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Speaker Moderator
Dominic Hofstetter
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Travis Bradford
Founder, President, and Director,
Recent News
Required Components
Energy Storage Charger On-board/Off-board Cords and Connectors Electric Vehicle Supply Equipment Advanced Meters Home Area Networks Parking Lots and Neighborhoods
Buildings/Multi-unit Dwellings Smart Grid Aggregation Algorithms Distributed Generation/Storage Renewable Generation Communications Architecture Information Technology
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Supply Forecasts
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Observation #2 - EVs are already relatively cheap, but may have trouble getting relatively cheaper
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Capital, Operating Costs, Fuel, Electricity, Performance, Use, and Financing all impact TCO and will change over time
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Observation #3 BEVs will find niche markets easier, but mass markets harder than PHEVs
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Price, Access to Charging, and Driving Range are less of a concern among early adopters They are of great concern to the mass market
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Big Auto has the necessary sales and service infrastructure Big Auto can gain customer trust that is the major obstacle to adoption today Big Auto can withstand slower than expected deployment without going under Big Auto picks winners and loser in the component suppliers with platform awards Big Auto can afford to absorb winning technologies, often before they make them winners with platform awards
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Charging cars and providing grid services will require a fundamentally local architecture, which is not yet already universal.
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