trains inter- The PMF Programme (Programme de
national managers. Created in 1989, this Management Financier) is designed to
programme provides a complete 4-year meet the needs of banks, insurance
course in international management with companies, consulting firms and finan-
two years in France (at Euromed cial departments in industrial and
Marseille) followed by two years abroad service companies. Created in 1989, this
(in one or two countries) in a partner uni- 3-year programme taught in French, is
versity. Students carry out a 6 month devoted to financial and sales techniques
internship at the end of the 2nd year and particular to this sector. A semester abroad
at the end of the 4th year. International completes the programme.
students can apply to follow this
programme via an internationally organ- For information about entry requirements
ised entry process known as ‘sesame’. for international students and how to
For more information about entry apply on line:
requirements and to apply on line: Internationalprogrammes@
www.concours-sesame.net or contact euromed-marseille.com
Internationalprogrammes@
euromed-marseille.com
International students can also be
admitted in the 3rd year (after having
already followed two years of further
education. 50% of the courses are
taught in English. In the 4th and final
year, students have the possibility to
study either at Euromed Marseille or
in a partner university abroad. Stu- More details on
dents carry out a 6 month internship
at the end of the 4th year. The mix of
www.euromed-marseille.com
students of different nationalities
gives CeseMed a particularly rich
intercultural dimension.

46 47
 Rese
-arch
RESEARCH
RESEARCH
> THE SCIENTIFIC APPROACH
We invariably recognise the signature of
the poet or painter, but what about that
of the scientist? At Euromed Marseille
the researcher is also an artist.
Researchers are at the heart of the cre-
ative process, showing us the way as
they move forward. The researcher does
not look back into the past but seeks
out the new and explores the unknown.
Our research deals with contemporary
questions and problems and does not
produce formatted or prefabricated
answers. Euromed Marseille Research
responds to the need for a deeper under-
standing of the problems encountered by
businesses and society today. The sig-
nature of Euromed Marseille Research is
“craftsmanship” as opposed to duplica-
tion and standardisation.
Would you like to know more about our research?
48
> RESEARCH
The research programme at Euromed
Marseille embraces the “Euromedian”
approach to management: a holistic view
of management. It not only integrates val-
ues, personal commitment and reliable
technical methods but it also considers a
wider spectrum of societal issues linked
to management in order to carry out inno-
vative research. Innovation is at the heart
of our research philosophy. Besides con-
sidering management as a science, at
Euromed Marseille we also like to think
of management as an art and scientists
as artists. By working alongside the Fac-
ulty members and researchers, the stu-
dents can also include a research pro-
gramme in their projects and Pro-Acts.
We have identified four research themes.
The themes are specific but the field of
observation is open to new ideas and
new ways of thinking. By bringing together
people from different backgrounds we
collaborate on projects and share a com-
mon goal while allowing each researcher
www.euromed-marseille.com/recherche
The
TEACHING STAFF
• Dardo Mario De VECCHI, PhD
Linguistics and Knowledge
Management
Teach
• Jonathan DI ROLLO, PhD
Personal Development
• Adel GOLLI, PhD
Human Resources Management
-ing • Jean-Paul LEONARDI, PhD
General Director of
Euromed Marseille Marketing
• Corinne GRENIER, PhD,
HDR candidate
Associate Dean of the Faculty
Innovation Strategy
Staff
• Lionel MALTESE, PhD
• Julien HANOTEAU, PhD
Sport & Event Management
Economic Sciences and Sustainable
• Virginie MARTIN, PhD,
Development
HDR candidate
to express his or her creativity. In a com- • Jean-Baptise LECCIA, PhD
Sociology, Marketing and Medias
partmentalised world, we are breaking Economics and Urbanism
down the barriers between disciplines in
THE TEACHING STAFF • Dwight MERUNKA, PhD, HDR
• Laurence LEPODER, PhD
Marketing
order to better understand today’s corpo- Economic Sciences
• Annie MUNOS, PhD, HDR
rate challenges. • Dominique LE ROUX - SORRENTE,
Marketing
MSc Culture and Management
January, 2008 • Jean-Marc ROUX, PhD
These themes are: • Patrick MICHELETTI, PhD, HDR
Law
- Diversity with particular attention paid Human Resources Management
> ACADEMIC AREA • Robert SPENCER, PhD
to interpersonal client/corporate net- • Jean-Jacques MICHELIN, MBA
“COMPETITION AND Marketing
works. Strategy
COMPETITIVITY” • Ernesto TAPIA-MOORE, MSc,
- Humans in context because manage- • Olivier PELAZZA, MBA
PhD candidate
ment and economics are about people • Valérie ANGLES, PhD candidate Strategy and Marketing
International Management
interacting in an increasingly complex Intercultural Management • Frédéric PREVOT, PhD
• Romilda TRAMONTANO, MSc, Law
geopolitical reality. • Boris BARTIKOWSKI, PhD, HDR Director of Academic Area
• Zannie VOSS, PhD
- Entrepreneurship and Social Marketing “Evrironment and Strategy” Strategy
Marketing of Non-Profit Making
Responsibility is part of our commit- • Bruno CAMUS, PhD • Katia RICHOMME-HUET, PhD
Organisations
