INF I

TION RMA O

IGN DES

CHART OF COMPETENCIES CHARTO FC OMPETENCIES

an INFORMATION DESIGN
is an important profession emerging in response to the information age. By converting and organizing complex information through a combination of graphic elements and technical writing skills, Information Designers transform an otherwise uncomprehensibe maze of data and transform it into a platform for understanding and usability. One can develop this ability by applying the theories of simplicity suggested by Edward Tufte and the principle behind Occams razor. Examining the research, field testing and planning methods involved in the case studies explained in the Information Design Workbook. Also by examining the different experiences and revelations in the pursuit of universal timeless understanding suggested by many of the contributors to the Information Design text. Meanwhile applying thses skills in a professional environment that often addresses a multitide of other factors such as time management and client relationships necessitating a variety of equally important general competencies All these sources suggest that a combination of practices and principles found in this chart will provide the foundation for someone to pursue a career in this important field of field of study and partake in shaping the future of c communication .

Information Design

PROFESSIO COMPETEN

GENERAL COMPETENCIES

+ Adaptability + Creativity + Passion for ones job + Work under pressure

+ Flexibility + Writing skills + Teamwork skills + Time management

NER requires the ability to...

Create
+ Formats that comply with design principles + Representations of complex information + Functional efficient design

Execute
+ Knowledge of audience

Utilize
+ Color + Type style + Weight and scale + Structure + Grouping + Graphic elements + Imagery + Hierarchy Technical + Exercise ability to utilize appropriate design programs + Utilize research tools and methods

+ Structural overviews + Research and testing + Knowledge of various mediums + Attention to detail

Implement
+ Plain language + Personas and scenarios + Blueprints and planning + Site mapping + Simplification of complex ideas + Maximization of audience understanding +Usability + Information literacy + Knowledge of semiotics

ONAL NCIES

Obtain
+ Content from client + Client background information + Project information

Establish
+ Progress timelines + Clarity within the message

Demonstrate
+ Content analysis + Workmanship + Quality standards + Understanding of the big picture

Develop
+ Project goals and plans. + The transition of data into information with context + User centered design + Way finding

Generate
+ Informed objective advice for clients + Intuitive thought processes

Comply
+ With current copyright laws and courtesies

+ Resourcefulness + Independency + Organizational skills + Attention to detail

What we need is not more information but the ability to present the right information to the right people at the right time, in the most effective efficient form.
- Robert E. Horn

Designed By Stephanie Stobart for COMM 1600