Animation Industry - India

May 2009

Executive Summary
Market estimated worth USD XX mn in 2008; Expected to reach USD YY mn by 2012 Annual growth rate of x% from 2008-12 India is becoming a global outsourcing hub providing animation production services About X students undergoing training in animation technology across India Drivers: Increasing domestic demand for animation India emerging as animation outsourcing hub Increase in institutions providing animation education Increase in character licensing business

Market

Drivers & Challenges

Future Trends

Increase in budgets and realizations for animation movies Use of animated content across sectors Indian animation movies are gaining international appeal especially the mythological characters Majority of the revenues for animation companies in India are from outsourced projects Indian animation companies are moving up the value chain by developing original content Some of the prominent animation studios in India are Company A, Company B, Company C

LE P M A S
ANIMATION INDUSTRY INDIA.PPT

Challenges: High set up and production cost Manpower shortage Protection of Intellectual property

Competition

Market Overview Drivers & Challenges Future Trends Competition Key Developments

ANIMATION INDUSTRY INDIA.PPT

India is becoming a hub for outsourced animation production services as well as developing a robust domestic market
Overview
Indian animation market is estimated to be USD XX mn in 2008 and is expected to grow at an annual rate of x% till 2012 The sector is booming with overseas entertainment giants like Walt Disney, Imax and Sony outsourcing cartoon characters and special effects to India Future outlook for animation sector is bright as Indian mythological characters gain international appeal

Market size & growth

USD mn
1,500

x%
1,000

E D

Animation revenues split - India

Domestic services y%

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500 0

C A B

2008

2009

2010

2011

2012

Market segments & share

2008 u% v% w% x%

2012 x% Outsourced services

u%

v% Education

w%

x%

Multimedia/ web design Animation entertainment Custom content development

CAGR a%

Sources: ANIMATION INDUSTRY INDIA.PPT

Drivers & Challenges

Challenges Drivers
Increasing domestic demand for animation India- animation outsourcing hub Increase in institutions providing animation education Increase in character licensing business High set up production cost Manpower shortage Protection of intellectual property

ANIMATION INDUSTRY INDIA.PPT

Investments and realizations in animated movies expected to increase while applications will be seen in other sectors
Increase in budgets and realizations for animation movies
Animation sector is poised to grow at a CAGR of x% in India during 2008 - 12 With the growth of this industry, the production budgets and the average realizations for an animation movie are expected to increase over this period Budget (USD mn)
2008 x y

2012

x Lower range Upper range

Use of animated content across sectors

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2008 y 2012
ANIMATION INDUSTRY INDIA.PPT

Realization (USD mn)

x

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Animated strips are being used to convey a medical related issue to the layman or to disseminate important health issues to a large segment of people Institute ABC is in talks with the traffic department and automobile vendors to prepare animation strips, informing a new driver of the various rules to be followed and offering driving tips

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Source:

Major players (1/3)

Company Overview Work portfolio Veneta Cucine, an Ad-Film done by company A won the Best Animated Ad-Film of the year at FICCI Frames 2006 -- -- Majorly work for American Studios -- -- Warner Brothers Histeria -- -- Working on an animated film series Lord Krishna and the crime caper Bombay Dogs -- ---

Company A

Based in Pune --

Company B

3D animation company based in Mumbai

Company C

2D animation studio based in Hyderabad

Company D

Bangalore based animation firm

SAMPLE
Note: This list is not exhaustive Source: ANIMATION INDUSTRY INDIA.PPT