ment to support the UN Global Director of Bachelor Programmes Human Resources Management,
Compact. The goal is to develop the Marketing and Sales Management Entrepreneurship
> ACADEMIC AREA
notion of responsible and sustainable • Danielle CASTAGNONI, MSc • François THERIN, DBA
“ENVIRONMENT AND
entrepreneurship and to integrate social Director of Academic Area Business Policy
STRATEGY”
responsibility in everyday management “Competition and Competitivity” • Lucien VERAN, PhD, HDR
practices. Marketing • Bob AUBREY, PhD Organisation Management
- Complexity and Learning focuses on • Bernard COVA, PhD, HDR Personal Development • Virginie VIAL, PhD
the causes and processes of emergence Marketing • Pascale AUGER, PhD Industrial Organisation,
linked to the dynamic and non-linear • Vincent FREY, MSc Negotiation Organisation, Change Social Responsibility
nature of management, knowledge and Complexity • William WANG, PhD
management, management learning, • Roland BEL, Ph Strategy
innovation and personal development. Innovation Strategy • Yahia ZOUBIR, PhD, HDR
International Business
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 The
TEACHING STAFF
Teach
-ing
Staff
THE TEACHING STAFF
> ACADEMIC AREA
“INFORMATION AND FINANCE”
• Walter BAETS, PhD, HDR
Associate Dean of Research
Director of MBA Programmes
Knowledge Management
• Bernard BELLETANTE, PhD, HDR
Dean
Corporate Finance and Markets
• Sami BEN LARBI, PhD
Market Finance
• Odile BOIZARD, PhD
Information Systems & Economics
Intelligence
• Isabelle DUCASSY, PhD
Corporate Finance
50
Faci-
lities
FACILITIES
• Georges MAGARINO, MSc
FACILITIES
Euromed Marseille invests constantly in its > INFOTECH LIBRARY
Finance infrastructures. Since 2002, the School The infotech library combines a reading
• Loïc MAHERAULT, PhD, HDR has modernised and developed its facili- room, a work area, a video and multi-
Finance and Entrepreneurship ties. These developments include the media area and a physical library with
• Jérôme MOREL, MBA acquisition of an additional 9 000 m2 at many documentary resources:
Accounting & Audits Luminy, the installation of a WIFI system - 10,000 references
• Michel NEDZELA, PhD providing all students with free high speed - 260 magazine subscriptions
• Eustache EBONDO, PhD
Visiting Professor Internet access anywhere in the school - 2 000 student dissertations
Director of Academic Area
Research Methodology & and the creation of a virtual campus The library also provides access to several
“Information and Finance”
Data Analysis in order to improve its student support online databases (Factiva, Ebsco, Kom-
Management Control
• Geneviève NOUYRIGAT, PhD services and reinforce e-learning. pass, Xerfi, Gartner, Gmid, Marketline,
• Laurent EUSTACHY, PhD
Finance Point Risk, Britannica, Universalis…).
International Finance
• Robert OHANESSIAN, MSc > THE LANGUAGE CENTRE
• Laurent FEDI, PhD
Finance Around forty teachers work in this centre > CYBERLIBRIS*
Maritime Management and Laws
• Bernard PARANQUE, PhD, HDR equipped with the latest technology: a mul- Cyberlibris provides access to digital
• Michael FOURRIQUES, MSc > LES DOCKS
Director of ESC Programmes timedia room for individual work, reception versions of today’s best management
Taxation Euromed Marseille has developed a
Entrepreneurship, Finance & SMEs of foreign TV channels, audio and video publications. Cyberlibris is the ideal comple-
• Alexis GUYOT, PhD site at Les Docks, a Marseilles business
• Isabelle PIGNATEL, PhD players. Besides “traditional” languages, mentary training resource and a true
Finance centre offering 700m2 of fully-equipped
Accounting & Finance Chinese, Arabic, Russian, Japanese and reference library for managers with over
• Karine JEANNICOT, PhD classrooms (including a large auditorium)
• Patrick TOPSACALIAN, PhD, HDR Portuguese are also taught. The e-learning 7,000 French and Anglo-Saxon publica- P a g e 0 4
Market Finance which are completely renovated
Finance platform Tell me more is also available. It tions available online as well as 5,000
• Lumbidi KUPANHY, PhD and dedicated to executive education
• Félix WEYGAND, PhD offers a multitude of possibilities designed international news sources: daily papers,
Logistics & Supply programmes.
Information & Communication to make foreign languages more accessible magazines, TV and radio programmes.
Chain Management
Technologies and develop individual practice (project in
• Thomas LAGOARDE-SEGOT, PhD * According to our “Zero Paper” policy, Cyberlibris,
• Tim WHITE, MSc a foreign language) and self-testing. The > CROSSKNOWLEDGE* CrossKnowledge, Auralog, Virtual Campus, Blogs,
Finance
Information Systems centre provides practice tests, one-to-one CrossKnowledge is an interactive Doc-Exchange, Innovation School Platform... are part
• Nadine LEVRATTO, PhD, HDR
tutoring with a teacher who advises the teaching platform accessible online all of the electronic pedagogical tools available to the
Finance & Economics students (350 €/year).
• Catherine LIONS, PhD student on his/her progress, self-testing over the world and available in French
P a g e 0 8
Finance after each session and preparation for and English. Its video modules provide
official tests such as the TOEFL… the basics and specialisations in Knowl-
edge (Finance, Marketing,Strategy, HR,
Culture…) Know-how (Managing People
and Projects) and Interpersonal skills
(Personal Development).
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